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SmartZip
SmartZip provides predictive analytics to help real estate companies target homeowners most likely to sell. They analyze over 93 million properties to identify attributes that predict turnover. Their services include targeted direct mail, online ads, and email nurturing to establish brands among likely sellers. SmartZip's analytics identify the top 20% of homeowners projected to sell within 6-12 months. They provide a strategic 12-month plan and hand-picked territories for clients to focus marketing efforts on the best prospects.
SmartZip
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- 2. SmartZip Profile Backed by • In business since 2007 • National coverage – Over 93 million properties analyzed • Establish your brand among likely sellers Trusted by leading companies:
- 3. What Predictive AnalyticsDo Current Farm “SmartFarm” (Top 20%) 2,000 homes 400 homes 5% turnover 10% turnover
- 4. How Predictive AnalyticsWork Representative Attribute Triggers Age of Home Owner Number of Kids Life Interests Herd Effect Length of Residency Absentee Owner Delinquent Type of Loan Migration Patterns LTV Ratio
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- 6. Proven Analytics Results Rigorous territory pre- On-going reporting of actual evaluation via “back testing” territory performance
- 7. Multi-channel, fully-managed campaign Predictive Analytics Your Personal Touch Branded Online Ads Marketing Elements Email Nurturing Personalized Direct Mail
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- 14. The Big Picture Consistent nurture to establish your brand and connect with them Identify homeowners to target – the top 20% most likely to sell in the next 6-12 months Focus your efforts on these best prospects to yield better results
- 15. The SmartTargeting Advantage •A clear, strategic 12 month plan • Hand picked custom territory • Analytics, marketing and administrative team working for you • Established brand with the best prospects
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- 17. Getting Started: SmartLaunchActivities WEEK 1 WEEK 2 WEEK 3 WEEK 4/5 Welcome email & Online advertising setup Online cookie matching Direct mail hits homes introductory call from AM Mailers in transit – USPS Activation packet Send 1st mailer to print Branded online advertising delivery Implementation kickoff Strategy Session: Proof 1st mailer Ongoing: Respondent follow-up session Best Practices “Setting You Up For Success” Provide brand assets What Works. What Doesn’t. Ongoing: Prospecting to your target list Log in & get started! SmartZip Jointly You
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