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ing     ng ayc ha w  he world t e  th     ews v i  ”  “aid
This is how we are “marketing”the developing world.
This is how we are “marketing”the developing world.
This is how we are “marketing”the developing world.
Studies show that alarge part of whatpeople “know”about “developing”countries comesfrom fundraisingcampaigns
This is how we are “selling”solutions to these problems.
BUILD A LIBRARY
BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given away
BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a    child
BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a    child Give a loanto someone     in need
BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a We will send you       child the GPS coordi...
BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a We will send you       child the GPS coordi...
WE ARESELLING EASYSOLUTIONS
We are selling easy solutionsand teaching those withgood intentions whowant to help that
We are selling easy solutionsand teaching those withgood intentions whowant to help that“giving things away”is the best wa...
We are selling easy solutionsand teaching those withgood intentions whowant to help that“giving things away”is the best wa...
WELLS DO NOTPROVIDECLEAN WATER.
Even if the water is clean,it surely isn’twhen carried in adifficult-to-clean,bacteria-proneJERRYCAN!
don’t tea ch kids.Schools
Neither do pencils,books, or t-shirts.
We need to invest in people to  put those things to use.
We think we’re just being smart
We think we’re just being smartby finding ways to get
We think we’re just being smartby finding ways to getpeople to care
We think we’re just being smartby finding ways to getpeople to careabout a problem
We think we’re just being smartby finding ways to getpeople to careabout a problemand to raise funds faster
We think people won’t “get it”
We think people won’t “get it”if we engage them in
We think people won’t “get it”if we engage them inthe real conversation
We think people won’t “get it”if we engage them inthe real conversationabout the complexities of aid.
We think it’s just marketing.         THIS FRUIT DRINK         WILL PRESERVE         YOUR YOUTH         WITH ITS         A...
But, instead, we’re EDUCATING.        THIS FRUIT DRINK        WILL PRESERVE        I didn’t        YOUR YOUTH        WITH ...
But, instead, we’re EDUCATING.And we’re knowinglygiving the WRONG facts
And we’re creating copy cats.
It’s time to tell people the truthabout what works & what doesn’t
It’s time to tell people the truthabout what works & what doesn’tand help them put theirgood intentions to the best use.
We don’t need moreFundraising & Marketingdepartments
We don’t need moreFundraising & MarketingdepartmentsWe need moreEDUCATIONdepartments
Your marketingIS EDUCATION
Your marketing  IS EDUCATION  Let’s use it to sell thereality of this work.
SO… WHAT ISWORKING?
investing time inPEOPLE
investing time inPEOPLE
investing time inPEOPLE
investing time in   SOCIALPEOPLE              enterprise
investing time in   SOCIALPEOPLE              enterprise
investing time in   SOCIALPEOPLE              enterprise
investing time in                    & SOCIALPEOPLE               enterprise
investing time in                    & SOCIALPEOPLE               enterprise  ARE WO RKING!
We have to make theREALITIES digestiblefo r t h o s e w i t hGOOD INTENTIONS
Bite-sized chunks ofeducational REALITIEScan changeH OW W E G I V E
It’s easy to picture “micro-loans”helping people grow a business.
But that overlooks the multi-loan debtresulting from the micro-finance craze
If we took the time to investjust a LITTLE more information            in potential donors
they’d know to invest their money in areas, including           education, too
And that determines ifpeople are supported to       reach their goals
OUR TASK
OUR TASKTo change the way the world views “aid”
OUR TASKTo change the way the world views “aid”and to create a self-funding movement
OUR TASKTo change the way the world views “aid”and to create a self-funding movementwhich promotes initiatives thatcreate ...
OUR TASKTo change the way the world views “aid”and to create a self-funding movementwhich promotes initiatives thatcreate ...
Thank you for joining us!             ing           ng ay      c ha w        he world       t e        th  ws        v ie ...
Photo CreditsPhotos	  from	  Flickr	  @	  Zoriah	  @	  youngsixta	  @	  Visions	  Service	  Adventures	  	  	  	  Other	  ...
Investing Time in People: Changing the Way the World Views "Aid" - June 2011
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Investing Time in People: Changing the Way the World Views "Aid" - June 2011

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Presentation slides from the June 2011 meet-up in San Francisco, CA for the ITP (Investing Time in People) movement.

Published in: Education

Investing Time in People: Changing the Way the World Views "Aid" - June 2011

  1. 1. ing ng ayc ha w he world t e th ews v i ” “aid
  2. 2. This is how we are “marketing”the developing world.
  3. 3. This is how we are “marketing”the developing world.
  4. 4. This is how we are “marketing”the developing world.
  5. 5. Studies show that alarge part of whatpeople “know”about “developing”countries comesfrom fundraisingcampaigns
  6. 6. This is how we are “selling”solutions to these problems.
  7. 7. BUILD A LIBRARY
  8. 8. BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given away
  9. 9. BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a child
  10. 10. BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a child Give a loanto someone in need
  11. 11. BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a We will send you child the GPS coordinates Give a loan of the well you buildto someone in need to provide clean water to poor people
  12. 12. BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a We will send you child the GPS coordinates Give a loan of the well you buildto someone in need to provide clean water to poor peopleBuild a school in Cambodia
  13. 13. WE ARESELLING EASYSOLUTIONS
  14. 14. We are selling easy solutionsand teaching those withgood intentions whowant to help that
  15. 15. We are selling easy solutionsand teaching those withgood intentions whowant to help that“giving things away”is the best way to help “the poor”
  16. 16. We are selling easy solutionsand teaching those withgood intentions whowant to help that“giving things away”is the best way to help “the poor” And we know it’s NOT!
  17. 17. WELLS DO NOTPROVIDECLEAN WATER.
  18. 18. Even if the water is clean,it surely isn’twhen carried in adifficult-to-clean,bacteria-proneJERRYCAN!
  19. 19. don’t tea ch kids.Schools
  20. 20. Neither do pencils,books, or t-shirts.
  21. 21. We need to invest in people to put those things to use.
  22. 22. We think we’re just being smart
  23. 23. We think we’re just being smartby finding ways to get
  24. 24. We think we’re just being smartby finding ways to getpeople to care
  25. 25. We think we’re just being smartby finding ways to getpeople to careabout a problem
  26. 26. We think we’re just being smartby finding ways to getpeople to careabout a problemand to raise funds faster
  27. 27. We think people won’t “get it”
  28. 28. We think people won’t “get it”if we engage them in
  29. 29. We think people won’t “get it”if we engage them inthe real conversation
  30. 30. We think people won’t “get it”if we engage them inthe real conversationabout the complexities of aid.
  31. 31. We think it’s just marketing. THIS FRUIT DRINK WILL PRESERVE YOUR YOUTH WITH ITS ANTIOXIDENTS
  32. 32. But, instead, we’re EDUCATING. THIS FRUIT DRINK WILL PRESERVE I didn’t YOUR YOUTH WITH ITS know that… ANTIOXIDENTS
  33. 33. But, instead, we’re EDUCATING.And we’re knowinglygiving the WRONG facts
  34. 34. And we’re creating copy cats.
  35. 35. It’s time to tell people the truthabout what works & what doesn’t
  36. 36. It’s time to tell people the truthabout what works & what doesn’tand help them put theirgood intentions to the best use.
  37. 37. We don’t need moreFundraising & Marketingdepartments
  38. 38. We don’t need moreFundraising & MarketingdepartmentsWe need moreEDUCATIONdepartments
  39. 39. Your marketingIS EDUCATION
  40. 40. Your marketing IS EDUCATION Let’s use it to sell thereality of this work.
  41. 41. SO… WHAT ISWORKING?
  42. 42. investing time inPEOPLE
  43. 43. investing time inPEOPLE
  44. 44. investing time inPEOPLE
  45. 45. investing time in SOCIALPEOPLE enterprise
  46. 46. investing time in SOCIALPEOPLE enterprise
  47. 47. investing time in SOCIALPEOPLE enterprise
  48. 48. investing time in & SOCIALPEOPLE enterprise
  49. 49. investing time in & SOCIALPEOPLE enterprise ARE WO RKING!
  50. 50. We have to make theREALITIES digestiblefo r t h o s e w i t hGOOD INTENTIONS
  51. 51. Bite-sized chunks ofeducational REALITIEScan changeH OW W E G I V E
  52. 52. It’s easy to picture “micro-loans”helping people grow a business.
  53. 53. But that overlooks the multi-loan debtresulting from the micro-finance craze
  54. 54. If we took the time to investjust a LITTLE more information in potential donors
  55. 55. they’d know to invest their money in areas, including education, too
  56. 56. And that determines ifpeople are supported to reach their goals
  57. 57. OUR TASK
  58. 58. OUR TASKTo change the way the world views “aid”
  59. 59. OUR TASKTo change the way the world views “aid”and to create a self-funding movement
  60. 60. OUR TASKTo change the way the world views “aid”and to create a self-funding movementwhich promotes initiatives thatcreate POSITIVE IMPACT
  61. 61. OUR TASKTo change the way the world views “aid”and to create a self-funding movementwhich promotes initiatives thatcreate POSITIVE IMPACT(not a lot of wasteful INPUTS)
  62. 62. Thank you for joining us! ing ng ay c ha w he world t e th ws v ie ” “aid Let’s do this!
  63. 63. Photo CreditsPhotos  from  Flickr  @  Zoriah  @  youngsixta  @  Visions  Service  Adventures        Other  Sources  The  Adventure  Project  Oxfam  PEPY  Cambodia        PresentaAon  designed  by  @jenrikay      

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