Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
STAR
1. Figure 1
“Taking branding beyond your logo”
STAR
Surveillance
Who are your supporters (or customers) and detractors (or competitors) and why?
Testing
Test messaging and positioning. Establish metrics for stakeholder analysis.
Assessment
Determine what campaign design works given test outcomes and organizational assets.
Recursion
Repeat the process to standardize message dissemination and revise metrics, if necessary.
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