Snapchat is a video messaging application released in 2012 that allows users to take photos and videos, add text and drawings, and send them to contacts. These images and videos are called "snaps" and can be viewed for a set time period before being deleted from Snapchat's servers. In May 2014, Snapchat users were sending 700 million photos and videos per day and Snapchat story content was being viewed 500 million times daily, demonstrating the company's huge popularity and value of $10-20 billion.

2. Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy and
Reggie Brown released in 2012 available on both android and apple users. Users can take
photos, record videos, add text, drawings, filters, funny themes and send to a controlled
list of recipients. These are known as ‘snaps’. Users can set a time for how long it can be
viewed then after that duration its completely deleted from the snapchat servers.
According to snapchat in may 2014 the apps users were sending 700
million photos and videos per day, while snapchat stories content was
being viewed 500 million times per day. The company has a value of
$10-20 billion.
https://www.youtube.com/watch?v=TMxTyFjE
us4

3. All of these social networking sites share striking
similarities, in which they all aim to connect with
people all around the world through the use of
photos and videos. Its all easy with using just a couple
taps.
But, snapchat is very unique and unlike any other app hints
which why snapchat posses such a huge worth. It allows you
to interact with anyone of your choice and you can also view
how people all round the world live with stories from all
around the world being all viewed with just one tap, it also
gives a fun and a visual representation of what you’re getting
up to during the day with post multiple statuses. Lastly its
easy, fun and right at your fingertips that’s what people like.

4. SnapChat has a primary target market
of over 50m 13-24 year olds. Globally,
55% of SnapChat users are in the US,
with Europe making up the second
largest geographic totalling 33% of all
users. More 30+ year olds are beginning
to use the service, but that usage is
significantly lower.
Catering to the 13-24 year old market is
largely through speed of the transaction
(typically a photo or video of short duration),
and through the ephemeral nature of the
communication. Since Snaps typically only
'live' for up to 10 seconds, engagement is
short & sweet, with no official record of the
message left behind.