8. IMPORT DUTY MAP
The country with the highest value in
the region is Bahrain, with a value of
84.34. The country with the lowest
value in the region is Singapore, with
a value of 0.07
*The shade of the country corresponds to the magnitude of the indicator. The darker the shade, the higher the value.
9.
10. COUNTRY PROFILE
Name of the Country: Saudi Arabia
Market Size: $270m (Arabnews.com)
Business Friendliness: 94th
(World Bank Ease of Doing Business Index)
Expatriate: 1,310,000 (Reuters, Aug, 2016)
Youth: 27%
11. COUNTRY PROFILE
Name of the Country:
UAE
Per Capita Consumption:
6 kg (Arab News)
Market Size: $135m
(Euromonitor, 2015)
Market Friendliness: 26th
Expatriate: 700,000
Youth: 20%
12. COUNTRY PROFILE
Name of the Country:
Kuwait, Qatar, Oman
Market Size: $135m
Business Friendliness:
102nd, 83rd, 66th
Expatriate: 467,000
13. COUNTRY PROFILE
Name of the Country:
Singapore
Per Capita Consumption:
4.25 kg
Market Size: $59.1m
(Global Market Analyst,
2014)
Business Friendliness: 2
Expatriate: 100,000
Youth: 15.7%
14. COUNTRY PROFILE
Name of the Country:
Malaysia
Market Size: $230m
(thestar.com.my)
Market Friendliness: 23rd
Expatriate: 500,000
Youth: 24.5%
15. COUNTRY PROFILE
Name of the Country:
India
Per Capita Consumption:
1.1 kg
Market Size: $3.82b
(Economic Times)
Business Friendliness:
130th
Expatriate: 500,000
Growth: 34.7%
16. COUNTRY PROFILE
Name of the Country: Sri
Lanka
Per Capita Consumption:
4 kg
Total Consumption:
43,964 metric ton
Business Friendliness:
110th
Youth: 24.5%
17. COUNTRY PROFILE
Name of the Country:
China
Market Size: $2.5872b
(FHWChina, 2014)
Business Friendliness: 78th
Growth Potential: 22.5%
18.
19.
20. INSIGHTS
1
4
3
2
MIDDLE EAST SHOWING 20%
GROWTH ON SWEET & SAVORY
SNACKS
ref: euromonitor 2015
MATURE (WESTERNIZED)
MARKETS BEHAVING
UNFAVORABLY
ref: neilsen “snack attack” 2014
SRI LANKA AMONG LARGEST
BISCUIT CONSUMING COUNTRIES
IN ASIA
ref: Sunday times
INDIA & CHINA SHOW 34.7% &
22.5% COMPOUND ANNUAL
GROWTH RATE (CAGR)
RESPECTIVELY
ref: euromonitor international 2015
23. FOCUS
Which Biscuit:
Savory biscuits driving 30% growth in region
Saudi, Kuwait, Oman have more than 20% youth (0-15 years)
Will participate in “Sweets & Snack Middle East Expo”
So, focus more on Tip & Twinkle Twinkle
Ref: euromonitor international 2015
24. Shelf Space for Olympic Products
Flyers and leaflets with the key message: “Low Cost, High Energy”
Storing in expatriate localities
Use of Social Media prevalent among the expatriates, so use it to market the products (target
them using nationality/location/preference)
MARKETING
27. FOCUS
Which Biscuit:
Savory biscuits driving 30% growth in region
Saudi, Kuwait, Oman have more than 20% youth (0-15 years)
Will participate in “Sweets & Snack Middle East Expo”
So, focus more on Tip & Twinkle Twinkle
Ref: euromonitor international 2015
28. Shelf Space for Olympic Products
Flyers and leaflets with the key message: “Low Cost, High Energy”
Storing in expatriate localities
Use of Social Media prevalent among the expatriates, so use it to market the products (target
them using nationality/location/preference)
MARKETING
31. FOCUS
Which Biscuit:
Glucose biscuits is the largest biscuit category in the
country (ref: Indian mirror 2016)
So, focus more on Tip & Twinkle Twinkle
Ref: euromonitor international 2015
32. Sponsor shows like “Mirakkel” (like how Pran-RFL does)
Associate with cricket through bringing in Cricketer endorsements
Try to push the products to the retailers near the tourist spots in Sri Lanka
MARKETING
35. FOCUS
Which Biscuit:
Biscuits with milk or chocolate flavor second best selling
Crisp biscuits preferred over soft biscuits (ref: daxueconsulting.com)
So, focus on All
Ref: euromonitor international 2015
36. Shelf Space for Olympic Products
Market to the secondary city with lower SEC
Sell at/near parks and jogging spots
Unit price expected to increase by 4%, so we can predatory price
MARKETING
44. RECOMMENDATIONS
Setup factory in the future in GCC & India
Due to demand for healthy biscuits, along with these 3, include another healthy biscuit
Insert text
“Demand is rising for single served packs” (foodprocessing.com.au)
