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Investing Time in People: Changing the Way the World Views "Aid" - June 2011

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Investing Time in People: Changing the Way the World Views "Aid" - June 2011

  1. 1. ing ng ay c ha w he world t e th ews v i ” “aid
  2. 2. This is how we are “marketing” the developing world.
  3. 3. This is how we are “marketing” the developing world.
  4. 4. This is how we are “marketing” the developing world.
  5. 5. Studies show that a large part of what people “know” about “developing” countries comes from fundraising campaigns
  6. 6. This is how we are “selling” solutions to these problems.
  7. 7. BUILD A LIBRARY
  8. 8. BUILD A LIBRARY For every pair of shoes you buy, one pair is given away
  9. 9. BUILD A LIBRARY For every pair of shoes you buy, one pair is given away Sponsor a child
  10. 10. BUILD A LIBRARY For every pair of shoes you buy, one pair is given away Sponsor a child Give a loan to someone in need
  11. 11. BUILD A LIBRARY For every pair of shoes you buy, one pair is given away Sponsor a We will send you child the GPS coordinates Give a loan of the well you build to someone in need to provide clean water to poor people
  12. 12. BUILD A LIBRARY For every pair of shoes you buy, one pair is given away Sponsor a We will send you child the GPS coordinates Give a loan of the well you build to someone in need to provide clean water to poor people Build a school in Cambodia
  13. 13. WE ARE SELLING EASY SOLUTIONS
  14. 14. We are selling easy solutions and teaching those with good intentions who want to help that
  15. 15. We are selling easy solutions and teaching those with good intentions who want to help that “giving things away” is the best way to help “the poor”
  16. 16. We are selling easy solutions and teaching those with good intentions who want to help that “giving things away” is the best way to help “the poor” And we know it’s NOT!
  17. 17. WELLS DO NOT PROVIDE CLEAN WATER.
  18. 18. Even if the water is clean, it surely isn’t when carried in a difficult-to-clean, bacteria-prone JERRYCAN!
  19. 19. don’t tea ch kids. Schools
  20. 20. Neither do pencils, books, or t-shirts.
  21. 21. We need to invest in people to put those things to use.
  22. 22. We think we’re just being smart
  23. 23. We think we’re just being smart by finding ways to get
  24. 24. We think we’re just being smart by finding ways to get people to care
  25. 25. We think we’re just being smart by finding ways to get people to care about a problem
  26. 26. We think we’re just being smart by finding ways to get people to care about a problem and to raise funds faster
  27. 27. We think people won’t “get it”
  28. 28. We think people won’t “get it” if we engage them in
  29. 29. We think people won’t “get it” if we engage them in the real conversation
  30. 30. We think people won’t “get it” if we engage them in the real conversation about the complexities of aid.
  31. 31. We think it’s just marketing. THIS FRUIT DRINK WILL PRESERVE YOUR YOUTH WITH ITS ANTIOXIDENTS
  32. 32. But, instead, we’re EDUCATING. THIS FRUIT DRINK WILL PRESERVE I didn’t YOUR YOUTH WITH ITS know that… ANTIOXIDENTS
  33. 33. But, instead, we’re EDUCATING. And we’re knowingly giving the WRONG facts
  34. 34. And we’re creating copy cats.
  35. 35. It’s time to tell people the truth about what works & what doesn’t
  36. 36. It’s time to tell people the truth about what works & what doesn’t and help them put their good intentions to the best use.
  37. 37. We don’t need more Fundraising & Marketing departments
  38. 38. We don’t need more Fundraising & Marketing departments We need more EDUCATION departments
  39. 39. Your marketing IS EDUCATION
  40. 40. Your marketing IS EDUCATION Let’s use it to sell the reality of this work.
  41. 41. SO… WHAT IS WORKING?
  42. 42. investing time in PEOPLE
  43. 43. investing time in PEOPLE
  44. 44. investing time in PEOPLE
  45. 45. investing time in SOCIAL PEOPLE enterprise
  46. 46. investing time in SOCIAL PEOPLE enterprise
  47. 47. investing time in SOCIAL PEOPLE enterprise
  48. 48. investing time in & SOCIAL PEOPLE enterprise
  49. 49. investing time in & SOCIAL PEOPLE enterprise ARE WO RKING!
  50. 50. We have to make the REALITIES digestible fo r t h o s e w i t h GOOD INTENTIONS
  51. 51. Bite-sized chunks of educational REALITIES can change H OW W E G I V E
  52. 52. It’s easy to picture “micro-loans” helping people grow a business.
  53. 53. But that overlooks the multi-loan debt resulting from the micro-finance craze
  54. 54. If we took the time to invest just a LITTLE more information in potential donors
  55. 55. they’d know to invest their money in areas, including education, too
  56. 56. And that determines if people are supported to reach their goals
  57. 57. OUR TASK
  58. 58. OUR TASK To change the way the world views “aid”
  59. 59. OUR TASK To change the way the world views “aid” and to create a self-funding movement
  60. 60. OUR TASK To change the way the world views “aid” and to create a self-funding movement which promotes initiatives that create POSITIVE IMPACT
  61. 61. OUR TASK To change the way the world views “aid” and to create a self-funding movement which promotes initiatives that create POSITIVE IMPACT (not a lot of wasteful INPUTS)
  62. 62. Thank you for joining us! ing ng ay c ha w he world t e th ws v ie ” “aid Let’s do this!
  63. 63. Photo Credits Photos  from  Flickr   @  Zoriah   @  youngsixta   @  Visions  Service  Adventures         Other  Sources   The  Adventure  Project   Oxfam   PEPY  Cambodia         PresentaAon  designed  by  @jenrikay      

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