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Local Cause Marketing: In the Crosshairs of SM & Mobile discusses how social media and location-based services are impacting cause marketing partnerships between nonprofits and for-profits. The presentation focuses on point-of-sale cause marketing and how QR codes and the "Groupon Effect" are personalizing the experience. Research shows that most shoppers prefer human interaction at point-of-sale and are more likely to donate if recommended by an employee.
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Smb preso 121610
- 1. Local Cause Marketing : In the Crosshairs of SM & Mobile Presented By Joe Waters Thursday, December 16, 2010
- 4. LBS Helps Us Connect
- 5. QR Codes Deepen the Experience
- 8. Q & A
Editor's Notes
- Social, personalization, couponing,