The most effective sales organizations understand how to leverage technology. They put their teams in a position to excel without taking away the human element. Technology is evolving faster than ever. It impacts every aspect of sales from hiring and onboarding to how we communicate with customers and the value we add as sales professionals throughout the sales process. In this presentation, John will talk about how the best companies in the world are using context in all areas of their business to stay ahead. In this session, you will learn how to: . How to develop exceptional messaging. . How the best companies in the world are using context in all areas of their business to stay ahead.

1. John Barrows
CEO
JBarrows Sales Training
@johnmbarrows
Renaissance Waverly Wifi: Renaissance_CONFERENCE / HitTheGong
Cobb Galleria Wifi: EVENTS / HitTheGong
Stay Ahead: The Context of Sales Evolution

2. JOHN BARROWS
@JOHNMBARROWS
www.jbarrows.com
THE CONTEXT
OF SALES EVOLUTION

3. © j.barrows LLC

6. SDR

7. SDR AE

8. SDR AE

9. SDR AE CSM

10. SDR AE CSM

11. SDR AE CSM

12. SDR AE CSM

13. SDR AE CSM

14. SDR AE CSM

15. SDR AE CSM

16. What can you do
that a computer
can’t?

17. © j.barrows LLC 2013

18. 1. Onboarding
2. Email/contact strategies
3. Social/Brand building
4. Presentations/Demos

19. 1. Onboarding
2. Email/contact strategies
3. Social/Brand building
4. Presentations/Demos

21. Personas
ICP

22. 1. Onboarding
2. Email/contact strategies
3. Social/Brand building
4. Presentations/Demos

27. 1. Onboarding
2. Email/contact strategies
3. Social/Brand building
4. Presentations/Demos

30. 1. Onboarding
2. Email/contact strategies
3. Social/Brand building
4. Presentations/Demos

36. © j.barrows LLC 2013

37. What can you do
that a computer
can’t?

38. JOHN BARROWS
@JOHNMBARROWS
www.jbarrows.com