So, you fancy running agency do you
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Deck from a short form talk given at Creative Meet in Chichester, East Sussex, November 2015. In which i give some thoughts on how best to approach setting up and running a creative agency, the pitfalls and some stories along the way
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So, you fancy running agency do you
- 1. SO YOU FANCY RUNNING AN AGENCY?
- 2. @petehotchkiss 13 YEARS OWNING & RUNNING SUBSTANCE GLOBAL
- 3. @petehotchkiss 20 Clients • 60 Staff • 9 Office moves • 3 Banks 420 Projects 22 Apple Macs • 50 PCs • 5 Servers x All Nighters • 5 Firings … n More Hours in excel than I would like •
- 5. @petehotchkiss WHAT is the Structure? Get the awkward bits out the way EARLY What you going to PAY yourself? WHO is going to do WHAT?
- 7. @petehotchkiss “ALL ABOUT THE MONEY MONEY”
- 8. @petehotchkiss CONSTANTLY Do the Math! Turn over vanity / Profit Sanity What you going to pay yourself? KNOW what your costs are…
- 9. @petehotchkiss Register For VAT Find the BEST Accountant Lease Kit DONT purchase LEARN difference between Gross & Net
- 11. @petehotchkiss THE most important asset in your agency KNOW the real costs HR SUCKS There WILL be tough decisions
- 13. @petehotchkiss You WILL make mistakes There WILL be curveballs Celebrate the wins Know when to say NO
- 14. @petehotchkiss Make Sure you ENJOY it Your clients DON’T own you Find the BALANCE Know when to walk away
- 15. @petehotchkiss ‘ fanks for having me
- 16. @petehotchkiss