An overview of mobile messaging services provided by OTAir for marketing and operational purposes. Commonly utilized by restaurants, retailers, personal services, education and media outlets.

1. INTERACTIVE
MOBILE ENGAGEMENT
micro-messaging solutions to...
๏ increase revenue
๏ decrease expenses
๏ generate leads
๏ foster brand loyalty
Tex
๏ improve customer service to
t It
Sa
y It
!

2. WHO WE ARE | WHAT WE DO
๏ Founded in 2005 in Richmond, VA
๏ Mobile interaction engineering
๏ Turnkey, flexible, DIY SaaS SMS platform reaching 98% of U.S.
๏ Rapid mobile web architecting for info delivery & lead generation
๏ Instant, relevant, engaging conversation
๏ Wholistic incorporation into existing/future...
๏ Communications - email, online, voice, print, signage, etc.
๏ Operational systems - ERM, CRM, sales, inventory, etc.
๏ Business processes - person lifecycle management
๏ Physical environments - scenario appropriateness
๏ Consultative approach with a foundation of thousands of previous
successes & failures reduces risks & facilitates rapid positive ROI
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

3. SELECT CLIENTS & PARTNERS
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

4. SELECT CLIENTS & PARTNERS
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

5. SELECT CLIENTS & PARTNERS
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

6. COMMUNICATION ISSUES
a trio of primary challenges to all messaging
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

7. COMMUNICATION ISSUES
๏ not fast enough
Message
๏ not seen in time
Distribution
๏ crowded for attention
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

8. COMMUNICATION ISSUES
๏ no personalization
Message
๏ no customer segmentation
Irrelevancy
๏ no use of customer data
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

9. COMMUNICATION ISSUES
๏ wrong time to call
Message
๏ wrong place to visit
'Non-gagement'
๏ lack of organic recall
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

10. 3 EFFECTIVE SOLUTIONS
to ease communication issue woes
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

11. NOT 3, BUT 1!
rapid foot / click traffic
receive individual data
improve service
TEXT MESSAGING
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

12. SMS WORST DEFINED AS...
...the text communication service component of
phone, web or mobile communication systems, using
standardized communications protocols that allow
the exchange of short text messages between fixed
line or mobile phone devices.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

13. SMS BEST DEFINED AS...
...inexpensive interactive communications for reliable
and rapid engagement of a quality audience with
uniquely focused micro-messaging via a universally
desired secure channel for intimate socializing.
...the closest digital medium to word of mouth!
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

14. SMS : A 3-IN-1 SOLUTION
quick & easy traffic | receive customer data | improve service
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

15. QUICK & EASY TRAFFIC
๏ integrated direct response
๏ sent in secs; read in mins
๏ no msg / relevancy conflicts
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

16. RECEIVE CUSTOMER DATA
๏ keywords group customers
๏ names, emails, zips, dob
๏ menus, codes, surveys/polls
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

17. IMPROVE CUSTOMER SERVICE
๏ customer/data triggers msgs
๏ insert personalization data
๏ two-way interaction
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

18. IMPLEMENTATION
what's possible? | just how easy...really?
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

19. TEXT BOOK TO 68247
Standard message & data rates apply. No purchase necessary. Must be present to win. Winners chosen at random. One entry per number.
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

20. ๏ call to action in all media
๏ text keyword to short code
๏ instant, pre-configured reply
๏ various workflow options
๏ two-way communication
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

21. ๏ collect actionable leads
๏ NOW = higher rates
๏ all ads direct response
๏ mobile web adds options
๏ feed to lead / CRM apps
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

22. THE POWER OF
MICRO-MESSAGING
show me the money...stat!
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

23. 18-22% 55,000
broadcast 'best of...'
opt-in rate sms votes
10,000
opt-ins
10-55% 85%
sms coupon sms votes
redemption from tv promo
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

24. UP TO 26% 1,000
lift in same free student
day sales tax preps
$275,000
savings
344:1 ROI 20%
vs. 24:1 mail sms coupon
$0.20 cost/cust redemption
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

25. 80% OPT-IN 15.3%
broadcast receipt code
retention submission
10,000
opt-ins
27% SOLD-OUT
deeper funnel unscheduled
penetration show in hours
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

26. THE OTAIR ADVANTAGE
๏ Powerful, yet easy to use and flexible web-based platform
๏ Most simplistic, no obligation pricing in the industry
๏ No setup fees, no keyword fees, no consultation fees
๏ Free, unlimited incoming msgs; outgoing as low as $0.015/text
๏ No contracts...upgrade, downgrade or cancel anytime
๏ Pricing simply scales according to location & outgoing msg count
๏ Single location restaurants & retail start as low as $49 monthly
๏ Large chains qualify for pricing as low as $3/location/month
๏ Outgoing messages allocated per location or entire entity
๏ Access controlled by user to applicable location(s)
๏ Existing integration w/ Fishbowl Marketing, Brightwave & ExactTarget
๏ Go live nationwide on shared short code in just one business day!
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

27. "SERVICE SECOND TO NONE"

28. ADDITIONAL RESOURCES
๏ Mobile Marketing Association – http://mmaglobal.com
๏ Wireless Week magazine – http://wirelessweek.com
๏ FierceMobileContent – http://fiercemobilecontent.com
๏ Mobile Marketer – http://mobilemarketer.com
๏ Branding Unbound blog – http://www.maverix.typepad.com/
๏ DMNews - Mobile – http://bit.ly/DMnewsMobile
© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.