This document analyzes competitors in the personal safety device market. It identifies direct competitors like Safelet and Eyewatch that focus on personal safety, as well as indirect competitors like Samsung, Xiaomi, and Fitbit that offer general health and fitness trackers. It then compares SNOWFOX to these competitors based on factors such as price, smartphone dependence, and key features, noting that SNOWFOX can operate independently, is affordable, and has easy SOS triggering and emergency notification to police.