SlideShare a Scribd company logo
This presentation entails information regarding project Green for Firestone. Firestone is a
company within the Jewelry industry. I took on a freelance opportunity relating to a “green
 line” concept they wanted to implement towards existing accounts. My involvement dealt
      implementing the assignment and executing a powerpoint to pitch an innovative
                                    idea to accounts.

                 The following presentation is for viewing purposes only.




                                                                                © 2008 shradha mehta
Celebrating Green
How these products support green
                            Assurance



  [] We use resources that adopt to strict environmental and
                       social standards

[] No resources from gold mines where children dig for gold under
                    harsh working conditions

     [] We follow the conflict free criteria placed under the
    Kimberly Process assuring no usage of “blood diamonds”
How these products support green
                               Proceeds


[] The proceeds received upon purchasing a product from the collection
    will go to one of the green charities selected - consumers choice


  [] Also providing the option of a personal “This donation was made
                       by ....” upon the purchase


 [] An informational postcard given with the purchase regarding the
  selected charity, their organization, and how one can get involved
How these products support green
                              Products



     [] The design concepts of our products revolve around the
                         idea of longevity

   [] The products are icons suggesting empowerment of balance,
peace, growth, harmony, organic structures, floral motifs, and nature
                           oriented forms

   [] Each piece in the collection has a name and a brief narrative
     about how the specific design attributes of the piece further
                      symbolize a greener future
How these products support green
                              Packaging


   [] Our packaging serves as an informational guide on sustainable
practices in the world of jewelry, as there will have fine print with facts
                   about this specific green purchase

      [] The paper used for packaging will be plantable flowering
                              seed paper

        [] The packaging form can be a simple brochure, similar
         to seed packaging with the jewelry piece in a small bag
                          substitutive to seeds

[] The packaging form can be driven by origami paper art, along with a
          small insert of fine print about sustainable practice
                         regarding the purchase
How these products support green
                            Brochure
How these products support green
                            Origami

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Smehta Celebrating Green

  • 1. This presentation entails information regarding project Green for Firestone. Firestone is a company within the Jewelry industry. I took on a freelance opportunity relating to a “green line” concept they wanted to implement towards existing accounts. My involvement dealt implementing the assignment and executing a powerpoint to pitch an innovative idea to accounts. The following presentation is for viewing purposes only. © 2008 shradha mehta
  • 3. How these products support green Assurance [] We use resources that adopt to strict environmental and social standards [] No resources from gold mines where children dig for gold under harsh working conditions [] We follow the conflict free criteria placed under the Kimberly Process assuring no usage of “blood diamonds”
  • 4. How these products support green Proceeds [] The proceeds received upon purchasing a product from the collection will go to one of the green charities selected - consumers choice [] Also providing the option of a personal “This donation was made by ....” upon the purchase [] An informational postcard given with the purchase regarding the selected charity, their organization, and how one can get involved
  • 5. How these products support green Products [] The design concepts of our products revolve around the idea of longevity [] The products are icons suggesting empowerment of balance, peace, growth, harmony, organic structures, floral motifs, and nature oriented forms [] Each piece in the collection has a name and a brief narrative about how the specific design attributes of the piece further symbolize a greener future
  • 6. How these products support green Packaging [] Our packaging serves as an informational guide on sustainable practices in the world of jewelry, as there will have fine print with facts about this specific green purchase [] The paper used for packaging will be plantable flowering seed paper [] The packaging form can be a simple brochure, similar to seed packaging with the jewelry piece in a small bag substitutive to seeds [] The packaging form can be driven by origami paper art, along with a small insert of fine print about sustainable practice regarding the purchase
  • 7. How these products support green Brochure
  • 8. How these products support green Origami