1. Bolthouse Farms Markets Baby Carrots As Junk Food
Fresh Vending: A Quick And Healthy Snack Fix
Dunkin‟ Donuts Launches K-Cups; Starbucks Soon To Follow
Orangina App Shows Your Original Friends On Facebook
And more

2. BOLTHOUSE FARMS
MARKETS BABY
CARROTS AS JUNK MIKE AND IKE, HOT
FOOD
TAMALES HIT SWEET SPOT
WITH MOBILE PROMOTION
Last year‟s successful
marketing campaign from Candy maker Just Born Inc. is running a
Bolthouse Farms positioned sweepstakes promotion that incorporates
its baby carrots as a tasty mobile bar codes on its Mike and Ike and
snack rather than highlighting Hot Tamales sweets.
their health benefits.
Starting August, consumers can enter for a
Advertising agency Crispin
chance to win music, candy and gear via
Porter + Bogusky created a
the instant win and grand prize
campaign with the tag line
sweepstakes promotion. The company is
„Eat „Em Like Junk Food,‟ and
created three TV spots, a web series, display ads, billboards and vending also use social media such as Facebook to
machines in two high schools. New packaging was designed as well: drive awareness about the initiative.
individual snack packs that look just like potato-chip bags, with bold junk “Our strategy for this promotion is to create
food-style graphics. excitement and relevance for our teen and
By the end of the year, sales in their test markets were up 10% to 12% than young adult target,” said Donald Houston,
the year before. The vending machines were selling 80 to 90 snack packs senior brand manager of Just Born.
per week and a number of schools have approached the company about “By using music to reach this group, we
installing their own machines. can combine the love of their favorite music
Source: psfk.com and packagingdigest.com (picture) and the love of their favorite candy in one
fun promotion,” he said.
Just Born is a privately owned company
SUNKIST READIES
founded in 1923 and headquartered in
Bethlehem, PA, where it manufactures
MULTIPLE MOBILE
Peeps, Hot Tamales, Mike and Ike, Zours,
Peanut Chews and Teenee Beanee candy.
SITES TO SUPPORT IN-
Learn more here.
Source: mobilemarketer.com
STORE SHOPPING
Sunkist is launching a total of seven additional mobile sites by the end of
the year as it looks to drive purchases and make it easier to shop for
produce in grocery stores.
Sunkist launched its mobile marketing strategy last year and has been
rolling out mobile sites dedicated to specific varieties such as lemons and
Cara Cara navel oranges. Now, the company is readying additional mobile
sites and expects to have a total of 11 mobile variety-specific sites live by
the end of the year.
“The real idea behind this is that we realize shoppers are using phones
more and more during their shopping trips and we want to give them the
resources they need to help with their purchasing decisions,” said Julie
DeWolf, director of retail marketing of Sunkist, Sherman Oaks, CA.
“With the right mix of other elements, mobile can drive sales,” she said.
“If someone is in the produce section and doesn‟t know what to buy, having
that information at their fingertips absolutely might sway them to buy our
products rather than some other product.”
Source: mobilecommercedaily.com

3. FRESH VENDING: A
QUICK AND HEALTHY
SNACK FIX
If you have always frowned upon the seemingly
unhealthy chocolate bars, crackers, and corn chips
displayed in typical vending machines, then Fresh
Vending may pose as an enticing alternative. Based
in San Diego, Fresh Vending is an on-the-go
snacking concept that showcases about 400 choices
of organic and natural snack & beverage options.
While the machine still features cookies and
DUNKIN’ DONUT LAUNCHES
crackers, these will be from brands that use only K-CUPS; STARBUCKS SOON
premium, all-natural ingredients, such as sugar TO FOLLOW
instead of corn syrup. The vending machines is also
equipped with dual-climate capacity, making it
possible to store a wide range of healthy food, from Dunkin' Donuts restaurants are beginning
soymilk and fresh fruits to granola bars and potato to sell the brand's coffees in single-serve
chips. Keurig K-Cups.
Source: psfk.com and freshvending.com (picture) That gives Dunkin' a slight jump on
Starbucks, at least on the restaurant
distribution front, since Starbucks will not
start offering K-Cups in its restaurants (and
in mass retail) until the fall.
Dunkin' announced its K-Cup agreement
with Green Mountain Coffee Roasters Inc.,
parent of Keurig -- which owns about 80%
of the single-serve market -- in February.
The agreement does not extend to selling
the Dunkin' brand coffee cups at retail,
Britons used to sing a nursery rhyme about swallowing a fly, bushtucker outside of its own restaurants.
trials have become an excruciating staple of TV's "I'm a celebrity, get me The suggested retail is $11.99 for a pack
out of here" and stores and online suppliers are selling exotic snacks such of 14 Dunkin' K-Cups. Five of the brand's
as crickets and worm crisps. coffee flavors are available. Learn more
Now food standards watchdogs across the European Union are preparing here.
to give them safety tests. Though such dishes are being increasingly seen Source: mediapost.com and
as the food of the future for affluent as well as poorer societies, the perkedup.blogspot.com (picture)
European commission in Brussels and agencies in members states haven't
a clue about how many citizens are now eating the foods.
They are asking suppliers, retailers and natural history experts to help them
establish just how far down the road Europeans are in following other
nation's dietary habits, such as cockroaches (China), witchetty grubs
(Australia), locusts (many places in Africa) and agave worms (Mexico,
where they accompany tortilla as well as tequila). Learn more here.
Source: guardian.co.uk

4. ORANGINA APP SHOWS
YOUR ORIGINIAL
FRIENDS ON FACEBOOK
Orangina is celebrating 75 years and
the brand has created an app for its
Facebook page called Show Your
LID THAT ENHANCES THE
Originals. „Like‟ Orangina to find your FLAVOR OF TAKEAWAY
„original‟ friends on the social network, COFFEE
those who were your first 10 friends,
those who commented on your posts,
wrote on your wall and liked your The quest for the perfect brew continues.
comments before everyone else. Their Just a couple of months ago Coffee
pictures are displayed and this can be Joulies launched their thermodynamic
saved or posted to your wall. This app stones designed to keep coffee at the right
is available in Europe, Asia and Africa, temperature, and now Mint Urban
and it was created by KONG, an ad Technologies hope to improve the flavor of
agency based in Amsterdam. takeaway coffee with the Aroma Lid.
Hong Kong-based MINT have a particular
Source: psfk.com and helloyoucreatives.com (picture) interest in the coffee cup lid, of which over
100 billion are used every year. Following
their original biodegradable MINT coffee
lid, they designed the Aroma Lid as a
solution to the problem of plastic aftertaste
and restricted aroma — smell is apparently
responsible for 80 percent of taste —
RED MANGO IS IN THE experienced when drinking through regular
lids. Made in two parts, the primary lid
GAME comes into contact with the coffee, with a
secondary lid made with aromatic material
that sits on top. MINT representative Marc
Miller explains that coffee consists of 800
Red Mango, the fast-growing frozen-yogurt and smoothie quick serve, has
distinct flavors in the same way that wine
taken its smoothies to the varsity level in a first-of-its-kind corporate
has a “bouquet”, and the Aroma Lid uses
partnership with Baylor University Athletics.
the finest of these flavors to enhance the
Never before has a deal been made between a fro-yo or smoothie quick taste of the drink. The lids are available in
serve and an NCAA Division 1-A college program, the company says. Red a generic design or in a brand-
Mango will provide smoothies to Baylor athletes and strength training and customizable format, which MINT believe
conditioning staff in a move that emphasizes the impact of health and will enable store owners to serve “superior
nutrition on athletic performance. tasting” coffee without having to change
ingredients or processes.
“You simply cannot succeed in today's college athletic environment without
a strong nutrition program,” says Kaz Kazadi, assistant athletics director for Offering a simple solution to a problem that
Baylor University Athletic Performance. “With good nutrition, you see clear many will not have even been aware of,
reduction of injuries, better body composition, and quicker recovery time. the Aroma Lid is tapping into a huge
These smoothies are a part of the program to help provide that.” Learn market of coffee drinkers. If the taste
more here. benefits are palpable, we predict a bright
Source: qsr.com future. There‟s no end in sight for coffee-
related innovations!
Source: springwise.com

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at www.luckie.com
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