This document provides guidance on setting up a global Center of Excellence (CoE) for marketing automation. It discusses establishing governance, alignment with sales, change management processes, and best practices. Key recommendations include:
- Defining roles for executive sponsors, champions and users to oversee the CoE.
- Ensuring sales is informed of marketing programs and involved in lead qualification criteria.
- Developing internal communication, training and succession plans to facilitate adoption and knowledge transfer.
- Standardizing workspaces, folders, naming conventions and design templates.
- Establishing metrics to measure success and checklists for pre-launch requirements.
- Maintaining the system through ongoing organization, maintenance and implementation
This document discusses Marketo's LaunchPoint platform and technology ecosystem. It provides details on LaunchPoint.com, which hosts over 100 partner listings and sees over 100k page views per quarter. It also describes the partner portal that allows partners to create and manage their own listings. Finally, it outlines Marketo's engagement process for technology partners and marketing initiatives to drive partner awareness and sales, such as webinars, events and referral programs.
The document outlines the five most important features a DAM system needs in 2016: 1) It must be easy to use with a good user experience for user retention. 2) It must be quick with fast search to not negatively impact the user experience. 3) It needs to be ready to integrate as the content hub of the marketing ecosystem. 4) It must effectively manage metadata which the system will live or die by. 5) It should support the entire marketing production process from idea creation to delivery.
The custom task allows users to analyze data loaded in a SAS LASR Analytic Server and calculate price elasticities for beer consumption without having to write SAS code. It provides functionality for users to choose a LASR data table, explore the data, produce statistical summaries and models, and generate a report. The task is designed to make the capabilities of SAS In-Memory Statistics accessible to more users and empower them to perform the tasks of a data scientist in a guided, visual interface.
Growth Strategy for B2B Saas - How to Build Your Product Into a Growth-Ready ...YuHsuan Chao
Â
Growth strategies should be tailored for the different stages a B2B SaaS is in. Founders should make sure their product, marketing, sales, and support strategies always go hand-in-hand regardless of the stages their companies are at.
Great articles I drew my ideas from:
1. Joel York's Three SaaS Sales Models
http://chaotic-flow.com/saas-startup-strategy-three-saas-sales-models/
2. Guillaume Lerouge's Go-To-Market Strategy for B2B SaaS Companies
https://www.slideshare.net/GuillaumeLerouge1/go-tomarket-strategy-for-b2b-saas-companies
Times Are a-Changinâ: Agencies and the New ABM EcosystemDemandbase
Â
Weâre entering a new phase of ABM. Successful execution now involves the combined capabilities of the full marketing ecosystem. Critical in this ecosystem is the agency, though their ABM role has been murky up to now. Join this session to learn the agencyâs role in successfully executing and optimizing ABM strategies and how they can work closely with ABM vendors and data partners to drive mutual client success.
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
Â
The 1st in Asia | Growth Marketing Academy
đđ»Register for FREE and watch the recording whenever youâre FREE!đđ»
đđ»Join Now: https://bit.ly/3kUligs
ăGrowth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?ă
âđ»What will I learnâŠ
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
đšđ»âđŒMeet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
đŸWe will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
đđ» learn more: https://www.growthmarketer.academy/
This document provides guidance on setting up a global Center of Excellence (CoE) for marketing automation. It discusses establishing governance, alignment with sales, change management processes, and best practices. Key recommendations include:
- Defining roles for executive sponsors, champions and users to oversee the CoE.
- Ensuring sales is informed of marketing programs and involved in lead qualification criteria.
- Developing internal communication, training and succession plans to facilitate adoption and knowledge transfer.
- Standardizing workspaces, folders, naming conventions and design templates.
- Establishing metrics to measure success and checklists for pre-launch requirements.
- Maintaining the system through ongoing organization, maintenance and implementation
This document discusses Marketo's LaunchPoint platform and technology ecosystem. It provides details on LaunchPoint.com, which hosts over 100 partner listings and sees over 100k page views per quarter. It also describes the partner portal that allows partners to create and manage their own listings. Finally, it outlines Marketo's engagement process for technology partners and marketing initiatives to drive partner awareness and sales, such as webinars, events and referral programs.
The document outlines the five most important features a DAM system needs in 2016: 1) It must be easy to use with a good user experience for user retention. 2) It must be quick with fast search to not negatively impact the user experience. 3) It needs to be ready to integrate as the content hub of the marketing ecosystem. 4) It must effectively manage metadata which the system will live or die by. 5) It should support the entire marketing production process from idea creation to delivery.
The custom task allows users to analyze data loaded in a SAS LASR Analytic Server and calculate price elasticities for beer consumption without having to write SAS code. It provides functionality for users to choose a LASR data table, explore the data, produce statistical summaries and models, and generate a report. The task is designed to make the capabilities of SAS In-Memory Statistics accessible to more users and empower them to perform the tasks of a data scientist in a guided, visual interface.
Growth Strategy for B2B Saas - How to Build Your Product Into a Growth-Ready ...YuHsuan Chao
Â
Growth strategies should be tailored for the different stages a B2B SaaS is in. Founders should make sure their product, marketing, sales, and support strategies always go hand-in-hand regardless of the stages their companies are at.
Great articles I drew my ideas from:
1. Joel York's Three SaaS Sales Models
http://chaotic-flow.com/saas-startup-strategy-three-saas-sales-models/
2. Guillaume Lerouge's Go-To-Market Strategy for B2B SaaS Companies
https://www.slideshare.net/GuillaumeLerouge1/go-tomarket-strategy-for-b2b-saas-companies
Times Are a-Changinâ: Agencies and the New ABM EcosystemDemandbase
Â
Weâre entering a new phase of ABM. Successful execution now involves the combined capabilities of the full marketing ecosystem. Critical in this ecosystem is the agency, though their ABM role has been murky up to now. Join this session to learn the agencyâs role in successfully executing and optimizing ABM strategies and how they can work closely with ABM vendors and data partners to drive mutual client success.
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
Â
The 1st in Asia | Growth Marketing Academy
đđ»Register for FREE and watch the recording whenever youâre FREE!đđ»
đđ»Join Now: https://bit.ly/3kUligs
ăGrowth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?ă
âđ»What will I learnâŠ
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
đšđ»âđŒMeet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
đŸWe will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
đđ» learn more: https://www.growthmarketer.academy/
The document provides an overview of optimization efforts for Sprint PCS, including goals, topics, and potential optimization sessions over time. Some key initiatives discussed are conducting consumer insights research, testing and optimization, focus groups, analyzing email best practices, and integrated marketing sessions. A timeline is proposed for various strategic optimization elements from defining objectives and research plans to execution, measurement, and reporting.
Digital marketing strategies for professional servicesLyndal Sterenberg
Â
APSMA SA presentation by Rubina Carlson, with excellent 'tips and tricks' for professional services firms to implement around social and digital marketing.
The document discusses opportunities for SAS to partner with Pfizer, including leveraging SAS's capabilities in areas aligned with Pfizer's strategic initiatives like improving core performance, capital allocation decisions, social dialogue, and shareholder value. It provides an overview of Pfizer's financial performance and IT budget. It also outlines recommendations for how SAS should approach the Pfizer relationship, with an enterprise selling approach, account planning methodology, and focus on communication, collaboration, and consistent sales forecasting. Specific examples of past successful SAS deals with companies like GE, IBM, Salesforce, and UTC are also mentioned.
How to make sense of the abm technology landscapeEngagio
Â
This document provides an overview of account-based marketing (ABM) technologies and the vendor landscape. It summarizes findings from a survey of 1,500 business managers regarding their ABM plans and priorities. It also discusses research firms that evaluate ABM vendors, such as Gartner and Forrester, and introduces Research In Action's methodology for assessing vendors. The document concludes with a vendor selection matrix evaluating 20 ABM software vendors.
The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact.
Beginning in 2017, ITSMA and the ABM Leadership Alliance have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early stage and more mature programs.
Tune in to this webinar to hear all about the third annual study, and review key findings plus recommendations for 2020, including:
Top tactics and metrics for the three types of ABM â 1:1, 1:Few, and 1:Many
Critical program challenges
Tools and technologies in common usage, and whatâs coming next
What more mature programs do differently than those in early development
Best practices for ABM leaders
In these economic times, companies must find new ways to grow revenues. The Partner community and it\'s extended sales force is the #1obvious choice. Palladin will show you how to implement Best Practices to develop predictable forecasting & new revenue growth with select Partners.
This document provides information to IBM Business Partners on how to profit from selling IBM software. It discusses IBM's software portfolio and market opportunities, incentives for partners through programs like Software Value Plus, and resources available to partners to develop expertise, generate demand, and support clients. The goal is to help partners leverage IBM's large software business to increase their own revenue and profitability.
The document discusses the roles and responsibilities of Partner Account Managers (PAMs) at Microsoft in the fiscal year 2006. It outlines three levels of PAMs - District PAMs who work with local partners, Regional PAMs who work with larger partners across districts, and Industry PAMs who work with industry-specific partners across the region. It also discusses Microsoft's go-to-market strategies and priorities for different partner types and industries for FY2006. Finally, it lists the commitments and execution plans of the District PAM for Southern California.
This document discusses recommendations for traditional on-premise software companies transitioning to a Software as a Service (SaaS) business model. It outlines that building a successful SaaS business requires different capabilities than an on-premise model. Specifically, it recommends that companies 1) segment customers based on their SaaS readiness, 2) design a new sales model focused on subscription volume, and 3) hire and train sales talent accustomed to frequent product changes in SaaS. The document provides examples of companies that have struggled or succeeded in balancing on-premise and SaaS sales models.
Accenture from on premise to the cloudNicholas Yap
Â
This document discusses recommendations for traditional on-premise software companies transitioning to a Software as a Service (SaaS) business model. It outlines that building a successful SaaS business requires different capabilities than an on-premise model. Specifically, it recommends that companies 1) segment customers based on their readiness for SaaS, 2) design a new sales model tailored for SaaS, and 3) hire and retrain sales talent accustomed to the faster release cycles of SaaS. The document provides examples of companies that have struggled or succeeded in balancing on-premise and SaaS sales models.
IBM Business Analytics Marketing OverviewArrow ECS UK
Â
This document provides an overview of IBM's Business Analytics marketing plans and assets for mid-market partners. It discusses upcoming events, digital marketing tactics, demand generation programs, and courses to help partners improve their marketing skills. The document encourages partners to submit customer success stories, leverage IBM's mid-market assets and campaigns, and ensure they are registered for upcoming webinars and communications. It also provides contact information for the UK marketing lead.
Smb group top 10 smb tech trends 2015-final-1SMB Group
Â
The document outlines the top 10 technology trends for small and medium-sized businesses (SMBs) in 2015 according to SMB Group. These trends include: 1) Cloud becoming the new IT infrastructure; 2) IT staff and partners evolving into cloud managers; 3) SMBs recalibrating strategies and spending for mobile; 4) The Internet of Things coming into focus; 5) SMBs reinventing marketing for the digital buyer journey; 6) Key performance indicators becoming more important metrics than ROI; 7) Analytics becoming more accessible; 8) The need to reimagine work; 9) SMBs prioritizing security; and 10) SMBs taking an incremental approach to integrated solutions.
This document provides a playbook for technology vendors to unleash the revenue potential of the SMB channel. It outlines strategies for identifying and recruiting qualified SMB partners, getting partners sales-ready through training and enablement, and providing ongoing support through marketing, sales tools, and reporting. The playbook recommends proactive engagement with partners at every stage including onboarding, training, solution development, and ongoing communication to accelerate partner sales. It also stresses the importance of metrics to track partner progress and performance.
Achieving Sell-Thru with the Global SI -- LIGary Ludorf
Â
The document discusses why most small software companies fail to achieve sell-through with global system integrators (GSIs). It states that executive teams often do not understand the requirements for engaging GSIs, such as investing resources to develop strategic value propositions, complete solutions, and reference architectures. While GSIs can help vendors expand globally and increase revenues, meaningful engagement usually only becomes feasible for companies after 5-7 years of growth when they have sufficient brand recognition and resources. The document provides recommendations for how smaller companies can still achieve some success within 12-18 months by working closely with GSIs on opportunities in large Global 1000 accounts.
This document promotes Salesforce's B2B Commerce solution through a series of slides. It begins by highlighting Forrester's recognition of Salesforce as a leader in B2B commerce. Subsequent slides discuss trends in B2B e-commerce, the benefits of B2B Commerce, and how it allows companies to grow sales, reduce costs, and achieve a faster ROI. Example customer stories are then presented, showing how various companies have successfully used B2B Commerce. Resources and additional information on capabilities and use cases are provided at the end.
The document provides an overview of SAP and SAP Business One. It discusses that SAP helps companies run better to create prosperity worldwide. It notes that SAP has over 120,000 customers in over 120 countries. The document then summarizes some key facts about SAP in India, including that many large Indian companies use SAP software. It positions SAP Education as the largest IT trainer. Finally, it outlines the objectives and functionality of SAP Business One software for small and medium businesses.
Learn why the industryâs only comprehensive ABM platform is the bedrock for any ABM strategy. Hear directly from our product team to find out whatâs new with the ABM Platform and peek into the future direction. Youâll gain firsthand knowledge and best practices on how leading companies are leveraging the ABM Platform to execute successful ABM programs across the funnel.
This document discusses the benefits of IBM's WebSphere Commerce e-commerce solution over building a custom solution. Some key points:
- WebSphere Commerce provides rich out-of-the-box functionality for B2C and B2B stores that can accelerate deployment, unlike custom solutions which require extensive development.
- It has a flexible architecture and integration framework that allows for customization while maintaining support for future growth and changes in business needs and market dynamics.
- The solution handles both everyday business challenges as well as unpredictable demands, providing more functionality than a custom solution could deliver.
Dramatic changes in the retail industry require new approaches to maximize profitability. Leaders are focusing on smarter merchandising, supply networks, and operations. IBM can help retailers build smarter networks through customer-centric approaches, demand-driven planning, omni-channel visibility, and optimized decision making. This allows retailers to increase sales and margins while reducing costs.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM âisâ and âisnâtâ
- Understand the value of KM and the benefits of engaging
- Define and reflect on your âwhatâs in it for me?â
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
Â
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
The document provides an overview of optimization efforts for Sprint PCS, including goals, topics, and potential optimization sessions over time. Some key initiatives discussed are conducting consumer insights research, testing and optimization, focus groups, analyzing email best practices, and integrated marketing sessions. A timeline is proposed for various strategic optimization elements from defining objectives and research plans to execution, measurement, and reporting.
Digital marketing strategies for professional servicesLyndal Sterenberg
Â
APSMA SA presentation by Rubina Carlson, with excellent 'tips and tricks' for professional services firms to implement around social and digital marketing.
The document discusses opportunities for SAS to partner with Pfizer, including leveraging SAS's capabilities in areas aligned with Pfizer's strategic initiatives like improving core performance, capital allocation decisions, social dialogue, and shareholder value. It provides an overview of Pfizer's financial performance and IT budget. It also outlines recommendations for how SAS should approach the Pfizer relationship, with an enterprise selling approach, account planning methodology, and focus on communication, collaboration, and consistent sales forecasting. Specific examples of past successful SAS deals with companies like GE, IBM, Salesforce, and UTC are also mentioned.
How to make sense of the abm technology landscapeEngagio
Â
This document provides an overview of account-based marketing (ABM) technologies and the vendor landscape. It summarizes findings from a survey of 1,500 business managers regarding their ABM plans and priorities. It also discusses research firms that evaluate ABM vendors, such as Gartner and Forrester, and introduces Research In Action's methodology for assessing vendors. The document concludes with a vendor selection matrix evaluating 20 ABM software vendors.
The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact.
Beginning in 2017, ITSMA and the ABM Leadership Alliance have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early stage and more mature programs.
Tune in to this webinar to hear all about the third annual study, and review key findings plus recommendations for 2020, including:
Top tactics and metrics for the three types of ABM â 1:1, 1:Few, and 1:Many
Critical program challenges
Tools and technologies in common usage, and whatâs coming next
What more mature programs do differently than those in early development
Best practices for ABM leaders
In these economic times, companies must find new ways to grow revenues. The Partner community and it\'s extended sales force is the #1obvious choice. Palladin will show you how to implement Best Practices to develop predictable forecasting & new revenue growth with select Partners.
This document provides information to IBM Business Partners on how to profit from selling IBM software. It discusses IBM's software portfolio and market opportunities, incentives for partners through programs like Software Value Plus, and resources available to partners to develop expertise, generate demand, and support clients. The goal is to help partners leverage IBM's large software business to increase their own revenue and profitability.
The document discusses the roles and responsibilities of Partner Account Managers (PAMs) at Microsoft in the fiscal year 2006. It outlines three levels of PAMs - District PAMs who work with local partners, Regional PAMs who work with larger partners across districts, and Industry PAMs who work with industry-specific partners across the region. It also discusses Microsoft's go-to-market strategies and priorities for different partner types and industries for FY2006. Finally, it lists the commitments and execution plans of the District PAM for Southern California.
This document discusses recommendations for traditional on-premise software companies transitioning to a Software as a Service (SaaS) business model. It outlines that building a successful SaaS business requires different capabilities than an on-premise model. Specifically, it recommends that companies 1) segment customers based on their SaaS readiness, 2) design a new sales model focused on subscription volume, and 3) hire and train sales talent accustomed to frequent product changes in SaaS. The document provides examples of companies that have struggled or succeeded in balancing on-premise and SaaS sales models.
Accenture from on premise to the cloudNicholas Yap
Â
This document discusses recommendations for traditional on-premise software companies transitioning to a Software as a Service (SaaS) business model. It outlines that building a successful SaaS business requires different capabilities than an on-premise model. Specifically, it recommends that companies 1) segment customers based on their readiness for SaaS, 2) design a new sales model tailored for SaaS, and 3) hire and retrain sales talent accustomed to the faster release cycles of SaaS. The document provides examples of companies that have struggled or succeeded in balancing on-premise and SaaS sales models.
IBM Business Analytics Marketing OverviewArrow ECS UK
Â
This document provides an overview of IBM's Business Analytics marketing plans and assets for mid-market partners. It discusses upcoming events, digital marketing tactics, demand generation programs, and courses to help partners improve their marketing skills. The document encourages partners to submit customer success stories, leverage IBM's mid-market assets and campaigns, and ensure they are registered for upcoming webinars and communications. It also provides contact information for the UK marketing lead.
Smb group top 10 smb tech trends 2015-final-1SMB Group
Â
The document outlines the top 10 technology trends for small and medium-sized businesses (SMBs) in 2015 according to SMB Group. These trends include: 1) Cloud becoming the new IT infrastructure; 2) IT staff and partners evolving into cloud managers; 3) SMBs recalibrating strategies and spending for mobile; 4) The Internet of Things coming into focus; 5) SMBs reinventing marketing for the digital buyer journey; 6) Key performance indicators becoming more important metrics than ROI; 7) Analytics becoming more accessible; 8) The need to reimagine work; 9) SMBs prioritizing security; and 10) SMBs taking an incremental approach to integrated solutions.
This document provides a playbook for technology vendors to unleash the revenue potential of the SMB channel. It outlines strategies for identifying and recruiting qualified SMB partners, getting partners sales-ready through training and enablement, and providing ongoing support through marketing, sales tools, and reporting. The playbook recommends proactive engagement with partners at every stage including onboarding, training, solution development, and ongoing communication to accelerate partner sales. It also stresses the importance of metrics to track partner progress and performance.
Achieving Sell-Thru with the Global SI -- LIGary Ludorf
Â
The document discusses why most small software companies fail to achieve sell-through with global system integrators (GSIs). It states that executive teams often do not understand the requirements for engaging GSIs, such as investing resources to develop strategic value propositions, complete solutions, and reference architectures. While GSIs can help vendors expand globally and increase revenues, meaningful engagement usually only becomes feasible for companies after 5-7 years of growth when they have sufficient brand recognition and resources. The document provides recommendations for how smaller companies can still achieve some success within 12-18 months by working closely with GSIs on opportunities in large Global 1000 accounts.
This document promotes Salesforce's B2B Commerce solution through a series of slides. It begins by highlighting Forrester's recognition of Salesforce as a leader in B2B commerce. Subsequent slides discuss trends in B2B e-commerce, the benefits of B2B Commerce, and how it allows companies to grow sales, reduce costs, and achieve a faster ROI. Example customer stories are then presented, showing how various companies have successfully used B2B Commerce. Resources and additional information on capabilities and use cases are provided at the end.
The document provides an overview of SAP and SAP Business One. It discusses that SAP helps companies run better to create prosperity worldwide. It notes that SAP has over 120,000 customers in over 120 countries. The document then summarizes some key facts about SAP in India, including that many large Indian companies use SAP software. It positions SAP Education as the largest IT trainer. Finally, it outlines the objectives and functionality of SAP Business One software for small and medium businesses.
Learn why the industryâs only comprehensive ABM platform is the bedrock for any ABM strategy. Hear directly from our product team to find out whatâs new with the ABM Platform and peek into the future direction. Youâll gain firsthand knowledge and best practices on how leading companies are leveraging the ABM Platform to execute successful ABM programs across the funnel.
This document discusses the benefits of IBM's WebSphere Commerce e-commerce solution over building a custom solution. Some key points:
- WebSphere Commerce provides rich out-of-the-box functionality for B2C and B2B stores that can accelerate deployment, unlike custom solutions which require extensive development.
- It has a flexible architecture and integration framework that allows for customization while maintaining support for future growth and changes in business needs and market dynamics.
- The solution handles both everyday business challenges as well as unpredictable demands, providing more functionality than a custom solution could deliver.
Dramatic changes in the retail industry require new approaches to maximize profitability. Leaders are focusing on smarter merchandising, supply networks, and operations. IBM can help retailers build smarter networks through customer-centric approaches, demand-driven planning, omni-channel visibility, and optimized decision making. This allows retailers to increase sales and margins while reducing costs.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM âisâ and âisnâtâ
- Understand the value of KM and the benefits of engaging
- Define and reflect on your âwhatâs in it for me?â
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
Â
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
Â
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
Â
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Â
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
"Choosing proper type of scaling", Olena SyrotaFwdays
Â
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Â
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Â
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as âkeysâ). In fact, itâs unlikely youâll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, theyâll also be making use of the Split-Merge Block functionality.
Youâll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
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The typical problem in product engineering is not bad strategy, so much as âno strategyâ. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If youâre wrong, it forces a correction. If youâre right, it helps create focus. Iâll share how Iâve approached this in the past, both what works and lessons for what didnât work so well.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
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Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
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HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.Â
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Hereâs a summary of the key insights and topics discussed:Â
Key Takeaways:Â
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration:Â Insights were shared on how inQubaâs advanced technology can streamline customer interactions and drive operational efficiency.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
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This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
The Microsoft 365 Migration Tutorial For Beginner.pptx
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SMB and SAS 091613
1. SAS and the SMB Market
Jamie Beck
@JamieBeck75
September 16, 2013
2. ïȘ Current State of SAS with SMB Market
ïȘ Total Addressable Market
ïȘ Learning From Other Companies
ïȘ Recommendations
Agenda
3. ïȘ Launched reseller network in 2006 to scale to Small
and Midsize Businesses
ïȘ Approximately a third of Inside Sales is dedicated to
SMB
ïȘ Seven key platforms have been launched to support
the SMB space
Current State â SAS and SMB
www.sas.com/smb
5. ïȘ Studies have shown that Software and Software as a
Service (SaaS) spending will grow to over $4B in 2015
ïȘ SAS should target 36% of the market going forward
into the next 2 years, or $1.4B by 2015
ïȘ Will be accomplished through best in class marketing
and selling programs coupled with the robust reseller
network
Total Addressable Market
6. ïȘ Cisco entered the SMB Market in 2005, strategy was
to strip down products and services and repurpose
ïȘ Competitors had bundled products and services as
well as a lower price point for similar offerings
ïȘ Ciscoâs brand was seen as a premium or too
expensive for SMB
ïȘ Little share was gained in first 2 years selling to SMB
SMB Case Study - Cisco
7. ïȘ In 2007, Cisco launched products and services tailored
for SMB
ïȘ Support costs were too high - Small Business Support
online community was developed and launched
ïȘ New pricing models were developed to map to
resellersâ needs
ïȘ New branding reflected solutions for Small and
Midsize Business, versus stripped down Enterprise
offerings
SMB Case Study - Cisco
www.cisco.com/go/smallbizsupport
8. ïȘ Partner with the Small Business Administration to
launch SAS programs â Microsoft example -
http://1.usa.gov/1gjIfRD
ïȘ Exhibit at the Small Business Expo -
http://bit.ly/1efDFY0
ïȘ Partner with the SBA for Small Business week -
http://1.usa.gov/194cSYB
Tactical Recommendations for SAS
9. ïȘ Develop repeatable programs for sales that can be
cobranded and implemented at the partner level
ïȘ Ensure that messages and branding are tailored for
Small Businesses, i.e. not stripped down from
Enterprise
ïȘ Analyze which packages are the most profitable and
successful and expand/enhance, packages that are
not will be evaluated for retooling or cancellation
Strategic Recommendations for SAS
10. Q&A
Remember to check @JamieBeck75 on Twitter to view
the links in this presentation
Access this presentation at
http://www.slideshare.net/JamieBeck/smb-and-sas-091613
Editor's Notes
Having a reseller network is key in the Small to Midsize Business space, as it is impossible for a sales team to scale to all of the opportunities40 Inside Sales Representatives are dedicated to this segment, showing SAS is clearly serious about making a positive impact to these businessesFor more information on SAS products for SMB, you can refer to www.sas.com/smb