Presented at International Coastal Tuna Business Forum 2016

1. Small Scale in Motion
Towards New US Market Regulation
on Traceability
International Coastal Tuna Business Forum
20 May 2016 – Bali, Indonesia

3. The 3 Pillars of MDPI
Fisheries
Improvement: FIP
Implementation
Community Dev.:
Fair Trade
Implementation
Supply Chain:
Traceability,
Quality
Improvement
MDPI: Supporting Industry to make
improvements in fisheries sustainability
while maintaining and strengthening a
prosperous fishing community

4. MDPI: Supporting Industry to
get involved in a small but
effective way to make
change
Commitment by
Industry
Involving in actual
activities in the
field
improvements
towards
sustainability
Data Collection
Documenting
ETP interaction
and creating
awareness
Involvement in co-
management
MDPI
Support
throughout
by the
using of
traceability
technology

5. Where we work

6. What is Traceability
It is way to proof the origin of the products. Data related to
species, biology information, catch location, catch date,
gear type, vessel name and other information necessary
that is linked to the fish at the time of harvest to processing
and through our supply chain.
It is involving the tracking of the movement of the product
from sea to consumer.
Motivation for implementing traceability is strongly linked to
costs and benefits and this is challenging in this region
especially in Indonesia as producer

7. FISH IN MOTION : Market Environment
• Quality/Safe products
• From sustainable resources
• From responsible fishing practices
• From socially responsible chain
• Competitive / cheap fish
Traceability

8. US Perspective
Task Force on Combating IUU Fishing and Seafood Fraud
Traceability:
• Define the types of information to be collected along the
seafood supply chain from harvest or farm to entry into the
U.S. market and the ways in which this information will be
collected.
• Determine how information within the traceability system –
including species, geographic origin, and means of production
– can be shared with consumers.
• Electronic traceability system (near future)

9. Information requested by the US IUU Task
Force
1.Information on harvester/producer, evidence of
authorization; UVI; gear
2.Fish info: Species, product description; name of
the product, weight
3.Harvesting: where, when, which port, date of
landing, name of the buyers/processors

10. Indonesia Perspective
• Fishing Logbook
• IOTC Bigeye Tuna Statistical Document
• ICCAT Swordfish
• Form NOAA 307
• Catch Certificate
• SBT Catch Documentation Scheme
• Statistical System
• Observer
• R-VIA (Record of Vessels Authorized to Fish for Tuna, Skipjack
Tuna and Neritic Tuna Within Indonesia Archipelagic Waters
and Territorial Waters )

11. • Heavy on paper based system creating chaos and
fraud
• To many system – confusing to industries
• Systems not integrated in the development of
technological traceability
• Investment on technology….serious investment
and sustainability of the system
• Market acceptance of the system
• Trust issues
Challenges

13. Step by step improvement
1. Understand the market transformation
2. Improving the data submission per site
3. Follow the vessel registration rules
4. Learning to use the data for supply chain intelligence
5. Build trust by enhancing communication in group or
association
6. Find out how we can support fishermen and
industries to be traceable!

14. “For Every Complex Problem, There Is A
Solution That Is Clear, Simple and Wrong”
- HL Mencken-