This is the presentation at SME Innovation Stories #5 that was held on 3 July 2018 featuring the CEO of CheQQme. He was sharing a digital transformation case study of a company in the retail industry - how they incorporate fun elements into marketing campaigns to educate, engage, and increase the loyalty of their customers. WHAT'S SME INNOVATION STORIES SME Innovation Stories is a talk series that shares and analyzes case studies of digital transformation projects in the SMEs. The objective is to provide inspirations for SME business owners and CEOs on variety of ways they can innovate their business. NO SELLING, NO PITCHING — IT'S ALL ABOUT TRUE STORIES OF SUCCESSFUL DIGITAL TRANSFORMATION Unlike other events, we carefully curate our speaker lineup to feature innovative, inspiring and entertaining talks that highlight case study of real-world digital transformation projects. LEARN MORE: https://my.procto.biz/sme-innovation-stories/

1. All Rights Reserved © CheQQme Sdn Bhd
by Wei Chee
Customer
(Experience)
Gamification

2. All Rights Reserved © CheQQme Sdn Bhd

3. Mobile Game
O2O Marketing
Platform
Zanadu: Virtual World
Gamification Experience

4. All Rights Reserved © CheQQme Sdn Bhd
What is
Gamification? What
is Game?
Gamification Game

5. All Rights Reserved © CheQQme Sdn Bhd

6. All Rights Reserved © CheQQme Sdn Bhd

7. All Rights Reserved © CheQQme Sdn Bhd
Moment of Truth
the moment when a customer/user interacts with a brand,
product or service
Zero Moment of Truth – 88% influence

8. All Rights Reserved © CheQQme Sdn Bhd

9. All Rights Reserved © CheQQme Sdn Bhd
People spend according
to how they feel about a
product or service: emotions & desire.
& justify with logic & reason.

10. All Rights Reserved © CheQQme Sdn Bhd

11. All Rights Reserved © CheQQme Sdn Bhd

12. All Rights Reserved © CheQQme Sdn Bhd

13. All Rights Reserved © CheQQme Sdn Bhd
Case Study: Merchants Surfing Campaigns
• Completed 1st
action: 74.48%
• Complete all
actions: 36.97%

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Case Study: MIRF 2017

15. All Rights Reserved © CheQQme Sdn Bhd
Case Study: MIRF 2017
• Completed 1st action: 87.88%
• Complete all actions: 57.48%
• Redeemed Prize: 56.29%

16. Wei Chee
weichee.lee @ cheqqme.com
Thanks!