Social Media Week Glasgow has chosen three primary event themes: Access, Health & Wellbeing, and Education. The purpose of the themes is to demonstrate the breadth of social media's impact through collaboration and to make SMW relevant for a wide range of people. The Access theme focuses on introducing social technologies to underserved groups. Health & Wellbeing explores how social tools can improve healthcare and encourage wellness. Education examines social media's role in educational outcomes. However, events are not required to relate to these themes.