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2. Disclosure
OfferBoard Securities, member FINRA/SIPC, has been retained by the issuer as its private placement agent. This investment
opportunity is being offered exclusively to Accredited Investors as defined under Rule 501 of Regulation D of the Securities Act of 1933.
Securities acquired in private placements are not publicly traded and therefore less liquid. Investing in private placements requires high
risk tolerance, low liquidity concerns, and long-term commitments. Investors must be able to lose their entire investment. The issuer may
require more capital in the future to continue growing, with no guarantee that it will be successful in securing it.
Purchase of the shares subjects the prospective investor to a number of material risks. These risks include but are not limited to (i)
development stage of business, (ii) inadequacy of funds, (iii) dependence on management, (iv) risks associated with expansion, (v)
development of customer base and market acceptance, (vi) competition, (vii) possible fluctuations in operating results, (viii) risks of
borrowing funds, (ix) unanticipated obstacles to execution of the business plan, (x) management discretion as to use of proceeds from
this and other financings.
This document does not constitute an offer to sell or a solicitation of an offer to buy any security and may not be relied upon in connection
with the purchase or sale of any security. Any such offer would be made only by means of a formal private placement memorandum.
Offers and sales will be made only in accordance with applicable securities laws and pursuant to the private placement memorandum,
subscription agreements and other definitive documentation.
By accepting these materials, the recipient agrees to keep confidential the information contained herein and made available in connection
with any further investigation of the issuer. These materials have been prepared for informational purposes relating to this transaction
only and upon the express understanding that they will be used for only such purposes. The recipient shall be entitled to rely solely on
the representations and warranties made to it by the issuer in any definitive transaction agreement. OfferBoard Securities does not
make any express or implied representation or warranty as to the accuracy or completeness of the information contained herein.
2
3. Confidentiality
This presentation includes statements that may constitute “forward-looking” statements, which may be identified by the use of forward-
looking words or phrases such as “believe”, “project”, “expect”, “anticipate”, “potential”, “should”, “could”, “may”, “intend” or similar
expressions. All forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking
statements and include matters related to expected financial results or liquidity needs. Factors that may cause or contribute to such
material differences include changes in general economic conditions, consumer buying patterns, competitive developments and
unforeseen changes in costs. By making these forward-looking statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.
This presentation is confidential and we have prepared it solely for use in connection with the Capital transaction for a cash secured
Letter of Credit. We have submitted it only to the individual or entity named in the accompanying confidentiality agreement for use alone
or with the prospective purchaser’s accountant, attorney or investment advisers. You may not disseminate, reproduce, duplicate or
deliver this memorandum to any other person or entity without our prior written consent. By accepting delivery of this presentation, the
offeree agrees to keep strictly confidential the contents of this memorandum / deck and to return the memorandum / deck and all related
documents to us if the offeree does not complete a transaction as contemplated by the offering.
3
4. Executive Summary
• The Prize: US is the world’s largest wine market (Approx. $40bn)
• The Opportunity: Online sales are the fastest growing segment of the market
• How? Snooth is positioned to become the largest online wine retailer world-wide
• Trusted industry partner: 9 year history of creating industry defining technologies
• Helping consumers find the perfect wine: industry leading database of wines enables fast,
accurate wine searches and price comparisons
• Online partner for thousands of wine sellers and wineries: providing inventory management,
marketing and reach
• Adding new retailers to its platform weekly: robust yet simple uploading and ordering tools
• Snooth is seeking investors to finalize the implementation of its fully scalable existing
online business platform
4
5. What is Snooth?
5
1.8m
Registered
Members
3m
Wines in
Database
2m
Wine Reviews,
Scores &
Prices
500k
Ave Unique
Visitors/mo
1,000
Registered
Wine Retailers
Funding at a Glance
31 Shareholders
9 Years in Business
$3.7mn Invested
10m+ Emails Sent
per Month
Founded to Help Wine Lovers
Navigate Wine Shipping Regulations
Top10 Member Locations$650k Wine Sales
Run Rate
(FY 2016)
And Drive Sales
To Wine Retailers
• Research + buy
• Access to best prices in the market
• Join a community
• Quick way to get online
• Performance model
• Move stale inventory
Up 223% YoY
6. Snooth Management Team
Mark Angelillo
Co-Founder / CEO
• Wine Industry Experience: 9 years
• Companies:
• Lot18.com (Director of Engineering, E-commerce)
• Bomoda.com (CTO, Global Media)
• Vivastreet.com (Lead Developer, Global Content / Classified Ads Platform)
• Education:
• International Wine Center: WSET Intermediate Certificate, Wine & Spirits
• Swarthmore College: Computer Science
Ryan Moynagh
Co-Founder / Director
• Wine Industry Experience: 9 years
• Companies:
• Great Bear Petroleum (Founder, CFO, Oil & Gas Exploration, Alaska)
• Equatorial Partners (Founding Partner, Oil & Gas Advisory)
• Valiant International Petroleum CFO, Oil & Gas Exploration, Brunei)
• Merrill Lynch (Investment Banker, Oil & Gas Exploration & Production)
• Education:
• Stanford University: Strategic Finance & Leadership
• Wharton Business School: Executive MBA
• Queens University: Law & Accounting
• Chartered Financial Analyst
6
7. Online wine sales, which grew 17% (2013-14), have experience double digit growth rates for last 5 years, but still represent less
than 2% of total wine sales
Fast growing market, lot of upside in the online retail space and Snooth's depth of experience position the company well to grab a
significant share of the rapidly developing online wine market by matching wine retailers and producers directly to consumers.
Wine Market Opportunity: Huge & Growing
7
0
100
200
300
400
500
600
700
800
900
1,000
2004 2014
USGal(million)
Year
Total US Wine Consumption
35% Growth by Volume
57% Growth in $ Value
0
2,000
4,000
6,000
8,000
10,000
12,000
2004 2014
#Wineries
Year
Number of US Wineries
139% Growth
1.57
34.63
Total Value, US Wine Market
(US$bn) 2013
DTC Non-DTC
DTC* Growth
Rates
2013-14: 17%
2015: 14%
*DTC= Direct-to-
Consumer
8. Online Wine Sales is Poised for Rapid Growth
2013 2014 2015 2016 2017 2018 2019
Total Retail Value (US$ B) 36.3 37.6 38.4 39.1 39.9 40.7 41.5
Online Share (US$ B) 0.62 0.69 0.77 0.86 0.97 1.08 1.21
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
33.0
34.0
35.0
36.0
37.0
38.0
39.0
40.0
41.0
42.0
Onlinesales(US$B)
TotalUSMarket(US$bn)
US Wine Market Growth Projections
(2015-19)
CAGR: Source Euromonitor report US Wine market 2014-15
Online Growth rate: Sonoma State University report
Online 2013 $ sales: Wine Institute.org/Nielsen report
Online Sales (% Overall Sales), 2013
15%
5%
2%
*Ave for Developed countries
Sonoma State University Wine Survey 2013
$0.62B
$1.81B
$5.43B
Equivalent online
US wine mkt values
@ higher online %
mkt share rates
“It appears almost unquestionable that e-commerce will continue to gain share of [wine] retail
sales, as it is clearly driven by consumer demand,”
Stephen Rannekleiv, Rabobank report, 2015
Online wine sales may only account for [ave] five percent of total sales internationally, but that is
still a six billion dollar figure and represents a six fold increase over the last ten years.
Vinexpo 2015 report commissioned by the Kedge Business School, Bordeaux, France
Ave.Weeklywineconsumption
(Glassesperhead)
0.2
0.4
0.6
0.8
1.0
1.2
International Wine & Vine Institute, Paris/Reuters(May 14)
$36.2B
$72.4B
$108.6B
$144.8B
$181.0B
$184.6B
Equivalent values of US wine mkt
in 2013 @ 0.2 increments in wkly
ave per head consumption rates
Ave Wine Consumption USA vs. France, 2013
Actual value of US wine mkt in 2013
In 2013 the ave.
Frenchmen drank
6 times more
wine than an
American
Online wine sales
in the US
significantly lags
behind other
developed
nations
8
9. 9
Wine Producer
Wine Wholesaler
Wine Retailer
Consumer
The Current Model for Wine Sales is Stagnant
• Losing Sales: Demand generation a challenge. Most wine businesses do not have revenues, resources
nor expertise to access, develop and manage customers through online services
• Small Players Can’t Get Access: Most wine producers and retailers are small entities
- 10,705 growers and producers predominantly small farmers and wine makers
- 522,420 retailers mostly specialist single stores or ‘in-store’ (such as gas stations)
Consumers increasingly sophisticated, but
• Frustrated: Wide range of choice and price points
• Reduced Local Choice: retailer focus on high volume wines,
• Complex Sales Model: high levels of federal & state regulation
• Costly: Costs of instate and intrastate licensing are significant to businesses
• Highly Competitive: difficult to differentiate
• Limited Reach: predominantly local market
10. 10
Revenue Model #1:
Access, B2B
Wine Producer
Wine Wholesaler
Wine Retailer
Snooth.com
Consumer
Capturing Value on Both Sides of the Market with 1 Platform
Solution – Make Online Wine Purchasing Easier
Snooth Value Add
Gains online marketing engine
Wine Wholesaler
Gains cost-effective marketing engine
Direct access to millions of consumers
Eliminates need to be licensed in every state
No warehousing, inventory or distribution costs
Increased & educated wine choice
Revenue Model #2:
Access, B2C
Wine Producer
Snooth.com
Consumer
Snooth Value Add
Simplified Sales Model
Gains online marketing engine
Direct access to millions of consumers
No warehousing, inventory or distribution costs
Increased & educated wine choice
11. Business Plan – World-Wine Domination
Develop ‘white-label’
strategy for larger players
Minimize regulatory impact on
Snooth via retailers & wine producers
fulfilling orders to end-customers.
Build out critical hires in sales,
marketing and customer service
Enhance e-commerce platform, marketing funnels and
mobile apps – leverage brand, reputation, existing users
and relationships to become leading wine e-commerce
site.
2021
2022
2023
11
12. Contact
12
J. Craig Dickens
Merit Harbor Group / OfferBoard Securities
2515 S. Hood St
Tacoma, WA 98402
(253) 327-1493 O
(253) 370-8893 C
Craig.Dickens@meritharborgroup.com
Mark Spickett
Merit Harbor Group
2515 S. Hood St
Tacoma, WA 98402
(253) 327-1493 O
(425) 443-9046 C
Mark.Spickett@meritharborgroup.com
Editor's Notes
Online wine sales in the US have been increasing at double digit rates for the past five years, but are still less than 2% of all wine sales (Osborne, wine.com 2014). Note UK is 15% online, other developed countries are at least 5%