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Creativity	and	Innovation	for	Smart	
Societies	and	Sustainable	Development
or Smart	R&D	for	
Increased	Sustainability?
Prof.	Lindsay	Falvey	FTSE
January	2018
Smart	R&D	for	Increased	Sustainability
Introduction:
• Creativity	≈	Sustainable	Development
• Economic	System	≈	Sustainable
• Examples	from	Agribusiness	&	Asia
• Integrated	Thinking
2
Tsuseal1.jpg (147×248)
Smart	R&D	for	Increased	Sustainability
Research
Invention
Innovation
Sustainable	Development
3
Tsuseal1.jpg (147×248)
Smart	R&D	for	Increased	Sustainability
Research
Invention
Innovation
Sustainable	Development
4
Tsuseal1.jpg (147×248)
Smart	R&D	for	Increased	Sustainability
Research
Invention
Smart	Technologies
Innovation
Development	that	is	More	Sustainable
5
Tsuseal1.jpg (147×248)
Smart	R&D	for	Increased	Sustainability
Research
Invention
Smart	Technologies
Innovation
Development	that	is	More	Sustainable
e.g.	agribusiness
6
Tsuseal1.jpg (147×248)
Is this what we are
doing today,
e.g. in agribusiness
?
7
Fossils Fuels Feed the World
Haber-Bosch process
IFDC & Deli Chen, 2015)
Tsuseal1.jpg (147×248)
Sustainability:	Illusion	or	Elusive?
8
02/11/2017 Togo_phosphates_mining_wikimedia-e1440317600905-1024x622.jpg (1024×622)
http://www.phosphorusfutures.net/wp-content/uploads/2015/02/Togo_phosphates_mining_wikimedia-e1440317600905-1024x622.jpg 1/1
02/11/2017 efficiencyRewards.jpg(510×188)
Oil à N fertilizer
+
Mined Phosphate à P fertilizer
+
Fossil and Surface Water
_________________________
= Agriculture & Food (how can it work??)
Tsuseal1.jpg (147×248)
Invention	&	Innovationà Sustainability
9
Malthus
BoserupTsuseal1.jpg (147×248)
10
Q. What
Changed in the
Modern Era?
A. Technology
Tsuseal1.jpg (147×248)
Q. What Changed? A. Technology
(Sachs,	2015)
11
Tsuseal1.jpg (147×248)
Smart	R&D	for	Increased	Sustainability
Research
Invention
Smart	Technologies
Innovation
Development	that	is	More Sustainable
12
Tsuseal1.jpg (147×248)
Sustainable	Development:	Sachs(2015)
13
Tsuseal1.jpg (147×248)
Sustainable	Development
14
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The	historic	advantages	of	Asia
Political	Stability	+	Trade	cf.	Modernization
15
Tsuseal1.jpg (147×248)
Sustainable	Development
16
Tsuseal1.jpg (147×248)
Compare	this	to	the	agribusiness	scenario	I	
mentioned	earlier	in	which	sustainability	
demands	improved	efficiencies	within	
renewable	resources
But	this	is	also	not	the	way	wealthy	nations	
have	been	managing	their	social	welfare
Unsustainable	Ideals	e.g.	Pensions
17
02/11/2017 state-pensions.jpg (960×720)
Tsuseal1.jpg (147×248)
So Modernization that copies is not sustainable, but there are more responsible examples also e.g. agribusiness
Smart	Sustainable	Business
18
Let me now return to the example of
agribusiness and talk a little about
the application of innovations in
smart agribusiness
Tsuseal1.jpg (147×248)
Smart	Sustainable	Agribusiness
02/11/2017 Crop-Health-832x400.png (832×400)
https://geospatialmedia.s3.amazonaws.com/wp-content/uploads/2016/12/14184915/Crop-Health-832x400.png 1/1
19
02/11/2017 Drones-in-Agriculture-1080x600.jpg (1080×600)
http://www.droneomega.com/wp-content/uploads/2016/08/Drones-in-Agriculture-1080x600.jpg 1/1
02/11/2017 greenstar_2630_display_r4d002657_large_3f552aea29e391bae3bcfa991974a91485d785d4.jpg (1365×768)
• satellite imaging to 30 cm2
• drones spot & spray weeds
• yield determines fertilizer-
& reduces excess
• photosynthesis tracked
• climate stress identified
• tractor GPS, spot markets
• integrated farm & business
• focussed weather forecasts
• in-time inputs
Tsuseal1.jpg (147×248)
Smart	Sustainable	Agribusiness
02/11/2017 5388910-3x2-940x627.jpg (940×627)
http://www.abc.net.au/news/image/5388910-3x2-940x627.jpg 1/1
20
cow_electronic.jpg (400×410)
Livestock :
• smartphones & scanners read tags
• traceable electronic tags
• origin & history of animal
• what it ate, what farm, what paddock
• processing quality & safety
• good animal welfare, halal, kosher
• no hormones, antibiotics, vaccines
• premium product & profit
• printed detail on supermarket meat cut
Just in time for Thanksgiving dinner: traceable turkeys
in time for Thanksgiving
er: traceable turkeys
AP Top News Sports Entertainment Explore
Tsuseal1.jpg (147×248)
Smart	Sustainable	Agribusiness
Applicability	to	Asia?
21
Tsuseal1.jpg (147×248)
Smart	Sustainable	Agribusiness
Applicability	to	Asia?
• World	bank	on	smart	technologies:	‘promote	greater	inclusion	in	
the	broader	economy,	raise	efficiency	by	complementing	other	
production	factors,	and	foster	innovation	by	dramatically	
reducing	transaction	costs’
22
Tsuseal1.jpg (147×248)
Smart	Sustainable	Agribusiness
Applicability	to	Asia?
• World	bank	on	smart	technologies:	‘promote	greater	inclusion	in	
the	broader	economy,	raise	efficiency	by	complementing	other	
production	factors,	and	foster	innovation	by	dramatically	
reducing	transaction	costs’
• Kerala	fishers	mobile	phones:	income	up,	volatility	&	waste	down
23
Tsuseal1.jpg (147×248)
Smart	Sustainable	Agribusiness
Applicability	to	Asia?
• World	bank	on	smart	technologies:	‘promote	greater	inclusion	in	
the	broader	economy,	raise	efficiency	by	complementing	other	
production	factors,	and	foster	innovation	by	dramatically	
reducing	transaction	costs’
• Kerala	fishers	mobile	phones:	income	up,	volatility	&	waste	down
• Input	suppliers,	crop	insurers,	weather	forecasts,	markets	linked
24
Tsuseal1.jpg (147×248)
Smart	Sustainable	Agribusiness
Applicability	to	Asia?
• World	bank	on	smart	technologies:	‘promote	greater	inclusion	in	
the	broader	economy,	raise	efficiency	by	complementing	other	
production	factors,	and	foster	innovation	by	dramatically	
reducing	transaction	costs’
• Kerala	fishers	mobile	phones:	income	up,	volatility	&	waste	down
• Input	suppliers,	crop	insurers,	weather	forecasts,	markets	linked
• drought	insurance	for	pastoralists’	livestock
25
Tsuseal1.jpg (147×248)
Smart	Sustainable	Agribusiness
Applicability	to	Asia?
• World	bank	on	smart	technologies:	‘promote	greater	inclusion	in	
the	broader	economy,	raise	efficiency	by	complementing	other	
production	factors,	and	foster	innovation	by	dramatically	
reducing	transaction	costs’
• Kerala	fishers	mobile	phones:	income	up,	volatility	&	waste	down
• Input	suppliers,	crop	insurers,	weather	forecasts,	markets	linked
• drought	insurance	for	pastoralists’	livestock
• market	transparency,	productivity,	logistics	efficiency
The	way	things	are	used	in	new	situations	differs	from	wealthy	nations
26
Tsuseal1.jpg (147×248)
Digital	Tools	applied	to	Agriculture
27
Tsuseal1.jpg (147×248)
Differ	from	OECD	nations:
• Technologies	used	differ
• Functions	technologies	used	for	
differ
Digital	Tools	(pie)	&	Functions	
across	Agriculture	(World	Bank)
28
Tsuseal1.jpg (147×248)
Asia’s	Agribusiness	is	Critical	to	
the	World’s	Food	Supply
29
Tsuseal1.jpg (147×248)
• Asia	is	the	most	populous	part	of	the	globe
• Asia	has	huge	numbers	of	small	farmers
• Assuming	large	farms	solve	problems	is	naïve	
• Production	potential	small	>	large	farms
• Agribusiness	is	more	than	farming
We	need	to	think	wisely;	to	integrate	all	knowledge
Integrated	thinking
Need	Integrated	Thinking	in	
Smart	Sustainable	Agribusiness
For	Global	Food	Production:
• Increasing	Population	+	Increasing	Wealth-induced	Food	
Preferences	=	Need	to	Double	Food	Output	by	2050
• Agribusiness	+	2	Billion	Small	Farmers	=	Sufficient	Food	Today
• Large	agribusiness	– Small	Farmers	=	Billions	of	Displaced	
Mouths	to	Feed +	Migration especially	if	less	Climate-change	
Adaptive	Research	=	Less	Reliable	and	Less	Total	Food	
• Need:	More	Healthy	Food from	Less	Land	using	Less	Fossil	
Fuels	and	Fertilizers	and	Less	Water
But	there	are	barriers	to	integrated	thinking	
30
Tsuseal1.jpg (147×248)
31
Integrated Thinking
Being Aware of Our Window View:
- We ‘know’ automatically from what we see
- We see what others do in similar cases
- We apply intellectual constructs we know
This is not integrating all knowledge
Tsuseal1.jpg (147×248)
Our Window is not Integrated, it
is a Partial View(World Dev’t Report, 2015)
32
Tsuseal1.jpg (147×248)
Automatic thinking is not
Integrated Thinking(World Dev’t Report, 2015)
33
Tsuseal1.jpg (147×248)
Social thinking is
not Integrated Thinking(World Dev’t Report, 2015)
34
Tsuseal1.jpg (147×248)
Social thinking is
not Integrated Thinking(World Dev’t Report, 2015)
35
Tsuseal1.jpg (147×248)
Mental models are not Integrated
Thinking(World Dev’t Report, 2015)
36
Tsuseal1.jpg (147×248)
Mental models are not Integrated
Thinking(World Dev’t Report, 2015)
37
Tsuseal1.jpg (147×248)
Integrating Our Thinking
Smart, Innovative, Sustainable?
38
Tsuseal1.jpg (147×248)
All in the SDGs
Smart R&D for Increased Sustainability
39
Tsuseal1.jpg (147×248)
Smart R&D for Increased Sustainability
40
Lessons Learned Falvey (2011):
o technical research alone produced outcomes of
varying sustainability
o significant changes to the environment were less
sustainable
o research, education & development produce high
rates of return
o integrated understanding à sustainable outcomes
Tsuseal1.jpg (147×248)
Smart R&D for Increased Sustainability
41
• Sustainability is an ideal
• We seek to make business more sustainable
• Each invention that is created and innovated needs attention
• Examples at national level are not for copying
• Each situation, each nation is different
• Agribusiness examples indicate smart technology helps
So, what else?
Business education ?
Tsuseal1.jpg (147×248)
Smart R&D for Increased Sustainability
42
Thaksin University:
• research international PhD in sustainable development
• spans all faculties
• included sustainable university finances and cultural
differences across ASEAN businesses
Business education ?
Tsuseal1.jpg (147×248)
Smart	R&D	for	Increased	Sustainability
43
Thaksin University:
• research international PhD in sustainable development
• spans all faculties
• included sustainable university finances and cultural differences across
ASEAN businesses
Business Education:
• fundamentals, theories, and processes of business
• fundamentals = understanding of history, culture, science
• agribusiness, technology only short-term benefits
• relative sustainability is the role of the educated professional
Business education ?
Tsuseal1.jpg (147×248)
Smart R&D for Increased Sustainability
44
Thaksin University:
• research international PhD in sustainable development
• spans all faculties
• included sustainable university finances and cultural differences across
ASEAN businesses
Business Education:
• fundamentals, theories, and processes of business
• fundamentals = understanding of history, culture, science
• agribusiness, technology only short-term benefits
• relative sustainability is the role of the educated professional
Business education is understanding how
technical innovations fit into the wider
context of life and the environment
Tsuseal1.jpg (147×248)
Smart	R&D	for	Increased	Sustainability	
Conclusion:
• Creativity	≈	Sustainable	Development
• Economic	System	≈	Sustainable
• Examples	from	Agribusiness	&	Asia
• Integrated	Thinking	à Most	Sustainable	Outcomes
45
Tsuseal1.jpg (147×248)
Creativity	and	Innovation	for	Smart	
Societies	&	Sustainable	Development	
= Smart R&D for Increased
Sustainability
46
Thank you
Tsuseal1.jpg (147×248)

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Smart R&D for Increased Sustainability?