Snooozy lets you collect feedback from thousands of customers at once in real-time. Its can easily show you if customers have been adequately served and allow you to respond while the information is relevant. No more paper, no more emails. Snooozy delivers satisfied, loyal customers in real-time.
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Snooozy. Real-time customer engagement for Retail
1. Make Sure They’ll Come Back.
Get Their Feedback.
As seen on:
2012, Snooozy, Inc.
2. Customer Sentiment: The
The success of your business is directly influenced by
customer satisfaction at the point of sale.
Customer ratings have a large impact on overall revenue. This is
driven entirely by each individual location. – The Harvard Business School 2011
Highly satisfied customers act as evangelists for your
company and are the most effective driver of additional
business.
Satisfaction surveys give a snapshot of customer sentiment
and allow you to address problems.
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3. A dissatisfied customer can negatively influence a MUCH
larger group and deter them from your business.
In 2009 an dissatisfied United Airlines customer created a
YouTube video expressing his qualms. The video received over
10 Million views.
• Customers often do not express their
discontent at the time of sale, choosing
instead to share their thoughts online or
with friends.
2012, Snooozy, Inc.
4. The Facts
Inc. Magazine, Entrepreneur, and university studies all show surveying to be
one of the most critical methods of ensuring customer satisfaction.
Email and paper survey participation rates tend to average in the 20% range
or lower. - University of Virginia, 2007.
University of Arizona, 2003
The average email open rate is 15-19%.
83% of American adults own cell phones and three-quarters
of them (73%) send and receive text messages.
–The Pew Research Center, Sept 2011
The average text (SMS) open rate is 98%
2012, Snooozy, Inc.
5. The Solution
Engage your customers directly and
ensure their satisfaction.
Receive all of their opinions in REAL-
TIME and respond while it’s relevant.
SMS surveys allow you to engage
patrons while the experience is still
fresh in their minds
Reward them by sending special
coupons and notifications
without the premiums charged
by coupon sites.
2012, Snooozy, Inc.
(Product Screenshot)
6. Features
An intuitive survey-building interface, accessible
from any web-enabled device.
Customer survey results are processed and displayed in
real-time with easy to read graphs, or in cross tabs for
more detailed analysis.
The phone number of every text you
receive is stored so you can follow up
with, reminders, or promotions.
A real-time feed of customer
comments.
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7. Benefits
Real-time assessment of customer satisfaction
with the ability to interact directly with an
audience of any size.
Direct engagement with all of your customers,
regardless of location or internet connectivity.
No smartphone, internet
connection, or special hardware are
required for customers to
participate.
Provides you with current, actionable
data.
No waiting until it is too late to resolve
a problem.
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8. How it Works
1. Prompt your customers to participate by
asking them via signage, receipts, product
packaging, menus, napkins, you name it.
2. Customers use their cell phones to send a
text message to the unique business
number.
3. Your Snooozy web display shows an update
within a few seconds after each customer
presses a button.
4. Respond! Your consumers want to be heard.
Use their feedback to offer them a better
experience, special discounts, or keep them
2012, Snooozy, Inc. up to date.
9. Additional Applications
More valuable ways can be used:
Notifications (e.g. “your product is
ready to be picked up”, “your
preorder is in”, etc.)
(Product Screenshot)
Issue “one day only” promos to drive
traffic on slow days
Market Research
(Product Screenshot)
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10. Conclusion
Ensure that your customers will stay yours. Collect their
feedback, respond, repeat.
Contact us now to get started:
1-888-777-7566
info@snooozy.com
2012, Snooozy, Inc.
11. Sources
“Reviews, Reputation, and Revenue: The Case of Yelp.com”. Michael Luca, The Harvard Business
School 2011 (http://www.hbs.edu/research/pdf/12-016.pdf)
“ASSESSING RESPONSE RATES AND NONRESPONSE BIAS IN WEB AND PAPER SURVEYS”. Linda J.
Sax, Shannon K. Gilmartin, and Alyssa N. Bryant, Research in Higher Education, 2003
(http://illume.arizona.edu/sites/illume.arizona.edu/files/nonrespbiast.pdf)
“Americans and Text Messaging”. Aaron Smith, The Pew Research Center, Sept. 2011
(http://pewinternet.org/Reports/2011/Cell-Phone-Texting-2011.aspx)
“Comparing response rates in e-mail and paper surveys: A meta-analysis” . Tse-Hua Shih & Xitao
Fan, Educational Research Review 2009
(http://www.sciencedirect.com/science/article/pii/S1747938X08000055)
“Gauging Customer Satisfaction: Here’s why a little feedback can yield major developments in your
business”. Steve Oriola, Entrepreneur Managazine, 2007
(http://www.entrepreneur.com/article/183316)
2012, Snooozy, Inc.