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SAS and the SMB Market
Jamie Beck
@JamieBeck75
September 16, 2013
ï€Ș Current State of SAS with SMB Market
ï€Ș Total Addressable Market
ï€Ș Learning From Other Companies
ï€Ș Recommendations
Agenda
ï€Ș Launched reseller network in 2006 to scale to Small
and Midsize Businesses
ï€Ș Approximately a third of Inside Sales is dedicated to
SMB
ï€Ș Seven key platforms have been launched to support
the SMB space
Current State – SAS and SMB
www.sas.com/smb
Total Addressable Market
ï€Ș Studies have shown that Software and Software as a
Service (SaaS) spending will grow to over $4B in 2015
ï€Ș SAS should target 36% of the market going forward
into the next 2 years, or $1.4B by 2015
ï€Ș Will be accomplished through best in class marketing
and selling programs coupled with the robust reseller
network
Total Addressable Market
ï€Ș Cisco entered the SMB Market in 2005, strategy was
to strip down products and services and repurpose
ï€Ș Competitors had bundled products and services as
well as a lower price point for similar offerings
ï€Ș Cisco’s brand was seen as a premium or too
expensive for SMB
ï€Ș Little share was gained in first 2 years selling to SMB
SMB Case Study - Cisco
ï€Ș In 2007, Cisco launched products and services tailored
for SMB
ï€Ș Support costs were too high - Small Business Support
online community was developed and launched
ï€Ș New pricing models were developed to map to
resellers’ needs
ï€Ș New branding reflected solutions for Small and
Midsize Business, versus stripped down Enterprise
offerings
SMB Case Study - Cisco
www.cisco.com/go/smallbizsupport
ï€Ș Partner with the Small Business Administration to
launch SAS programs – Microsoft example -
http://1.usa.gov/1gjIfRD
ï€Ș Exhibit at the Small Business Expo -
http://bit.ly/1efDFY0
ï€Ș Partner with the SBA for Small Business week -
http://1.usa.gov/194cSYB
Tactical Recommendations for SAS
ï€Ș Develop repeatable programs for sales that can be
cobranded and implemented at the partner level
ï€Ș Ensure that messages and branding are tailored for
Small Businesses, i.e. not stripped down from
Enterprise
ï€Ș Analyze which packages are the most profitable and
successful and expand/enhance, packages that are
not will be evaluated for retooling or cancellation
Strategic Recommendations for SAS
Q&A
Remember to check @JamieBeck75 on Twitter to view
the links in this presentation
Access this presentation at
http://www.slideshare.net/JamieBeck/smb-and-sas-091613
SMB and SAS 091613

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SMB and SAS 091613

  • 1. SAS and the SMB Market Jamie Beck @JamieBeck75 September 16, 2013
  • 2. ï€Ș Current State of SAS with SMB Market ï€Ș Total Addressable Market ï€Ș Learning From Other Companies ï€Ș Recommendations Agenda
  • 3. ï€Ș Launched reseller network in 2006 to scale to Small and Midsize Businesses ï€Ș Approximately a third of Inside Sales is dedicated to SMB ï€Ș Seven key platforms have been launched to support the SMB space Current State – SAS and SMB www.sas.com/smb
  • 5. ï€Ș Studies have shown that Software and Software as a Service (SaaS) spending will grow to over $4B in 2015 ï€Ș SAS should target 36% of the market going forward into the next 2 years, or $1.4B by 2015 ï€Ș Will be accomplished through best in class marketing and selling programs coupled with the robust reseller network Total Addressable Market
  • 6. ï€Ș Cisco entered the SMB Market in 2005, strategy was to strip down products and services and repurpose ï€Ș Competitors had bundled products and services as well as a lower price point for similar offerings ï€Ș Cisco’s brand was seen as a premium or too expensive for SMB ï€Ș Little share was gained in first 2 years selling to SMB SMB Case Study - Cisco
  • 7. ï€Ș In 2007, Cisco launched products and services tailored for SMB ï€Ș Support costs were too high - Small Business Support online community was developed and launched ï€Ș New pricing models were developed to map to resellers’ needs ï€Ș New branding reflected solutions for Small and Midsize Business, versus stripped down Enterprise offerings SMB Case Study - Cisco www.cisco.com/go/smallbizsupport
  • 8. ï€Ș Partner with the Small Business Administration to launch SAS programs – Microsoft example - http://1.usa.gov/1gjIfRD ï€Ș Exhibit at the Small Business Expo - http://bit.ly/1efDFY0 ï€Ș Partner with the SBA for Small Business week - http://1.usa.gov/194cSYB Tactical Recommendations for SAS
  • 9. ï€Ș Develop repeatable programs for sales that can be cobranded and implemented at the partner level ï€Ș Ensure that messages and branding are tailored for Small Businesses, i.e. not stripped down from Enterprise ï€Ș Analyze which packages are the most profitable and successful and expand/enhance, packages that are not will be evaluated for retooling or cancellation Strategic Recommendations for SAS
  • 10. Q&A Remember to check @JamieBeck75 on Twitter to view the links in this presentation Access this presentation at http://www.slideshare.net/JamieBeck/smb-and-sas-091613

Editor's Notes

  1. Having a reseller network is key in the Small to Midsize Business space, as it is impossible for a sales team to scale to all of the opportunities40 Inside Sales Representatives are dedicated to this segment, showing SAS is clearly serious about making a positive impact to these businessesFor more information on SAS products for SMB, you can refer to www.sas.com/smb