Americans recycled only 34.5% of trash in 2012. SmrtTrsh aims to increase recycling rates using gamification and peer pressure. The app takes pictures of trash and uses image recognition to check if items can be recycled, warning and rewarding users. It also integrates with social media to showcase individual and neighborhood recycling scores. The founding team has experience in mobile apps, machine learning, and sustainability. SmrtTrsh would use technologies like Tessel IO, Alchemy API, and camera sensors to identify recycling content.

1. SmrtTrsh
Recycling a’s and trsh

2. Is that the world you want
to leave to your kids?

3. Only 34.5 of trash is recycled
• In 2012, Americans generated about 251 million
tons of trash and recycled and composted almost
87 million tons of this material, equivalent to a 34.5
percent recycling rate. On average, we recycled
and composted 1.51 pounds of our individual
waste generation of 4.38 pounds per person per
day

4. Everybody wants to
95% want to recycle 65% say
they do
20% do it
well

5. Similar to sports
80% want to do sports 30% say
they do
5% do it
well

6. Introducing SmrtTrsh
the Strava of recycling
• Takes a picture of what you put in the trash and
checks if it can be recycled
• Warns you if make a mistake, Yo’s you when you
make it right
• Gives you a score (Gamify your recycling)
• Keeps you in check with peer pressure through a
FaceBook integration and neighborhoodd and
friends ranking.

9. Team
• Julien Salanon:Co-Founder of inTooch a social mobile app
and former hardware sourcing manager for AOL modems
• Matt Lieber: IBM, MetaData, expert in machine learning
and big data.
• Remy Infanti, purchase manager, GE Environment
• All former Thrasher Magazines readers and concerned
citizens with kids.

10. Use of IOT technologies
• Tessel IO
• Alchemy API (IBM)
• Camera Sensor from Tessel