In this webinar, you'll learn why it's important for New England inns and resorts to embrace a mobile marketing strategy. Using the Smartstay platform, properties can create their own branded mobile app, instantly update content, easily connect with guests and increase revenue.
Jim Washok, co-founder of Richmond-based OTAir and designer of effective mobile campaigns for hundreds of brands nationwide, will share the how-tos and success stories that will illustrate just how easy, fast and inexpensive mobile marketing is for you to take advantage of.
Learn how interactive mobile engagement can give your business:
- The kind of word of mouth every business wants.
- The ability to confirm interest in a product or service immediately.
- A chance to converse with your most loyal customers quickly and intimately.
- An inner circle of supporters ready and willing to take action upon request.
- Foot or site traffic inspired within minutes.
- An edge over your competitors.
- Double-digit increases in your sales and acceptance rates.
On March 10, HRAMA attendees joined us for a look at the future of marketing with interactive mobile engagement.
Jim Washok has an educational background in psychology, sociology, technology management and marketing. He began his career in application development and IT management, then shifted to entrepreneurship. Jim co-founded OTAir mobile marketing solutions in 2005 to provide comprehensive mobile marketing and mobile business communications services to companies in any vertical market throughout the United States and Canada.
OTAir specializes in powering the mobile solutions of many strategic partners as a flexible, privately labeled back end SaaS platform. OTAir clients include Landmark Communications, University Directories, Aspen Marketing Services, Fullhouse Interactive, ICF International, Digitas, Raycom Media stations and more. OTAir also directly services mobile needs for Alienware, Hershey, Miller Brewing Co., Funny Bone & Improv Comedy Clubs, and many colleges and universities.
Deck presented at Richmond Mobile Monday on June 27, 2011, by Jim Washok, chief texter of OTAir mobile messaging solutions. Adapted for reading without benefit of Jim\'s narration.
An overview of mobile messaging services provided by OTAir for marketing and operational purposes. Commonly utilized by restaurants, retailers, personal services, education and media outlets.
Iqraaly at Inbound Age 2014: Audio Content: Marketing like you've never seen ...Abdelrahman (Abdo) Wahba
This is the presentatio I held in the "Inbound Age 2014" describing marketing using audio content and audio ads.
I've used iqraaly - the mobile application for narrated Arabic audio content that I've Co-Founded to explain the traction audio content currently has in the Egyptian market. I've also included interesting data and insights about our work and the clients we have worked with.
Jim Washok, co-founder of Richmond-based OTAir and designer of effective mobile campaigns for hundreds of brands nationwide, will share the how-tos and success stories that will illustrate just how easy, fast and inexpensive mobile marketing is for you to take advantage of.
Learn how interactive mobile engagement can give your business:
- The kind of word of mouth every business wants.
- The ability to confirm interest in a product or service immediately.
- A chance to converse with your most loyal customers quickly and intimately.
- An inner circle of supporters ready and willing to take action upon request.
- Foot or site traffic inspired within minutes.
- An edge over your competitors.
- Double-digit increases in your sales and acceptance rates.
On March 10, HRAMA attendees joined us for a look at the future of marketing with interactive mobile engagement.
Jim Washok has an educational background in psychology, sociology, technology management and marketing. He began his career in application development and IT management, then shifted to entrepreneurship. Jim co-founded OTAir mobile marketing solutions in 2005 to provide comprehensive mobile marketing and mobile business communications services to companies in any vertical market throughout the United States and Canada.
OTAir specializes in powering the mobile solutions of many strategic partners as a flexible, privately labeled back end SaaS platform. OTAir clients include Landmark Communications, University Directories, Aspen Marketing Services, Fullhouse Interactive, ICF International, Digitas, Raycom Media stations and more. OTAir also directly services mobile needs for Alienware, Hershey, Miller Brewing Co., Funny Bone & Improv Comedy Clubs, and many colleges and universities.
Deck presented at Richmond Mobile Monday on June 27, 2011, by Jim Washok, chief texter of OTAir mobile messaging solutions. Adapted for reading without benefit of Jim\'s narration.
An overview of mobile messaging services provided by OTAir for marketing and operational purposes. Commonly utilized by restaurants, retailers, personal services, education and media outlets.
Iqraaly at Inbound Age 2014: Audio Content: Marketing like you've never seen ...Abdelrahman (Abdo) Wahba
This is the presentatio I held in the "Inbound Age 2014" describing marketing using audio content and audio ads.
I've used iqraaly - the mobile application for narrated Arabic audio content that I've Co-Founded to explain the traction audio content currently has in the Egyptian market. I've also included interesting data and insights about our work and the clients we have worked with.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
Ninety percent of all go-to-market strategies fail because most companies fail to translate business strategies into their daily business practices. Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. Strategy activation is a new planning discipline that links strategic vision and marketplace implementation. It ensures the promise made to the marketplace is fulfilled across every customer touch point.
In this Aquent-sponsored on-demand webcast, you can learn:
• Why 90% of all business strategies fail in the marketplace
• How high performing organizations leverage the four key implementation success factors
• How to design a customer experience that matches expectations
• How the right culture and reward structures can build a workforce committed to implementing your promises
• How to design the necessary processes and select the right tools that will enable marketplace success
Webcast: How to improve sales tool adoptionAlinean, Inc.
In 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today's more empowered, skeptical and frugal buyer.
However, not unlike the majority of other marketing content and sales enablement deliverables, adoption might be lower than anticipated.
So how do you get the much needed sales tool usage to occur in 2012?
Join us for this practice filled webcast to learn the reasons why your sales tool adoption might be lagging, and the 10 specific actions you can take now to drive adoption and engagement success.
Mobile Shopping Summit Fall, Day 2 Opening Day CommentsJanet Jaiswal
Opening comments at the Mobile Shopping Summit Fall in October 2011, day 2.
Describes user expectations of the mobile channel and how they respond to bad experiences on their mobile device.
This presentation was given at the Women's Council of REALTORS Summit in Chicago, IL on March 21st, 2010. The subject is online lead conversion for real estate agents.
Mobile Commerce: Why the User Experience MattersJanet Jaiswal
Presentation of how real-time customer experience management for mobile services enables companies to avoid costly business impact, negative ratings and brand risk. Results from the 2011 Harris Interactive survey on user reaction to their experience on mobile devices are also shown.
VMobile Technologies Inc. is a subsidiary of PentaCapital Management Corporation. LOADXTREME is its ecommerce marketing arm, the first of its kind universal Prepaid Loading System. It is a revolutionary prepaid products MARKETING and DISTRIBUTION system geared towards empowering the CONSUMER.
These slides are from a presentation given at the Coldwell Banker Expo in Chicago, IL on March 9th, 2010. The subject was "Cashing in on Lead Conversion," and the audience consisted of REALTORS from the Chicago market.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
Ninety percent of all go-to-market strategies fail because most companies fail to translate business strategies into their daily business practices. Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. Strategy activation is a new planning discipline that links strategic vision and marketplace implementation. It ensures the promise made to the marketplace is fulfilled across every customer touch point.
In this Aquent-sponsored on-demand webcast, you can learn:
• Why 90% of all business strategies fail in the marketplace
• How high performing organizations leverage the four key implementation success factors
• How to design a customer experience that matches expectations
• How the right culture and reward structures can build a workforce committed to implementing your promises
• How to design the necessary processes and select the right tools that will enable marketplace success
Webcast: How to improve sales tool adoptionAlinean, Inc.
In 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today's more empowered, skeptical and frugal buyer.
However, not unlike the majority of other marketing content and sales enablement deliverables, adoption might be lower than anticipated.
So how do you get the much needed sales tool usage to occur in 2012?
Join us for this practice filled webcast to learn the reasons why your sales tool adoption might be lagging, and the 10 specific actions you can take now to drive adoption and engagement success.
Mobile Shopping Summit Fall, Day 2 Opening Day CommentsJanet Jaiswal
Opening comments at the Mobile Shopping Summit Fall in October 2011, day 2.
Describes user expectations of the mobile channel and how they respond to bad experiences on their mobile device.
This presentation was given at the Women's Council of REALTORS Summit in Chicago, IL on March 21st, 2010. The subject is online lead conversion for real estate agents.
Mobile Commerce: Why the User Experience MattersJanet Jaiswal
Presentation of how real-time customer experience management for mobile services enables companies to avoid costly business impact, negative ratings and brand risk. Results from the 2011 Harris Interactive survey on user reaction to their experience on mobile devices are also shown.
VMobile Technologies Inc. is a subsidiary of PentaCapital Management Corporation. LOADXTREME is its ecommerce marketing arm, the first of its kind universal Prepaid Loading System. It is a revolutionary prepaid products MARKETING and DISTRIBUTION system geared towards empowering the CONSUMER.
These slides are from a presentation given at the Coldwell Banker Expo in Chicago, IL on March 9th, 2010. The subject was "Cashing in on Lead Conversion," and the audience consisted of REALTORS from the Chicago market.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.