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Small brand KOTLER CH9

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Sameer Mathur
Sameer Mathur

KOTLER CH9

Marketing
1 of 10
POSITIONING AND BRANDING A SMALL BUSINESS
PROBLEMS FACED BY SMALL BUSINESSES
SMALL BUDGETS
WHAT CAN THEY DO?
CREATIVITY Create new methods and strategies to stay interesting to customer
Employ well integrated set of brand element
Focus on a few key associations
Maintain points of difference
Leverage secondary associations
Small brand KOTLER CH9

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Small brand KOTLER CH9