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Unit 20 research
This document summarizes three advertising campaigns:
Burger King's Christmas sweater campaign aimed to entertain and inform people of a new product through a YouTube video, billboards, and posters targeting young people. Lucifer's campaign for its new season aimed to entertain and inform viewers of a time change through posters, billboards, TV and social media targeting teenagers and young adults. P&O Cruises' campaign aimed to entertain with scenic views, inform about prices and bookings in newspapers, magazines and TV targeting retired couples.
describe interactive media products
The document provides an overview of three interactive media products: IMDb, Wikipedia, and The Independent online newspaper. For IMDb, it describes the movie database website's purpose of providing film information, its design features, and interactive elements like social media links and user reviews. For Wikipedia, it discusses the online encyclopedia's purpose, app accessibility, search functionality, and issues with reliability. For The Independent, it outlines the online newspaper's coverage areas, paid app model, article layout, and interactive sharing and commenting tools.
Websites research
This web page contains common multimedia elements like images, videos, and buttons located both above and below the page fold, with a navigation bar and masthead located at the top and social media links and additional hyperlinks throughout the page.
M1
The document compares and contrasts how news about Ryanair flight cancellations was delivered via TV, newspapers, and online platforms. It discusses the accessibility, environmental impact, ability to include multimedia, and speed of updates for each platform. It then analyzes articles from the BBC, The Independent newspaper, and a Channel 4 News video. Specifically, it notes the differing viewpoints, biases, and pieces of information presented—or not presented—through each medium.
Subject and purpose new
The document provides information on how four different news publications - BBC, The Guardian, The Sun, and The Mirror - structure their articles to appeal to different target audiences. Key points covered include the use of headlines, language, images, content, references to other media, paragraphing, quoted speech, and sentence structure. The publications tailor their approach based on whether their target audience prefers more serious, fact-based reporting or celebrity gossip and sensationalism.
Subject and purpose
This document analyzes and compares four news articles from different publications based on their subject, audience, language, imagery, content, links to other media, paragraph structure, use of speech, and sentence structure. The BBC article is about student housing issues and does not use sensationalist language. The Guardian article discusses a fatal cyclist accident. The Sun focuses on a celebrity story using sensationalist language and many images. The Mirror talks about a celebrity marriage crisis with extensive sensationalist language, images and quotes.
Elaborated and restricted codes
This document discusses Bernstein's theories of restricted and elaborated codes and analyzes examples from articles in The Sun and BBC. The Sun article uses more restricted code through context-dependent language and shared knowledge with its working-class readership. The BBC article relies less on restricted code due to its public service mandate for inclusiveness. Both articles demonstrate a mix of codes, with The Sun emphasizing attitudes and the BBC focusing on conveying facts through elaborated explanations.
Sensationalism
The document compares a sensationalist article from The Sun newspaper about the dangers of falling asleep on a plane to a more factual version. The Sun's article uses attention-grabbing language, fear-mongering claims, and emotive images to exaggerate the risks and instruct readers. In contrast, the factual version provides a brief, objective explanation of the issues and solutions without sensationalism.
Recommended
Unit 20 research
This document summarizes three advertising campaigns:
Burger King's Christmas sweater campaign aimed to entertain and inform people of a new product through a YouTube video, billboards, and posters targeting young people. Lucifer's campaign for its new season aimed to entertain and inform viewers of a time change through posters, billboards, TV and social media targeting teenagers and young adults. P&O Cruises' campaign aimed to entertain with scenic views, inform about prices and bookings in newspapers, magazines and TV targeting retired couples.
describe interactive media products
The document provides an overview of three interactive media products: IMDb, Wikipedia, and The Independent online newspaper. For IMDb, it describes the movie database website's purpose of providing film information, its design features, and interactive elements like social media links and user reviews. For Wikipedia, it discusses the online encyclopedia's purpose, app accessibility, search functionality, and issues with reliability. For The Independent, it outlines the online newspaper's coverage areas, paid app model, article layout, and interactive sharing and commenting tools.
Websites research
This web page contains common multimedia elements like images, videos, and buttons located both above and below the page fold, with a navigation bar and masthead located at the top and social media links and additional hyperlinks throughout the page.
M1
The document compares and contrasts how news about Ryanair flight cancellations was delivered via TV, newspapers, and online platforms. It discusses the accessibility, environmental impact, ability to include multimedia, and speed of updates for each platform. It then analyzes articles from the BBC, The Independent newspaper, and a Channel 4 News video. Specifically, it notes the differing viewpoints, biases, and pieces of information presented—or not presented—through each medium.
Subject and purpose new
The document provides information on how four different news publications - BBC, The Guardian, The Sun, and The Mirror - structure their articles to appeal to different target audiences. Key points covered include the use of headlines, language, images, content, references to other media, paragraphing, quoted speech, and sentence structure. The publications tailor their approach based on whether their target audience prefers more serious, fact-based reporting or celebrity gossip and sensationalism.
Subject and purpose
This document analyzes and compares four news articles from different publications based on their subject, audience, language, imagery, content, links to other media, paragraph structure, use of speech, and sentence structure. The BBC article is about student housing issues and does not use sensationalist language. The Guardian article discusses a fatal cyclist accident. The Sun focuses on a celebrity story using sensationalist language and many images. The Mirror talks about a celebrity marriage crisis with extensive sensationalist language, images and quotes.
Elaborated and restricted codes
This document discusses Bernstein's theories of restricted and elaborated codes and analyzes examples from articles in The Sun and BBC. The Sun article uses more restricted code through context-dependent language and shared knowledge with its working-class readership. The BBC article relies less on restricted code due to its public service mandate for inclusiveness. Both articles demonstrate a mix of codes, with The Sun emphasizing attitudes and the BBC focusing on conveying facts through elaborated explanations.
Sensationalism
The document compares a sensationalist article from The Sun newspaper about the dangers of falling asleep on a plane to a more factual version. The Sun's article uses attention-grabbing language, fear-mongering claims, and emotive images to exaggerate the risks and instruct readers. In contrast, the factual version provides a brief, objective explanation of the issues and solutions without sensationalism.
Sensationalism
The document summarizes and compares a sensationalist news article from The Sun newspaper to a less sensational version of the same article topic. The original Sun article uses attention-grabbing headlines, fear-mongering language, alarming images and quotes from questionable experts to suggest dire consequences from falling asleep on airplanes. In contrast, the alternative version presents the same factual information in a more neutral, concise manner without sensationalism.
Elaborated and restricted codes
The document discusses Bernstein's concepts of restricted and elaborated codes as they apply to articles from The Sun and BBC news. The Sun's article uses features of restricted code like intonation, pronouns, and predictable sentence structures. However, it also contains some complex sentences, making it a mix of codes. The BBC article also uses some restricted code elements like predictable sentences, but incorporates subordinate clauses and varied sentence types, placing it between the two codes.
Subject and purpose
This document analyzes key differences in writing styles between the BBC, The Guardian, The Sun, and The Mirror. It finds that the BBC and The Guardian use less sensationalized language and imagery than The Sun and The Mirror, which aim to attract audiences with shorter attention spans. The BBC and Guardian articles contain more complex sentences and paragraphs, while The Sun and Mirror use simpler structures and shorter snippets to engage their readers. Overall, the document examines how these outlets tailor their content based on intended audience and purpose.
Sensationalism
The document discusses and compares a sensationalist news article from The Sun newspaper about the risks of falling asleep on an airplane. It analyzes how the original article uses exaggerated language and ominous images to dramatize the story and make potential ear damage seem more common and severe than it really is. In contrast, the rewritten version aims for a more realistic tone by using more tentative and balanced language about risks, as well as lighter, less alarming visuals. The core content is stripped down to simply note that ear blockage can occur on planes and usually needs manual popping, without overstating the risk of associated hearing damage.
Mode of address 4
The document compares the mode of address between two news sources, the BBC and The Inquirer, in their reporting on a story about Manchester police still using Windows XP. It finds that while both articles are in a formal third-person tone, the BBC article uses more sophisticated language and formatting with shorter paragraphs and embedded images. The Inquirer article has a simpler style aimed at a broader technology-interested audience. Both include direct quotes from officials but the BBC incorporates more images to contextualize the story for readers.
Bbc compliance
The document outlines the role and purpose of the BBC's legal and libel compliance. It discusses the BBC's requirements for impartiality, fairness to contributors, and obtaining consent. It also notes the media aspects covered include TV, radio, and online. The legal implications of these policies impact production by requiring anonymity, informed consent, respectful treatment of interviewees, coverage of multiple viewpoints, and distinguishing opinion from fact.
M1
TV, newspapers, and online platforms each have benefits and limitations for consuming news about Ryanair flight cancellations. TV and online platforms allow multimedia content and quick updates, while newspapers are purely visual but can be accessed anywhere. The BBC article focuses on pilot viewpoints, Channel 4 interviews passengers and Ryanair's CEO, and The Independent implies CEO fault. Platforms also differ in bias, accessibility depending on technology, environmental impact, and information included.
Citizen journalists keynote
This document discusses citizen journalists and how they distribute news compared to official news sources. It provides examples of citizen journalists distributing news through websites and social media. It also analyzes an article about Edith Windsor distributed by a citizen journalist site, CTV News, The Guardian, and The Evening Standard. It compares how the three sources covered the story and who their target audiences are.
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Sensationalism
The document summarizes and compares a sensationalist news article from The Sun newspaper to a less sensational version of the same article topic. The original Sun article uses attention-grabbing headlines, fear-mongering language, alarming images and quotes from questionable experts to suggest dire consequences from falling asleep on airplanes. In contrast, the alternative version presents the same factual information in a more neutral, concise manner without sensationalism.
Elaborated and restricted codes
The document discusses Bernstein's concepts of restricted and elaborated codes as they apply to articles from The Sun and BBC news. The Sun's article uses features of restricted code like intonation, pronouns, and predictable sentence structures. However, it also contains some complex sentences, making it a mix of codes. The BBC article also uses some restricted code elements like predictable sentences, but incorporates subordinate clauses and varied sentence types, placing it between the two codes.
Subject and purpose
This document analyzes key differences in writing styles between the BBC, The Guardian, The Sun, and The Mirror. It finds that the BBC and The Guardian use less sensationalized language and imagery than The Sun and The Mirror, which aim to attract audiences with shorter attention spans. The BBC and Guardian articles contain more complex sentences and paragraphs, while The Sun and Mirror use simpler structures and shorter snippets to engage their readers. Overall, the document examines how these outlets tailor their content based on intended audience and purpose.
Sensationalism
The document discusses and compares a sensationalist news article from The Sun newspaper about the risks of falling asleep on an airplane. It analyzes how the original article uses exaggerated language and ominous images to dramatize the story and make potential ear damage seem more common and severe than it really is. In contrast, the rewritten version aims for a more realistic tone by using more tentative and balanced language about risks, as well as lighter, less alarming visuals. The core content is stripped down to simply note that ear blockage can occur on planes and usually needs manual popping, without overstating the risk of associated hearing damage.
Mode of address 4
The document compares the mode of address between two news sources, the BBC and The Inquirer, in their reporting on a story about Manchester police still using Windows XP. It finds that while both articles are in a formal third-person tone, the BBC article uses more sophisticated language and formatting with shorter paragraphs and embedded images. The Inquirer article has a simpler style aimed at a broader technology-interested audience. Both include direct quotes from officials but the BBC incorporates more images to contextualize the story for readers.
Bbc compliance
The document outlines the role and purpose of the BBC's legal and libel compliance. It discusses the BBC's requirements for impartiality, fairness to contributors, and obtaining consent. It also notes the media aspects covered include TV, radio, and online. The legal implications of these policies impact production by requiring anonymity, informed consent, respectful treatment of interviewees, coverage of multiple viewpoints, and distinguishing opinion from fact.
M1
TV, newspapers, and online platforms each have benefits and limitations for consuming news about Ryanair flight cancellations. TV and online platforms allow multimedia content and quick updates, while newspapers are purely visual but can be accessed anywhere. The BBC article focuses on pilot viewpoints, Channel 4 interviews passengers and Ryanair's CEO, and The Independent implies CEO fault. Platforms also differ in bias, accessibility depending on technology, environmental impact, and information included.
Citizen journalists keynote
This document discusses citizen journalists and how they distribute news compared to official news sources. It provides examples of citizen journalists distributing news through websites and social media. It also analyzes an article about Edith Windsor distributed by a citizen journalist site, CTV News, The Guardian, and The Evening Standard. It compares how the three sources covered the story and who their target audiences are.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 4
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Chapter 5
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Chapter 6
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Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
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Webinars: https://pecb.com/webinars
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Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
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Snow leopards snow puffs presentation copy
- 1. Literally the best cereal you’ll ever taste SNOW LEOPARDS SNOW PUFFS
- 2. TARGET AUDIENCE RESEARCH • We conducted a survey all about cereal to gather information on who to target our product to, and what these people value. Here are some key results we got:
- 6. RADIO ADVERT • Given this information, we decided to advertise our cereal in two different ways. One of which being a radio advert. • Why did we decide on a radio advert? • A radio advert will likely reach this group during these times on a Saturday, and will give them the idea to buy the cereal. • Within this advert we will have the voice of our mascot selling the idea of the cereal, along with a catchy jingle that will stick in the listeners head
- 7. INTERNET ADVERTISING/VIRAL CAMPAIGN • The second method of advertising: An viral internet campaign video. • We decided on this form of advertising, as the majority of responses we got on our survey were within the age range of 16-18 • This will be a short animated advertisement video • This advert will be shared and promoted online on various social media platforms to reach as large an audience as possible
- 8. EXAMPLE VIDEO • Here is an example of the technology and style that we will be using for the viral internet campaign: https://youtu.be/cax7KgeQCsI
- 9. CONCLUSION • Overall our cereal and advertising are simple and easy, but will definitely be incredibly successful due to great market research, a good understanding of the needs of our target demographic, and the most delicious cereal going. • You’d be making a big mistake not investing in the leopard!