SnappforGood for Alumni Offices and UniversitiesRoger Brook
SnappforGood is a social media photo and video contest platform that enables universities and non-profits to engage young alumni and students to raise donations. It allows organizations to create fundraising contests on their site where participants take photos or videos related to a theme and share on Instagram using a contest hashtag. Contestants must pledge a donation or commit to volunteer. The platform handles contest creation and tracking engagement for a low monthly fee, with all donations going to the organization. It provides an effective way to increase donations and engagement from young supporters through fun and viral user-generated content shared on social media.
My soldierparade Case Study by Gillette WATConsult
The document describes a Gillette campaign in India called "My Soldier Parade" that aimed to connect the brand to its audience through a social cause. It involved creating an online platform where people could create virtual parades showing support for a cause and recruit friends. Over 400,000 people participated in 3 weeks, increasing Gillette's Facebook fan base by 21% and engagement. The campaign effectively paired the brand with a social cause in an interactive way that achieved viral marketing goals.
The document describes a campaign called "Pizza Moments" run by Pizza Corner on Facebook. The campaign's objectives were to get fans to share photos taken at Pizza Corner and increase customer engagement with a contest. Participants uploaded photos to an application and voting began, with participants able to share voting links. The top 5 photos with the most votes won awards. The campaign saw 20 entries, 408 participants, 41 new fans, 240 votes cast, and 243 shared links clicked.
Harnessing the Power of Visual and User Generated ContentKaren Petersen
Visual content such as photos, videos, and infographics shared on social media platforms is an important type of user-generated content. Brands can harness user-generated visual content and user experiences to better understand their audiences and strengthen connections. To encourage sharing, brands should promote engaging campaigns, offer prizes, and make sure they can legally use any submissions in marketing.
Social Media is changing how we understand consumers. Ditto offers a new approach to customer intelligence, surfacing competitive intelligence, product use and cultural trends.
The document discusses how social networks have impacted the travel industry. It notes that consumer behavior has changed as people now rely on social media for travel recommendations and reviews from other travelers rather than just marketing from companies. People want authentic experiences curated based on what other travelers say online. This new social environment means companies must listen to customers and communities, understand their needs, and add value to existing social networks rather than try to create their own isolated communities.
Cadbury 5Star launched an interactive mobile marketing campaign at college festivals to promote brand engagement among youth. Students could turn on Bluetooth on their phones to receive clues and media about a treasure hunt game. They also played a maze game with branded levels and could upload photos and videos to social media. Over 60,000 students engaged through downloading content, 10,000 played the game multiple times, and 6,000 uploaded photos, helping generate viral engagement for Cadbury 5Star at a lower cost.
The Cadbury 5 Star chocolate social media campaign "Condition Serious Hai" aimed to promote the product and recruit new customers. Key objectives were to position 5 Star chocolate as able to break seriousness, engage audiences with the brand name, and make the chocolate popular across all demographics. The campaign utilized social media platforms, traditional marketing, a TV commercial featuring 5 Star chocolate breaking seriousness, and contests on Facebook and Twitter using #ConditionSeriousHain. Within a month, the YouTube video received over 7.2 lac views and the campaign engaged over 3000 Twitter users and acquired 5000+ new Facebook followers organically.
SnappforGood for Alumni Offices and UniversitiesRoger Brook
SnappforGood is a social media photo and video contest platform that enables universities and non-profits to engage young alumni and students to raise donations. It allows organizations to create fundraising contests on their site where participants take photos or videos related to a theme and share on Instagram using a contest hashtag. Contestants must pledge a donation or commit to volunteer. The platform handles contest creation and tracking engagement for a low monthly fee, with all donations going to the organization. It provides an effective way to increase donations and engagement from young supporters through fun and viral user-generated content shared on social media.
My soldierparade Case Study by Gillette WATConsult
The document describes a Gillette campaign in India called "My Soldier Parade" that aimed to connect the brand to its audience through a social cause. It involved creating an online platform where people could create virtual parades showing support for a cause and recruit friends. Over 400,000 people participated in 3 weeks, increasing Gillette's Facebook fan base by 21% and engagement. The campaign effectively paired the brand with a social cause in an interactive way that achieved viral marketing goals.
The document describes a campaign called "Pizza Moments" run by Pizza Corner on Facebook. The campaign's objectives were to get fans to share photos taken at Pizza Corner and increase customer engagement with a contest. Participants uploaded photos to an application and voting began, with participants able to share voting links. The top 5 photos with the most votes won awards. The campaign saw 20 entries, 408 participants, 41 new fans, 240 votes cast, and 243 shared links clicked.
Harnessing the Power of Visual and User Generated ContentKaren Petersen
Visual content such as photos, videos, and infographics shared on social media platforms is an important type of user-generated content. Brands can harness user-generated visual content and user experiences to better understand their audiences and strengthen connections. To encourage sharing, brands should promote engaging campaigns, offer prizes, and make sure they can legally use any submissions in marketing.
Social Media is changing how we understand consumers. Ditto offers a new approach to customer intelligence, surfacing competitive intelligence, product use and cultural trends.
The document discusses how social networks have impacted the travel industry. It notes that consumer behavior has changed as people now rely on social media for travel recommendations and reviews from other travelers rather than just marketing from companies. People want authentic experiences curated based on what other travelers say online. This new social environment means companies must listen to customers and communities, understand their needs, and add value to existing social networks rather than try to create their own isolated communities.
Cadbury 5Star launched an interactive mobile marketing campaign at college festivals to promote brand engagement among youth. Students could turn on Bluetooth on their phones to receive clues and media about a treasure hunt game. They also played a maze game with branded levels and could upload photos and videos to social media. Over 60,000 students engaged through downloading content, 10,000 played the game multiple times, and 6,000 uploaded photos, helping generate viral engagement for Cadbury 5Star at a lower cost.
The Cadbury 5 Star chocolate social media campaign "Condition Serious Hai" aimed to promote the product and recruit new customers. Key objectives were to position 5 Star chocolate as able to break seriousness, engage audiences with the brand name, and make the chocolate popular across all demographics. The campaign utilized social media platforms, traditional marketing, a TV commercial featuring 5 Star chocolate breaking seriousness, and contests on Facebook and Twitter using #ConditionSeriousHain. Within a month, the YouTube video received over 7.2 lac views and the campaign engaged over 3000 Twitter users and acquired 5000+ new Facebook followers organically.
Instagram has over 500 million active monthly users and is an important platform for brands to engage with customers. Engagement with brands is much higher on Instagram than other social media platforms like Facebook, Twitter, and Pinterest. Visual content is very effective on Instagram - 93% of purchases are influenced by visual elements, and the brain processes images 60,000 times faster than text. Most major brands now have an Instagram presence, and those with over 100,000 followers have grown their following by 163% in just two years. Therefore, Instagram marketing is crucial for brands to build their audience and influence consumer purchases.
User-generated content: do you really need it? Hannah Law
This document discusses user-generated content (UGC) and whether brands need it. It begins by defining UGC as content created by the public rather than publishers or brands, like social media posts. It then explores why brands use UGC, such as to build trust since consumers trust peer reviews more, and that UGC engages millennials. However, it also notes challenges like low participation rates and loss of brand control. It provides case studies of both successful (Warby Parker) and unsuccessful (NYPD) UGC campaigns. It concludes by advising brands to carefully consider the costs and benefits of UGC campaigns.
Building and Launching Effective Social Media CampaignsKaren Petersen
The document provides tips for building and launching effective social media campaigns. It discusses selecting the appropriate social media platforms based on the target audience, engaging the audience through visual content like photos and videos, and leveraging user-generated content. Examples are given of successful social media campaigns from Starbucks and Coca-Cola that utilized user-generated content. The document stresses the importance of evaluating campaign performance and using results to improve future campaigns.
CME Group: Social media and the Global Financial Leadership Conference, prese...SocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, CME Group's Director of Corporate Marketing, Evan Peterson, explains how they use social media to amplify their annual Global Financial Leadership Conference.
Evan shares how they utilize video, interviews, photos, blogs, and articles from the event as content for their social media platforms.
Participants in races and events can register with Sportify to receive photos taken of them automatically during the event. Sportify then sends personalized emails to participants with links to share their photos on social media. This drives social sharing of the photos, which increases awareness of the event and sponsors. Sportify also tracks sharing metrics like the percentage of photos shared and by which social channels, to provide insights for future event marketing. If 25% of 10,000 participants shared their Sportify photos, it could result in over 2,500 social media posts reaching an estimated 632,500 people.
How to Create a Photo Contest on SnappforGoodRoger Brook
SnappforGood is a platform that allows organizations to create photo petitions on important causes or goals. Users can sign up, take photos showing their support with a unique hashtag, and post them to Instagram. The photos are then displayed in a gallery on the organization's petition page. Participants' social networks can view and vote on the photos, spreading awareness of the cause. Organizations receive data on participants to thank and engage supporters.
Starbucks was founded in 1971 and grew from 55 stores to over 14,000 today. It provides extensive training to employees focusing on customer service and the company's philosophy. Starbucks offers competitive benefits like health insurance and stock options. It emphasizes flexible work schedules and treating employees with equality and dignity. The company culture encourages feedback, innovation, and a small company atmosphere. Starbucks recognition programs and exemplary customer service have contributed to its success in the retail business. Maintaining benefits, culture, and employee satisfaction presents ongoing challenges as the company continues to grow.
How to Create a Photo Petition on SnappforGoodRoger Brook
SnappforGood allows organizations to create photo or video contests on their website to promote causes. Participants sign up, take photos with the contest hashtag on Instagram, and the photos are displayed on the contest page for public voting. Contest organizers receive data on participants and can use contests to drive donations, volunteer recruitment, or event promotion. SnappforGood handles contest setup, photo display, and provides analytics to measure success.
This document discusses creating a pagination library from scratch in PHP. It explains what pagination is, why it is used, and how to implement it. It then shows how to create a Pagination class to generate the necessary HTML for pagination links. Methods are used to separately generate links for previous, forward, and current pages. The full source code and tutorial are available online for implementing this pagination library.
A mobile marketing campaign that was created and run by World Class Fitness for the promotion of the opening of a new fitness club in the centre of Zagreb, Croatia. Participants were motivated to send recommendations to their friends by being offered the opportunity to win a free membership, from 1 to 6 months.
SnappforGood is a cloud marketing platform that enables businesses to create photo contests on social media to generate donations and awareness for charities. Through the platform, businesses can select a theme connecting their company to a charity, and allow customers and community members to submit photos using related hashtags. Contest participants pay a small fee to enter and are also encouraged to make a donation to the charity. SnappforGood handles distributing all donations directly to the selected charity. The platform aims to create engaging content for brands while also supporting good causes.
Golden Retrievers love many things in life beyond what is available online, including physical activities like hiking, cycling, skiing, and trips to places like Fenway Park, as well as social activities like spending time with friends over coffee or at concerts, and enjoying sensory experiences like the smell of books or chocolate.
RenzooPush - Ragnarok Online Mobile Marketing Campaignjelabegonja
A mobile marketing campaign was created and run by Gravity Europe for promoting their gaming portal Ragnarok Online in France and Belgium. Participants were motivated to send recommendations to their friends by receiving free gaming characters to download on their mobile phones, and coupons that they could use in the Ragnarok iShop.
"Death, Hell, or Canada": Dryden and the War of 1812Simon St.Laurent
Two centuries ago, Dryden militia crossed the Niagara River into Canada in one of the early battles of this often forgotten war. Thomas Jefferson was wrong: conquering Canada was more than "a mere matter of marching". The attempt on Queenston failed, though British General Brock died in its defense.
Come learn about the perilous adventures of Dryden men and the state and national political whirlpools that were more hazardous than the Niagara River itself. Meet Governor Daniel Tompkins, namesake of our county, as he fought to keep New York State together in difficult times.
We like to remember "the rockets' red glare", our surprisingly good performance at sea, and Andrew Jackson's victory at New Orleans after the peace treaty was signed. We also need to remember our town's role in the war, even when it didn't go so well.
Markup's data-centric human-readable approach offers a unique opportunity for us to build systems that are more than the usual automation. We haven't taken advantage of that power, however. Why? Because we've stayed on the in
"Death, Hell, or Canada": Dryden and the War of 1812Simon St.Laurent
The document summarizes the Battle of Queenston Heights during the War of 1812, which took place along the Niagara River between American and British/Canadian forces. It describes how American troops, including a company from Dryden, New York, crossed the river in boats under fire and established a beachhead, scaled the cliffs, and took the British redan fort at Queenston Heights. However, the timely arrival of British commander Isaac Brock turned the tide, and though he was killed in the battle, the British were able to retake the heights and the village of Queenston in chaotic fighting, resulting in an eventual but unsteady American victory.
[An updated version with more information on the forces, especially the Canadians.]
Two centuries ago, Dryden militia crossed the Niagara River into Canada in one of the early battles of this often forgotten war. Thomas Jefferson was wrong: conquering Canada was more than "a mere matter of marching". The attempt on Queenston failed, though British General Brock died in its defense.
Come learn about the perilous adventures of Dryden men and the state and national political whirlpools that were more hazardous than the Niagara River itself. Meet Governor Daniel Tompkins, namesake of our county, as he fought to keep New York State together in difficult times.
We like to remember "the rockets' red glare", our surprisingly good performance at sea, and Andrew Jackson's victory at New Orleans after the peace treaty was signed. We also need to remember our town's role in the war, even when it didn't go so well.
Rough transcript and notes, as delivered at Balisage 2013, August 6, 2013. Paper at http://balisage.net/Proceedings/vol10/html/StLaurent01/BalisageVol10-StLaurent01.html
Tata Steel acquired Corus Group in 2007 for $12 billion, making it the largest acquisition in India's history. After months of negotiations and competing offers from CSN, Tata Steel increased its bid to 608 pence per share to win approval from Corus shareholders. The acquisition created a global steel giant and helped Tata Steel gain a strong foothold in developed markets in Europe and North America. Financing for the deal included $3.38 billion in equity from Tata Steel and $8.12 billion in debt financing led by Credit Suisse and other banks. Cultural integration focused on aligning the companies' continuous improvement programs to capture synergies from the combination.
FedEx is a global transportation, e-commerce, and supply chain management company founded in 1971. It handles over 3.3 million packages daily through air and ground services. FedEx has a strong market position in air freight and dominates ground services domestically. It faces competition from UPS and other companies. FedEx uses strategic planning and innovation to guide its goals and growth globally. Its strategies include enhancing postal services provided by the USPS and providing discounted air travel tickets to gain additional profits from its large airline fleet.
The document summarizes The Snapys, an Instagram photo awards event taking place in Dublin in October 2015. It will celebrate the best Instagram photos from Ireland across 25 categories, as judged by Instagram influencers. The event aims to connect local talent with global audiences and influential Instagram users. Brands are encouraged to sponsor categories to support the Irish Instagram community and associate with creativity. The sponsorship packages provide opportunities for brands to engage Instagram audiences and influencers both at the awards ceremony and through an integrated marketing campaign.
Instagram has over 500 million active monthly users and is an important platform for brands to engage with customers. Engagement with brands is much higher on Instagram than other social media platforms like Facebook, Twitter, and Pinterest. Visual content is very effective on Instagram - 93% of purchases are influenced by visual elements, and the brain processes images 60,000 times faster than text. Most major brands now have an Instagram presence, and those with over 100,000 followers have grown their following by 163% in just two years. Therefore, Instagram marketing is crucial for brands to build their audience and influence consumer purchases.
User-generated content: do you really need it? Hannah Law
This document discusses user-generated content (UGC) and whether brands need it. It begins by defining UGC as content created by the public rather than publishers or brands, like social media posts. It then explores why brands use UGC, such as to build trust since consumers trust peer reviews more, and that UGC engages millennials. However, it also notes challenges like low participation rates and loss of brand control. It provides case studies of both successful (Warby Parker) and unsuccessful (NYPD) UGC campaigns. It concludes by advising brands to carefully consider the costs and benefits of UGC campaigns.
Building and Launching Effective Social Media CampaignsKaren Petersen
The document provides tips for building and launching effective social media campaigns. It discusses selecting the appropriate social media platforms based on the target audience, engaging the audience through visual content like photos and videos, and leveraging user-generated content. Examples are given of successful social media campaigns from Starbucks and Coca-Cola that utilized user-generated content. The document stresses the importance of evaluating campaign performance and using results to improve future campaigns.
CME Group: Social media and the Global Financial Leadership Conference, prese...SocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, CME Group's Director of Corporate Marketing, Evan Peterson, explains how they use social media to amplify their annual Global Financial Leadership Conference.
Evan shares how they utilize video, interviews, photos, blogs, and articles from the event as content for their social media platforms.
Participants in races and events can register with Sportify to receive photos taken of them automatically during the event. Sportify then sends personalized emails to participants with links to share their photos on social media. This drives social sharing of the photos, which increases awareness of the event and sponsors. Sportify also tracks sharing metrics like the percentage of photos shared and by which social channels, to provide insights for future event marketing. If 25% of 10,000 participants shared their Sportify photos, it could result in over 2,500 social media posts reaching an estimated 632,500 people.
How to Create a Photo Contest on SnappforGoodRoger Brook
SnappforGood is a platform that allows organizations to create photo petitions on important causes or goals. Users can sign up, take photos showing their support with a unique hashtag, and post them to Instagram. The photos are then displayed in a gallery on the organization's petition page. Participants' social networks can view and vote on the photos, spreading awareness of the cause. Organizations receive data on participants to thank and engage supporters.
Starbucks was founded in 1971 and grew from 55 stores to over 14,000 today. It provides extensive training to employees focusing on customer service and the company's philosophy. Starbucks offers competitive benefits like health insurance and stock options. It emphasizes flexible work schedules and treating employees with equality and dignity. The company culture encourages feedback, innovation, and a small company atmosphere. Starbucks recognition programs and exemplary customer service have contributed to its success in the retail business. Maintaining benefits, culture, and employee satisfaction presents ongoing challenges as the company continues to grow.
How to Create a Photo Petition on SnappforGoodRoger Brook
SnappforGood allows organizations to create photo or video contests on their website to promote causes. Participants sign up, take photos with the contest hashtag on Instagram, and the photos are displayed on the contest page for public voting. Contest organizers receive data on participants and can use contests to drive donations, volunteer recruitment, or event promotion. SnappforGood handles contest setup, photo display, and provides analytics to measure success.
This document discusses creating a pagination library from scratch in PHP. It explains what pagination is, why it is used, and how to implement it. It then shows how to create a Pagination class to generate the necessary HTML for pagination links. Methods are used to separately generate links for previous, forward, and current pages. The full source code and tutorial are available online for implementing this pagination library.
A mobile marketing campaign that was created and run by World Class Fitness for the promotion of the opening of a new fitness club in the centre of Zagreb, Croatia. Participants were motivated to send recommendations to their friends by being offered the opportunity to win a free membership, from 1 to 6 months.
SnappforGood is a cloud marketing platform that enables businesses to create photo contests on social media to generate donations and awareness for charities. Through the platform, businesses can select a theme connecting their company to a charity, and allow customers and community members to submit photos using related hashtags. Contest participants pay a small fee to enter and are also encouraged to make a donation to the charity. SnappforGood handles distributing all donations directly to the selected charity. The platform aims to create engaging content for brands while also supporting good causes.
Golden Retrievers love many things in life beyond what is available online, including physical activities like hiking, cycling, skiing, and trips to places like Fenway Park, as well as social activities like spending time with friends over coffee or at concerts, and enjoying sensory experiences like the smell of books or chocolate.
RenzooPush - Ragnarok Online Mobile Marketing Campaignjelabegonja
A mobile marketing campaign was created and run by Gravity Europe for promoting their gaming portal Ragnarok Online in France and Belgium. Participants were motivated to send recommendations to their friends by receiving free gaming characters to download on their mobile phones, and coupons that they could use in the Ragnarok iShop.
"Death, Hell, or Canada": Dryden and the War of 1812Simon St.Laurent
Two centuries ago, Dryden militia crossed the Niagara River into Canada in one of the early battles of this often forgotten war. Thomas Jefferson was wrong: conquering Canada was more than "a mere matter of marching". The attempt on Queenston failed, though British General Brock died in its defense.
Come learn about the perilous adventures of Dryden men and the state and national political whirlpools that were more hazardous than the Niagara River itself. Meet Governor Daniel Tompkins, namesake of our county, as he fought to keep New York State together in difficult times.
We like to remember "the rockets' red glare", our surprisingly good performance at sea, and Andrew Jackson's victory at New Orleans after the peace treaty was signed. We also need to remember our town's role in the war, even when it didn't go so well.
Markup's data-centric human-readable approach offers a unique opportunity for us to build systems that are more than the usual automation. We haven't taken advantage of that power, however. Why? Because we've stayed on the in
"Death, Hell, or Canada": Dryden and the War of 1812Simon St.Laurent
The document summarizes the Battle of Queenston Heights during the War of 1812, which took place along the Niagara River between American and British/Canadian forces. It describes how American troops, including a company from Dryden, New York, crossed the river in boats under fire and established a beachhead, scaled the cliffs, and took the British redan fort at Queenston Heights. However, the timely arrival of British commander Isaac Brock turned the tide, and though he was killed in the battle, the British were able to retake the heights and the village of Queenston in chaotic fighting, resulting in an eventual but unsteady American victory.
[An updated version with more information on the forces, especially the Canadians.]
Two centuries ago, Dryden militia crossed the Niagara River into Canada in one of the early battles of this often forgotten war. Thomas Jefferson was wrong: conquering Canada was more than "a mere matter of marching". The attempt on Queenston failed, though British General Brock died in its defense.
Come learn about the perilous adventures of Dryden men and the state and national political whirlpools that were more hazardous than the Niagara River itself. Meet Governor Daniel Tompkins, namesake of our county, as he fought to keep New York State together in difficult times.
We like to remember "the rockets' red glare", our surprisingly good performance at sea, and Andrew Jackson's victory at New Orleans after the peace treaty was signed. We also need to remember our town's role in the war, even when it didn't go so well.
Rough transcript and notes, as delivered at Balisage 2013, August 6, 2013. Paper at http://balisage.net/Proceedings/vol10/html/StLaurent01/BalisageVol10-StLaurent01.html
Tata Steel acquired Corus Group in 2007 for $12 billion, making it the largest acquisition in India's history. After months of negotiations and competing offers from CSN, Tata Steel increased its bid to 608 pence per share to win approval from Corus shareholders. The acquisition created a global steel giant and helped Tata Steel gain a strong foothold in developed markets in Europe and North America. Financing for the deal included $3.38 billion in equity from Tata Steel and $8.12 billion in debt financing led by Credit Suisse and other banks. Cultural integration focused on aligning the companies' continuous improvement programs to capture synergies from the combination.
FedEx is a global transportation, e-commerce, and supply chain management company founded in 1971. It handles over 3.3 million packages daily through air and ground services. FedEx has a strong market position in air freight and dominates ground services domestically. It faces competition from UPS and other companies. FedEx uses strategic planning and innovation to guide its goals and growth globally. Its strategies include enhancing postal services provided by the USPS and providing discounted air travel tickets to gain additional profits from its large airline fleet.
The document summarizes The Snapys, an Instagram photo awards event taking place in Dublin in October 2015. It will celebrate the best Instagram photos from Ireland across 25 categories, as judged by Instagram influencers. The event aims to connect local talent with global audiences and influential Instagram users. Brands are encouraged to sponsor categories to support the Irish Instagram community and associate with creativity. The sponsorship packages provide opportunities for brands to engage Instagram audiences and influencers both at the awards ceremony and through an integrated marketing campaign.
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
Digital marketing 101 for restaupreneurs by homer nieveraHomer Nievera
The document provides information about digital marketing strategies for restaurants. It discusses targeting millennial customers through social media platforms like Facebook, Instagram, and Twitter. It emphasizes using engaging content like videos and photos to build an online audience and drive offline sales. The document also outlines best practices for setting up an e-commerce site to enable online ordering and payments.
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
You won't want to miss this presentation by Caitlin Murphy of PlanIt on Social Media for Live Events. Social media is the best tool for promotion of and engagement at live events. Caitlin Murphy, Social Media Manager with PlanIt will provide practical advice on how to use social media for live events. Learn how to:
Promote your event
Select which platforms to use
Use hashtags effectively
Encourage real time engagement
If you are a social media professional of are planning a live event don't miss this meeting. And, of course, our meetings are great for all people interested in social media for all uses. We have networking before and after and are always open to questions and discussion.
Daa cyberspace workshop what's new in new media finalTerilichtenstein
The document discusses the rise of social media and how it has changed communication and business. Some key points include:
- Social media has integrated technology, social interaction and user-generated content like photos and videos, changing how people interact online.
- Both consumers and businesses can benefit from social media - consumers can get recommendations from others online, while businesses can build communities and engage with customers.
- Mobile internet and location-based services are also growing rapidly, allowing content to be more personalized and context-aware.
- Popular social media platforms like Facebook, Twitter, YouTube, and Foursquare are discussed in terms of how businesses can create pages and profiles to engage with audiences.
The document discusses the rise of social media and how it has changed communication and business. Some key points include:
- Social media has integrated technology, social interaction and user-generated content like photos and videos, changing how people interact online.
- Both consumers and businesses can benefit from social media - consumers can get recommendations from others online, while businesses can build communities and engage with customers.
- Mobile internet and location-based services are also growing rapidly, allowing content to be more personalized and context-aware.
- Popular social media platforms like Facebook, Twitter, YouTube, and Foursquare are discussed in terms of how businesses can create pages and profiles to engage with audiences.
The document discusses trends in philanthropy among millennials and how new technologies are changing charitable giving. Key points include:
- Millennials prefer mobile and social media-based giving options like microdonations and fundraising through their networks.
- Celebrity endorsements and stories that inspire compassion are effective at engaging millennial donors.
- The Goodpin app and platform aims to tap into these trends by allowing users to easily donate in moments of inspiration, share fundraising events with friends, and see the collective impact of donations.
This document discusses the benefits and burdens of social media for businesses. It provides examples of how Carnival Cruises and Southwest Airlines have successfully used social platforms like blogs, Flickr, YouTube, and Twitter to engage with customers and enhance their brands. While social media provides marketing opportunities, it also poses risks like negative comments and brand hijacking that companies must address. Measurement of social media analytics is becoming more important to understand trends and sentiment.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
The document outlines strategies for crafting an effective nonprofit video strategy, including thinking strategically about goals and messages, training staff in digital storytelling, and planning videos with clear objectives and intended audiences. It provides examples from organizations like Refugees International that used videos successfully in advocacy campaigns. Measuring outcomes like donations, views, and increased website traffic is important for determining a video strategy's success.
The document provides summaries of various case studies of marketing campaigns. Each case study outlines the business objective, solution implemented, and outcome of the campaigns. The campaigns spanned different industries and locations and utilized various online and social media strategies like viral videos, blogs, communities, and websites.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
Wolly is a social media platform that allows users to create and join challenges on various topics to engage their friends and communities. Users can choose sides on issues, join teams, and invite others to participate. The platform aims to give people more opportunities to share opinions and interact through these challenges. Wolly's founders believe this will create more engagement than traditional social networks by incentivizing users with prizes and gamifying debates and discussions.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
The document discusses using social media for charity fundraising and promotion. It provides examples of campaigns on Facebook and Weibo that drove engagement and participation. It also discusses tactics to achieve different objectives like awareness, participation and donations. Performance tracking tools for Facebook are discussed. The document concludes with discussing using online forums and videos to generate awareness, discussions and support for charities.
Ultimate Merger: Partnership Marketing and Consumer ContestsErica Campbell Byrum
There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements that make people more likely to share your message with others, your marketing efforts won’t just double… they’ll multiply exponentially. This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more. Erica Campbell is the Sr. Manager, New Media Marketing for For Rent Media Solutions, Jamie Gorski is Senior Vice President, Corporate Marketing for The Bozzuto Group and Eric Brown is the owner of Urbane Apartments
Like it or not, every nonprofit today is a media organization. It all starts with creating content, which is the currency of social media and search. Nonprofit strategist JD Lasica will show you the importance of using video and personal storytelling to convey your mission and enlist new supporters.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
2. Nonprofits create Social Media Photo and Video Contests on
our web-platform (www.snappforgood.com) to engage their
community, and to acquire long-term donors and volunteers.
Quick Facts
What We Do
Why We Are Used
Low cost way to help meet your marketing, outreach,
volunteer recruitment, and fundraising goals while creating a
memorable experience for your target community
Who Uses SnappforGood
Charities, foundations, schools, universities, museums,
associations (any 501c(3)). Marketing, Fundraising, Outreach,
Event and Volunteer Management Staff
What Does it Cost?
We offer two options. Either a free package for nonprofits
where participants pay a nominal registration fee, or a paid
package by nonprofits that is based on contest participation.
Nonprofits keep 100% of donations.
3. Quick Facts
How it Works
Nonprofits create a fun or inspirational photo or video contest
and invite their supports and their network to participate.
We publish their contest page on our web site with tools to
invite their followers on social media. Nonprofits promote the
contest using their social and traditional marketing channels.
When contest participants sign up, they have to either make a
donation pledge or commit to volunteer for the nonprofit.
Then contestants simply start snapping, posting, and sharing
their photos or short-videos on Instagram or Twitter to win a
prize offered by the nonprofit.
We handle contest creation, participant sign up, and tracking
photo or video galleries.
Flexible Tool
Contests can be run as a separate event between larger
traditional events, or they can be joined-up with a special fun
event, like a race or a walkathon where many people carry
their mobile phone cameras.
4. Why User Generated Photos and Videos?
More Engaging Content
Pictures, whether they are photos or videos, can tell a story.
Most nonprofits publish photos of their events, but rarely let
users post their own photos for a cause. They are missing an
opportunity to let their supporters shine a light on their favorite
cause.
More Viral Content
Studies have shown that photos and videos are shared and
liked twice as much as other content on large social media
sites. They are a great way to promote your cause quickly, at a
low cost, and reach a larger audience.
Big Audience
Almost everyone carries a smartphone camera in their purse or
pocket. And hundreds of millions of people are active users on
Instagram and Twitter. Its easy to use, and fun for contestants.