The document discusses SoLoMo, which stands for social, local, and mobile marketing. It refers to using social media platforms, targeting a local area either physically or online, and distributing content through mobile devices. SoLoMo allows brands to microtarget customers anywhere and anytime with contextually relevant content designed to be shared on social media. It also discusses how e-commerce has been impacted, with businesses now able to reach customers, allow purchases, provide information, and operate through clicks on mobile devices rather than relying solely on computers.