Jallikattu is a traditional sports event of Tamil Nadu. The students and experts of the Sports & Management Research Institute (SMRI) developed a project to take Jallikattu to the world.

1. Taking
Jallikattu
to world
Making Tamil Nadu Sports Superpower

2. Objectives
Creating a grand prix of
Jallikattu by combining all
or major Jallikattu events
in the format of FORMULA
1 racing
1. Jallikattu Grand
Prix
Build convenient,
comfortable and
sustainable arenas for
Jallikattu to attract more
tourists
2. Jallikattu Arena
A property attached with
the Jallikattu arena to
attract tourists 365 days to
the Jallikattu Arena and to
maximize revenue
3. Jallikattu
Museum
Taking Jallikattu to world
2

3. 1. Jallikattu Grand Prix
Like the Formula 1 Racing connect the various
standalone Jallikattu competitions together and
create grand prix (prize)The winner of the grand
prix can be awarded with Chief Ministers Trophy.
This will create the feel of connectivity continuity
and consistency.
It will increase the broadcasting value of the
jallikattu
Taking Jallikattu to world
3

4. Creating Jallikattu Grand Prix
▪ Like the Formula 1 Racing connect the various
standalone Jallikattu competitions together and
create grand prix (prize)
▪ The winner of the grand prix can be awarded with
Chief Ministers Trophy
▪ This will create the feel of connectivity continuity
and consistency.
▪ It will increase the broadcasting value of the
Jallikattu
▪ People across the globe can enjoy Jallikattu live
▪ Jallikattu winners will get good prize money and
celebrity status
Taking Jallikattu to world
4

5. 2. Jallikattu Arena
Jallikattu Arena shall be a multisport multipurpose
stadium
Taking Jallikattu to world
5

6. Creating Jallikattu Arena
▪ Arena shall be suitable to conduct different types
of Jallikattu events
1. Vadi manjuviraṭṭu
2. Vēli viraṭṭu
3. Vaṭam manjuviraṭṭu
▪ Arena shall have
• Movable bleaches
• Corporate boxes
• Media stands
Taking Jallikattu to world
6

7. 3. Jallikattu Museum
Jallikattu museum is a property attached
with the Jallikattu arena to attract tourists
365 days to the Jallikattu Arena and to
maximize revenue
Taking Jallikattu to world
7

8. Creating Jallikattu Museum
▪ The Jallikattu museum includes
• Jallikattu Hall of Fame
• Jallikattu AR/VR activity centre
• Jallikattu statues
• Jallikattu Photos and newspapers
• Jallikattu Souvenir Store
• Jallikattu Bull Rearing Centre
Taking Jallikattu to world
8

9. “
THANK YOU.
OPEN FOR DISCUSSION

10. 39/186B, Mahakavi G Road, Karikkamuri, Ernakulam 682011
Water Sports Research Centre, Kanjippadom, Alappuzha 6880055
33/36, Bharathidasan Salai, Cantonment, Trichy 620001
Greenfield International Stadium, Karyavattom, Thiruvananthapuram 695581
Contact No: +91 9995675259 Email: dean@smri.in
Taking Jallikattu to world
10