This document contains a presentation on increasing revenue for Value Added Services (VAS) through Caller Ring Back Tones (CRBT) for Reliance Telecommunication. The presentation includes slides on introducing the telecom industry and Reliance Telecom, analyzing Reliance's CRBT services, research methodology used, findings from consumer and retailer surveys, and hypotheses tested. The document provides details on the presentation structure, topics covered, analysis conducted and recommendations suggested to improve Reliance's CRBT services and increase revenue from VAS.
This document provides an overview of the Indian cable television industry and challenges faced by Multiple System Operators (MSOs). It discusses how new technologies and the increasing demand for quality viewer experiences are creating opportunities for MSOs. However, MSOs face challenges like competition from other distributors, a shortage of set-top boxes, and low average revenue per user. The document recommends that MSOs adopt new business models and technologies like video on demand and over-the-top services to remain competitive in the evolving market.
Indian Telecom Industry Presentation 060109Workosaur.com
This document provides an overview of the telecom industry in India in December 2008. It discusses key facts about the industry, including total subscribers, growth rates, revenue figures, and market shares of major players. The mobile segment has seen tremendous growth and now accounts for most telecom subscribers in India, with GSM services preferred over CDMA. While penetration is still low compared to other countries, the subscriber base is expected to reach 500 million by 2010. Private players have come to dominate various segments.
This document is a proposal submitted by Media Access Canada (MAC) on behalf of the Access 2020 Coalition in response to Industry Canada's consultation on a policy framework for the 700 MHz band. The proposal makes four key recommendations:
1) Policy and technical decisions by Industry Canada must consider accessibility as a primary factor to ensure compliance with disability rights laws.
2) Industry Canada should create a "buyers' premium" on successful spectrum bids that would fund an Accessibility Initiative to make Canada's entire communications system fully accessible by 2020.
3) Accessibility must be a foundational consideration in establishing decisions around the 700 MHz policy framework.
4) Increased competition in the wireless market alone will not achieve accessibility goals
Telecommunication industry of bangladeshSarker Shuvo
This presentation provides an overview of the telecommunication industry in Bangladesh. It introduces the group members giving the presentation and provides background on the liberalization of the telecom sector in Bangladesh in the late 1980s. It then summarizes the leading mobile operators in the country, including Grameenphone, Banglalink, Robi, Airtel, Citycell, and BTCL. For each operator, it gives key details like ownership, subscribers, services offered, and financial information. The presentation aims to inform the audience about the major players and development of the telecom sector in Bangladesh.
The document discusses the postal and telecommunication services in India. It provides an overview of the department of posts and its wide network across India. It also discusses the newspaper industry in India, including the largest newspapers by circulation. The document then covers various postal services like postcards, letters, speed posts and registered mails. It concludes with details about the growth of the telecommunication sector in India, major players and emerging technologies.
HOT TELECOM has been serving global operators, governments, equipment vendors and telecom investors for over 10 years, providing leading edge market research and consulting services to industry leaders around the globe.
Its the explanation about the joint venture of NTT Docomo and Tata teleservice ltd and their achievements and future strategy to be implemented for its growth in highly technological driven market of Telecom industry. and regarding the Mergers and Acquisition in telecom industry.
Marketing strategy of telecom sector in india(project)ankan sengupta
The document provides an overview of the telecom sector in India and marketing strategies of major telecom companies. It discusses the rapid growth of the telecom sector in India due to government policies and entrepreneurship. It then summarizes the key services and marketing strategies of major players like Bharti Airtel, Reliance Communications, Vodafone, and BSNL to gain customers and market share. The objectives and methodology of the study are also outlined which involves primary research through surveys to analyze customer preferences and challenges faced by telecom companies.
This document provides an overview of the Indian cable television industry and challenges faced by Multiple System Operators (MSOs). It discusses how new technologies and the increasing demand for quality viewer experiences are creating opportunities for MSOs. However, MSOs face challenges like competition from other distributors, a shortage of set-top boxes, and low average revenue per user. The document recommends that MSOs adopt new business models and technologies like video on demand and over-the-top services to remain competitive in the evolving market.
Indian Telecom Industry Presentation 060109Workosaur.com
This document provides an overview of the telecom industry in India in December 2008. It discusses key facts about the industry, including total subscribers, growth rates, revenue figures, and market shares of major players. The mobile segment has seen tremendous growth and now accounts for most telecom subscribers in India, with GSM services preferred over CDMA. While penetration is still low compared to other countries, the subscriber base is expected to reach 500 million by 2010. Private players have come to dominate various segments.
This document is a proposal submitted by Media Access Canada (MAC) on behalf of the Access 2020 Coalition in response to Industry Canada's consultation on a policy framework for the 700 MHz band. The proposal makes four key recommendations:
1) Policy and technical decisions by Industry Canada must consider accessibility as a primary factor to ensure compliance with disability rights laws.
2) Industry Canada should create a "buyers' premium" on successful spectrum bids that would fund an Accessibility Initiative to make Canada's entire communications system fully accessible by 2020.
3) Accessibility must be a foundational consideration in establishing decisions around the 700 MHz policy framework.
4) Increased competition in the wireless market alone will not achieve accessibility goals
Telecommunication industry of bangladeshSarker Shuvo
This presentation provides an overview of the telecommunication industry in Bangladesh. It introduces the group members giving the presentation and provides background on the liberalization of the telecom sector in Bangladesh in the late 1980s. It then summarizes the leading mobile operators in the country, including Grameenphone, Banglalink, Robi, Airtel, Citycell, and BTCL. For each operator, it gives key details like ownership, subscribers, services offered, and financial information. The presentation aims to inform the audience about the major players and development of the telecom sector in Bangladesh.
The document discusses the postal and telecommunication services in India. It provides an overview of the department of posts and its wide network across India. It also discusses the newspaper industry in India, including the largest newspapers by circulation. The document then covers various postal services like postcards, letters, speed posts and registered mails. It concludes with details about the growth of the telecommunication sector in India, major players and emerging technologies.
HOT TELECOM has been serving global operators, governments, equipment vendors and telecom investors for over 10 years, providing leading edge market research and consulting services to industry leaders around the globe.
Its the explanation about the joint venture of NTT Docomo and Tata teleservice ltd and their achievements and future strategy to be implemented for its growth in highly technological driven market of Telecom industry. and regarding the Mergers and Acquisition in telecom industry.
Marketing strategy of telecom sector in india(project)ankan sengupta
The document provides an overview of the telecom sector in India and marketing strategies of major telecom companies. It discusses the rapid growth of the telecom sector in India due to government policies and entrepreneurship. It then summarizes the key services and marketing strategies of major players like Bharti Airtel, Reliance Communications, Vodafone, and BSNL to gain customers and market share. The objectives and methodology of the study are also outlined which involves primary research through surveys to analyze customer preferences and challenges faced by telecom companies.
This document presents a marketing plan for a new mobile virtual network operator called Xpress Tele-Services Pvt Ltd. The plan introduces two prepaid calling plans that offer free calling within networks for a small monthly fee supported by advertisements. It highlights the growth opportunities in the Indian telecom market and outlines Xpress's innovative business model, products, pricing, distribution, promotion and financial projections. The SWOT analysis identifies dependencies on partner networks as potential weaknesses but also points to a large addressable market from India's rising incomes and wireless additions.
Project report on Marketing Strategy of Nokia and Samsung by SAHIB KHAN 90120...sahibkhan143
This document provides a summary of the marketing strategies of Nokia and Samsung mobile phone companies. It begins with an industry profile of the growth of India's mobile sector from the 1990s through 2008. It then provides details on Nokia and Samsung's company profiles, including their histories, product lines, branding, pricing, and promotion strategies. The document concludes with a comparison of Nokia and Samsung's approaches in these areas.
The document provides an overview of the Indian telecom industry. It discusses the history and development of telecom in India from the 1850s to present day. It describes the key players in the industry such as Bharti Airtel, BSNL, Vodafone, Reliance, and Idea Cellular. The telecom market in India is divided into 22 circles, with 4 major players allowed per circle. The industry has grown rapidly since the 1990s with reforms and now has over 1 billion subscribers. However, the industry still faces challenges in further developing rural connectivity.
The document discusses the history and development of India's telecom sector. It outlines key milestones such as the establishment of a separate telegraph department in 1854. It notes that the telecom sector currently contributes around 3% to India's GDP. Major players discussed include Bharti Airtel, Idea Cellular, BSNL, and Reliance Jio. The document compares Idea and BSNL on aspects such as services offered, ownership, and 3G rollout. It also covers marketing campaigns of Idea and BSNL and provides explanations of spectrum, 3G, and 4G.
Management Information Systems: Telecom IndustryKashif Choudhury
Part 1 summarizes the major mobile operators in Bangladesh and their subscriber numbers, as well as the growth of internet usage via mobile phones. It also describes the technology used by Qubee, the first WIMAX operator in Bangladesh, to provide internet services across its coverage areas.
Part 2 discusses the Bangladeshi government's initiatives to expand internet access to rural areas, such as connecting unions and converting post offices into e-centers. It also outlines priorities for developing e-governance services.
Part 3 proposes a business plan for a new WIMAX operator that would provide voice calls and unlimited data plans using a WIMAX-enabled mobile phone.
Given the central role of telecommunications in the global economy and in the lives of humans worldwide, an understanding of innovation in telecommunications is critical to understanding the global dynamics of innovation generally. The technical, economic, and political dynamism of the sector means that there could be no better time for this work.
Analysis of Cellular Industry in which we are analysis of PESTEL analysis and Porter's Five Force Model and some findind. So its help those student who doing industry analysis project at basic level.
New appraoch in mobile telecom operators analysis rg - presentationIgor Jurčić
The document discusses a new proposed analysis framework called the "EKF Analysis" for evaluating mobile telecommunications operators. It would analyze operators across eight key fields, both internally and against competitors, and provide weighted scores and feedback. The analysis aims to be more objective than existing tools by clearly defining all evaluation items. It would provide insights for operators, vendors, and standardization bodies. The document outlines one of the key fields, "Coverage and Availability," and examples of potential weighted factors to analyze network infrastructure and services.
Investors’ Road map is a top-tier source for insight on matters of economy on select emerging markets in Southern Africa. No other publication has the same access to the leaders who influence headlines. Our content comes from industry experts and policy leaders, and the depth of their impartial analysis is unrivalled. In print and online we convene the thought leaders who inform and engage with today’s most sophisticated audiences. Intelligent, innovative, and entrepreneurial individuals look to Investors’ Road Map as a voice of authority. The world’s top thinkers trust us to help them find new markets to penetrate.
Presentation on Cellular Industry analysis. In this presentation analysis of Pestel and Porter Five Force Model Analysis.
SV Institute of Management Kadi student
Presenting By: Chirag Dabgar
The entry of mobile virtual network operators (MVNOs) in India could open opportunities but also faces challenges. MVNOs could make efficient use of unused telecom infrastructure and offer more affordable services, helping expand coverage. However, the Indian market is already highly competitive with low prices. MVNOs may struggle to partner with network operators and offer discounted rates. While some niche segments could see opportunities, MVNOs are unlikely to significantly impact the market. Their success will depend on regulatory costs and how they can differentiate their offerings.
The Price War of Telecommunication Giants in IndiaSubham Chauhan
This document provides an overview of the price war between major telecommunication companies in India. It discusses the growth of the telecom industry in India in recent decades, with subscriber numbers increasing rapidly. This substantial growth in demand has led to intense competition between companies like Bharti Airtel, Vodafone, Idea Cellular, and Reliance as they try to acquire more subscribers by continually lowering prices for services like calls and internet access, resulting in a price war. The document analyzes how this price war impacts both customers, who benefit from lower prices, and the companies' profits.
I am not putting any restrictions on this PPT. But, it will be very great, if you acknowledge my work. It will cost nothing. And, of course you can appreciate my work :) .Surprisingly, it also costs NOTHING. Happy to help you :)
I tried to acknowledge everything ,(not usually cut,copy and paste and then forgetting..) that helped me to make this ppt. May be why I ended up with a job in a research co. because of this.
The document provides an overview of the Indian telecommunications market with the following key points:
- India has the second largest telecom subscriber base in the world with over 1 billion subscribers as of March 2016. The market is dominated by wireless/mobile services which account for over 97% of subscribers.
- Total telecom revenues have been growing at a CAGR of 8.9% from 2006-2014 and reached $38.8 billion in 2014. The sector is expected to see continued growth driven by rising penetration in rural areas where tele-density is still low.
- Internet usage is also growing rapidly in India, with over 342 million internet subscribers as of March 2016. Mobile devices account for the majority
The document provides an overview of Pakistan's telecom market, including key trends in mobile phones and network infrastructure. It notes that 72% of consumers now use smartphones, with Android being the most popular operating system. It also summarizes key metrics like mobile subscriber counts for the major carriers, the growth of 3G and 4G networks, broadband subscriber numbers, and foreign investment in the telecom sector. Looking ahead, it discusses opportunities to expand rural connectivity and develop the BPO industry to create jobs.
this is the analysis done by me on telecom sector. in this there is the objective of survey, its introduction and to make it more clear i have taken the example of airtel company and with this example i have explained everything.
telecommunication industry after reliance ANKUR BAROT
History of telecom
Introduction to Telecom Sector
Reliance Communication
Other Players of Telecom Industry
Analysis of Reliance Communication
Role of Government
The document provides an overview of India's telecommunications market with the following key points:
1) India has the second largest telecom network in the world with over 1 billion subscribers as of 2016, and the third highest number of internet users at over 367 million.
2) The mobile segment dominates the telecom market with over 97% market share, and wireless subscriptions have grown at a 22.94% CAGR between 2007-2016.
3) Major players in the wireless segment include Bharti Airtel, Vodafone, Idea and Reliance, while BSNL dominates the fixed-line segment with over 56% market share.
4) The number
The document provides an overview of India's telecommunications market. Some key points:
- India has over 1 billion telephone subscribers as of March 2016, the second largest in the world. Wireless subscriptions account for over 97% of the market.
- Total telecom revenues grew at a CAGR of 8.91% between FY06-14 reaching $41.68 billion in FY15. The market is dominated by a few major players like Bharti Airtel and Vodafone.
- Internet penetration is also rising rapidly in India. By March 2016 there were 462.12 million internet subscriptions, making India the third largest internet market. Most Indians access the internet via mobile
Consumer electronic products business in indiaanand9934
The document discusses the consumer electronics industry in India. It provides a history of the industry from transistor radios and black and white TVs in the 1960s to today's market of over $25 billion annually growing at 30% per year. The industry faces challenges from global competition and rapid changes in technology, but also opportunities from underpenetrated rural markets and growing mobile phone adoption. Recent government policies aim to promote domestic manufacturing in the industry.
Tech Mahindra aims to be the best telecommunication service provider in the world according to its Chairman. The document then provides background on the growth of the Indian telecom sector and types of companies within it. It discusses Tech Mahindra's history and expansion including acquisitions. Key decisions made by Tech Mahindra between 1986-2009 are analyzed. A PESTLE analysis and Porter's Five Forces model are applied to the telecom industry. Challenges and opportunities for Tech Mahindra are also outlined.
This document presents a marketing plan for a new mobile virtual network operator called Xpress Tele-Services Pvt Ltd. The plan introduces two prepaid calling plans that offer free calling within networks for a small monthly fee supported by advertisements. It highlights the growth opportunities in the Indian telecom market and outlines Xpress's innovative business model, products, pricing, distribution, promotion and financial projections. The SWOT analysis identifies dependencies on partner networks as potential weaknesses but also points to a large addressable market from India's rising incomes and wireless additions.
Project report on Marketing Strategy of Nokia and Samsung by SAHIB KHAN 90120...sahibkhan143
This document provides a summary of the marketing strategies of Nokia and Samsung mobile phone companies. It begins with an industry profile of the growth of India's mobile sector from the 1990s through 2008. It then provides details on Nokia and Samsung's company profiles, including their histories, product lines, branding, pricing, and promotion strategies. The document concludes with a comparison of Nokia and Samsung's approaches in these areas.
The document provides an overview of the Indian telecom industry. It discusses the history and development of telecom in India from the 1850s to present day. It describes the key players in the industry such as Bharti Airtel, BSNL, Vodafone, Reliance, and Idea Cellular. The telecom market in India is divided into 22 circles, with 4 major players allowed per circle. The industry has grown rapidly since the 1990s with reforms and now has over 1 billion subscribers. However, the industry still faces challenges in further developing rural connectivity.
The document discusses the history and development of India's telecom sector. It outlines key milestones such as the establishment of a separate telegraph department in 1854. It notes that the telecom sector currently contributes around 3% to India's GDP. Major players discussed include Bharti Airtel, Idea Cellular, BSNL, and Reliance Jio. The document compares Idea and BSNL on aspects such as services offered, ownership, and 3G rollout. It also covers marketing campaigns of Idea and BSNL and provides explanations of spectrum, 3G, and 4G.
Management Information Systems: Telecom IndustryKashif Choudhury
Part 1 summarizes the major mobile operators in Bangladesh and their subscriber numbers, as well as the growth of internet usage via mobile phones. It also describes the technology used by Qubee, the first WIMAX operator in Bangladesh, to provide internet services across its coverage areas.
Part 2 discusses the Bangladeshi government's initiatives to expand internet access to rural areas, such as connecting unions and converting post offices into e-centers. It also outlines priorities for developing e-governance services.
Part 3 proposes a business plan for a new WIMAX operator that would provide voice calls and unlimited data plans using a WIMAX-enabled mobile phone.
Given the central role of telecommunications in the global economy and in the lives of humans worldwide, an understanding of innovation in telecommunications is critical to understanding the global dynamics of innovation generally. The technical, economic, and political dynamism of the sector means that there could be no better time for this work.
Analysis of Cellular Industry in which we are analysis of PESTEL analysis and Porter's Five Force Model and some findind. So its help those student who doing industry analysis project at basic level.
New appraoch in mobile telecom operators analysis rg - presentationIgor Jurčić
The document discusses a new proposed analysis framework called the "EKF Analysis" for evaluating mobile telecommunications operators. It would analyze operators across eight key fields, both internally and against competitors, and provide weighted scores and feedback. The analysis aims to be more objective than existing tools by clearly defining all evaluation items. It would provide insights for operators, vendors, and standardization bodies. The document outlines one of the key fields, "Coverage and Availability," and examples of potential weighted factors to analyze network infrastructure and services.
Investors’ Road map is a top-tier source for insight on matters of economy on select emerging markets in Southern Africa. No other publication has the same access to the leaders who influence headlines. Our content comes from industry experts and policy leaders, and the depth of their impartial analysis is unrivalled. In print and online we convene the thought leaders who inform and engage with today’s most sophisticated audiences. Intelligent, innovative, and entrepreneurial individuals look to Investors’ Road Map as a voice of authority. The world’s top thinkers trust us to help them find new markets to penetrate.
Presentation on Cellular Industry analysis. In this presentation analysis of Pestel and Porter Five Force Model Analysis.
SV Institute of Management Kadi student
Presenting By: Chirag Dabgar
The entry of mobile virtual network operators (MVNOs) in India could open opportunities but also faces challenges. MVNOs could make efficient use of unused telecom infrastructure and offer more affordable services, helping expand coverage. However, the Indian market is already highly competitive with low prices. MVNOs may struggle to partner with network operators and offer discounted rates. While some niche segments could see opportunities, MVNOs are unlikely to significantly impact the market. Their success will depend on regulatory costs and how they can differentiate their offerings.
The Price War of Telecommunication Giants in IndiaSubham Chauhan
This document provides an overview of the price war between major telecommunication companies in India. It discusses the growth of the telecom industry in India in recent decades, with subscriber numbers increasing rapidly. This substantial growth in demand has led to intense competition between companies like Bharti Airtel, Vodafone, Idea Cellular, and Reliance as they try to acquire more subscribers by continually lowering prices for services like calls and internet access, resulting in a price war. The document analyzes how this price war impacts both customers, who benefit from lower prices, and the companies' profits.
I am not putting any restrictions on this PPT. But, it will be very great, if you acknowledge my work. It will cost nothing. And, of course you can appreciate my work :) .Surprisingly, it also costs NOTHING. Happy to help you :)
I tried to acknowledge everything ,(not usually cut,copy and paste and then forgetting..) that helped me to make this ppt. May be why I ended up with a job in a research co. because of this.
The document provides an overview of the Indian telecommunications market with the following key points:
- India has the second largest telecom subscriber base in the world with over 1 billion subscribers as of March 2016. The market is dominated by wireless/mobile services which account for over 97% of subscribers.
- Total telecom revenues have been growing at a CAGR of 8.9% from 2006-2014 and reached $38.8 billion in 2014. The sector is expected to see continued growth driven by rising penetration in rural areas where tele-density is still low.
- Internet usage is also growing rapidly in India, with over 342 million internet subscribers as of March 2016. Mobile devices account for the majority
The document provides an overview of Pakistan's telecom market, including key trends in mobile phones and network infrastructure. It notes that 72% of consumers now use smartphones, with Android being the most popular operating system. It also summarizes key metrics like mobile subscriber counts for the major carriers, the growth of 3G and 4G networks, broadband subscriber numbers, and foreign investment in the telecom sector. Looking ahead, it discusses opportunities to expand rural connectivity and develop the BPO industry to create jobs.
this is the analysis done by me on telecom sector. in this there is the objective of survey, its introduction and to make it more clear i have taken the example of airtel company and with this example i have explained everything.
telecommunication industry after reliance ANKUR BAROT
History of telecom
Introduction to Telecom Sector
Reliance Communication
Other Players of Telecom Industry
Analysis of Reliance Communication
Role of Government
The document provides an overview of India's telecommunications market with the following key points:
1) India has the second largest telecom network in the world with over 1 billion subscribers as of 2016, and the third highest number of internet users at over 367 million.
2) The mobile segment dominates the telecom market with over 97% market share, and wireless subscriptions have grown at a 22.94% CAGR between 2007-2016.
3) Major players in the wireless segment include Bharti Airtel, Vodafone, Idea and Reliance, while BSNL dominates the fixed-line segment with over 56% market share.
4) The number
The document provides an overview of India's telecommunications market. Some key points:
- India has over 1 billion telephone subscribers as of March 2016, the second largest in the world. Wireless subscriptions account for over 97% of the market.
- Total telecom revenues grew at a CAGR of 8.91% between FY06-14 reaching $41.68 billion in FY15. The market is dominated by a few major players like Bharti Airtel and Vodafone.
- Internet penetration is also rising rapidly in India. By March 2016 there were 462.12 million internet subscriptions, making India the third largest internet market. Most Indians access the internet via mobile
Consumer electronic products business in indiaanand9934
The document discusses the consumer electronics industry in India. It provides a history of the industry from transistor radios and black and white TVs in the 1960s to today's market of over $25 billion annually growing at 30% per year. The industry faces challenges from global competition and rapid changes in technology, but also opportunities from underpenetrated rural markets and growing mobile phone adoption. Recent government policies aim to promote domestic manufacturing in the industry.
Tech Mahindra aims to be the best telecommunication service provider in the world according to its Chairman. The document then provides background on the growth of the Indian telecom sector and types of companies within it. It discusses Tech Mahindra's history and expansion including acquisitions. Key decisions made by Tech Mahindra between 1986-2009 are analyzed. A PESTLE analysis and Porter's Five Forces model are applied to the telecom industry. Challenges and opportunities for Tech Mahindra are also outlined.
This document provides an overview of various industries in India including textiles, electronics, automobiles, fast moving consumer goods (FMCG), and telecom. It discusses the history and evolution of each industry, current market size and position in India, key segments, major players, challenges and growth opportunities. For the textile industry specifically, details are given about its contribution to GDP, industrial production, exports and employment. The largest segments and major production centers are also highlighted.
The telecom sector in India has grown from basic telephony in the 19th century to advanced 3G technologies. It is divided into fixed line and mobile segments with both public and private players. Major public players include BSNL and MTNL in fixed line and BSNL, MTNL in mobile. Major private players include Reliance, Tata, Airtel, Idea in mobile. The sector is growing at 45% annually but faces challenges of infrastructure, technology adoption and regulations. Future areas of growth include value added services and employment opportunities.
Telecom sector in India and Customer Relationship Management (CRM)Raja Sarkar
The Indian telecom sector has evolved over the last two decades significantly. Before
the economic liberalization in the 1990’s, it was the state run service providers BSNL(Bharat
Sanchar Nigam Limited) & MTNL (Mahanagar Telecom Nigam Limited) who had absolute
monopoly in this sector. Landlines used to dominate the Indian telecom space. Mobile phone users
were very few and they were mostly from the ultra rich and the elite segment. Call charges were
extremely high which kept the ordinary people outside the purview of the telecom service. It was
the economic liberalization which opened the floodgates for private and foreign investments in the
Indian economy in almost each and every sector and the telecom sector was also not untouched by
it. It brought the private players into the telecom space and created a fierce competition which
resulted in an ideal atmosphere for the diffusion of the telecom services among all classes and
segments. It was the trigger for the subsequent telecom revolution in India which ultimately
resulted in India becoming the 2nd largest telecom market in the world with more than a billion
customers. Today it’s the mobile phone which dominates the Indian telecom space and landline is
fast becoming an extinct species. With one of the cheapest tarrifs in the world along with the
numerous value added services, mobile phones have virtually become an inseparable part of our
lives. With the advent of smart phones and the introduction of 3G & 4G services in India, we are
rapidly moving towards a second revolution in the Indian telecom space.
Bharti Airtel is the largest private telecom company in India and the third largest wireless operator worldwide. It has a pan-India presence and offers integrated telecom services including wireless, fixed line, broadband, DTH, and enterprise services. Airtel follows a strategy of partnering with global technology leaders and outsourcing non-core operations. It focuses on increasing ARPU and minutes of usage to tap the growing Indian telecom market where demand is rising due to factors like increasing income and urbanization.
This document is a study report on customer satisfaction towards Reliance Jio submitted by Sushant LakshmyNarayanan to the University of Mumbai. It includes an introduction to the telecommunications industry in India and Reliance Jio. It outlines the objectives and scope of the study, as well as the research methodology used. The analysis and interpretation chapter will examine Reliance Jio's product lifecycle and Porter's Five Forces model. The conclusion will discuss the findings, limitations, and recommendations.
The document provides an overview of the Indian telecom industry, including its history, scope, major players, market trends, and future developments. It discusses how the industry has evolved from telegraphic and telephonic systems in the 19th century to modern 3G technology. The major players, including Airtel, BSNL, Vodafone, Reliance, and Idea, are described. Market trends like increasing acceptance of wireless services and the strategies employed by major players are summarized. Future trends around industry convergence and partnerships are also outlined.
A study on retailers’ perspective about market performance of airtel in selec...Bella Meraki
This project aims to find the market performance of Airtel in selected regions of Trivandrum city. Airtel has been the number one player in the market for the past few years, however to maintain the market leadership Airtel needs to continuously modify its strategy and tactics. In this project factors that make Airtel both customer friendly and retailer friendly are analyzed. The other facts analyzed include: - how far the retailers are benefitting from Airtel, why Airtel is the most preferred brand for customers, what are the tactics used by Airtel to retain market leadership etc.
Micromax plans to use capital infusion to grow its existing mobile devices business in India and expand internationally. Key plans include strengthening R&D for new products, hiring a brand ambassador, launching in international markets, and establishing a manufacturing facility with 2-2.5 million monthly capacity. Micromax aims to become the #2 mobile brand in India by sales and marketing reach in 2010.
This document is a student's term paper report on the marketing strategies of Bharti Airtel, the largest telecommunications company in India. It includes an introduction providing background on the development of the Indian telecommunications sector. It then outlines the contents of the report, which will cover Airtel's marketing strategies, SWOT analysis, competitive advantages, and current market position. The report was submitted in partial fulfillment of a B.Com degree and includes standard elements like an acknowledgments section, table of contents, and executive summary.
The document discusses Bharat Sanchar Nigam Limited (BSNL), the largest telecommunications company in India. It provides an overview of BSNL's history, operations, objectives, services, expansion plans, and strategies. Key points include that BSNL has over 47 million telephone lines, 20 million mobile customers, and aims to provide phone access to every village in India. It discusses BSNL's position as a low-cost provider for rural customers and its strategies around pricing, services, and market share.
Jio disrupted the Indian telecom industry by offering premium 4G services at much lower prices compared to competitors. It had a strong technology advantage with exclusive 4G spectrum holdings across India. Its strategy involved growth hacking rather than focusing on break-even, and a blue ocean approach of complete service bundles at the lowest prices. It provided free services initially to rapidly gain subscribers. This led to bankruptcy of some competitors and consolidation in the industry. Customers benefited from substantially lower prices and increased data adoption in the country due to Jio's entry.
This document provides an overview of Bharti Airtel's expansion into rural areas of Ambah and Porsa in India. It discusses the objectives of expanding into rural markets, identifies low revenue sites in the target locations, and provides findings from the research. Suggestions are made for marketing strategies and a list of proposed new outlet locations is included.
This document provides an overview of the Indian telecom sector, including:
1. A brief history of telecom in India from the 1850s to present.
2. Details on the rapid growth and increasing subscribers in India's telecom market, which has the highest growth rate in the world.
3. Descriptions of the key players and technologies in both the fixed line and growing mobile segments, including 3G and upcoming 4G technologies.
This document provides an overview of the telecom sector in India. It discusses the history and growth of the telecom industry in India. Some key points discussed include:
- The rapid growth of the Indian telecom industry, with over 60 million new mobile connections added in 2008.
- The various technologies used like GSM, CDMA, 3G, and upcoming technologies like 4G.
- Major players in the industry like Airtel, Vodafone, Idea, Reliance, and government players like BSNL and MTNL.
- Initiatives by companies to invest billions to expand networks and subscriber bases.
- The telecom industry contributing around 1% to India
Reliance Infocomm launched in 2002 with the goal of making communication accessible and affordable for all in India. It laid a pan-India fiber optic network and used a direct selling model to rapidly gain over 1 million subscribers in its first week. While initially targeting middle and lower income groups, Reliance grew to serve all market segments through emotional advertising, affordable pricing, and partnerships with cricketers and Bollywood stars. After splitting from Reliance, it shifted its strategy to focus more on network quality and reach while still appealing to emotions through celebrity marketing and sponsorships.
Multi system operators - an industry perspectiveAbhinav Mishra
A thought leadership paper on Multiple System Operators (MSO) providing an overview of the Indian cable television industry’s future trends, technologies and challenges faced by them along with a new era of possibilities available in the wake of an increased demand for quality viewer experience.
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...essorprof62
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JODI ANK LEAK FIX GAME BY DP BOSS MATKA SATTA NUMBER TODAY LUCKY NUMBER FREE TIPS ...
KALYAN CHART SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
1. Slide 1:
30/07/2010 Pandya Nikita - 09MBA019 1 Presented By :- “Increase penetration & revenue of VAS through CRBT “ Nikita Pandya -
09MBA019 Indus Institute of Technology & engineering 2009-2011 July , 2010
Slide 2:
30/07/2010 Pandya Nikita - 09MBA019 2 Flow of the Presentation. 1 ) Introduction of Telecom Industry Introduction of Reliance
Communication Players of Indian Telecomm Industry Analysis of Reliance Telecommunication Project Finding Research Methodology &
Analysis Hypothesis Recommendation & Suggestions Overall Experience & Learning
Slide 3:
30/07/2010 Pandya Nikita - 09MBA019 3 Topic: 1 Introduction of Telecomm Industry
Executive Summary : :
30/07/2010 Pandya Nikita - 09MBA019 4 Executive Summary : Role Of Telecom Sector in Development Process The telecom services have
been recognized the world-over as an important tool for socioeconomic development of a nation. Telecommunication is one of the prime
support services needed for rapid growth and modernization of various sectors of the economy. It has become especially important in recent
years because of enormous growth of information technology and its significant potential for the impact on the rest of the economy.
Slide 5:
30/07/2010 Pandya Nikita - 09MBA019 5 2010 Introduction :
Slide 6:
30/07/2010 Pandya Nikita - 09MBA019 6 Mobile Phone Revolution : Commenting on the emerging markets and use of cell phones, Bill
Gates once said, “PC is the phone and phone is the PC.” In the same conference, Craig Mundie, Microsoft Chief Research Officer continued,
“People in those rural environments are already buying computers. They happen to call them cell phones.”
Welcome in the New AVATAR of TELECOM WORLD! :
30/07/2010 Pandya Nikita - 09MBA019 7 Welcome in the New AVATAR of TELECOM WORLD! India entering 2nd stage of “Telecom
Revolution “ . INDIAN TELECOM SECTOR FIRST PHASE OF REVOLUTION : VOICE SECOND PHASE OF REVOLUTION : DATA
Telecommunication : :
30/07/2010 Pandya Nikita - 09MBA019 8 Telecommunication : Managerial: “Telecom is a huge and varied bastion of technologies,
companies, services and politics that is truly global in nature.” Technical: “Telecom in the real sense means transfer of information between
two distant points in space.”
Slide 9:
30/07/2010 Pandya Nikita - 09MBA019 9 Topic: 2 : Introduction of Reliance Telecommunication
Slide 10:
2. 30/07/2010 Pandya Nikita - 09MBA019 10 Reliance Communication has the reliable ,high capacity, integrate(both wireless and wire line) and
convergent(voice, data and video) digital network. Today, Reliance Communication is revolutionizing the way India communicates and
networks, truly bringing about the new way of life relationship and help to develop these concepts.
Slide 11:
30/07/2010 Pandya Nikita - 09MBA019 11 Continue……….. Together, these ideas can be converted into products and services that have
great market potential. RCOM is a flagship company of Reliance Dhirubhai Ambani Group, India’s second largest business house. RCOM is
India’s integrated and fully converged communication service provider in the private sector and has been rated among “Asia’s top 5 most
valuable telecom company.”
Topic: 3 Players of Indian Telecom Industry :
30/07/2010 Pandya Nikita - 09MBA019 12 Topic: 3 Players of Indian Telecom Industry
Different Players of Indian Telecom Industry : :
30/07/2010 Pandya Nikita - 09MBA019 13 Different Players of Indian Telecom Industry : There are three types of players in telecom
services: • State owned companies (BSNL and MTNL) • Private Indian owned companies (Reliance Communication, Tata Teleservices) •
Foreign invested companies (Vodafone Essar, Bharti Airtel, Idea ) I WANT ONLY 1 SIM CARD
Market Share: Bharti Airtel Market Leader With 21.84 % Market Share in India : :
30/07/2010 Pandya Nikita - 09MBA019 14 Market Share: Bharti Airtel Market Leader With 21.84 % Market Share in India : Overall Indian
Telecom Industry Market Share : TRAI REPORT : MARCH 2010
Battle of Brands- Get Ready for Third World War !!!!!! :
30/07/2010 Pandya Nikita - 09MBA019 15 Battle of Brands- Get Ready for Third World War !!!!!! “PAISAFICATION “ seems to be the name
of the game in mobile telephony. Fighting for the Share of Wallet !!!!!!!!!!! 100 MILLION CUSTOMER MARK - NEW MAGIC NUMBER
CONSOLIDIATION "TARIFF WAR" TenOperator causing Ripple Effect & demanding for Innovation/Renovation in Saturated Indian Telecom
Market. WHAT IS FUTURE ?????
Slide 16:
30/07/2010 Pandya Nikita - 09MBA019 16 Topic :4 Analysis of Reliance Communication
1) SWOT Analysis: :
30/07/2010 Pandya Nikita - 09MBA019 17 1) SWOT Analysis: S: Strengths Highly Focused on Indian Telecom Market. Leadership in fast
growing Cellular Segment Huge Network Coverage. Proactive & Innovative Service Strong Financials Reliance is another name of “Trust “&
“Ethics “. Highly Successful in the minds of Common Man.
W: Weakness :
30/07/2010 Pandya Nikita - 09MBA019 18 W: Weakness No separate strategy for rural market. Distribution channel is not accurately
categorized No Free Local Calls & STD Calls Packs offered by it. Small Players giving Strong Competition in Different Segmentation like Call
Rates , GPRS , SMS Packs, Broadband Internet & other VAS. Customer lists not tested. Some gaps in range for certain sectors. Customer
service staff need training.
Slide 19:
3. 30/07/2010 Pandya Nikita - 09MBA019 19 Could develop new products. Local competitors have poor products. Profit margins will be good.
End-users respond to new ideas. Can surprise competitors. T: Threats Environmental effects would favor larger competitors. Market
demand very seasonal. New schemes draw away the attention of customer from the original product. Poor Advertisement doesn’t attract the
customer in the competitive market. O: Opportunities
2 ) MARKETING MIX : 4 P’s :
30/07/2010 Pandya Nikita - 09MBA019 20 2 ) MARKETING MIX : 4 P’s P-Products. P- Price. P- Place. P- Promotion.
4 P’s :
30/07/2010 Pandya Nikita - 09MBA019 21 4 P’s Product • Reliance Pre-paid • Reliance Post-paid • Wireless Handheld Value Added
Services (VAS) Price • Customer based pricing strategies. • Flexible pricing mechanism Controlled by TRAI. Place • It has wide and
extensive presence even it provides the services in India only. • Reliance Customer Care Touch Points Distributors. Promotion • Large scale
print and video advertising. • Big celebrities like Hritik Roshan is roped in to endorse the product.
Slide 22:
30/07/2010 Pandya Nikita - 09MBA019 22 Topic : 5 Project Findings
Slide 23:
30/07/2010 Pandya Nikita - 09MBA019 23 VAS: Next Key to Success:- Definition as per TRAI In the Unified Access Service License (UASL),
VAS is defined as follows- “Value Added Services are enhanced services which add value to the basic teleservices and bearer Services for
which separate license are issued”. Caller Ring Back Tone:- In the race to capture share of mobile users’ hearts and wallets, operators have
deployed mobile music solutions and enjoyed significant success. Among the varied portfolio of mobile music offerings, ring back tones have
achieved killer application status with mobile subscribers in many markets worldwide. With ring back tones, subscribers replace the ring tone
that callers normally hear with a personal choice of music or audio content - bringing a more enjoyable calling experience to their
callers.CRBT service is more than an application; it is an end-to-end solution. Value Added Services: CRBT
Expectation of A Consumer from CRBT Provider : :
30/07/2010 Pandya Nikita - 09MBA019 24 Expectation of A Consumer from CRBT Provider : WHAT I WANT FROM CRBT ALWAYS new
contant LOW PRICE Best quality UNLIMITED Validity GOOD SERVICES & BEST PLANS
Consumer -Main Findings : About Reliance CRBT :
30/07/2010 Pandya Nikita - 09MBA019 25 Consumer -Main Findings : About Reliance CRBT INDIAN TELECOM MARKET LEADER
STRENGTHS: GOOD content GOOD Audiovisuality WEAKNESS : HIGH COST (automatic activated sometimes). Unsuitable Plans for the
1st Time Users. Awareness about Mobile CRBT is Low UNSUITABLE
Retailer -Main Findings :About Reliance CRBT : :
30/07/2010 Pandya Nikita - 09MBA019 26 Education Factor- Low Knowledge About Mobile CRBT Customer Care as a Intermediate Result
in to Value Chain Gap. Proper information is not provided. No Aggressive Promotions. More Focus on Selling of what Customer wants. Not
aware about the flow of OBDs & IBDs. Not aware about the process to subscribe the service Retailer -Main Findings :About Reliance CRBT :
Slide 27:
30/07/2010 Pandya Nikita - 09MBA019 27 Topic : 6 Research Methodology & Analysis :
Research Objective:- :
4. Research Objective:- 30/07/2010 Pandya Nikita - 09MBA019 28 To analyze the use of caller tune. To analyze the test of the customer for
caller tunes. To analyze the need of the customer for caller tune. To analyze the reasons why people don’t use Caller tune. To analyze the
requerment of customers to pay for Caller tune.
Research Methodology:- Type of the study:- Descriptive ResearchSampling Design:- Sample size :
100Area covered : AhmadabadCriteria : Mobile usersSubject for analysis : Perception of people about
caller tune :
Research Methodology:- Type of the study:- Descriptive ResearchSampling Design:- Sample size : 100Area covered : AhmadabadCriteria :
Mobile usersSubject for analysis : Perception of people about caller tune 30/07/2010 Pandya Nikita - 09MBA019 29 Research Methodology
Which company's cellular service do you use? :
Which company's cellular service do you use? Interpretation: From the above chart we can conclude that there are 30% user of Vodafone
which is highest among all the competitors and then the Reliance and Airtel both are on second position with 21% users. Idea has 14%
users, BSN has 11% users & others has 3% users. 30/07/2010 Pandya Nikita - 09MBA019 30
Are you currently using hello tunes/caller tunes? :
Are you currently using hello tunes/caller tunes? Interpretation : From the above chart, we can conclude that 35% people use caller tune and
65% people still not using caller tune. 30/07/2010 Pandya Nikita - 09MBA019 31
Are you satisfied with the charges of caller tune? :
Are you satisfied with the charges of caller tune? Interpretation : From the above chart, we can conclude that 37% people are highly satisfied
with the the charges, 31% are satisfied, 26% said that prices are average and 6% are dissatisfied with charges. 30/07/2010 Pandya Nikita -
09MBA019 32
Are you satisfied with the audio output of caller tune? :
Are you satisfied with the audio output of caller tune? Interpretation : From the above chart, we can conclude that 31% people are highly
satisfied with the the audio output, 46% are satisfied, 20% said that prices are average and 3% are dissatisfied with audio output. 30/07/2010
Pandya Nikita - 09MBA019 33
In which language would you like to have CRBT? :
In which language would you like to have CRBT? Interpretation : From the above chart, we can conclude that 63% people want to listen
caller tune in Hindi, 20% want to listen in English,11% want in Gujarati, and 6% want to listen in other language. 30/07/2010 Pandya Nikita -
09MBA019 34
Which type of songs would you choose? :
Which type of songs would you choose? Interpretation : From the above chart, we can conclude 43% want Bollywood songs, 9% want
Bollywood Dialogs, 3% want Regional songs, 14% want Record my own voice, 14% want International songs, & 17% want Devotional songs.
30/07/2010 Pandya Nikita - 09MBA019 35
Which type of service for categorizing songs do you use most frequently? :
Which type of service for categorizing songs do you use most frequently? Interpretation : From the above chart, we can conclude that 57%
people want single tune for all, 31% want different tune for some set,& 11% want shuffle tunes. 30/07/2010 Pandya Nikita - 09MBA019 36
5. In what frequency would you like to change your caller tune? :
In what frequency would you like to change your caller tune? Interpretation : From the above chart, we can conclude that 6% people change
their caller tune most frequently, 14% people change weekly, 74% people change monthly & 6% people change their caller tune by monthly.
30/07/2010 Pandya Nikita - 09MBA019 37
Do you get your choice of caller tunes every time? :
Do you get your choice of caller tunes every time? Interpretation : From the above chart, we can conclude that 77% people get their caller
tune as per their requirement, & 23% people feel that they can’t get their choice of caller tune every time. 30/07/2010 Pandya Nikita -
09MBA019 38
why do you not use caller tune? :
why do you not use caller tune? Interpretation : From the above chart, we can conclude that 48% people feel caller tune expensive, 14% are
not interested, 3% feel it is only for fun loving people, 9% feel its luxury item, 15% feel that caller tune is not necessary & 11% said that the
subscription process is unclear. 30/07/2010 Pandya Nikita - 09MBA019 39
How much would you like to pay per tune for caller tune? :
How much would you like to pay per tune for caller tune? Interpretation : From the above chart, we can conclude that 68% people think that
the charges per tune should be between 1 to 5 & 32% think that charges should be between 6 to 10. 30/07/2010 Pandya Nikita - 09MBA019
40
how much would you like to pay for monthly subscription charges for caller tune? :
how much would you like to pay for monthly subscription charges for caller tune? Interpretation : From the above chart, we can conclude that
57% people think that the subscription charges would be between 1 to 10, 40% think that it would be between 11 to 20 & 3% think that it
would be between 21 to 30. 30/07/2010 Pandya Nikita - 09MBA019 41
Slide 42:
30/07/2010 Pandya Nikita - 09MBA019 42 Topic : 7 Hypothesis :
Application of chi square statistical tool for analyzing :
Application of chi square statistical tool for analyzing 30/07/2010 Pandya Nikita - 09MBA019 43
Ho: There is relation between age and their test about caller tune. H1: There is no relation between age
and their test about caller tune.Since it is 4 x 6 table, the degree of freedom (D.F.) would be (4-1) x (6-1)
=15Expected Frequency computed as follows:E11 = 15 x 18 E12 = 3 x 18 35 35 = 7.71 = 1.54 :
Ho: There is relation between age and their test about caller tune. H1: There is no relation between age and their test about caller tune.Since
it is 4 x 6 table, the degree of freedom (D.F.) would be (4-1) x (6-1) =15Expected Frequency computed as follows:E11 = 15 x 18 E12 = 3 x 18
35 35 = 7.71 = 1.54 30/07/2010 Pandya Nikita - 09MBA019 44
O) Σ = 2 -אE)2 = 38.285 E The value of 582.83= 2 אd.f. is (r-1) x (c-1) = 15 2אtab= (at 5 % confidence
level) 24.996Here 2אcal > 2אtab.Hence the calculated value is more than critical value.So, Ho is not
ACCEPTED. Hence, there is no relation between age and their test for caller tune. :
6. O) Σ = 2 -אE)2 = 38.285 E The value of 582.83= 2 אd.f. is (r-1) x (c-1) = 15 2אtab= (at 5 % confidence level) 24.996Here 2אcal > 2א
tab.Hence the calculated value is more than critical value.So, Ho is not ACCEPTED. Hence, there is no relation between age and their test
for caller tune. 30/07/2010 Pandya Nikita - 09MBA019 45
Slide 46:
30/07/2010 Pandya Nikita - 09MBA019 46 Topic : 8 Recommendations & Suggestions :
Recommendations: :
30/07/2010 Pandya Nikita - 09MBA019 47 Recommendations: The main thing in Reliance that I found is Advertising. They signed Hritik
Roshan for 3 years, & yet they done only a single Advertisement with him. The another thing that I noticed is sometimes the services are
automatically activated & the customers loose their money. By this Reliance also loose the customers trust. So it is most important to satisfy
the customer. ”Marketing is not the Battle of Products. It is the Battle of Perceptions.” (Jack Trout & Ries)
Suggestions : :
30/07/2010 Pandya Nikita - 09MBA019 48 Suggestions : Set the content targeting the specific user groups like youth, old age and women. 2)
Develop ultra economy plans for poor people; to whom Subscribe a caller tune is still a luxury. 3) Educate customer on the benefits of Value-
added services. 4) Company should make more promotional campaign in Urban areas. 5) Customer care services provided to the active
customers should be more efficient towards the problem Solution.
Slide 49:
30/07/2010 Pandya Nikita - 09MBA019 49 For Untapped Rural Market: ADVERTISEMENT CAMPAIGN: ” Har Gaon se Gaon ki awaj ko
jodta hua! Humara Reliance ! ” The whole advertisement and promotion is designed by taking urban youth in focus but there are large no of
youths in rural sector as well and they can be their future consumers.Taking big stars as brand ambassador is good decision. But
organizations can further use recent bronze medalist Boxer Vijendra Kumar as their Endorsement. Vijendra is having good looking
personality and he belongs to rural area so in this way rural people will start associating themselves with that brand. Reliance can also use
BALIKA VADHU fame “ANANDI” (Avika gaur) targeting rural women and rural youth.
For Youth Group: Advertisement Campaign: :
30/07/2010 Pandya Nikita - 09MBA019 50 For Youth Group: Advertisement Campaign: “Yuva Bharat ka Yuva Reliance“. Although Hritik
Roshan endorsement is successful today but for both Voice Service & Data Service Two Different famous Youth like Chetan Bhagat &
Abhinav Bindra could create in Positioning Reliance as“Yuva Bharat ka Yuva Reliance.” For Working Women Group: Sania Nehwal would be
the most appealing Star for Working Women Group.
Slide 51:
30/07/2010 Pandya Nikita - 09MBA019 51 Topic : 9 Learning's & Experiences
Slide 52:
30/07/2010 Pandya Nikita - 09MBA019 52 Overall Learning's And Experience Gain : Understanding of all the functions processes which is
existing at Reliance . Understanding the culture of Reliance Communication. Understanding the problems of customers regarding CRBT.
Understanding the way of working in Reliance. Understanding the promotional strategy without Brand Ambassador. Understanding VAS
Services role in earning Revenue in Falling ARPU. Understanding CRBT (Caller Ring Back Tone ) Problems , Trends & Limitations.
Understanding Difference between Theoretical Knowledge & Practical Knowledge.
Bibliography: :
30/07/2010 Pandya Nikita - 09MBA019 53 Bibliography: ON-LINE WEBSITE: TRAI: www.trai.gov.in India Telecom News:
indiatelecomnews.com Reliance Website: www.Reliance.in NEWSPAPERS: The Times of India The Economic Times