SlideShare a Scribd company logo
112/05/201712/05/2017
Fake
Products
80%
Genuine
Products
20%
2016
Nigeria’s spark plug market.
Nigeria’s sparkplug marketis increasingly dominatedby fake products.
© africon GmbH 2017
Source:africonresearch(2017),expertinterviews(2017)
1.
2.
3.
4.
5.
“Fake productsmainly from China are a major
problem for OEM’sin Nigeria” (OEMDistributor)
“Chinese companiesstarted reducing pricing and
quality to continuously deliver productsduring
times of crises” (Markettrader,LadipoMarket)
“Manufacturersare trying to fightfake products
with authentication systemsand laws but with few
success” (OEMSupplier)
Nigeria’sSpark Plug Market
(Genuine vs.fake 2015-2016)
Fake
Products
65%
Genuine
Products
35%
2015
Top 5 brands by market share in Nigeria
Distributed by Asahi Brands
Supplied by various sources in
open markets
• ?
Comments from interviews

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Slide of the month April- Nigeria spark plug market

  • 1. 112/05/201712/05/2017 Fake Products 80% Genuine Products 20% 2016 Nigeria’s spark plug market. Nigeria’s sparkplug marketis increasingly dominatedby fake products. © africon GmbH 2017 Source:africonresearch(2017),expertinterviews(2017) 1. 2. 3. 4. 5. “Fake productsmainly from China are a major problem for OEM’sin Nigeria” (OEMDistributor) “Chinese companiesstarted reducing pricing and quality to continuously deliver productsduring times of crises” (Markettrader,LadipoMarket) “Manufacturersare trying to fightfake products with authentication systemsand laws but with few success” (OEMSupplier) Nigeria’sSpark Plug Market (Genuine vs.fake 2015-2016) Fake Products 65% Genuine Products 35% 2015 Top 5 brands by market share in Nigeria Distributed by Asahi Brands Supplied by various sources in open markets • ? Comments from interviews