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This document contains spending figures for Philip Morris' television advertising from 1960 to 1964. It shows the total costs for Philip Morris advertising each quarter, with costs ranging from around $2-6 million per quarter in 1960-1963, and costs reaching over $11 million in the fourth quarter of 1964. The document also lists some TV shows Philip Morris advertised on during this period, including "The Many Loves of Dobie Gillis".
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The document lists and provides brief details about 5 UK film magazines: Empire, Total Film, Sight & Sound, Uncut, and SFX. Empire is the largest selling film magazine in the UK. Total Film is the second largest. Sight & Sound is published monthly by the British Film Institute and aims for an older audience. Uncut targets 25-45 year old males and is available worldwide. SFX covers science fiction, fantasy, and horror across various media and costs £4.50.
Task 4 a
IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.
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Evaluation – question 3
Bauer Media would be a good choice to distribute the magazine "LIVE" because they are one of the largest producers and distributors of magazines in the world. They distribute popular magazines covering music, films, and women's interests to large audiences. Distributing "LIVE" through Bauer would put it in front of many potential readers alongside successful music magazines like "Q" and "Kerrang!". Bauer has a proven track record of successfully distributing magazines at retailers like supermarkets, music venues, and newsagents frequented by music fans.
Magazines by Bart
The document discusses several magazines in the UK, including TV Choice, Kerrang, and Q Magazine. TV Choice is the leading UK magazine for TV listings and sells over 1.2 million copies weekly. Kerrang specializes in rock music and sells around 35 thousand copies per week, with a balanced ratio of male and female readers. Q Magazine has a circulation of around 59 thousand readers, is released monthly, and focuses on new music, reviews, and concerts. All of the magazines discussed are owned by Bauer Media Group and funded through advertising.
Evaluation question 3
SpinMedia distributes Vibe Magazine and owns various media publications and entertainment sites about culture and music. Townsquare Media, based in Greenwich, Connecticut, distributes XXL Magazine and owns radio stations, live events, and digital properties focused on small and mid-sized markets. Rolling Stone magazine is distributed by WennerMedia LLC, which also produces other popular titles like Men's Journal and US Weekly, giving it a large audience following and reputation. Releasing an article through SpinMedia could reach a wide audience due to its loyal fan base and brand recognition but it already distributes the reputable hip hop magazine Vibe and would not want the competition.
Evaluation question 3
This document analyzes and compares three music magazines: Vibe Magazine, XXL Magazine, and Rolling Stone Magazine. It identifies their respective media distributors. Vibe Magazine is distributed by SpinMedia, which owns various media publications and magazines focused on culture and music. XXL Magazine is distributed by Townsquare Media, a digital marketing and media company based in Connecticut that owns radio stations and digital properties focused on small and mid-sized markets. Rolling Stone Magazine is distributed by Wenner Media LLC, which also produces other popular titles and is a reputable, well-known company primarily owned by Jann Wenner. The document then lists pros and cons of releasing a magazine article with SpinMedia as the distributor, noting its ability
Institution research
The first issue of Empire magazine was published in July 1989 by Bauer Media Group. It is published monthly and covers films through reviews, anniversaries, interviews and more. Kerrang! is a weekly music magazine first published in 1981 that covers both popular and smaller, less known bands through articles, interviews, posters and competitions. IPC Media was founded in 1958 and is the UK's leading consumer magazine publisher, producing magazines like Teen Now, Woman, and Marie Claire that reach over 26 million readers. EMAP was founded in 1947 and produces magazines focused on exhibitions and festivals like Architects' Journal and Nursing Times. The BBC also publishes magazines like RadioTimes, Top Gear, and Good Food in addition to its TV channels and
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The document lists and provides brief details about 5 UK film magazines: Empire, Total Film, Sight & Sound, Uncut, and SFX. Empire is the largest selling film magazine in the UK. Total Film is the second largest. Sight & Sound is published monthly by the British Film Institute and aims for an older audience. Uncut targets 25-45 year old males and is available worldwide. SFX covers science fiction, fantasy, and horror across various media and costs £4.50.
Task 4 a
IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.
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BBC Magazines has 23 publications including Radio Times, which generates 60% of its profits. The company produces magazines linked to BBC TV shows for a variety of audiences. Radio Times has been published since the 1920s and was the first magazine to list BBC radio and television schedules, though it now targets older audiences as listings are available digitally.
Evaluation – question 3
Bauer Media would be a good choice to distribute the magazine "LIVE" because they are one of the largest producers and distributors of magazines in the world. They distribute popular magazines covering music, films, and women's interests to large audiences. Distributing "LIVE" through Bauer would put it in front of many potential readers alongside successful music magazines like "Q" and "Kerrang!". Bauer has a proven track record of successfully distributing magazines at retailers like supermarkets, music venues, and newsagents frequented by music fans.
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The document discusses several magazines in the UK, including TV Choice, Kerrang, and Q Magazine. TV Choice is the leading UK magazine for TV listings and sells over 1.2 million copies weekly. Kerrang specializes in rock music and sells around 35 thousand copies per week, with a balanced ratio of male and female readers. Q Magazine has a circulation of around 59 thousand readers, is released monthly, and focuses on new music, reviews, and concerts. All of the magazines discussed are owned by Bauer Media Group and funded through advertising.
Evaluation question 3
SpinMedia distributes Vibe Magazine and owns various media publications and entertainment sites about culture and music. Townsquare Media, based in Greenwich, Connecticut, distributes XXL Magazine and owns radio stations, live events, and digital properties focused on small and mid-sized markets. Rolling Stone magazine is distributed by WennerMedia LLC, which also produces other popular titles like Men's Journal and US Weekly, giving it a large audience following and reputation. Releasing an article through SpinMedia could reach a wide audience due to its loyal fan base and brand recognition but it already distributes the reputable hip hop magazine Vibe and would not want the competition.
Evaluation question 3
This document analyzes and compares three music magazines: Vibe Magazine, XXL Magazine, and Rolling Stone Magazine. It identifies their respective media distributors. Vibe Magazine is distributed by SpinMedia, which owns various media publications and magazines focused on culture and music. XXL Magazine is distributed by Townsquare Media, a digital marketing and media company based in Connecticut that owns radio stations and digital properties focused on small and mid-sized markets. Rolling Stone Magazine is distributed by Wenner Media LLC, which also produces other popular titles and is a reputable, well-known company primarily owned by Jann Wenner. The document then lists pros and cons of releasing a magazine article with SpinMedia as the distributor, noting its ability
Institution research
The first issue of Empire magazine was published in July 1989 by Bauer Media Group. It is published monthly and covers films through reviews, anniversaries, interviews and more. Kerrang! is a weekly music magazine first published in 1981 that covers both popular and smaller, less known bands through articles, interviews, posters and competitions. IPC Media was founded in 1958 and is the UK's leading consumer magazine publisher, producing magazines like Teen Now, Woman, and Marie Claire that reach over 26 million readers. EMAP was founded in 1947 and produces magazines focused on exhibitions and festivals like Architects' Journal and Nursing Times. The BBC also publishes magazines like RadioTimes, Top Gear, and Good Food in addition to its TV channels and
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Smokes
- 1. Leo Burnette, Philip Morris and Television Advertising in the 1960s MJ Clarke
- 4. from “Advertising and Growth Opportunities for Small Business in Television Radio” 87th Congress, 2d Session January 3, 1963
- 5. from the 1966 CBS Rate Card
- 6. from Printer’s Ink, September 6, 1963
- 7. from FTC’s “Trade Regulation Rule for the Prevention of Unfair or Deceptive Advertising and Labeling of Cigarettes in Relation to the Health Hazards of Smoking” (1964)
- 8. Fourth Quarter of 1960 Total Cost: $4,581,660
- 9. First Quarter of 1961 Total Costs: $2,770,206
- 10. Third Quarter 1963 Total Cost: $3,881,108
- 11. First Quarter 1964 Total Cost: $6,473,400
- 12. Second Quarter 1964 Total Cost: $5,037,600
- 13. Third Quarter 1964 Total Cost: $4,696,700
- 14. Fourth Quarter 1964 Total Cost: $11,539,300
- 15. Many Loves of Dobie Gillis “The Prettiest Collateral in Town - 4/12/1960