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So richtig geil pitchen.So richtig geil pitchen.
Wie geht das?Wie geht das?
Andreas ZeitlerAndreas Zeitler
zCasting 3000zCasting 3000
@zcasting3000@zcasting3000
Elevator PitchElevator Pitch
# The 6 Pitches #
1. The One-Word Pitch.
Write a fifty-word pitch. Reduce it to twenty-five words. Then to six words. One of those remaining half-
dozen is almost certainly your one-word pitch.
2. The Question Pitch.
Use this if your arguments are strong. If they’re weak, make a statement. Or better yet, find some new
arguments.
3. The Rhyming Pitch.
Don’t rack your brain for rhymes. Go online and find a rhyming dictionary. I’m partial to RhymeZone.
# The 6 Pitches #
4. The Subject Line Pitch.
Review the subject lines of the last twenty e-mail messages you’ve sent. Note how many of them appeal to
either utility or curiosity. If that number is less than ten, rewrite each one that fails the test.
5. The Twitter Pitch.
Even though Twitter allows 140 characters, limit your pitch to 120 characters so that others can pass it on.
Remember: The best pitches are short, sweet, and easy to retweet.
6. The Pixar Pitch.
Read all twenty-two of former Pixar story artist Emma Coats’s story rules. Your try: Once upon a time ____.
Every day, _____. One day ____. Because of that, ____. Because of that, ____. Until finally, ____.
Croc BrainCroc Brain
Frame ControlFrame Control
Power Frame
Time Frame
Moral Authority Frame
(Analyst) Prize Frame
Quelle: pitchmastery.com
Beta TrapsBeta Traps
zCasting 3000zCasting 3000
MethodMethod
zcasting3000.comzcasting3000.com
Introduction
Address Pain Point
Quick Overview
Dive Right In
Wrap Up
Call to Action
zCasting 3000zCasting 3000
MethodMethod
zcasting3000.comzcasting3000.com
Introduction
Address Pain Point
Quick Overview
Dive Right In
Wrap Up
Call to Action
zCasting 3000zCasting 3000
MethodMethod
zcasting3000.comzcasting3000.com
So richtig geil pitchen.So richtig geil pitchen.
Wie geht das?Wie geht das?
Andreas ZeitlerAndreas Zeitler
zCasting 3000zCasting 3000
@zcasting3000@zcasting3000

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So richtig geil pitchen. Wie geht das?

  • 1. So richtig geil pitchen.So richtig geil pitchen. Wie geht das?Wie geht das? Andreas ZeitlerAndreas Zeitler zCasting 3000zCasting 3000 @zcasting3000@zcasting3000
  • 3. # The 6 Pitches # 1. The One-Word Pitch. Write a fifty-word pitch. Reduce it to twenty-five words. Then to six words. One of those remaining half- dozen is almost certainly your one-word pitch. 2. The Question Pitch. Use this if your arguments are strong. If they’re weak, make a statement. Or better yet, find some new arguments. 3. The Rhyming Pitch. Don’t rack your brain for rhymes. Go online and find a rhyming dictionary. I’m partial to RhymeZone.
  • 4. # The 6 Pitches # 4. The Subject Line Pitch. Review the subject lines of the last twenty e-mail messages you’ve sent. Note how many of them appeal to either utility or curiosity. If that number is less than ten, rewrite each one that fails the test. 5. The Twitter Pitch. Even though Twitter allows 140 characters, limit your pitch to 120 characters so that others can pass it on. Remember: The best pitches are short, sweet, and easy to retweet. 6. The Pixar Pitch. Read all twenty-two of former Pixar story artist Emma Coats’s story rules. Your try: Once upon a time ____. Every day, _____. One day ____. Because of that, ____. Because of that, ____. Until finally, ____.
  • 5.
  • 6.
  • 8. Frame ControlFrame Control Power Frame Time Frame Moral Authority Frame (Analyst) Prize Frame
  • 10.
  • 13. Introduction Address Pain Point Quick Overview Dive Right In Wrap Up Call to Action zCasting 3000zCasting 3000 MethodMethod zcasting3000.comzcasting3000.com
  • 14. Introduction Address Pain Point Quick Overview Dive Right In Wrap Up Call to Action zCasting 3000zCasting 3000 MethodMethod zcasting3000.comzcasting3000.com
  • 15. So richtig geil pitchen.So richtig geil pitchen. Wie geht das?Wie geht das? Andreas ZeitlerAndreas Zeitler zCasting 3000zCasting 3000 @zcasting3000@zcasting3000