SLIDES - OnMyWay - PPT
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This document summarizes a student exchange platform called On My Way (OMW). It includes: 1) A value proposition canvas outlining OMW's offerings to students searching for exchange destinations. 2) A description of OMW's service which will provide information on cost of living, practical tips, universities and cultural activities in different cities to help students choose exchange locations. 3) An analysis of OMW's target market of 300,000 students in Europe and competitors like travel blogs and local organizations in different cities. OMW will partner with these organizations.
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SLIDES - OnMyWay - PPT
- 1. Laure Friart Julien Gennatas Pauline Kawkabani Antoine Pierroux Ophélie Vanderperren Thibaut Wégria 1 Theory of innovation & entrepreneurship
- 2. Summary ❖ a value proposition canvas ❖ a description of the final product-service ❖ a summary of the market and industry analysis ❖ a business model canvas ❖ explanations/illustrations about the way we have assessed our key assumptions, inc. MVPS ❖ simplified P&L 2
- 4. Service description • OMW brings information about • OMW sets up user-friendly ways to find your data: - Comparison tool : possibility to compare 2 cities in every aspect - Possibility to have cities suggestion thanks to different criteria - Possibility to get in touch with people who have gone to one of the pre-selected city (premium service: 2€) - Possibility to get discounts to use nearby our partners present in the city where you are 4 Cost of living Practical tips University description Cultural activities Night life
- 5. Market analysis Target: Students all over Europe: 300.000 in Europe but 90.000 are likely to be potential customers according our researches Competitors: • Travellers’ blogs: they do not cover enough destinations or criteria and are less students-oriented ⇒ They do not pose a threat • Local organizations: they do not gather information but for the unique city where they are. They are likely to be complementary with OMW Partnerships: • Faculties responsible for student exchanges • Local businesses to provide discounts (they pay €25 and provide discounts) 5
- 7. Assumptions 1. People want a platform with more information 2. Information that people want 3. People are going to pay 4. People are going to share their experience 5. People would like to get paid to share information 6. Restaurants & cafes 7. Partnerships with universities How we’ve verified them through Focus Groups and surveys, contacts with Tamara Schuller and with cafés and restaurants 7
- 8. Profits & Losses Costs: •Websites updates: 3.000 € •Wages : 150.000 € •Data analysis : 3.600 € •Wages Writers : 9.520 € - 21.000 € •Advertising : 1.000 € - 4.000 € •Interests : 13.276 € Income: • depends on the number of consumers • Partnerships with restaurants 8 2016 2017 2018 2019 Costs 180.236 € 208.226 € 199.450 € 203.950 € Income 3.166 € 28.998 € 208.909 € 725.927 € total - 117.071 € -179.228 € 9.459 € 521.977 €