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COMPANY REPORT ‫ ﻟﺗﺻﻧﻳﻊ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ، ﺍﻟﺻﻳﻥ‬Skyworth ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ Skyworth ‫ﺿﺑﻁ ﺍﻟﺟﻭﺩﺓ ﻓﻰ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ TELE-satellite World www.TELE-satellite.com/... Download this report in other languages from the Internet: Arabic ‫ﺍﻟﻌﺮﺑﻴﺔ‬ www.TELE-satellite.com/TELE-satellite-1003/ara/skyworth.pdf Indonesian Indonesia www.TELE-satellite.com/TELE-satellite-1003/bid/skyworth.pdf Bulgarian Български www.TELE-satellite.com/TELE-satellite-1003/bul/skyworth.pdf Czech Česky www.TELE-satellite.com/TELE-satellite-1003/ces/skyworth.pdf German Deutsch www.TELE-satellite.com/TELE-satellite-1003/deu/skyworth.pdf English English www.TELE-satellite.com/TELE-satellite-1003/eng/skyworth.pdf Spanish Español www.TELE-satellite.com/TELE-satellite-1003/esp/skyworth.pdf Farsi ‫ﻓﺎﺭﺳﻲ‬ www.TELE-satellite.com/TELE-satellite-1003/far/skyworth.pdf French Français www.TELE-satellite.com/TELE-satellite-1003/fra/skyworth.pdf Hebrew ‫עברית‬ www.TELE-satellite.com/TELE-satellite-1003/heb/skyworth.pdf Greek Ελληνικά www.TELE-satellite.com/TELE-satellite-1003/hel/skyworth.pdf Croatian Hrvatski www.TELE-satellite.com/TELE-satellite-1003/hrv/skyworth.pdf Italian Italiano www.TELE-satellite.com/TELE-satellite-1003/ita/skyworth.pdf Hungarian Magyar www.TELE-satellite.com/TELE-satellite-1003/mag/skyworth.pdf Mandarin 中文 www.TELE-satellite.com/TELE-satellite-1003/man/skyworth.pdf Dutch Nederlands www.TELE-satellite.com/TELE-satellite-1003/ned/skyworth.pdf Polish Polski www.TELE-satellite.com/TELE-satellite-1003/pol/skyworth.pdf Portuguese Português www.TELE-satellite.com/TELE-satellite-1003/por/skyworth.pdf Romanian Românesc www.TELE-satellite.com/TELE-satellite-1003/rom/skyworth.pdf Russian Русский www.TELE-satellite.com/TELE-satellite-1003/rus/skyworth.pdf Swedish Svenska www.TELE-satellite.com/TELE-satellite-1003/sve/skyworth.pdf Turkish Türkçe www.TELE-satellite.com/TELE-satellite-1003/tur/skyworth.pdf Available online starting from 29 January 2010 84 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com
‫ﻣﺑﻧﻰ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪■ Skyworth‬‬ ‫ﺑﻁﺭﺍﺯﻩ ﺍﻟﻣﺳﺗﻘﺑﻠﻰ ﻓﻰ ﻣﺩﻳﻧﺗﻰ‬ ‫ﻧﺎﻧﺷﺎﻥ ‪ Nanshan‬ﻭﺷﻳﻧﺯﻳﻥ‬ ‫‪ Shenzhen‬ﺑﺟﻧﻭﺏ ﺍﻟﺻﻳﻥ‬ ‫ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻧﺎﺋﺏ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ■‬ ‫ﻭ ﻫﻭ ﻳﺷﺭﺡ ﺧﻠﻔﻳﺔ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪Skywor th‬‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫ﻫﻰ ﻭﺍﺣﺩﺓ ﻣﻥ ﺃﻛﺑﺭ ﺷﺭﻛﺎﺕ ﺗﺻﻧﻳﻊ‬ ‫ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﻓﻰ ﺍﻟﻌﺎﻟﻡ. ﻭ ﻣﺟﻣﻭﻋﺔ‬ ‫ﺷﺭﻛﺎﺕ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫ﺍﻟﻣﺗﺣﺩﺓ .‪Skyywoth Group Co‬‬ ‫‪ .Ltd‬ﻫﻰ ﻭﺍﺣﺩﺓ ﻣﻥ ﺍﻟﺷﺭﻛﺎﺕ ﺍﻟﺭﺍﺋﺩﺓ‬ ‫ﻓﻰ ﻣﺟﺎﻝ ﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻟﺗﻠﻔﺯﻳﻭﻥ‬ ‫ﻓﻰ ﺍﻟﺻﻳﻥ. ﻭ ﻗﺩ ﺑﺩﺃﺕ ﺍﻟﺷﺭﻛﺔ ﻓﻰ‬ ‫ﻣﺟﺎﻝ ﺍﺑﺣﺎﺙ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ‬ ‫ﺍﻟﺻﻧﺎﻋﻳﺔ ﻣﺑﻛﺭﺍ ﻋﺎﻡ 7991 ﻭ ﻓﻰ‬ ‫ﻋﺎﻡ 2002 ﺗﻡ ﺍﻧﺷﺎء ﻓﺭﻉ ﺟﺩﻳﺩ‬ ‫ﺍﺳﻣﻪ ‪Shenzhen Skayworth‬‬ ‫.‪Digital Technology Co‬‬ ‫‪ .Ltd‬ﻭ ﻫﺫﻩ ﺍﻟﺳﻧﻭﺍﺕ ﺍﻟﺛﻼﺛﺔ ﻋﺷﺭ‬ ‫ﻣﻥ ﺍﻟﺧﺑﺭﺓ ﻓﻰ ﻣﺟﺎﻝ ﺗﻘﻧﻳﺎﺕ ﺍﻻﻗﻣﺎﺭ‬ ‫ﺍﻟﺻﻧﺎﻋﻳﺔ ﺟﻌﻠﺕ ﺍﻟﺷﺭﻛﺔ ﺍﻛﺛﺭ ﻭ ﺍﻛﺛﺭ‬ ‫ﺍﺣﺗﺭﺍﻓﺎ ﻭ ﺍﻻﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪ Skyworth‬ﺗﻁﺎﻟﺏ ﺑﺄﻥ ﺗﻛﻭﻥ ﺍﻟﺭﺍﺋﺩﺓ‬ ‫ﻓﻰ ﻣﺟﺎﻝ ﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫‪ (STB (Set Top Boxes‬ﻓﻰ‬ ‫ﺍﻟﺻﻳﻥ ﺑﺎﻛﻣﻠﻬﺎ.‬ ‫‪www.TELE-satellite.com — 02-03/2010 — TELE-satellite — Global Digital TV Magazine‬‬ ‫58‬
‫‪■ Jack‬‬ ‫ﺟﺎﻙ ﺯﺍﻧﻎ‬ ‫‪ Zhang‬ﺍﻟﻣﺳﺅﻭﻝ‬ ‫ﻓﻰ ﺍﻟﻣﺎﺿﻰ، ﻗﺎﻣﺕ ﻣﺟﻠﺔ ﺗﻳﻠﻰ ﺳﺗﺎﻻﻳﺕ -‪TELE‬‬ ‫ﺍﻟﻔﻧﻰ ﻭ ﻳﻘﻭﻡ ﺑﺎﺩﺍﺭﺓ‬ ‫‪ satellite‬ﺑﺎﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﺗﻘﺎﺭﻳﺭ ﺣﻭﻝ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ‬ ‫ﺍﻟﺗﻰ ﺗﻧﺗﺟﻬﺎ ﻫﺫﻩ ﺍﻟﺷﺭﻛﺔ ﻭ ﻟﻛﻥ ﺩﺍﺋﻣﺎ ﻣﺎ ﻛﺎﻧﺕ ﺗﺣﻣﻝ‬ ‫ﺍﻟﺗﻁﻭﻳﺭ ﺍﻟﻣﻛﻭﻥ ﻣﻥ‬ ‫053 ﻣﻭﻅﻑ‬ ‫ﺍﺳﻡ ﺷﺭﻛﺔ ﺍﺧﺭﻯ. ﻭﻗﺩ ﺃﺻﺑﺣﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪ Skyworth‬ﻫﻰ ﺍﻟﻣﺻﻧﻊ ﺍﻻﺻﻠﻰ ﻟﻠﺟﻬﺎﺯ ‪OEM‬‬ ‫‪ .((Original Equipment Manufacturer‬ﺇﻥ‬ ‫ﻧﺟﺎﺡ ﺃﻯ ﻣﺻﻧﻊ ﺃﺟﻬﺯﺓ ﺍﺻﻠﻰ ‪ OEM‬ﻳﻘﺎﺱ ﺑﻣﺩﻯ‬ ‫ﺟﻭﺩﺓ ﻣﻧﺗﺟﺎﺗﻪ. ﻟﺫﺍ ﻣﺎ ﺍﻟﺫﻯ ﻳﺟﻌﻝ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪ Skyworth‬ﻧﺎﺟﺣﺔ ﺟﺩﺍ ﻓﻰ ﻣﺟﺎﻝ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ‬ ‫ﺍﻻﺻﻠﻳﺔ ‪OEM‬؟ ﻟﻣﺎﺫﺍ ﻳﻘﻭﻡ ﺍﻟﻌﺩﻳﺩ ﻭ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﻌﻣﻼء‬ ‫ﺍﻟﻛﺑﺎﺭ ﻭ ﺍﻟﻣﺷﻬﻭﺭﻳﻥ ﺣﻭﻝ ﺍﻟﻌﺎﻟﻡ ﺑﺎﻟﺑﺩء ﻓﻰ ﺍﻟﺗﻌﺎﻣﻝ ﻭ‬ ‫ﺍﻟﺗﻌﺎﻭﻥ ﻣﻊ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬؟ ﻭﻟﻣﺎﺫﺍ‬ ‫ﻫﺅﻻء ﺍﻟﻌﻣﻼء ﺳﻌﺩﺍء ﻭ ﺭﺍﺿﻳﻥ ﻋﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪Skyworth‬؟ ﺍﻧﻬﺎ ﺑﺎﻟﻔﻌﻝ ﺗﻠﻙ ﺍﻻﺳﺑﺎﺏ ﺍﻟﺗﻰ ﺩﻓﻌﺗﻧﺎ‬ ‫ﻟﺯﻳﺎﺭﺗﻬﻡ ﻓﻰ ﺣﺩﻳﻘﺔ ﻣﻘﺎﻁﻌﺔ ‪ Nanshan‬ﻭ ﺍﻟﺗﻰ ﺗﺳﻣﻰ‬ ‫‪ Hi-Tech Park‬ﺑﻣﺩﻳﻧﺔ ﺷﻳﻧﺯﻳﻥ ‪ Shenzhen‬ﺟﻧﻭﺏ‬ ‫ﺍﻟﺻﻳﻥ.‬ ‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻊ ﻓﻰ ﻣﺑﻧﻰ ﺫﻭ‬ ‫ﻁ ﺭﺍﺯ ﻣﺳﺗﻘﺑﻠﻰ ﻳﺟﺫﺏ ﺍﻻﻧﻅﺎﺭ. ﻭ ﻓﻰ ﻫﺫﺍ ﺍﻟﻣﻛﺎﻥ ﻗﺎﺑﻠﻧﺎ‬ ‫ﻧﺎﺋﺏ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ، ﺍﻟﺳﻳﺩ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪.David Ken‬‬ ‫ﻭ ﻟﻘﺩ ﺭﺃﻳﻧﺎ ﻓﻰ ﺍﻟﺻﻔﺣﺔ ﺍﻟﺭﺋﻳﺳﻳﺔ ﻟﻣﻭﻗﻊ ﺍﻟﺷﺭﻛﺔ ﺃﻥ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻭﻡ ﺑﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ‬ ‫ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﻭ ﻣﻧﺗﺟﺎﺕ ﺍﺧﺭﻯ ﺑﺟﺎﻧﺏ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ.‬ ‫ﻟﺫﻟﻙ ﻭ ﺑﻁﺑﻳﻌﺔ ﺍﻻﻣﺭ، ﻛﺎﻥ ﺃﻭﻝ ﺳﺅﺍﻝ ﻧﺳﺄﻟﻪ ﻟﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫‪ David Ken‬ﻫﻭ ﻛﻳﻑ ﻳﺗﻡ ﺗﻘﺳﻳﻡ ﻛﻝ ﻫﺫﺍ؟ ﻭ ﺃﺟﺎﺏ‬ ‫ﻗﺎﺋﻼ: ”ﺇﺫﺍ ﻧﻅﺭﺕ ﺍﻟﻳﻬﺎ ﻣﻥ ﻭﺟﻬﺔ ﻧﻅﺭ ﺷﻛﻝ ﺍﻟﻣﺑﻳﻌﺎﺕ،‬ ‫ﻓﺎﻥ %07 ﻣﻧﻬﺎ ﺃﺟﻬﺯﺓ ﺗﻠﻔﺯﻳﻭﻥ ﻭ %02 ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ‬ ‫ﻭ ﺍﻟﺑﺎﻗﻰ ﻭﻫﻭ %01 ﻋﺑﺎﺭﺓ ﻋﻥ ﻣﻧﺗﺟﺎﺕ ﺍﺧﺭﻯ.“ ﻭ ﻟﻛﻥ‬ ‫ﺍﻻﻣﺭ ﺍﺻﺑﺢ ﺍﻛﺛﺭ ﺗﺷﻭﻳﻘﺎ ﻋﻧﺩﻣﺎ ﺍﺳﺗﻁﺭﺩ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫■‬ ‫ﻧﻅﺭﺓ ﻋﻠﻰ ﺟﺯء ﻣﻥ ﻗﺳﻡ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﻭ ﻗﺩ ﺍﻧﻬﻰ ﻣﺟﻣﻭﻋﺔ ﻣﻥ ﺍﻟﻣﻬﻧﺩﺳﻳﻥ ﺍﺟﺗﻣﺎﻋﻬﻡ ﻟﻠﺗﻭ‬ ‫‪ David Ken‬ﻗﺎﺋﻼ: ”ﻭ ﺇﺫﺍ ﻧﻅﺭﺕ ﺍﻟﻳﻬﺎ ﻣﻥ ﻧﺎﺣﻳﺔ‬ ‫ﺍﻻﺭﺑﺎﺡ، ﻓﺈﻥ ﺍﻟﺟﺯء ﺍﻟﺧﺎﺹ ﺑﺎﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻛﺑﺭ‬ ‫ﻣﻥ %02.“ ﻭ ﻗﺩ ﺗﻣﻛﻥ 0002 ﻣﻭﻅﻑ ﻓﻰ ﻗﺳﻡ ﺍﺟﻬﺯﺓ‬ ‫ﺍﻻﺳﺗﻘﺑﺎﻝ ﻣﻥ ﺗﺣﻘﻳﻕ ﺗﻠﻙ ﺍﻟﺻﻭﺭ ﻛﻠﻬﺎ ؛ ﺃﻣﺎ ﺍﺟﻣﺎﻟﻰ‬ ‫ﻋﺩﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﻓﻬﻭ 000,02 ﻣﻭﻅﻑ ﻟﺩﻯ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬ ‫ﻭﻭﺭﺙ ‪.Skyworth‬‬ ‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻫﻰ ﺷﺭﻛﺔ‬ ‫ﻣﺳﺎﻫﻣﺔ ﻋﺎﻣﺔ ﻭ ﻗﺩ ﺗﻡ ﺍﺩﺭﺍﺟﻬﺎ ﻓﻰ ﺑﻭﺭﺻﺔ ﻫﻭﻧﻎ ﻛﻭﻧﻎ‬ ‫‪ .Hong Kong‬ﻭ ﻳﻘﻭﻝ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪” :David Ken‬ﺇﻧﻧﺎ‬ ‫ﻓﻰ ﻋﺎﻡ 0102 ﺳﻭﻑ ﻧﺧﻁﻁ ﺑﻧﺷﺎﻁ ﻟﻳﺗﻡ ﺍﺩﺭﺍﺟﻧﺎ ﻓﻰ‬ ‫ﺳﻭﻕ ﺑﻭﺭﺻﺔ ﺍﻟﺻﻳﻥ ﺑﺎﻧﺗﺎﺝ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪“.STB‬‬ ‫ﻣﺎ ﺍﻟﺫﻯ ﻳﻌﻧﻳﻪ ﻫﺫﺍ ﺑﻠﻐﺔ ﺍﻻﺭﻗﺎﻡ؟ ﻗﻔﺯ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David‬‬ ‫‪ Ken‬ﺍﻟﻰ ﺍﻟﻣﻼﻳﻳﻥ ﻗﺎﺋﻼ: ”ﻓﻰ ﻋﺎﻡ 8002 ﻛﺎﻥ ﺍﻻﻧﺗﺎﺝ‬ ‫5 ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ، ﻭ ﻓﻰ ﻋﺎﻡ 9002 ﺳﻳﻛﻭﻥ 8‬ ‫ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ، ﺃﻣﺎ ﺑﺎﻟﻧﺳﺑﺔ ﻟﻌﺎﻡ 0102 ﻓﺎﻧﻧﺎ‬ ‫ﻧﺗﻭﻓﻊ ﻣﺑﻳﻌﺎﺕ ﻛﻠﻳﺔ ﻣﻘﺩﺍﺭﻫﺎ 01 ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ.“‬ ‫■‬ ‫ﻳﻣﻛﻧﻧﺎ ﻫﻧﺎ ﺭﺅﻳﺔ ﻣﻬﻧﺩﺳﻰ ﺍﻻﺟﻬﺯﺓ ﺍﺛﻧﺎء ﺍﻟﻌﻣﻝ‬ ‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻭﻡ ﺑﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ‬ ‫ﺍﺳﺗﻘﺑﺎﻝ ‪ receivers‬ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ ﻭ‬ ‫ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﻭ ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ‬ ‫ﺍﻻﺭﺿﻰ. ﻭ ﻳﺧﺑﺭﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻗﺎﺋﻼ: ”ﺑﻌﺩ‬ ‫ﻣﺟﻬﻭﺩ ﺩﺍﻡ ﻟﻌﺷﺭ ﺳﻧﻭﺍﺕ ﻗﺩ ﺣﺻﻠﻧﺎ ﻋﻠﻰ ﺭﻗﻡ ﻗﻳﺎﺳﻰ‬ ‫ﻣﺩﻫﺵ ﻓﻰ ﻣﺟﺎﻝ ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﺍﻟﺭﻗﻣﻰ ﺍﻟﻭﻁﻧﻰ. ﻣﻧﺫ ﺃﻥ‬ ‫ﺑﺩﺃ ﺍﻻﻧﺗﺎﺝ ﺍﻟﺿﺧﻡ ﻻﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻋﺎﻡ 1002‬ ‫ﻗﺎﻣﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺑﺗﻭﻓﻳﺭ ﻣﻧﺗﺟﺎﺕ‬ ‫ﻭ ﺧﺩﻣﺎﺕ ﺣﻭﻝ 001 ﻣﺩﻳﻧﺔ ﻓﻰ ﺟﻣﻳﻊ ﺍﻧﺣﺎء ﺍﻟﺻﻳﻥ‬ ‫ﺑﺳﺑﺏ ﺟﻭﺩﺗﻧﺎ ﺍﻟﻣﻣﺗﺎﺯﺓ ﻭ ﺍﻟﺧﺩﻣﺔ ﺍﻟﺫﻛﻳﺔ.ﻟﻘﺩ ﺍﺣﺗﻔﻅﺕ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ﺩﻳﺟﻳﺗﺎﻝ ‪ Skyworth Digital‬ﻓﻰ‬ ‫ﺍﻟﺳﻧﻭﺍﺕ ﺍﻟﺣﺎﻟﻳﺔ ﺑﻣﻛﺎﻧﺗﻬﺎ ﺍﻟﻣﺗﺻﺩﺭﺓ ﻓﻰ ﺍﻟﺻﻳﻥ ﻭ ﻗﺎﻣﺕ‬ ‫ﺑﺗﻭﻓﻳﺭ ﺣﻭﺍﻟﻰ 8 ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ ﻣﻧﺫ ﻋﺎﻡ 4002، ﻭﻫﺫﺍ ﻳﺟﻌﻠﻬﺎ ﺗﺣﺗﻝ‬ ‫%02 ﻣﻥ ﺳﻭﻕ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﻣﺣﻠﻳﺔ.“‬ ‫ﻣﻬﻧﺩﺳﻰ ■‬ ‫ﻧﺭﻯ ﻫﻧﺎ ﻳﻭﻥ ﻛﻭﻳﺑﻭ ‪ Yuan Quibo‬ﺃﺣﺩ‬ ‫ﻫﺫﺍ ﻫﻭ ﺗﻳﺭﻯ ‪ .Terry‬ﺇﻧﻪ ﻳﺩﻳﺭ ﻓﺭﻳﻕ ﺍﻟﻣﺳﺎﻋﺩﺓ ﺍﻟﻔﻧﻳﺔ ■‬ ‫ﺃﻳﻥ ﻳﺫﻫﺏ ﻛﻝ ﻫﺫﺍ ﺍﻟﻌﺩﺩ ﻣﻥ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ؟ ﻭ‬ ‫ﺍﻻﺧﺗﺑﺎﺭﺍﺕ ﻭﻫﻭ ﻳﻔﺣﺹ ﻧﻣﻭﺫﺝ 92‪ T‬ﻟﺟﻬﺎﺯﺍﺳﺗﻘﺑﺎﻝ ﺑﺙ‬ ‫ﻭ ﺍﻟﻣﻛﻭﻥ ﻣﻥ ﺳﺗﺔ ﻣﻬﻧﺩﺳﻳﻥ. ﺣﻳﺙ ﻳﻘﻭﻣﻭﻥ ﺑﻣﺳﺎﻋﺩﺓ‬ ‫ﺭﻗﻣﻰ ﺍﺭﺿﻰ ‪DVB-T‬‬ ‫ﻋﻣﻼء ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ ﺍﻻﺻﻠﻳﺔ ‪ OEM‬ﻋﻧﺩﻣﺎ ﺗﻭﺍﺟﻬﻬﻡ‬ ‫ﻳﺷﺭﺡ ﻟﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻫﺫﺍ ﺣﺭﻓﻳﺎ ﻓﻳﻘﻭﻝ:‬ ‫ﺃﻯ ﻣﺷﺎﻛﻝ ﻓﻧﻳﺔ‬ ‫‪86 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
‫ﺳﻭﻯ ﻣﺎﻭ ‪ Sue Mao‬ﻣﺳﺎﻋﺩﺓ ﺍﻟﻣﺑﻳﻌﺎﺕ ﻫﻧﺎ ﻓﻰ ﻏﺭﻓﺔ ﻋﺭﺽ ■‬ ‫ﻣﻧﺗﺟﺎﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻭ ﻣﻌﻬﺎ ﻭﺍﺣﺩ ﻣﻥ ﺃﺟﻬﺯﺓ‬ ‫ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺭﺍﺋﻌﺔ. ﻭﻛﺷﺭﻛﺔ ﺗﺻﻧﻳﻊ ﺍﺻﻠﻳﺔ ‪ ،OEM‬ﺗﺟﺩ ﺷﺭﻛﺔ‬ ‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻋﻣﻼءﻫﺎ ﻏﺎﻟﺑﺎ ﻋﻥ ﻁﺭﻳﻕ ﺍﻟﻣﺷﺎﺭﻛﺔ‬ ‫ﺑﺎﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ. ﻭ ﺗﻌﺭﺽ ﻟﻧﺎ ﺳﻭﻯ ﻣﺎﻭ ‪Sue Mao‬‬ ‫ﻗﺎﺋﻣﺔ ﺑﺎﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ ﻭ ﺍﻟﺗﻰ ﺗﺧﻁﻁ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪ Skyworth‬ﻟﻠﻣﺷﺎﺭﻛﺔ ﻓﻳﻬﺎ ﻋﺎﻡ 0102. ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺷﺭﻛﺔ‬ ‫‪ ANGA‬ﻭﺷﺭﻛﺔ ‪ CABSAT‬ﻭ ﺷﺭﻛﺔ ‪ CCBN‬ﻭ ﺷﺭﻛﺔ ‪CSTB‬‬ ‫ﻭ ﺷﺭﻛﺔ ‪ IBC‬ﻭ ﺷﺭﻛﺔ ‪ SCAT‬ﻭﺷﺭﻛﺔ ‪Convergence India‬‬ ‫ﺳﻭﻑ ﺗﺷﺎﺭﻙ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﺍﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ‬ ‫ﻛﻣﻌﺭﺽ ‪ IFA‬ﻭﻣﻌﺭﺽ ﺍﻟﺗﺟﺎﺭﺓ ﺍﻟﺣﺭﺓ ﺑﻬﻭﻧﻎ ﻛﻭﻧﻎ ‪Hong‬‬ ‫‪ Kong Trade Fair‬ﻭ ﻓﻰ ﻋﻼﻗﺔ ﺑﻛﻭﻟﻭﻣﺑﻳﺎ ﻭ ﻣﻌﺎﺭﺽ ﺑﺎﻟﺑﺭﺍﺯﻳﻝ‬ ‫ﻭ ﺍﻟﺳﻳﻠﻔﺎﺩﻭﺭ. ﻭ ﻳﻛﻭﻥ ﻛﻝ ﻫﺫﺍ ﻣﻌﺎ 31 ﻣﻌﺭﺿﺎ ﺗﺟﺎﺭﻳﺎ.‬ ‫ﺍﺳﺗﻘﺑﺎﻝ ■‬‫ﻫﺫﺍ ﻫﻭ ﺃﻭﻝ ﺟﻬﺎﺯ‬ ‫ﻗﺎﻣﺕ ﺑﺎﻧﺗﺎﺟﻪ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬ ‫ﻭﻭﺭﺙ ‪ Skyworth‬ﻋﺎﻡ‬ ‫2002‬ ‫ﻭ ﻳﻭﺟﺩ ﺑﻣﺗﺣﻑ ﺍﻟﺷﺭﻛﺔ ﺃﻭﻝ ﺍﻟﻣﻧﺗﺟﺎﺕ ﺍﻟﺗﻰ ﺃﻧﺗﺟﺗﻬﺎ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ :Skyworth‬ﻓﻬﺫﺍ ﻫﻭ ﺃﻭﻝ ﺟﻬﺎﺯ ﺗﺣﻛﻣﻌﻥ ﺑﻌﺩ ‪ remote control‬ﺗﻡ ﺍﻧﺗﺎﺟﻪ ■‬ ‫ﻋﺎﻡ 0991 ﺣﻳﺙ ﺑﺩﺃﺕ ﺑﻪ ﺍﻧﺗﺎﺝ ﻛﻝ ﺍﻻﺷﻳﺎء ﻭﻓﻳﻣﺎ ﺑﻌﺩ ﺃﻧﺗﺟﺕ ﺃﻭﻝ ﺟﻬﺎﺯ ﺗﻠﻔﺯﻳﻭﻥ. ﻭ ﻗﺩ ﺗﻡ ﺍﻧﺷﺎء ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﺍﻟﺑﺩﺍﻳﺔ ﻓﻰ ﻫﻭﻧﻎ‬ ‫ﻛﻭﻧﻎ ‪.Hong Kong‬‬ ‫‪88 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
‫ﺍﻟﻣﻧﻅﺭ ■‬ ‫ﻭ ﺗﺧﺑﺭﻧﺎ ﺳﻭﻯ ﻣﺎﻭ ‪ Sue Mao‬ﻋﻥ‬ ‫ﺍﻟﺭﺍﺋﻊ ﻻﻁﺑﺎﻕ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﻓﻭﻕ‬ ‫ﺳﻁﺢ ﺍﻟﻁﺎﺑﻕ ﺍﻟﺳﺎﺑﻊ ﻋﺷﺭ ﻟﻠﻣﺑﻧﻰ ﺍﻟﺭﺋﻳﺳﻰ‬ ‫ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﺗﻘﻭﻝ: ”ﺇﻥ‬ ‫ﺍﺷﺎﺭﺍﺕ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﺍﻟﻣﺑﺎﺷﺭﺓ ﻳﺗﻡ ﺍﺭﺳﺎﻟﻬﺎ‬ ‫ﺍﻟﻰ ﻣﺭﻛﺯ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﺣﻳﺙ ﺗﺳﺗﺧﺩﻡ ﻓﻰ‬ ‫ﺍﺟﺭﺍء ﺍﻟﻣﺯﻳﺩ ﻣﻥ ﺍﻟﻁﻭﻳﺭ ﻭ ﺍﻻﺧﺗﺑﺎﺭ ﻟﻣﻧﺗﺟﺎﺗﻧﺎ.‬ ‫”ﺇﻥ ﻧﺳﺑﺔ %09 ﻣﻥ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ‬ ‫ﻳﺑﻘﻰ ﻓﻰ ﺍﻟﺻﻳﻥ؛ ﻭ ﻳﺗﻡ ﺗﺻﺩﻳﺭ ﻧﺳﺑﺔ %01 ﺍﻟﺑﺎﻗﻳﺔ.“‬ ‫ﻭﻟﻛﻥ ﺑﺎﻟﺭﻏﻡ ﻣﻥ ﺫﻟﻙ ﻓﺎﻥ ﺍﻻﻣﺭ ﻋﻠﻰ ﺍﻟﻧﻘﻳﺽ ﺗﻣﺎﻣﺎ‬ ‫ﻓﻳﻣﺎ ﻳﺗﻌﻠﻕ ﺑﺎﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ: ”ﺣﻳﺙ‬ ‫ﻳﺑﻘﻰ ﻓﻘﻁ %01 ﻓﻰ ﺍﻟﺻﻳﻥ ﻭ ﻳﺗﻡ ﺗﺻﺩﻳﺭ ﻧﺳﺑﺔ %09‬ ‫ﻣﻥ ﺍﻻﺟﻬﺯﺓ ﺍﻟﻰ ﺍﻟﺧﺎﺭﺝ. ﻭ ﺗﻧﻘﺳﻡ ﻧﺳﺑﺔ ﺍﻟﺻﺎﺩﺭﺍﺕ‬ ‫ﺍﻟﻰ %06 ﻟﻠﺳﻭﻕ ﺍﻻﻭﺭﻭﺑﻳﺔ ﻭ %02 ﻻﻣﺭﻳﻛﺎ‬ ‫ﺍﻟﻼﺗﻳﻧﻳﺔ ﻭ %02 ﻟﻠﺷﺭﻕ ﺍﻻﻭﺳﻁ ﻭ ﺷﻣﺎﻝ ﺍﻓﺭﻳﻘﻳﺎ ﻭ‬ ‫ﺗﺭﻛﻳﺎ.“ ﺃﻣﺎ ﻋﻥ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﺍﻻﺭﺿﻰ ﻓﺎﻟﻣﻭﻗﻑ‬ ‫ﻳﺧﺗﻠﻑ ﻣﺭﺓ ﺍﺧﺭﻯ. ﻭ ﻳﺷﺭﺡ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David Ken‬‬ ‫ﺷﺭﻛﺔ ■‬ ‫ﻣﻧﻁﻘﺔ ﺍﻟﺩﺧﻭﻝ ﻟﻣﻭﻗﻊ‬ ‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫ﺍﻟﻣﺗﻣﺩﺩ ﻓﻰ ﻣﻘﺎﻁﻌﺔ ﺷﻰ ﻳﺎﻥ‬ ‫‪ .Shi Yan‬ﺣﻳﺙ ﻳﺗﻡ ﻓﺣﺹ‬ ‫ﻛﻝ ﻣﺭﻛﺑﺔ ﺗﺩﺧﻝ ﺃﻭ ﺗﺧﺭﺝ ﻣﻥ‬ ‫ﺍﻟﻣﻭﻗﻊ.‬ ‫ﻓﻰ ﻁﺭﻳﻘﻧﺎ ﺍﻟﻰ ﻣﻭﻗﻊ ﺍﻟﺗﺻﻧﻳﻊ ﺗﻘﺎﺑﻠﻧﺎ ﻣﻊ ﺯﻭ ﻳﻭﻧﻎ ‪■ Zhou Yong‬‬ ‫ﻓﻰ ﺍﻟﺣﺎﻓﻠﺔ ﺍﻟﺻﺎﺭﻭﺧﻳﺔ ﺍﻟﺧﺎﺻﺔ ﺑﺎﻟﺷﺭﻛﺔ. ﻭﻫﻭ ﻣﺩﻳﺭ ﺭﻗﺎﺑﺔ ﺟﻭﺩﺓ‬ ‫ﺍﻟﺗﺻﻧﻳﻊ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫‪90 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
‫ﻭ ﺍﻟﻣﺯﻳﺩ ﻣﻥ ﺍﻟﺗﺻﻣﻳﻣﺎﺕ ﺍﻟﻔﻧﻳﺔ ﺍﻟﺫﻛﻳﺔ. ﻭ ﻋﻠﻰ ﺍﻟﻣﺩﻯ‬ ‫ﺟﻬﺎﺯ ﺍﻻﺳﺗﻘﺑﺎﻝ. ﻭ ﻳﻭﺿﺢ ﻟﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David Ken‬‬ ‫ﻗﺎﺋﻼ: ”ﻳﺗﻡ ﺗﺻﺩﻳﺭ %09 ﺍﻟﻰ ﺍﻭﺭﻭﺑﺎ، ﻣﻌﻅﻣﻬﺎ ﺍﻟﻰ‬ ‫ﻳﺟﻌﻠﻧﺎ ﻫﺫﺍ ﺃﻗﻭﻯ ﻓﻰ ﺍﻻﺳﻭﺍﻕ ﺍﻟﻣﺗﻧﺎﻓﺳﺔ. ﺇﻧﻧﺎ ﻻ ﻧﻧﺎﻓﺱ‬ ‫ﻗﺎﺋﻼ: ”ﺇﺫﺍ ﻁﻠﺏ ﺃﺣﺩ ﻋﻣﻼءﻧﺎ ﻣﻥ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ‬ ‫ﺍﺳﺑﺎﻧﻳﺎ ﻭﺍﻳﻁﺎﻟﻳﺎ. ﻭ ﻳﺅﻭﻝ ﺍﻷﻣﺭ ﺑﺎﻟﻧﺳﺑﺔ ﺍﻟﺑﺎﻗﻳﺔ ﻭ ﻫﻰ‬ ‫ﻋﻠﻰ ﺍﻟﺳﻌﺭ، ﻭﻟﻛﻧﻧﺎ ﻧﻘﺩﻡ ﻣﻧﺗﺟﺎﺕ ﺗﺳﺗﺣﻕ ﺛﻣﻧﻬﺎ.“‬ ‫ﺍﻻﺻﻠﻳﺔ ‪ OEM‬ﻫﺫﺍ، ﻓﺳﻳﻛﻭﻥ ﺑﺎﻣﻛﺎﻧﻧﺎ ﺍﻟﺑﺩء ﻓﻰ ﺍﻟﻌﻣﻝ‬ ‫%01 ﺑﺩﻭﻝ ﻛﻔﻳﺗﻧﺎﻡ ﻭ ﺍﺳﺗ ﺭﺍﻟﻳﺎ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺃﻣﺭﻳﻛﺎ‬ ‫ﻭﺃﺧﻳ ﺭﺍ ﻭ ﻟﻳﺱ ﺍﺧ ﺭﺍ، ﻓﺈﻥ ﺍﻻﻣﺭ ﺍﻟﺫﻯ ﺩﻓﻌﻧﺎ ﺍﻟﻰ ﺍﻟﻣﺟﺊ‬ ‫ﻓﻭﺭﺍ.“ ﻛﻣﺎ ﻳﻭﺟﺩ ﺷﺊ ﺍﺧﺭ ﺟﺩﻳﺩ ﻣﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫ﺍﻟﺟﻧﻭﺑﻳﺔ.“ ﻭ ﻳﺗﻌﻣﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻧﺄﻛﺛﺭ ﻓﻳﻘﻭﻝ: ”ﺗﺳﺗﻬﺩﻑ‬ ‫ﺍﻟﻰ ﻧﺎ ﻫﻭ ﺃﻧﻧﺎ ﻧﺭﻳﺩ ﺃﻥ ﻧﺭﻯ ﺿﻣﺎﻥ ﺍﻟﺟﻭﺩﺓ ﺍﻟﺫﻯ ﺗﻘﺩﻣﻪ‬ ‫ﻭﻫﻭ ﻭﺻﻠﺔ ‪ SCART stick‬ﻭﻫﻰ ﻣﺗﺎﺣﺔ ﺍﻻﻥ ﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺍﻟﺳﻭﻕ ﺍﻻﻭﺭﻭﺑﻳﺔ ﻭ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ .Skyworth‬ﻟﻘﺩ ﻗﻔﺯﻧﺎ ﺍﻟﻰ ﺣﺎﻓﻠﺔ‬ ‫ﺍﻟﺑﺙ ﺍﻟﺭﻗﻣﻰ ﺍﻻﺭﺿﻰ ‪ DVB-T‬ﻭ ﺍﻟﺑﺙ ﺍﻟﺭﻗﻣﻰ ﻋﺑﺭ‬ ‫ﺳﻭﻕ ﺍﻣﺭﻳﻛﺎ ﺍﻟﺟﻧﻭﺑﻳﺔ ﻓﺗﻘﻭﻡ ﺑﺎﺳﺗﺛﻣﺎﺭ ﺍﻟﻛﺛﻳﺭ ﻋﻠﻰ‬ ‫ﺻﺎﺭﻭﺧﻳﺔ ﻣﻥ ﺣﺎﻓﻼﺕ ﺍﻟﺷﺭﻛﺔ ﻟﺗﻘﻭﻡ ﺑﻧﻘﻠﻧﺎ ﺍﻟﻰ ﻣﺭﻓﻕ‬ ‫ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ‪ .DVB-S‬ﻭ ﻳﻌﻠﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫ﺍﻻﻧﻭﺍﻉ ﺍﻟﻣﺧﺗﻠﻔﺔ ﻣﻥ ﺍﻟﻣﻭﺍﺻﻔﺎﺕ ﺍﻟﻘﻳﺎﺳﻳﺔ ﻭ ﺍﻟﻣﻬﺎﺭﺍﺕ‬ ‫ﺍﻟﺗﺻﻧﻳﻊ ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﻣﻘﺎﻁﻌﺔ‬ ‫‪ David Ken‬ﻗﺎﺋﻼ: ”ﺍﻥ ﺗﺳﺟﻳﻝ ﺑ ﺭﺍءﺓ ﺍﻻﺧﺗ ﺭﺍﻉ ﺗﺟﺭﻯ‬ ‫ﺍﻟﻔﻧﻳﺔ ﻣﺛﻝ ‪ ROHS‬ﻭ ‪ REACH‬ﻭ ‪ CE‬ﻭ ﺗﻧﻅﻳﻡ ﺍﻟﻘﻭﻯ‬ ‫ﺷﻰ ﻳﺎﻥ ‪ Shi Yan‬ﻭ ﺗﻘﻊ 02 ﻛﻳﻠﻭﻣﺗﺭ ﺍﻟﻰ ﺍﻟﻐﺭﺏ.‬ ‫ﺍﻻﻥ.“ ﻓﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺩﺍﺋﻣﺎ ﻣﺎ ﺗﺄﺗﻰ‬ ‫ﺍﻟﻛﻬﺭﺑﺎﺋﻳﺔ ﺍﻟﻣﻧﺧﻔﺿﺔ ‪Low power regulations‬‬ ‫ﻣﺩﻳﺭ ﻣ ﺭﺍﻗﺑﺔ ﺍﻟﺟﻭﺩﺓ ﺯﻭ ﻳﻭﻧﻎ ‪ Zhou Yong‬ﻛﺎﻥ ﻣﻌﻧﺎ‬ ‫ﺑﺎﻓﻛﺎﺭ ﺍﺑﺩﺍﻋﻳﺔ. ﺇﻥ ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﺑﺎﻟﺷﺭﻛﺔ‬ ‫ﻭ ﻛﻝ ﻫﺫﺍ ﻟﻛﻰ ﺗﺗﻣﻛﻥ ﻣﻥ ﺗﺣﻘﻳﻕ ﺍﻟﻣﻁﺎﻟﺏ ﺍﻟﺧﺎﺻﺔ‬ ‫ﺑﺎﻟﻔﻌﻝ ﻋﻠﻰ ﻣﺗﻥ ﺍﻟﺣﺎﻓﻠﺔ ﻟﺫﻟﻛﻛﺎﻥ ﻟﺩﻳﻧﺎ ﻓﺭﺻﺔ ﻟﻠﺣﺩﻳﺙ‬ ‫ﻣﺩﻫﺵ ﺣﻘﺎ: ﺣﻳﺙ ﻳﺗﺄﻟﻑ ﻣﻥ 053 ﻣﻬﻧﺩﺳﺎ. ﺑﻳﻧﻣﺎ ﻧﺟﺩ‬ ‫ﻟﻌﻣﻼءﻫﺎ، ﻭ ﺍﻟﺗﻰ ﺗﻛﻭﻥ ﺃﺣﺩ ﺍﺳﺑﺎﺏ ﺟﺫﺏ ﺍﻟﻌﻣﻼء‬ ‫ﻣﻌﻪ ﻁﻭﺍﻝ ﺍﻟﻁﺭﻳﻕ ﺣﻳﺙ ﻭﺿﺢ ﻟﻧﺎ ﻗﺎﺋﻼ: ”ﻳﻘﻭﻡ 05‬ ‫ﻓﺭﻳﻕ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺧﺎﺭﺟﻰ ﻳﺗﻛﻭﻥ ﻣﻥ ﻋﺩﺩ ﻗﻠﻳﻝ ﻣﻥ‬ ‫ﺍﻟﻛﺑﺎﺭ ﻭ ﺍﻟﻣﺷﻬﻭﺭﻳﻥ ﻣﻥ ﺟﻣﻳﻊ ﺍﻧﺣﺎء ﺍﻟﻌﺎﻟﻡ.“ ﻭ ﻣﺎﺫﺍ‬ ‫ﻣﻭﻅﻑ ﺑﻣ ﺭﺍﻗﺑﺔ ﺍﻟﻣﻧﺗﺞ ﺍﻟﻧﻬﺎﺋﻰ، ﺑﻳﻧﻣﺎ ﻳﻘﻭﻡ 05 ﺍﺧﺭﻳﻥ‬ ‫ﺍﻟﻣﻭﻅﻔﻳﻥ: ﺣﻳﺙ ﻳﺗﺄﻟﻑ ﻣﻥ 02 ﻣﻭﻅﻑ ﻓﻳﻣﺎ ﻳﻘﻭﻡ 04‬ ‫ﻋﻥ ﺍﻻﺟﻬﺯﺓ ﺍﻟﺗﻘﻠﻳﺩﻳﺔ ‪ SD‬ﻭ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪HD‬؟ ﻳﻘﻭﻝ‬ ‫ﺑﻣ ﺭﺍﻗﺑﺔ ﻛﻝ ﺧﻁﻭﺓ ﻋﻠﻰ ﺣﺩﺓ ﻣﻥ ﺧﻁﻭﺍﺕ ﺍﻻﻧﺗﺎﺝ.“‬ ‫ﺍﺧﺭﻳﻥ ﺑﺎﻟﻣﺑﻳﻌﺎﺕ ﺩﺍﺧﻝ ﺍﻟﺳﻭﻕ ﺍﻟﺻﻳﻧﻳﺔ. ﻭ ﻳﻭﺟﺩ ﻋﻠﻰ‬ ‫ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪” :David Ken‬ﻓﻰ ﻋﺎﻡ 9002 ﻛﺎﻧﺕ ﻧﺳﺑﺔ‬ ‫ﺭﺃﺱ ﻫﺅﻻء 04 ﺍﺧﺭﻳﻥ ﻟﻠﻘﻳﺎﻡ ﺑﺎﻋﻣﺎﻝ ﺍﺷ ﺭﺍﻓﻳﺔ ﻭ ﺍﻟﻣﻭﺍﺭﺩ‬ ‫%08 ﻣﻥ ﺃﺟﻬﺯﺗﻧﺎ ﺗﻘﻠﻳﺩﻳﺔ ‪ SD‬ﻭ ﻧﺳﺑﺔ %02 ﺍﻟﺑﺎﻗﻳﺔ‬ ‫ﺇﻥ ﻣﻭﻗﻊ ﺍﻟﺗﺻﻧﻳﻊ ﻳﻣﺗﺩ ﻋﻠﻰ ﻣﺳﺎﺣﺔ ﺷﺎﺳﻌﺔ ﺣﻳﺙ‬ ‫ﺍﻟﺑﺷﺭﻳﺔ ﻭ ﺍﻟﺷ ﺭﺍء ﻭ ﻛﺫﻟﻙ ﺍﻻﺩﺍﺭﺓ ﺑﺎﻟﻁﺑﻊ. ﻭ ﻳﺗﺑﻘﻰ ﻓﻰ‬ ‫ﻛﺎﻧﺕ ﺍﺟﻬﺯﺓ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪ .HD‬ﻭ ﻧﺗﻭﻗﻊ ﻟﻌﺎﻡ 0102‬ ‫ﻳﻭﺟﺩ ﺑﻬﺎ ﻋﺩﺩ ﻣﻥ ﻣﺑﺎﻧﻰ ﺍﻟﺗﺻﻧﻳﻊ ﻭ ﻣﺳﺎﻛﻥ ﻟﻠﻣﻭﻅﻔﻳﻥ‬ ‫ﺍﻟﻧﻬﺎﻳﺔ 0271 ﻣﻭﻅﻔﺎ ﻟﻼﻧﺗﺎﺝ. ﻭ ﻫﺫﺍ ﻛﻠﻪ ﻳﺟﻌﻠﻬﺎ ﺷﺭﻛﺔ‬ ‫ﺃﻥ ﺗﻛﻭﻥ ﺍﻟﺗﻭﺯﻳﻌﺔ ﻛﺎﻻﺗﻰ، ﻧﺳﺑﺔ %07 ﺍﺟﻬﺯﺓ ﺗﻘﻠﻳﺩﻳﺔ‬ ‫ﺗﻣﺗﻠﻛﻬﺎ ﺍﻟﺷﺭﻛﺔ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﻣﻠﻌﺏ ﻛﺭﺓ ﻗﺩﻡ ﺑﺎﻟﺣﺟﻡ‬ ‫ﻣﺑﺳﻁﺔ ﺟﺩﺍ.‬ ‫‪ SD‬ﻭ ﻧﺳﺑﺔ %03 ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ.“‬ ‫ﺍﻟﻛﺎﻣﻝ ﻟﻳﺳﺗﺧﺩﻣﻪ ﺍﻟﻣﻭﻅﻔﻭﻥ ﻓﻰ ﺃﻭﻗﺎﺕ ﻓ ﺭﺍﻏﻬﻡ. ﻫﺫﺍ‬ ‫ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﻧﻘﺎﻁ ﻣ ﺭﺍﻗﺑﺔ ﺍﻟﺟﻭﺩﺓ )ﺍﻧﻅﺭ ﺍﻟﻰ‬ ‫ﺇﻥ ﺍﻻﻣﺭ ﻳﺻﺑﺢ ﺍﻛﺛﺭ ﺗﺷﻭﻳﻘﺎ ﻋﻧﺩﻣﺎ ﻳﺑﺩﺃ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫ﻭ ﻣﺎﺫﺍ ﻋﻥ ﺍﻟﺗﻘﻧﻳﺎﺕ ﻭﺭﺍء ﻣﻧﺗﺟﺎﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬ ‫ﺍﻟﺻﻭﺭ(، ﻛﻣﺎ ﻳﻭﺟﺩ ﺍﻳﺿﺎ ﻏﺭﻑ ﺗﺳﺗﺧﺩﻡ ﻛﻧﻘﺎﻁ ﻓﺣﺹ‬ ‫‪ David Ken‬ﺑﺎﻟﺣﺩﻳﺙ ﻣﻥ ﻣﻭﻗﻊ ﺍﻟﺧﺑﺭﺓ ﺣﻳﺙ ﻳﻘﻭﻝ:‬ ‫ﻭﻭﺭﺙ ‪Skyworth‬؟ ﺟﺎﻙ ﺯﺍﻧﻎ ‪ Jack Zhang‬ﻣﺷﻐﻝ‬ ‫ﺍﻟﺳﻼﻣﺔ ﻟﻠﻣﻭﺍﺩ ﺍﻟﺧﻁﺭﺓ‪Restriction of Hazardous‬‬ ‫”ﺑﻌﺩﻣﺎ ﺑﺩﺃﻧﺎ ﺍﻻﻧﺗﺎﺝ ﺍﻟﺿﺧﻡ ﻻﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﻣﺑﺎﺷﺭﺓ‬ ‫ﺗﻠﻔﺯﻳﻭﻥ ﻣﻌﺗﻣﺩ ‪Certified Television Operator‬‬ ‫‪ :(Substances Directive (ROHS‬ﻳﺗﻡ ﺍﺟ ﺭﺍء‬ ‫ﻟﻠﻬﻭﺍء ‪ FTA‬ﺃﺧﺫ ﺍﻻﻣﺭ ﺣﻭﺍﻟﻰ 01 ﺳﻧﻭﺍﺕ ﻗﺑﻝ ﺍﻥ ﻳﻘﻝ‬ ‫‪ ((CTO‬ﻭ ﻣﺩﻳﺭ ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ‪ R&D‬ﻳﻘﻭﻝ:‬ ‫ﺍﻻﺧﺗﺑﺎﺭﺍﺕ ﻋﻠﻰ ﻛﻝ ﺷﺣﻧﺔ ﻗﺎﺩﻣﺔ ﻟﻠﻛﺷﻑ ﻋﻥ ﺍﻟﻣﻭﺍﺩ‬ ‫ﺳﻌﺭ ﺍﻟﺗﺻﻧﻳﻊ ﺑﻧﺳﺑﺔ %08. ﻭ ﻣﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫”ﺇﻧﻧﺎ ﻧﺳﺗﺧﺩﻡ ﺷ ﺭﺍﺋﺢ ﻣﻥ ﻛﻝ ﺷﺭﻛﺎﺕ ﺑﻳﻊ ﺍﻟﺷ ﺭﺍﺋﺢ ﺍﻟﻛﺑﺭﻯ‬ ‫ﺍﻟﺧﻁﺭﺓ. ﻭ ﻫﺫﻩ ﺍﻟﻣﻭﺍﺩ ﺗﺷﻣﻝ ﺍﻟﻌﻧﺎﺻﺭ ﺍﻻﺗﻳﺔ: ﺍﻟﻛﺭﻭﻡ‬ ‫ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪ HD‬ﺳﻭﻑ ﻳﺗﻁﻠﺏ ﺗﻘﻠﻳﻝ ﺍﻟﺳﻌﺭ ﻫﺫﺍ‬ ‫ﻣﺛﻝ ﺷﺭﻛﺔ ‪ ST‬ﻭﺷﺭﻛﺔ ‪ Broadcom‬ﻭﺷﺭﻛﺔ ‪NXP‬‬ ‫ﻭ ﺍﻟﺯﺋﺑﻕ ﻭ ﺍﻟﺭﺻﺎﺹ ﻭ ﺍﻟﺑﺭﻭﻣﻳﻥ ﻭ ﺍﻟﻛﺎﺩﻣﻳﻭﻡ. ﻓﻬﻰ‬ ‫ﺗﻘﺭﻳﺑﺎ ﺣﻭﺍﻟﻰ ﺛﻼﺙ ﺳﻧﻭﺍﺕ.“ ﺇﻥ ﺍﻟﺣﻔﺎﻅ ﻋﻠﻰ ﺍﻧﺧﻔﺎﺽ‬ ‫ﻣﻥ ﺳﻭﻕ ﺍﻟﻣﺷﻐﻠﻳﻥ ﻭ ﺷﺭﻛﺔ ‪ Cheerteck‬ﻭ ﺷﺭﻛﺔ ‪Ali‬‬ ‫ﺗﺗﺄﻛﺩ ﻣﻥ ﺃﻥ ﺍﻟﻣﻧﺗﺞ ﺍﻟﻧﻬﺎﺋﻰ ﻻ ﻳﺣﺗﻭﻯ ﻋﻠﻰ ﺃﻯ ﻣﻥ‬ ‫ﺍﻻﺳﻌﺎﺭﻳﻣﺛﻝ ﺿﻐﻁﺎ ﻫﺎﺋﻼ ﻋﻠﻰ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ.‬ ‫ﻣﻥ ﺳﻭﻕ ﺑﺎﺋﻌﻰ ﺍﻟﺗﺟﺯﺋﺔ، ﻣﻥ ﺃﻋﻼﻫﻡ ﻻﺩﻧﺎﻫﻡ.“‬ ‫ﺍﻟﻣﻭﺍﺩ ﺍﻟﺧﻁﺭﺓ ﺗﻠﻙ.‬ ‫ﻭﻟﻠﺣﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺗﻘﺩﻡ، ﻓﺎﻧﻪ ﻣﻥ ﺍﻟﺿﺭﻭﺭﻯ ﺍﻋﺎﺩﺓ ﺍﻟﺗﻔﻛﻳﺭ‬ ‫ﻓﻰ ﺍﻟﺗﺻﺎﻣﻳﻡ ﺑﺻﻭﺭﺓ ﻣﺳﺗﻣﺭﺓ.‬ ‫ﺑﺎﻟﻧﺳﺑﺔ ﻟﻌﺎﻡ 0102، ﺃﻋﻠﻥ ﺟﺎﻙ ﺯﺍﻧﻎ ‪Jack‬‬ ‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻔﻌﻝ ﻛﻝ ﻣﺎ‬ ‫‪ Zhang‬ﻋﻥ ﺧﻁ ﻣﻧﺗﺟﺎﺕ ﺟﺩﻳﺩﺓ ﺗﺣﺗﻭﻯ ﻋﻠﻰ ﺷﺭﻳﺣﺔ‬ ‫ﺑﺎﻣﻛﺎﻧﻬﺎ ﻟﻠﺣﻔﺎﻅﻌﻠﻰ ﺍﻋﻠﻰ ﻣﺳﺗﻭﻯ ﻣﻥ ﺍﻟﺟﻭﺩﺓ. ﻭ ﻫﺫﺍ‬ ‫ﻭ ﻳﻌﻠﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻗﺎﺋﻼ: ”ﺇﻥ ﻣﺎ‬ ‫1117 ﻭ ﺷﺭﻳﺣﺔ 5017 ﻣﻥ ﺷﺭﻛﺔ ‪” .ST‬ﻟﻘﺩ ﺗﻡ ﺗﺻﻣﻳﻡ‬ ‫ﻳﻭﺿﺢ ﺍﻟﺳﺑﺏ ﻭﺭﺍء ﺍﻟﻌﺩﺩ ﺍﻟﻣﺗ ﺯﺍﻳﺩ ﻣﻥ ﺍﻟﻌﻣﻼء ﺍﻟﻛﺑﺎﺭ‬ ‫ﻳﻘﺭﺏ ﻣﻥ 02 % ﻣﻥ ﺣﺟﻡ ﺍﻧﺗﺎﺟﻧﺎ ﻳﺗﻡ ﺗﻭﺟﻳﻬﻪ ﻧﺣﻭ‬ ‫ﺍﻟﺷﺭﻳﺣﺔ 5017 ‪ ST‬ﺧﺻﻳﺻﺎ ﻟﻧﻘﻝ ﺍﻟﺑﻳﺎﻧﺎﺕ ﺍﻟﺳﺭﻳﻌﺔ‬ ‫ﺍﻟﺫﻯ ﻳﺧﺗﺎﺭ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻟﺗﻘﻭﻡ‬ ‫ﺍﻟﻘﻁﺎﻉ ﺍﻻﻋﻠﻰ ﺑﻳﻧﻣﺎ ﻳﺗﻡ ﺗﻭﺟﻳﻪ %03 ﻣﻧﻪ ﺍﻟﻰ ﺍﻟﻘﻁﺎﻉ‬ ‫ﻭ ﺳﻳﺗﻡ ﺗﺯﻭﻳﺩ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﻫﺫﻩ ﺑﻭﺍﺟﻬﺔ ﻣﻥ ﺍﻟﻧﻭﻉ‬ ‫ﺑﺗﺻﻧﻳﻊ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻟﻬﻡ. ﻭ ﻫﺫﺍ ﺍﻻﺳﻠﻭﺏ‬ ‫ﺍﻟﻣﺗﻭﺳﻁ. ﺇﻧﻧﺎ ﻧﻘﻭﻡ ﺩﺍﺋﻣﺎ ﺑﺗﻭﺳﻳﻊ ﻧﻁﺎﻗﻧﺎ ﻭ ﻣﺎ ﻳﺳﺎﻋﺩﻧﺎ‬ ‫‪ SATA‬ﻣﻥ ﺃﺟﻝ ﺍﻟﺗﺷﻐﻳﻝ ﺍﻟﺳﺭﻳﻊ ﺍﻟﺫﻯ ﺗﺗﻁﻠﺑﻪ ﺧﺎﺻﻳﺔ‬ ‫ﻳﺿﻣﻥ ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺍﻟﻧﺟﺎﺡ ﻭ‬ ‫ﻋﻠﻰ ﻫﺫﺍ ﻫﻭ ﺧﺑﺭﺗﻧﺎ ﺑﺎﻟﺳﻭﻕ ﺍﻷﺩﻧﻰ. ﻓﻬﺫﺍ ﻳﺳﺎﻋﺩﻧﺎ ﻋﻠﻰ‬ ‫ﺗﺳﺟﻳﻝ ﺍﻟﻔﻳﺩﻳﻭ ﺍﻟﺷﺧﺻﻰ ‪ “.PVR‬ﻫﺫﻩ ﺍﻟﺷﺭﻳﺣﺔ ﺃﻳﺿﺎ‬ ‫ﺍﻟﺗﻘﺩﻡ.‬ ‫ﺍﻟﺣﺻﻭﻝ ﻋﻠﻰ ﻗﻭﺓ ﺷ ﺭﺍﺋﻳﺔ ﺍﻛﺑﺭ ﻭ ﻋﻠﻰ ﺗﻁﻭﻳﺭ ﺍﻟﻣﺯﻳﺩ‬ ‫ﺳﺗﺳﻣﺢ ﺑﺗﺭﻛﻳﺏ ﺷﺭﻳﺣﺔ ﺫﺍﻛﺭﺓ ‪ memory chip‬ﺩﺍﺧﻝ‬ ‫ﺍﻟﻣﻭﺟﻭﺩ ■‬ ‫ﺍﻟﻣﺑﻧﻰ‬ ‫ﻓﻰ‬ ‫ﻋﻠﻰ ﺍﻟﻳﻣﻳﻥ ﺗﻭﺟﺩﻗﺎﻋﺎﺕ‬ ‫ﺗﺟﻣﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ.‬ ‫ﻭ ﻓﻰ ﺍﻟﺧﻠﻑ ﻋﻠﻰ ﺍﻟﻳﺳﺎﺭ‬ ‫ﻳﻭﺟﺩ ﻣﺑﻧﻰ ﺍﻧﺗﺎﺝ ﺷﺎﺷﺎﺕ‬ ‫ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﺍﻟﻣﺳﻁﺣﺔ‬ ‫‪www.TELE-satellite.com — 02-03/2010 — TELE-satellite — Global Digital TV Magazine‬‬ ‫19‬
‫ﻣﺭﺍﺣﻝ ﺍﻧﺗﺎﺝ‬ ‫ﺟﻬﺎﺯ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﻳﻭﺟﺩ 7 ﺧﻁﻭﻁ ﺍﻧﺗﺎﺝ ﺗﻡ ﺍﻧﺷﺎءﻫﻡ ﻓﻰ ﻫﺫﺍ‬ ‫ﺍﻟﻁﺎﺑﻕ ﻣﻥ ﻣﺑﻧﻰ ﺍﻟﺗﺻﻧﻳﻊ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ‬ ‫ﻭﻭﺭﺙ ‪ Skyworth‬ﺣﻳﺙ ﻳﻣﻛﻥ ﺗﺻﻧﻳﻊ ﻣﺎ‬ ‫ﻳﻘﺭﺏ ﻣﻥ 000,02 ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ ﻳﻭﻣﻳﺎ.‬ ‫5‬ ‫9‬ ‫1‬ ‫01‬ ‫2‬ ‫6‬ ‫11‬ ‫1.ﻫﻛﺫﺍ ﻳﺑﺩﺃ ﺍﻻﻣﺭ: ﺣﻳﺙ ﻳﺗﻡ ﺗﺛﺑﻳﺕ ﻗﺩﻡ ﻣﻁﺎﻁﻳﺔ‬ ‫ﺑﺎﻟﻬﻳﻛﻝ ﻭ ﻳﺗﻡ ﻭﺿﻊ ﺍﻟﻠﻭﺣﺎﺕ ﺍﻻﻣﺎﻣﻳﺔ‬ ‫‪power‬‬ ‫ﺍﻟﻁﺎﻗﺔ‬ ‫ﻣﺯﻭﺩ‬ ‫2.ﻳﺗﻡ ﺗﺭﻛﻳﺏ‬ ‫‪supply‬‬ ‫3.ﻭﻳﺗﻡ ﺍﺩﺧﺎﻝ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ‬ ‫4.ﺛﻡ ﻳﺗﻡ ﻭﺿﻊ ﺍﻟﻛﺎﺑﻼﺕ ﻓﻰ ﺃﻣﺎﻛﻧﻬﺎ‬ ‫5.ﺍﺧﺗﺑﺎﺭ ﺍﻻﻣﺎﻥ ﺍﻻﻭﻝ: ﺣﻳﺙ ﻳﺗﻡ ﻓﺣﺹ ﺛﺑﺎﺕ‬ ‫ﺍﻟﺟﻬﺩ ﺍﻟﻛﻬﺭﺑﻰ ‪voltage stability‬‬ ‫3‬ ‫7‬ ‫6.ﻳﺗﻡ ﻋﺭﺽ ﺟﻣﻳﻊ ﺍﻟﻭﺣﺩﺍﺕ ﺍﻟﻣﻛﺗﻣﻠﺔ ﻋﻠﻰ‬ ‫ﺍﺧﺗﺑﺎﺭ ﺍﻟﺗﻘﺎﺩﻡ ‪ .aging test‬ﻭ ﻳﺭﻳﻧﺎ ﻫﻧﺎ‬ ‫ﻣﻭﻅﻑ ﺍﻟﻣﻭﺍﺭﺩ ﺍﻟﺑﺷﺭﻳﺔ ﻳﺎﻧﻎ ﻳﻭﻧﻎ ﺯﻭ ‪Yang‬‬ ‫‪ Yong Zhou‬ﻛﻳﻑ ﻳﺗﻡ ﻭﺿﻊ ﻛﻝ ﺍﻟﻣﻧﺗﺟﺎﺕ‬ ‫ﺗﺣﺕ ﺍﻻﺧﺗﺑﺎﺭ ﻟﻣﺩﺓ ﺍﺭﺑﻊ ﺳﺎﻋﺎﺕ.‬ ‫7.ﻭ ﻳﺄﺗﻰ ﺑﻌﺩ ﺫﻟﻙ ﺍﺧﺗﺑﺎﺭ ﻗﺎﺭﺉ ﺍﻟﻛﺎﺭﺕ ‪card‬‬ ‫‪ :reader‬ﺣﻳﺙ ﻳﻘﻭﻡ ﺃﺣﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﺑﺎﺩﺧﺎﻝ‬ ‫ﻛﺎﺭﺕ ﺩﺍﺧﻝ ﺍﻟﻔﺗﺣﺔ ﻻﺧﺗﺑﺎﺭ ﻋﻣﻠﻬﺎ‬ ‫8.ﺍﺻﺑﺢ ﺍﻻﻥ ﻛﻝ ﺷﺊ ﻋﻠﻰ ﻣﺎ ﻳﺭﺍﻡ! ﻳﻣﻛﻥ ﺍﻻﻥ‬ ‫ﺭﺑﻁ ﺃﺟﺯﺍء ﺍﻟﺻﻧﺩﻭﻕ ﻣﻌﺎ ﺑﺎﻟﻣﺳﺎﻣﻳﺭ‬ ‫9.ﺣﺎﻥ ﺍﻻﻥ ﺍﻟﻭﻗﺕ ﻻﻋﺩﺍﺩ ﻛﻝ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺍﻟﻔﺭﺩﻳﺔ‬ ‫ﻣﺛﻝ ﺑﻁﺎﺭﻳﺎﺕ ﻭﺣﺩﺓ ﺍﻟﺗﺣﻛﻡ ﻋﻥ ﺑﻌﺩ ﻭ ﺩﻟﻳﻝ‬ ‫ﺍﻟﻣﺳﺗﺧﺩ‬ ‫4‬ ‫8‬ ‫01.ﻳﺗﻡ ﺗﻐﻠﻳﻑ ﺍﻟﻭﺣﺩﺓ ﺑﻐﻼﻑ ﺑﻼﺳﺗﻳﻛﻰ‬ ‫11.ﺍﻟﻰ ﻫﻧﺎ ﻳﻧﺗﻬﻰ ﺍﻻﻣﺭ ﻭ ﻳﺗﻡ ﺗﻌﺑﺋﺔ ﺍﻟﺟﻬﺎﺯ‬ ‫‪92 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
‫1‬ ‫6‬ ‫01‬ ‫2‬ ‫7‬ ‫11‬ ‫3‬ ‫8‬ ‫21‬ ‫1.ﻫﻧﺎ ﻳﺗﻡ ﺗﺭﻛﻳﺏ ﺍﻟﻣﻛﻭﻧﺎﺕ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ. ﻭ ﻳﻭﺟﺩ ﺑﺷﺭﻛﺔ‬ ‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻣﺎ ﻳﺯﻳﺩ ﻋﻠﻰ ﺍﻟﺧﻣﺳﺔ ﻣﻥ ﺧﻁﻭﻁ ﺍﻟﺗﺟﻣﻳﻊ‬ ‫ﻫﺫﻩ‬ ‫2.ﻭ ﻗﺑﻝ ﺍﻥ ﻳﺗﻡ ﺍﺭﺳﺎﻝ ﻟﻭﺣﺎﺕ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﻰ ﻣﺎﻛﻳﻧﺔ ﺍﻟﻠﺣﺎﻡ، ﻳﻘﻭﻡ ﺃﺣﺩ‬ ‫ﺍﻟﻣﻣﻭﻅﻔﻳﻥ ﺑﻔﺣﺹ ﺍﻟﻠﻭﺣﺎﺕ ﺍﻟﺭﺋﻳﺳﻳﺔ ﺿﻭﺋﻳﺎ‬ ‫3.ﻳﺗﻡ ﺗﺟﻣﻳﻊ ﺃﺟﺯﺍء ﺍﻟﻣﻭﺍﻟﻔﺎﺕ ‪ tuners‬ﻫﻧﺎ ﻭ ﺍﺧﺗﺑﺎﺭﻫﺎ ﺍﻳﺿﺎ‬ ‫4.ﻫﺎ ﻗﺩ ﻭﺻﻠﻧﺎ ﺍﻟﻰ ﻏﺭﻓﺔ ﻧﻅﻳﻔﺔ ﻭ ﺑﻬﺎ ﻣﺎﻛﻳﻧﺎﺕ ﺍﻟﻭﺿﻊ ﺍﻟﺳﻁﺣﻰ ‪SMT‬‬ ‫‪ .machines‬ﻭ ﻳﻘﻭﻡ ﻣﺩﻳﺭ ﺍﻟﺗﺭﻛﻳﺏ ﺯﻭ ﺯﻳﻥ ‪ Zhou Xin‬ﺑﺎﻟﺗﺟﻭﻝ‬ ‫ﻣﻌﻧﺎ ﺣﻭﻝ ﺍﻟﻐﺭﻓﺔ ﻭ ﻳﺷﺭﺡ ﻟﻧﺎ ﻗﺎﺋﻼ: ”ﺇﻧﻧﺎ ﻧﻌﻣﻝ ﺑﺎﺭﺑﻌﺔ ﺃﻧﻅﻣﺔ ﻋﺎﻟﻳﺔ‬ ‫ﺍﻟﺳﺭﻋﺔ ﻭﻧﻅﺎﻣﻳﻥ ﺑﺳﺭﻋﺔ ﻣﺗﻭﺳﻁﺔ“‬ ‫4‬ ‫5.ﺗﻘﻭﻡ ﻫﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺑﺗﺭﻛﻳﺏ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺍﻟﺻﻐﻳﺭﺓ ﻋﻠﻰ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ‬ ‫6.ﻭ ﺗﻘﻭﻡ ﻫﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺑﺗﺭﻛﻳﺏ ﺍﻟﺷﺭﺍﺋﺢ‬ ‫7.ﻫﻧﺎ ﻳﺗﻡ ﺗﺭﻛﻳﺏ ﺍﻻﺟﺯﺍء ﺍﻻﻟﻛﺗﺭﻭﻧﻳﺔ ﺍﻟﺻﻐﻳﺭﺓ‬ ‫8.ﻭﻫﻧﺎ ﻳﺻﺑﺢ ﺍﻻﻣﺭ ﺷﻳﻘﺎ: ﻓﻬﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺗﺳﻣﻰ ﻣﺎﻛﻳﻧﺔ ﺍﻟﻔﺣﺹ‬ ‫ﺍﻟﺿﻭﺋﻰ ﺍﻟﺗﻠﻘﺎﺋﻰ ‪ (Automatic Optical Inspector (AOI‬ﻭ‬ ‫ﺗﺳﺗﻁﻳﻊ ﺍﻳﺟﺎﺩ ﺍﺻﻐﺭ ﺍﻻﺧﻁﺎء ﺍﻟﺗﻰ ﻻ ﺗﺑﺩﻭ ﻟﻠﻌﻳﻥ ﺍﻟﻣﺟﺭﺩﺓ. ﻭﻫﻰ ﻋﺑﺎﺭﺓ‬ ‫ﻋﻥ ﻣﻳﻛﺭﻭﺳﻛﻭﺏ ﺍﻟﻛﺗﺭﻭﻧﻰ ﻣﺯﻭﺩ ﺑﻧﻅﺎﻡ ﺗﺣﻠﻳﻝ ﺗﻠﻘﺎﺋﻰ‬ ‫9.ﻫﺫﻩ ﻟﻭﺣﺔ ﻋﻠﻰ ﺍﻟﺣﺎﺋﻁ ﺗﻌﺭﺽ ﻣﻌﻠﻭﻣﺎﺕ ﻋﻥ ﺣﺟﻡ ﺍﻧﺗﺎﺝ ﻣﺎﻛﻳﻧﺎﺕ‬ ‫ﺍﻟﺗﺭﻛﻳﺏ ﺍﻟﺗﻠﻘﺎﺋﻳﺔ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫01.ﺍﺣﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﻳﻘﻭﻡ ﺑﺎﺧﺗﺑﺎﺭ ﻋﻳﻧﺔ ﻣﻥ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺗﻡ ﺍﺣﺿﺎﺭﻫﺎ ﻟﻠﺗﻭ‬ ‫ﻟﻠﻛﺷﻑ ﻋﻥ ﺍﻯ ﻣﻭﺍﺩ ﺧﻁﺭﺓ ﺑﻬﺎ‬ ‫11.ﺭﺋﻳﺳﺔ ﺧﻁ ﺍﻻﻧﺗﺎﺝ ﻫﻭﺗﺷﻳﻥ ﺟﻳﻥ ﻣﺎﻯ ‪ ،Chen Jin Mei‬ﻭ ﺃﻳﺿﺎ‬ ‫5‬ ‫9‬ ‫ﻣﺳﺎﻋﺩﺓ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ﻓﻰ ﻣﻛﺗﺑﻬﺎ ﻓﻭﻕ ﺧﻁ ﺍﻻﻧﺗﺎﺝ ﻣﺑﺎﺷﺭﺓ‬ ‫21.ﻧﻅﺭﺓ ﻋﻠﻰ ﺧﻁ ﺍﻻﻧﺗﺎﺝ. ﻭﻳﻘﻭﻝ ﺍﻟﺷﻌﺎﺭ ﺍﻟﻣﻭﺟﻭﺩ ﻋﻠﻰ ﺍﻟﻠﻭﺣﺔ ”ﺍﻻﻣﺎﻥ‬ ‫‪94 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬ ‫ﺍﻭﻻ ، ﻻ ﺣﻭﺍﺩﺙ“‬

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Skyworth

  • 1.
    COMPANY REPORT ‫ ﻟﺗﺻﻧﻳﻊ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ، ﺍﻟﺻﻳﻥ‬Skyworth ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ Skyworth ‫ﺿﺑﻁ ﺍﻟﺟﻭﺩﺓ ﻓﻰ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ TELE-satellite World www.TELE-satellite.com/... Download this report in other languages from the Internet: Arabic ‫ﺍﻟﻌﺮﺑﻴﺔ‬ www.TELE-satellite.com/TELE-satellite-1003/ara/skyworth.pdf Indonesian Indonesia www.TELE-satellite.com/TELE-satellite-1003/bid/skyworth.pdf Bulgarian Български www.TELE-satellite.com/TELE-satellite-1003/bul/skyworth.pdf Czech Česky www.TELE-satellite.com/TELE-satellite-1003/ces/skyworth.pdf German Deutsch www.TELE-satellite.com/TELE-satellite-1003/deu/skyworth.pdf English English www.TELE-satellite.com/TELE-satellite-1003/eng/skyworth.pdf Spanish Español www.TELE-satellite.com/TELE-satellite-1003/esp/skyworth.pdf Farsi ‫ﻓﺎﺭﺳﻲ‬ www.TELE-satellite.com/TELE-satellite-1003/far/skyworth.pdf French Français www.TELE-satellite.com/TELE-satellite-1003/fra/skyworth.pdf Hebrew ‫עברית‬ www.TELE-satellite.com/TELE-satellite-1003/heb/skyworth.pdf Greek Ελληνικά www.TELE-satellite.com/TELE-satellite-1003/hel/skyworth.pdf Croatian Hrvatski www.TELE-satellite.com/TELE-satellite-1003/hrv/skyworth.pdf Italian Italiano www.TELE-satellite.com/TELE-satellite-1003/ita/skyworth.pdf Hungarian Magyar www.TELE-satellite.com/TELE-satellite-1003/mag/skyworth.pdf Mandarin 中文 www.TELE-satellite.com/TELE-satellite-1003/man/skyworth.pdf Dutch Nederlands www.TELE-satellite.com/TELE-satellite-1003/ned/skyworth.pdf Polish Polski www.TELE-satellite.com/TELE-satellite-1003/pol/skyworth.pdf Portuguese Português www.TELE-satellite.com/TELE-satellite-1003/por/skyworth.pdf Romanian Românesc www.TELE-satellite.com/TELE-satellite-1003/rom/skyworth.pdf Russian Русский www.TELE-satellite.com/TELE-satellite-1003/rus/skyworth.pdf Swedish Svenska www.TELE-satellite.com/TELE-satellite-1003/sve/skyworth.pdf Turkish Türkçe www.TELE-satellite.com/TELE-satellite-1003/tur/skyworth.pdf Available online starting from 29 January 2010 84 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com
  • 2.
    ‫ﻣﺑﻧﻰ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‪■ Skyworth‬‬ ‫ﺑﻁﺭﺍﺯﻩ ﺍﻟﻣﺳﺗﻘﺑﻠﻰ ﻓﻰ ﻣﺩﻳﻧﺗﻰ‬ ‫ﻧﺎﻧﺷﺎﻥ ‪ Nanshan‬ﻭﺷﻳﻧﺯﻳﻥ‬ ‫‪ Shenzhen‬ﺑﺟﻧﻭﺏ ﺍﻟﺻﻳﻥ‬ ‫ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻧﺎﺋﺏ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ■‬ ‫ﻭ ﻫﻭ ﻳﺷﺭﺡ ﺧﻠﻔﻳﺔ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪Skywor th‬‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫ﻫﻰ ﻭﺍﺣﺩﺓ ﻣﻥ ﺃﻛﺑﺭ ﺷﺭﻛﺎﺕ ﺗﺻﻧﻳﻊ‬ ‫ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﻓﻰ ﺍﻟﻌﺎﻟﻡ. ﻭ ﻣﺟﻣﻭﻋﺔ‬ ‫ﺷﺭﻛﺎﺕ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫ﺍﻟﻣﺗﺣﺩﺓ .‪Skyywoth Group Co‬‬ ‫‪ .Ltd‬ﻫﻰ ﻭﺍﺣﺩﺓ ﻣﻥ ﺍﻟﺷﺭﻛﺎﺕ ﺍﻟﺭﺍﺋﺩﺓ‬ ‫ﻓﻰ ﻣﺟﺎﻝ ﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻟﺗﻠﻔﺯﻳﻭﻥ‬ ‫ﻓﻰ ﺍﻟﺻﻳﻥ. ﻭ ﻗﺩ ﺑﺩﺃﺕ ﺍﻟﺷﺭﻛﺔ ﻓﻰ‬ ‫ﻣﺟﺎﻝ ﺍﺑﺣﺎﺙ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ‬ ‫ﺍﻟﺻﻧﺎﻋﻳﺔ ﻣﺑﻛﺭﺍ ﻋﺎﻡ 7991 ﻭ ﻓﻰ‬ ‫ﻋﺎﻡ 2002 ﺗﻡ ﺍﻧﺷﺎء ﻓﺭﻉ ﺟﺩﻳﺩ‬ ‫ﺍﺳﻣﻪ ‪Shenzhen Skayworth‬‬ ‫.‪Digital Technology Co‬‬ ‫‪ .Ltd‬ﻭ ﻫﺫﻩ ﺍﻟﺳﻧﻭﺍﺕ ﺍﻟﺛﻼﺛﺔ ﻋﺷﺭ‬ ‫ﻣﻥ ﺍﻟﺧﺑﺭﺓ ﻓﻰ ﻣﺟﺎﻝ ﺗﻘﻧﻳﺎﺕ ﺍﻻﻗﻣﺎﺭ‬ ‫ﺍﻟﺻﻧﺎﻋﻳﺔ ﺟﻌﻠﺕ ﺍﻟﺷﺭﻛﺔ ﺍﻛﺛﺭ ﻭ ﺍﻛﺛﺭ‬ ‫ﺍﺣﺗﺭﺍﻓﺎ ﻭ ﺍﻻﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪ Skyworth‬ﺗﻁﺎﻟﺏ ﺑﺄﻥ ﺗﻛﻭﻥ ﺍﻟﺭﺍﺋﺩﺓ‬ ‫ﻓﻰ ﻣﺟﺎﻝ ﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫‪ (STB (Set Top Boxes‬ﻓﻰ‬ ‫ﺍﻟﺻﻳﻥ ﺑﺎﻛﻣﻠﻬﺎ.‬ ‫‪www.TELE-satellite.com — 02-03/2010 — TELE-satellite — Global Digital TV Magazine‬‬ ‫58‬
  • 3.
    ‫‪■ Jack‬‬ ‫ﺟﺎﻙ ﺯﺍﻧﻎ‬ ‫‪ Zhang‬ﺍﻟﻣﺳﺅﻭﻝ‬ ‫ﻓﻰ ﺍﻟﻣﺎﺿﻰ، ﻗﺎﻣﺕ ﻣﺟﻠﺔ ﺗﻳﻠﻰ ﺳﺗﺎﻻﻳﺕ -‪TELE‬‬ ‫ﺍﻟﻔﻧﻰ ﻭ ﻳﻘﻭﻡ ﺑﺎﺩﺍﺭﺓ‬ ‫‪ satellite‬ﺑﺎﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﺗﻘﺎﺭﻳﺭ ﺣﻭﻝ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ‬ ‫ﺍﻟﺗﻰ ﺗﻧﺗﺟﻬﺎ ﻫﺫﻩ ﺍﻟﺷﺭﻛﺔ ﻭ ﻟﻛﻥ ﺩﺍﺋﻣﺎ ﻣﺎ ﻛﺎﻧﺕ ﺗﺣﻣﻝ‬ ‫ﺍﻟﺗﻁﻭﻳﺭ ﺍﻟﻣﻛﻭﻥ ﻣﻥ‬ ‫053 ﻣﻭﻅﻑ‬ ‫ﺍﺳﻡ ﺷﺭﻛﺔ ﺍﺧﺭﻯ. ﻭﻗﺩ ﺃﺻﺑﺣﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪ Skyworth‬ﻫﻰ ﺍﻟﻣﺻﻧﻊ ﺍﻻﺻﻠﻰ ﻟﻠﺟﻬﺎﺯ ‪OEM‬‬ ‫‪ .((Original Equipment Manufacturer‬ﺇﻥ‬ ‫ﻧﺟﺎﺡ ﺃﻯ ﻣﺻﻧﻊ ﺃﺟﻬﺯﺓ ﺍﺻﻠﻰ ‪ OEM‬ﻳﻘﺎﺱ ﺑﻣﺩﻯ‬ ‫ﺟﻭﺩﺓ ﻣﻧﺗﺟﺎﺗﻪ. ﻟﺫﺍ ﻣﺎ ﺍﻟﺫﻯ ﻳﺟﻌﻝ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪ Skyworth‬ﻧﺎﺟﺣﺔ ﺟﺩﺍ ﻓﻰ ﻣﺟﺎﻝ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ‬ ‫ﺍﻻﺻﻠﻳﺔ ‪OEM‬؟ ﻟﻣﺎﺫﺍ ﻳﻘﻭﻡ ﺍﻟﻌﺩﻳﺩ ﻭ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﻌﻣﻼء‬ ‫ﺍﻟﻛﺑﺎﺭ ﻭ ﺍﻟﻣﺷﻬﻭﺭﻳﻥ ﺣﻭﻝ ﺍﻟﻌﺎﻟﻡ ﺑﺎﻟﺑﺩء ﻓﻰ ﺍﻟﺗﻌﺎﻣﻝ ﻭ‬ ‫ﺍﻟﺗﻌﺎﻭﻥ ﻣﻊ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬؟ ﻭﻟﻣﺎﺫﺍ‬ ‫ﻫﺅﻻء ﺍﻟﻌﻣﻼء ﺳﻌﺩﺍء ﻭ ﺭﺍﺿﻳﻥ ﻋﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪Skyworth‬؟ ﺍﻧﻬﺎ ﺑﺎﻟﻔﻌﻝ ﺗﻠﻙ ﺍﻻﺳﺑﺎﺏ ﺍﻟﺗﻰ ﺩﻓﻌﺗﻧﺎ‬ ‫ﻟﺯﻳﺎﺭﺗﻬﻡ ﻓﻰ ﺣﺩﻳﻘﺔ ﻣﻘﺎﻁﻌﺔ ‪ Nanshan‬ﻭ ﺍﻟﺗﻰ ﺗﺳﻣﻰ‬ ‫‪ Hi-Tech Park‬ﺑﻣﺩﻳﻧﺔ ﺷﻳﻧﺯﻳﻥ ‪ Shenzhen‬ﺟﻧﻭﺏ‬ ‫ﺍﻟﺻﻳﻥ.‬ ‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻊ ﻓﻰ ﻣﺑﻧﻰ ﺫﻭ‬ ‫ﻁ ﺭﺍﺯ ﻣﺳﺗﻘﺑﻠﻰ ﻳﺟﺫﺏ ﺍﻻﻧﻅﺎﺭ. ﻭ ﻓﻰ ﻫﺫﺍ ﺍﻟﻣﻛﺎﻥ ﻗﺎﺑﻠﻧﺎ‬ ‫ﻧﺎﺋﺏ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ، ﺍﻟﺳﻳﺩ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪.David Ken‬‬ ‫ﻭ ﻟﻘﺩ ﺭﺃﻳﻧﺎ ﻓﻰ ﺍﻟﺻﻔﺣﺔ ﺍﻟﺭﺋﻳﺳﻳﺔ ﻟﻣﻭﻗﻊ ﺍﻟﺷﺭﻛﺔ ﺃﻥ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻭﻡ ﺑﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ‬ ‫ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﻭ ﻣﻧﺗﺟﺎﺕ ﺍﺧﺭﻯ ﺑﺟﺎﻧﺏ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ.‬ ‫ﻟﺫﻟﻙ ﻭ ﺑﻁﺑﻳﻌﺔ ﺍﻻﻣﺭ، ﻛﺎﻥ ﺃﻭﻝ ﺳﺅﺍﻝ ﻧﺳﺄﻟﻪ ﻟﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫‪ David Ken‬ﻫﻭ ﻛﻳﻑ ﻳﺗﻡ ﺗﻘﺳﻳﻡ ﻛﻝ ﻫﺫﺍ؟ ﻭ ﺃﺟﺎﺏ‬ ‫ﻗﺎﺋﻼ: ”ﺇﺫﺍ ﻧﻅﺭﺕ ﺍﻟﻳﻬﺎ ﻣﻥ ﻭﺟﻬﺔ ﻧﻅﺭ ﺷﻛﻝ ﺍﻟﻣﺑﻳﻌﺎﺕ،‬ ‫ﻓﺎﻥ %07 ﻣﻧﻬﺎ ﺃﺟﻬﺯﺓ ﺗﻠﻔﺯﻳﻭﻥ ﻭ %02 ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ‬ ‫ﻭ ﺍﻟﺑﺎﻗﻰ ﻭﻫﻭ %01 ﻋﺑﺎﺭﺓ ﻋﻥ ﻣﻧﺗﺟﺎﺕ ﺍﺧﺭﻯ.“ ﻭ ﻟﻛﻥ‬ ‫ﺍﻻﻣﺭ ﺍﺻﺑﺢ ﺍﻛﺛﺭ ﺗﺷﻭﻳﻘﺎ ﻋﻧﺩﻣﺎ ﺍﺳﺗﻁﺭﺩ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫■‬ ‫ﻧﻅﺭﺓ ﻋﻠﻰ ﺟﺯء ﻣﻥ ﻗﺳﻡ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﻭ ﻗﺩ ﺍﻧﻬﻰ ﻣﺟﻣﻭﻋﺔ ﻣﻥ ﺍﻟﻣﻬﻧﺩﺳﻳﻥ ﺍﺟﺗﻣﺎﻋﻬﻡ ﻟﻠﺗﻭ‬ ‫‪ David Ken‬ﻗﺎﺋﻼ: ”ﻭ ﺇﺫﺍ ﻧﻅﺭﺕ ﺍﻟﻳﻬﺎ ﻣﻥ ﻧﺎﺣﻳﺔ‬ ‫ﺍﻻﺭﺑﺎﺡ، ﻓﺈﻥ ﺍﻟﺟﺯء ﺍﻟﺧﺎﺹ ﺑﺎﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻛﺑﺭ‬ ‫ﻣﻥ %02.“ ﻭ ﻗﺩ ﺗﻣﻛﻥ 0002 ﻣﻭﻅﻑ ﻓﻰ ﻗﺳﻡ ﺍﺟﻬﺯﺓ‬ ‫ﺍﻻﺳﺗﻘﺑﺎﻝ ﻣﻥ ﺗﺣﻘﻳﻕ ﺗﻠﻙ ﺍﻟﺻﻭﺭ ﻛﻠﻬﺎ ؛ ﺃﻣﺎ ﺍﺟﻣﺎﻟﻰ‬ ‫ﻋﺩﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﻓﻬﻭ 000,02 ﻣﻭﻅﻑ ﻟﺩﻯ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬ ‫ﻭﻭﺭﺙ ‪.Skyworth‬‬ ‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻫﻰ ﺷﺭﻛﺔ‬ ‫ﻣﺳﺎﻫﻣﺔ ﻋﺎﻣﺔ ﻭ ﻗﺩ ﺗﻡ ﺍﺩﺭﺍﺟﻬﺎ ﻓﻰ ﺑﻭﺭﺻﺔ ﻫﻭﻧﻎ ﻛﻭﻧﻎ‬ ‫‪ .Hong Kong‬ﻭ ﻳﻘﻭﻝ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪” :David Ken‬ﺇﻧﻧﺎ‬ ‫ﻓﻰ ﻋﺎﻡ 0102 ﺳﻭﻑ ﻧﺧﻁﻁ ﺑﻧﺷﺎﻁ ﻟﻳﺗﻡ ﺍﺩﺭﺍﺟﻧﺎ ﻓﻰ‬ ‫ﺳﻭﻕ ﺑﻭﺭﺻﺔ ﺍﻟﺻﻳﻥ ﺑﺎﻧﺗﺎﺝ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪“.STB‬‬ ‫ﻣﺎ ﺍﻟﺫﻯ ﻳﻌﻧﻳﻪ ﻫﺫﺍ ﺑﻠﻐﺔ ﺍﻻﺭﻗﺎﻡ؟ ﻗﻔﺯ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David‬‬ ‫‪ Ken‬ﺍﻟﻰ ﺍﻟﻣﻼﻳﻳﻥ ﻗﺎﺋﻼ: ”ﻓﻰ ﻋﺎﻡ 8002 ﻛﺎﻥ ﺍﻻﻧﺗﺎﺝ‬ ‫5 ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ، ﻭ ﻓﻰ ﻋﺎﻡ 9002 ﺳﻳﻛﻭﻥ 8‬ ‫ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ، ﺃﻣﺎ ﺑﺎﻟﻧﺳﺑﺔ ﻟﻌﺎﻡ 0102 ﻓﺎﻧﻧﺎ‬ ‫ﻧﺗﻭﻓﻊ ﻣﺑﻳﻌﺎﺕ ﻛﻠﻳﺔ ﻣﻘﺩﺍﺭﻫﺎ 01 ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ.“‬ ‫■‬ ‫ﻳﻣﻛﻧﻧﺎ ﻫﻧﺎ ﺭﺅﻳﺔ ﻣﻬﻧﺩﺳﻰ ﺍﻻﺟﻬﺯﺓ ﺍﺛﻧﺎء ﺍﻟﻌﻣﻝ‬ ‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻘﻭﻡ ﺑﺗﺻﻧﻳﻊ ﺃﺟﻬﺯﺓ‬ ‫ﺍﺳﺗﻘﺑﺎﻝ ‪ receivers‬ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ ﻭ‬ ‫ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﻭ ﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ‬ ‫ﺍﻻﺭﺿﻰ. ﻭ ﻳﺧﺑﺭﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻗﺎﺋﻼ: ”ﺑﻌﺩ‬ ‫ﻣﺟﻬﻭﺩ ﺩﺍﻡ ﻟﻌﺷﺭ ﺳﻧﻭﺍﺕ ﻗﺩ ﺣﺻﻠﻧﺎ ﻋﻠﻰ ﺭﻗﻡ ﻗﻳﺎﺳﻰ‬ ‫ﻣﺩﻫﺵ ﻓﻰ ﻣﺟﺎﻝ ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﺍﻟﺭﻗﻣﻰ ﺍﻟﻭﻁﻧﻰ. ﻣﻧﺫ ﺃﻥ‬ ‫ﺑﺩﺃ ﺍﻻﻧﺗﺎﺝ ﺍﻟﺿﺧﻡ ﻻﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻋﺎﻡ 1002‬ ‫ﻗﺎﻣﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺑﺗﻭﻓﻳﺭ ﻣﻧﺗﺟﺎﺕ‬ ‫ﻭ ﺧﺩﻣﺎﺕ ﺣﻭﻝ 001 ﻣﺩﻳﻧﺔ ﻓﻰ ﺟﻣﻳﻊ ﺍﻧﺣﺎء ﺍﻟﺻﻳﻥ‬ ‫ﺑﺳﺑﺏ ﺟﻭﺩﺗﻧﺎ ﺍﻟﻣﻣﺗﺎﺯﺓ ﻭ ﺍﻟﺧﺩﻣﺔ ﺍﻟﺫﻛﻳﺔ.ﻟﻘﺩ ﺍﺣﺗﻔﻅﺕ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ﺩﻳﺟﻳﺗﺎﻝ ‪ Skyworth Digital‬ﻓﻰ‬ ‫ﺍﻟﺳﻧﻭﺍﺕ ﺍﻟﺣﺎﻟﻳﺔ ﺑﻣﻛﺎﻧﺗﻬﺎ ﺍﻟﻣﺗﺻﺩﺭﺓ ﻓﻰ ﺍﻟﺻﻳﻥ ﻭ ﻗﺎﻣﺕ‬ ‫ﺑﺗﻭﻓﻳﺭ ﺣﻭﺍﻟﻰ 8 ﻣﻠﻳﻭﻥ ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ ﻣﻧﺫ ﻋﺎﻡ 4002، ﻭﻫﺫﺍ ﻳﺟﻌﻠﻬﺎ ﺗﺣﺗﻝ‬ ‫%02 ﻣﻥ ﺳﻭﻕ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﻣﺣﻠﻳﺔ.“‬ ‫ﻣﻬﻧﺩﺳﻰ ■‬ ‫ﻧﺭﻯ ﻫﻧﺎ ﻳﻭﻥ ﻛﻭﻳﺑﻭ ‪ Yuan Quibo‬ﺃﺣﺩ‬ ‫ﻫﺫﺍ ﻫﻭ ﺗﻳﺭﻯ ‪ .Terry‬ﺇﻧﻪ ﻳﺩﻳﺭ ﻓﺭﻳﻕ ﺍﻟﻣﺳﺎﻋﺩﺓ ﺍﻟﻔﻧﻳﺔ ■‬ ‫ﺃﻳﻥ ﻳﺫﻫﺏ ﻛﻝ ﻫﺫﺍ ﺍﻟﻌﺩﺩ ﻣﻥ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ؟ ﻭ‬ ‫ﺍﻻﺧﺗﺑﺎﺭﺍﺕ ﻭﻫﻭ ﻳﻔﺣﺹ ﻧﻣﻭﺫﺝ 92‪ T‬ﻟﺟﻬﺎﺯﺍﺳﺗﻘﺑﺎﻝ ﺑﺙ‬ ‫ﻭ ﺍﻟﻣﻛﻭﻥ ﻣﻥ ﺳﺗﺔ ﻣﻬﻧﺩﺳﻳﻥ. ﺣﻳﺙ ﻳﻘﻭﻣﻭﻥ ﺑﻣﺳﺎﻋﺩﺓ‬ ‫ﺭﻗﻣﻰ ﺍﺭﺿﻰ ‪DVB-T‬‬ ‫ﻋﻣﻼء ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ ﺍﻻﺻﻠﻳﺔ ‪ OEM‬ﻋﻧﺩﻣﺎ ﺗﻭﺍﺟﻬﻬﻡ‬ ‫ﻳﺷﺭﺡ ﻟﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻫﺫﺍ ﺣﺭﻓﻳﺎ ﻓﻳﻘﻭﻝ:‬ ‫ﺃﻯ ﻣﺷﺎﻛﻝ ﻓﻧﻳﺔ‬ ‫‪86 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
  • 4.
    ‫ﺳﻭﻯ ﻣﺎﻭ ‪Sue Mao‬ﻣﺳﺎﻋﺩﺓ ﺍﻟﻣﺑﻳﻌﺎﺕ ﻫﻧﺎ ﻓﻰ ﻏﺭﻓﺔ ﻋﺭﺽ ■‬ ‫ﻣﻧﺗﺟﺎﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻭ ﻣﻌﻬﺎ ﻭﺍﺣﺩ ﻣﻥ ﺃﺟﻬﺯﺓ‬ ‫ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﺭﺍﺋﻌﺔ. ﻭﻛﺷﺭﻛﺔ ﺗﺻﻧﻳﻊ ﺍﺻﻠﻳﺔ ‪ ،OEM‬ﺗﺟﺩ ﺷﺭﻛﺔ‬ ‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻋﻣﻼءﻫﺎ ﻏﺎﻟﺑﺎ ﻋﻥ ﻁﺭﻳﻕ ﺍﻟﻣﺷﺎﺭﻛﺔ‬ ‫ﺑﺎﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ. ﻭ ﺗﻌﺭﺽ ﻟﻧﺎ ﺳﻭﻯ ﻣﺎﻭ ‪Sue Mao‬‬ ‫ﻗﺎﺋﻣﺔ ﺑﺎﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ ﻭ ﺍﻟﺗﻰ ﺗﺧﻁﻁ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫‪ Skyworth‬ﻟﻠﻣﺷﺎﺭﻛﺔ ﻓﻳﻬﺎ ﻋﺎﻡ 0102. ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺷﺭﻛﺔ‬ ‫‪ ANGA‬ﻭﺷﺭﻛﺔ ‪ CABSAT‬ﻭ ﺷﺭﻛﺔ ‪ CCBN‬ﻭ ﺷﺭﻛﺔ ‪CSTB‬‬ ‫ﻭ ﺷﺭﻛﺔ ‪ IBC‬ﻭ ﺷﺭﻛﺔ ‪ SCAT‬ﻭﺷﺭﻛﺔ ‪Convergence India‬‬ ‫ﺳﻭﻑ ﺗﺷﺎﺭﻙ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﺍﻟﻣﻌﺎﺭﺽ ﺍﻟﺗﺟﺎﺭﻳﺔ‬ ‫ﻛﻣﻌﺭﺽ ‪ IFA‬ﻭﻣﻌﺭﺽ ﺍﻟﺗﺟﺎﺭﺓ ﺍﻟﺣﺭﺓ ﺑﻬﻭﻧﻎ ﻛﻭﻧﻎ ‪Hong‬‬ ‫‪ Kong Trade Fair‬ﻭ ﻓﻰ ﻋﻼﻗﺔ ﺑﻛﻭﻟﻭﻣﺑﻳﺎ ﻭ ﻣﻌﺎﺭﺽ ﺑﺎﻟﺑﺭﺍﺯﻳﻝ‬ ‫ﻭ ﺍﻟﺳﻳﻠﻔﺎﺩﻭﺭ. ﻭ ﻳﻛﻭﻥ ﻛﻝ ﻫﺫﺍ ﻣﻌﺎ 31 ﻣﻌﺭﺿﺎ ﺗﺟﺎﺭﻳﺎ.‬ ‫ﺍﺳﺗﻘﺑﺎﻝ ■‬‫ﻫﺫﺍ ﻫﻭ ﺃﻭﻝ ﺟﻬﺎﺯ‬ ‫ﻗﺎﻣﺕ ﺑﺎﻧﺗﺎﺟﻪ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬ ‫ﻭﻭﺭﺙ ‪ Skyworth‬ﻋﺎﻡ‬ ‫2002‬ ‫ﻭ ﻳﻭﺟﺩ ﺑﻣﺗﺣﻑ ﺍﻟﺷﺭﻛﺔ ﺃﻭﻝ ﺍﻟﻣﻧﺗﺟﺎﺕ ﺍﻟﺗﻰ ﺃﻧﺗﺟﺗﻬﺎ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ :Skyworth‬ﻓﻬﺫﺍ ﻫﻭ ﺃﻭﻝ ﺟﻬﺎﺯ ﺗﺣﻛﻣﻌﻥ ﺑﻌﺩ ‪ remote control‬ﺗﻡ ﺍﻧﺗﺎﺟﻪ ■‬ ‫ﻋﺎﻡ 0991 ﺣﻳﺙ ﺑﺩﺃﺕ ﺑﻪ ﺍﻧﺗﺎﺝ ﻛﻝ ﺍﻻﺷﻳﺎء ﻭﻓﻳﻣﺎ ﺑﻌﺩ ﺃﻧﺗﺟﺕ ﺃﻭﻝ ﺟﻬﺎﺯ ﺗﻠﻔﺯﻳﻭﻥ. ﻭ ﻗﺩ ﺗﻡ ﺍﻧﺷﺎء ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﺍﻟﺑﺩﺍﻳﺔ ﻓﻰ ﻫﻭﻧﻎ‬ ‫ﻛﻭﻧﻎ ‪.Hong Kong‬‬ ‫‪88 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
  • 5.
    ‫ﺍﻟﻣﻧﻅﺭ ■‬ ‫ﻭ ﺗﺧﺑﺭﻧﺎ ﺳﻭﻯ ﻣﺎﻭ ‪ Sue Mao‬ﻋﻥ‬ ‫ﺍﻟﺭﺍﺋﻊ ﻻﻁﺑﺎﻕ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﻓﻭﻕ‬ ‫ﺳﻁﺢ ﺍﻟﻁﺎﺑﻕ ﺍﻟﺳﺎﺑﻊ ﻋﺷﺭ ﻟﻠﻣﺑﻧﻰ ﺍﻟﺭﺋﻳﺳﻰ‬ ‫ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﺗﻘﻭﻝ: ”ﺇﻥ‬ ‫ﺍﺷﺎﺭﺍﺕ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ﺍﻟﻣﺑﺎﺷﺭﺓ ﻳﺗﻡ ﺍﺭﺳﺎﻟﻬﺎ‬ ‫ﺍﻟﻰ ﻣﺭﻛﺯ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﺣﻳﺙ ﺗﺳﺗﺧﺩﻡ ﻓﻰ‬ ‫ﺍﺟﺭﺍء ﺍﻟﻣﺯﻳﺩ ﻣﻥ ﺍﻟﻁﻭﻳﺭ ﻭ ﺍﻻﺧﺗﺑﺎﺭ ﻟﻣﻧﺗﺟﺎﺗﻧﺎ.‬ ‫”ﺇﻥ ﻧﺳﺑﺔ %09 ﻣﻥ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﻋﺑﺭ ﺍﻟﻛﺎﺑﻼﺕ‬ ‫ﻳﺑﻘﻰ ﻓﻰ ﺍﻟﺻﻳﻥ؛ ﻭ ﻳﺗﻡ ﺗﺻﺩﻳﺭ ﻧﺳﺑﺔ %01 ﺍﻟﺑﺎﻗﻳﺔ.“‬ ‫ﻭﻟﻛﻥ ﺑﺎﻟﺭﻏﻡ ﻣﻥ ﺫﻟﻙ ﻓﺎﻥ ﺍﻻﻣﺭ ﻋﻠﻰ ﺍﻟﻧﻘﻳﺽ ﺗﻣﺎﻣﺎ‬ ‫ﻓﻳﻣﺎ ﻳﺗﻌﻠﻕ ﺑﺎﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ: ”ﺣﻳﺙ‬ ‫ﻳﺑﻘﻰ ﻓﻘﻁ %01 ﻓﻰ ﺍﻟﺻﻳﻥ ﻭ ﻳﺗﻡ ﺗﺻﺩﻳﺭ ﻧﺳﺑﺔ %09‬ ‫ﻣﻥ ﺍﻻﺟﻬﺯﺓ ﺍﻟﻰ ﺍﻟﺧﺎﺭﺝ. ﻭ ﺗﻧﻘﺳﻡ ﻧﺳﺑﺔ ﺍﻟﺻﺎﺩﺭﺍﺕ‬ ‫ﺍﻟﻰ %06 ﻟﻠﺳﻭﻕ ﺍﻻﻭﺭﻭﺑﻳﺔ ﻭ %02 ﻻﻣﺭﻳﻛﺎ‬ ‫ﺍﻟﻼﺗﻳﻧﻳﺔ ﻭ %02 ﻟﻠﺷﺭﻕ ﺍﻻﻭﺳﻁ ﻭ ﺷﻣﺎﻝ ﺍﻓﺭﻳﻘﻳﺎ ﻭ‬ ‫ﺗﺭﻛﻳﺎ.“ ﺃﻣﺎ ﻋﻥ ﺃﺟﻬﺯﺓ ﺍﺳﺗﻘﺑﺎﻝ ﺍﻟﺑﺙ ﺍﻻﺭﺿﻰ ﻓﺎﻟﻣﻭﻗﻑ‬ ‫ﻳﺧﺗﻠﻑ ﻣﺭﺓ ﺍﺧﺭﻯ. ﻭ ﻳﺷﺭﺡ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David Ken‬‬ ‫ﺷﺭﻛﺔ ■‬ ‫ﻣﻧﻁﻘﺔ ﺍﻟﺩﺧﻭﻝ ﻟﻣﻭﻗﻊ‬ ‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫ﺍﻟﻣﺗﻣﺩﺩ ﻓﻰ ﻣﻘﺎﻁﻌﺔ ﺷﻰ ﻳﺎﻥ‬ ‫‪ .Shi Yan‬ﺣﻳﺙ ﻳﺗﻡ ﻓﺣﺹ‬ ‫ﻛﻝ ﻣﺭﻛﺑﺔ ﺗﺩﺧﻝ ﺃﻭ ﺗﺧﺭﺝ ﻣﻥ‬ ‫ﺍﻟﻣﻭﻗﻊ.‬ ‫ﻓﻰ ﻁﺭﻳﻘﻧﺎ ﺍﻟﻰ ﻣﻭﻗﻊ ﺍﻟﺗﺻﻧﻳﻊ ﺗﻘﺎﺑﻠﻧﺎ ﻣﻊ ﺯﻭ ﻳﻭﻧﻎ ‪■ Zhou Yong‬‬ ‫ﻓﻰ ﺍﻟﺣﺎﻓﻠﺔ ﺍﻟﺻﺎﺭﻭﺧﻳﺔ ﺍﻟﺧﺎﺻﺔ ﺑﺎﻟﺷﺭﻛﺔ. ﻭﻫﻭ ﻣﺩﻳﺭ ﺭﻗﺎﺑﺔ ﺟﻭﺩﺓ‬ ‫ﺍﻟﺗﺻﻧﻳﻊ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫‪90 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
  • 6.
    ‫ﻭ ﺍﻟﻣﺯﻳﺩ ﻣﻥﺍﻟﺗﺻﻣﻳﻣﺎﺕ ﺍﻟﻔﻧﻳﺔ ﺍﻟﺫﻛﻳﺔ. ﻭ ﻋﻠﻰ ﺍﻟﻣﺩﻯ‬ ‫ﺟﻬﺎﺯ ﺍﻻﺳﺗﻘﺑﺎﻝ. ﻭ ﻳﻭﺿﺢ ﻟﻧﺎ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪David Ken‬‬ ‫ﻗﺎﺋﻼ: ”ﻳﺗﻡ ﺗﺻﺩﻳﺭ %09 ﺍﻟﻰ ﺍﻭﺭﻭﺑﺎ، ﻣﻌﻅﻣﻬﺎ ﺍﻟﻰ‬ ‫ﻳﺟﻌﻠﻧﺎ ﻫﺫﺍ ﺃﻗﻭﻯ ﻓﻰ ﺍﻻﺳﻭﺍﻕ ﺍﻟﻣﺗﻧﺎﻓﺳﺔ. ﺇﻧﻧﺎ ﻻ ﻧﻧﺎﻓﺱ‬ ‫ﻗﺎﺋﻼ: ”ﺇﺫﺍ ﻁﻠﺏ ﺃﺣﺩ ﻋﻣﻼءﻧﺎ ﻣﻥ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ‬ ‫ﺍﺳﺑﺎﻧﻳﺎ ﻭﺍﻳﻁﺎﻟﻳﺎ. ﻭ ﻳﺅﻭﻝ ﺍﻷﻣﺭ ﺑﺎﻟﻧﺳﺑﺔ ﺍﻟﺑﺎﻗﻳﺔ ﻭ ﻫﻰ‬ ‫ﻋﻠﻰ ﺍﻟﺳﻌﺭ، ﻭﻟﻛﻧﻧﺎ ﻧﻘﺩﻡ ﻣﻧﺗﺟﺎﺕ ﺗﺳﺗﺣﻕ ﺛﻣﻧﻬﺎ.“‬ ‫ﺍﻻﺻﻠﻳﺔ ‪ OEM‬ﻫﺫﺍ، ﻓﺳﻳﻛﻭﻥ ﺑﺎﻣﻛﺎﻧﻧﺎ ﺍﻟﺑﺩء ﻓﻰ ﺍﻟﻌﻣﻝ‬ ‫%01 ﺑﺩﻭﻝ ﻛﻔﻳﺗﻧﺎﻡ ﻭ ﺍﺳﺗ ﺭﺍﻟﻳﺎ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺃﻣﺭﻳﻛﺎ‬ ‫ﻭﺃﺧﻳ ﺭﺍ ﻭ ﻟﻳﺱ ﺍﺧ ﺭﺍ، ﻓﺈﻥ ﺍﻻﻣﺭ ﺍﻟﺫﻯ ﺩﻓﻌﻧﺎ ﺍﻟﻰ ﺍﻟﻣﺟﺊ‬ ‫ﻓﻭﺭﺍ.“ ﻛﻣﺎ ﻳﻭﺟﺩ ﺷﺊ ﺍﺧﺭ ﺟﺩﻳﺩ ﻣﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ‬ ‫ﺍﻟﺟﻧﻭﺑﻳﺔ.“ ﻭ ﻳﺗﻌﻣﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻧﺄﻛﺛﺭ ﻓﻳﻘﻭﻝ: ”ﺗﺳﺗﻬﺩﻑ‬ ‫ﺍﻟﻰ ﻧﺎ ﻫﻭ ﺃﻧﻧﺎ ﻧﺭﻳﺩ ﺃﻥ ﻧﺭﻯ ﺿﻣﺎﻥ ﺍﻟﺟﻭﺩﺓ ﺍﻟﺫﻯ ﺗﻘﺩﻣﻪ‬ ‫ﻭﻫﻭ ﻭﺻﻠﺔ ‪ SCART stick‬ﻭﻫﻰ ﻣﺗﺎﺣﺔ ﺍﻻﻥ ﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺍﻟﺳﻭﻕ ﺍﻻﻭﺭﻭﺑﻳﺔ ﻭ‬ ‫ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ .Skyworth‬ﻟﻘﺩ ﻗﻔﺯﻧﺎ ﺍﻟﻰ ﺣﺎﻓﻠﺔ‬ ‫ﺍﻟﺑﺙ ﺍﻟﺭﻗﻣﻰ ﺍﻻﺭﺿﻰ ‪ DVB-T‬ﻭ ﺍﻟﺑﺙ ﺍﻟﺭﻗﻣﻰ ﻋﺑﺭ‬ ‫ﺳﻭﻕ ﺍﻣﺭﻳﻛﺎ ﺍﻟﺟﻧﻭﺑﻳﺔ ﻓﺗﻘﻭﻡ ﺑﺎﺳﺗﺛﻣﺎﺭ ﺍﻟﻛﺛﻳﺭ ﻋﻠﻰ‬ ‫ﺻﺎﺭﻭﺧﻳﺔ ﻣﻥ ﺣﺎﻓﻼﺕ ﺍﻟﺷﺭﻛﺔ ﻟﺗﻘﻭﻡ ﺑﻧﻘﻠﻧﺎ ﺍﻟﻰ ﻣﺭﻓﻕ‬ ‫ﺍﻻﻗﻣﺎﺭ ﺍﻟﺻﻧﺎﻋﻳﺔ ‪ .DVB-S‬ﻭ ﻳﻌﻠﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫ﺍﻻﻧﻭﺍﻉ ﺍﻟﻣﺧﺗﻠﻔﺔ ﻣﻥ ﺍﻟﻣﻭﺍﺻﻔﺎﺕ ﺍﻟﻘﻳﺎﺳﻳﺔ ﻭ ﺍﻟﻣﻬﺎﺭﺍﺕ‬ ‫ﺍﻟﺗﺻﻧﻳﻊ ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻓﻰ ﻣﻘﺎﻁﻌﺔ‬ ‫‪ David Ken‬ﻗﺎﺋﻼ: ”ﺍﻥ ﺗﺳﺟﻳﻝ ﺑ ﺭﺍءﺓ ﺍﻻﺧﺗ ﺭﺍﻉ ﺗﺟﺭﻯ‬ ‫ﺍﻟﻔﻧﻳﺔ ﻣﺛﻝ ‪ ROHS‬ﻭ ‪ REACH‬ﻭ ‪ CE‬ﻭ ﺗﻧﻅﻳﻡ ﺍﻟﻘﻭﻯ‬ ‫ﺷﻰ ﻳﺎﻥ ‪ Shi Yan‬ﻭ ﺗﻘﻊ 02 ﻛﻳﻠﻭﻣﺗﺭ ﺍﻟﻰ ﺍﻟﻐﺭﺏ.‬ ‫ﺍﻻﻥ.“ ﻓﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺩﺍﺋﻣﺎ ﻣﺎ ﺗﺄﺗﻰ‬ ‫ﺍﻟﻛﻬﺭﺑﺎﺋﻳﺔ ﺍﻟﻣﻧﺧﻔﺿﺔ ‪Low power regulations‬‬ ‫ﻣﺩﻳﺭ ﻣ ﺭﺍﻗﺑﺔ ﺍﻟﺟﻭﺩﺓ ﺯﻭ ﻳﻭﻧﻎ ‪ Zhou Yong‬ﻛﺎﻥ ﻣﻌﻧﺎ‬ ‫ﺑﺎﻓﻛﺎﺭ ﺍﺑﺩﺍﻋﻳﺔ. ﺇﻥ ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ﺑﺎﻟﺷﺭﻛﺔ‬ ‫ﻭ ﻛﻝ ﻫﺫﺍ ﻟﻛﻰ ﺗﺗﻣﻛﻥ ﻣﻥ ﺗﺣﻘﻳﻕ ﺍﻟﻣﻁﺎﻟﺏ ﺍﻟﺧﺎﺻﺔ‬ ‫ﺑﺎﻟﻔﻌﻝ ﻋﻠﻰ ﻣﺗﻥ ﺍﻟﺣﺎﻓﻠﺔ ﻟﺫﻟﻛﻛﺎﻥ ﻟﺩﻳﻧﺎ ﻓﺭﺻﺔ ﻟﻠﺣﺩﻳﺙ‬ ‫ﻣﺩﻫﺵ ﺣﻘﺎ: ﺣﻳﺙ ﻳﺗﺄﻟﻑ ﻣﻥ 053 ﻣﻬﻧﺩﺳﺎ. ﺑﻳﻧﻣﺎ ﻧﺟﺩ‬ ‫ﻟﻌﻣﻼءﻫﺎ، ﻭ ﺍﻟﺗﻰ ﺗﻛﻭﻥ ﺃﺣﺩ ﺍﺳﺑﺎﺏ ﺟﺫﺏ ﺍﻟﻌﻣﻼء‬ ‫ﻣﻌﻪ ﻁﻭﺍﻝ ﺍﻟﻁﺭﻳﻕ ﺣﻳﺙ ﻭﺿﺢ ﻟﻧﺎ ﻗﺎﺋﻼ: ”ﻳﻘﻭﻡ 05‬ ‫ﻓﺭﻳﻕ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺧﺎﺭﺟﻰ ﻳﺗﻛﻭﻥ ﻣﻥ ﻋﺩﺩ ﻗﻠﻳﻝ ﻣﻥ‬ ‫ﺍﻟﻛﺑﺎﺭ ﻭ ﺍﻟﻣﺷﻬﻭﺭﻳﻥ ﻣﻥ ﺟﻣﻳﻊ ﺍﻧﺣﺎء ﺍﻟﻌﺎﻟﻡ.“ ﻭ ﻣﺎﺫﺍ‬ ‫ﻣﻭﻅﻑ ﺑﻣ ﺭﺍﻗﺑﺔ ﺍﻟﻣﻧﺗﺞ ﺍﻟﻧﻬﺎﺋﻰ، ﺑﻳﻧﻣﺎ ﻳﻘﻭﻡ 05 ﺍﺧﺭﻳﻥ‬ ‫ﺍﻟﻣﻭﻅﻔﻳﻥ: ﺣﻳﺙ ﻳﺗﺄﻟﻑ ﻣﻥ 02 ﻣﻭﻅﻑ ﻓﻳﻣﺎ ﻳﻘﻭﻡ 04‬ ‫ﻋﻥ ﺍﻻﺟﻬﺯﺓ ﺍﻟﺗﻘﻠﻳﺩﻳﺔ ‪ SD‬ﻭ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪HD‬؟ ﻳﻘﻭﻝ‬ ‫ﺑﻣ ﺭﺍﻗﺑﺔ ﻛﻝ ﺧﻁﻭﺓ ﻋﻠﻰ ﺣﺩﺓ ﻣﻥ ﺧﻁﻭﺍﺕ ﺍﻻﻧﺗﺎﺝ.“‬ ‫ﺍﺧﺭﻳﻥ ﺑﺎﻟﻣﺑﻳﻌﺎﺕ ﺩﺍﺧﻝ ﺍﻟﺳﻭﻕ ﺍﻟﺻﻳﻧﻳﺔ. ﻭ ﻳﻭﺟﺩ ﻋﻠﻰ‬ ‫ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪” :David Ken‬ﻓﻰ ﻋﺎﻡ 9002 ﻛﺎﻧﺕ ﻧﺳﺑﺔ‬ ‫ﺭﺃﺱ ﻫﺅﻻء 04 ﺍﺧﺭﻳﻥ ﻟﻠﻘﻳﺎﻡ ﺑﺎﻋﻣﺎﻝ ﺍﺷ ﺭﺍﻓﻳﺔ ﻭ ﺍﻟﻣﻭﺍﺭﺩ‬ ‫%08 ﻣﻥ ﺃﺟﻬﺯﺗﻧﺎ ﺗﻘﻠﻳﺩﻳﺔ ‪ SD‬ﻭ ﻧﺳﺑﺔ %02 ﺍﻟﺑﺎﻗﻳﺔ‬ ‫ﺇﻥ ﻣﻭﻗﻊ ﺍﻟﺗﺻﻧﻳﻊ ﻳﻣﺗﺩ ﻋﻠﻰ ﻣﺳﺎﺣﺔ ﺷﺎﺳﻌﺔ ﺣﻳﺙ‬ ‫ﺍﻟﺑﺷﺭﻳﺔ ﻭ ﺍﻟﺷ ﺭﺍء ﻭ ﻛﺫﻟﻙ ﺍﻻﺩﺍﺭﺓ ﺑﺎﻟﻁﺑﻊ. ﻭ ﻳﺗﺑﻘﻰ ﻓﻰ‬ ‫ﻛﺎﻧﺕ ﺍﺟﻬﺯﺓ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪ .HD‬ﻭ ﻧﺗﻭﻗﻊ ﻟﻌﺎﻡ 0102‬ ‫ﻳﻭﺟﺩ ﺑﻬﺎ ﻋﺩﺩ ﻣﻥ ﻣﺑﺎﻧﻰ ﺍﻟﺗﺻﻧﻳﻊ ﻭ ﻣﺳﺎﻛﻥ ﻟﻠﻣﻭﻅﻔﻳﻥ‬ ‫ﺍﻟﻧﻬﺎﻳﺔ 0271 ﻣﻭﻅﻔﺎ ﻟﻼﻧﺗﺎﺝ. ﻭ ﻫﺫﺍ ﻛﻠﻪ ﻳﺟﻌﻠﻬﺎ ﺷﺭﻛﺔ‬ ‫ﺃﻥ ﺗﻛﻭﻥ ﺍﻟﺗﻭﺯﻳﻌﺔ ﻛﺎﻻﺗﻰ، ﻧﺳﺑﺔ %07 ﺍﺟﻬﺯﺓ ﺗﻘﻠﻳﺩﻳﺔ‬ ‫ﺗﻣﺗﻠﻛﻬﺎ ﺍﻟﺷﺭﻛﺔ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﻣﻠﻌﺏ ﻛﺭﺓ ﻗﺩﻡ ﺑﺎﻟﺣﺟﻡ‬ ‫ﻣﺑﺳﻁﺔ ﺟﺩﺍ.‬ ‫‪ SD‬ﻭ ﻧﺳﺑﺔ %03 ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ.“‬ ‫ﺍﻟﻛﺎﻣﻝ ﻟﻳﺳﺗﺧﺩﻣﻪ ﺍﻟﻣﻭﻅﻔﻭﻥ ﻓﻰ ﺃﻭﻗﺎﺕ ﻓ ﺭﺍﻏﻬﻡ. ﻫﺫﺍ‬ ‫ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﻧﻘﺎﻁ ﻣ ﺭﺍﻗﺑﺔ ﺍﻟﺟﻭﺩﺓ )ﺍﻧﻅﺭ ﺍﻟﻰ‬ ‫ﺇﻥ ﺍﻻﻣﺭ ﻳﺻﺑﺢ ﺍﻛﺛﺭ ﺗﺷﻭﻳﻘﺎ ﻋﻧﺩﻣﺎ ﻳﺑﺩﺃ ﺩﻳﻔﻳﺩ ﻛﻳﻥ‬ ‫ﻭ ﻣﺎﺫﺍ ﻋﻥ ﺍﻟﺗﻘﻧﻳﺎﺕ ﻭﺭﺍء ﻣﻧﺗﺟﺎﺕ ﺷﺭﻛﺔ ﺳﻛﺎﻯ‬ ‫ﺍﻟﺻﻭﺭ(، ﻛﻣﺎ ﻳﻭﺟﺩ ﺍﻳﺿﺎ ﻏﺭﻑ ﺗﺳﺗﺧﺩﻡ ﻛﻧﻘﺎﻁ ﻓﺣﺹ‬ ‫‪ David Ken‬ﺑﺎﻟﺣﺩﻳﺙ ﻣﻥ ﻣﻭﻗﻊ ﺍﻟﺧﺑﺭﺓ ﺣﻳﺙ ﻳﻘﻭﻝ:‬ ‫ﻭﻭﺭﺙ ‪Skyworth‬؟ ﺟﺎﻙ ﺯﺍﻧﻎ ‪ Jack Zhang‬ﻣﺷﻐﻝ‬ ‫ﺍﻟﺳﻼﻣﺔ ﻟﻠﻣﻭﺍﺩ ﺍﻟﺧﻁﺭﺓ‪Restriction of Hazardous‬‬ ‫”ﺑﻌﺩﻣﺎ ﺑﺩﺃﻧﺎ ﺍﻻﻧﺗﺎﺝ ﺍﻟﺿﺧﻡ ﻻﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﺍﻟﻣﺑﺎﺷﺭﺓ‬ ‫ﺗﻠﻔﺯﻳﻭﻥ ﻣﻌﺗﻣﺩ ‪Certified Television Operator‬‬ ‫‪ :(Substances Directive (ROHS‬ﻳﺗﻡ ﺍﺟ ﺭﺍء‬ ‫ﻟﻠﻬﻭﺍء ‪ FTA‬ﺃﺧﺫ ﺍﻻﻣﺭ ﺣﻭﺍﻟﻰ 01 ﺳﻧﻭﺍﺕ ﻗﺑﻝ ﺍﻥ ﻳﻘﻝ‬ ‫‪ ((CTO‬ﻭ ﻣﺩﻳﺭ ﻓﺭﻳﻕ ﺍﻟﺑﺣﺙ ﻭ ﺍﻟﺗﻁﻭﻳﺭ ‪ R&D‬ﻳﻘﻭﻝ:‬ ‫ﺍﻻﺧﺗﺑﺎﺭﺍﺕ ﻋﻠﻰ ﻛﻝ ﺷﺣﻧﺔ ﻗﺎﺩﻣﺔ ﻟﻠﻛﺷﻑ ﻋﻥ ﺍﻟﻣﻭﺍﺩ‬ ‫ﺳﻌﺭ ﺍﻟﺗﺻﻧﻳﻊ ﺑﻧﺳﺑﺔ %08. ﻭ ﻣﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫”ﺇﻧﻧﺎ ﻧﺳﺗﺧﺩﻡ ﺷ ﺭﺍﺋﺢ ﻣﻥ ﻛﻝ ﺷﺭﻛﺎﺕ ﺑﻳﻊ ﺍﻟﺷ ﺭﺍﺋﺢ ﺍﻟﻛﺑﺭﻯ‬ ‫ﺍﻟﺧﻁﺭﺓ. ﻭ ﻫﺫﻩ ﺍﻟﻣﻭﺍﺩ ﺗﺷﻣﻝ ﺍﻟﻌﻧﺎﺻﺭ ﺍﻻﺗﻳﺔ: ﺍﻟﻛﺭﻭﻡ‬ ‫ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ‪ HD‬ﺳﻭﻑ ﻳﺗﻁﻠﺏ ﺗﻘﻠﻳﻝ ﺍﻟﺳﻌﺭ ﻫﺫﺍ‬ ‫ﻣﺛﻝ ﺷﺭﻛﺔ ‪ ST‬ﻭﺷﺭﻛﺔ ‪ Broadcom‬ﻭﺷﺭﻛﺔ ‪NXP‬‬ ‫ﻭ ﺍﻟﺯﺋﺑﻕ ﻭ ﺍﻟﺭﺻﺎﺹ ﻭ ﺍﻟﺑﺭﻭﻣﻳﻥ ﻭ ﺍﻟﻛﺎﺩﻣﻳﻭﻡ. ﻓﻬﻰ‬ ‫ﺗﻘﺭﻳﺑﺎ ﺣﻭﺍﻟﻰ ﺛﻼﺙ ﺳﻧﻭﺍﺕ.“ ﺇﻥ ﺍﻟﺣﻔﺎﻅ ﻋﻠﻰ ﺍﻧﺧﻔﺎﺽ‬ ‫ﻣﻥ ﺳﻭﻕ ﺍﻟﻣﺷﻐﻠﻳﻥ ﻭ ﺷﺭﻛﺔ ‪ Cheerteck‬ﻭ ﺷﺭﻛﺔ ‪Ali‬‬ ‫ﺗﺗﺄﻛﺩ ﻣﻥ ﺃﻥ ﺍﻟﻣﻧﺗﺞ ﺍﻟﻧﻬﺎﺋﻰ ﻻ ﻳﺣﺗﻭﻯ ﻋﻠﻰ ﺃﻯ ﻣﻥ‬ ‫ﺍﻻﺳﻌﺎﺭﻳﻣﺛﻝ ﺿﻐﻁﺎ ﻫﺎﺋﻼ ﻋﻠﻰ ﺷﺭﻛﺎﺕ ﺍﻟﺗﺻﻧﻳﻊ.‬ ‫ﻣﻥ ﺳﻭﻕ ﺑﺎﺋﻌﻰ ﺍﻟﺗﺟﺯﺋﺔ، ﻣﻥ ﺃﻋﻼﻫﻡ ﻻﺩﻧﺎﻫﻡ.“‬ ‫ﺍﻟﻣﻭﺍﺩ ﺍﻟﺧﻁﺭﺓ ﺗﻠﻙ.‬ ‫ﻭﻟﻠﺣﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺗﻘﺩﻡ، ﻓﺎﻧﻪ ﻣﻥ ﺍﻟﺿﺭﻭﺭﻯ ﺍﻋﺎﺩﺓ ﺍﻟﺗﻔﻛﻳﺭ‬ ‫ﻓﻰ ﺍﻟﺗﺻﺎﻣﻳﻡ ﺑﺻﻭﺭﺓ ﻣﺳﺗﻣﺭﺓ.‬ ‫ﺑﺎﻟﻧﺳﺑﺔ ﻟﻌﺎﻡ 0102، ﺃﻋﻠﻥ ﺟﺎﻙ ﺯﺍﻧﻎ ‪Jack‬‬ ‫ﺇﻥ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺗﻔﻌﻝ ﻛﻝ ﻣﺎ‬ ‫‪ Zhang‬ﻋﻥ ﺧﻁ ﻣﻧﺗﺟﺎﺕ ﺟﺩﻳﺩﺓ ﺗﺣﺗﻭﻯ ﻋﻠﻰ ﺷﺭﻳﺣﺔ‬ ‫ﺑﺎﻣﻛﺎﻧﻬﺎ ﻟﻠﺣﻔﺎﻅﻌﻠﻰ ﺍﻋﻠﻰ ﻣﺳﺗﻭﻯ ﻣﻥ ﺍﻟﺟﻭﺩﺓ. ﻭ ﻫﺫﺍ‬ ‫ﻭ ﻳﻌﻠﻕ ﺩﻳﻔﻳﺩ ﻛﻳﻥ ‪ David Ken‬ﻗﺎﺋﻼ: ”ﺇﻥ ﻣﺎ‬ ‫1117 ﻭ ﺷﺭﻳﺣﺔ 5017 ﻣﻥ ﺷﺭﻛﺔ ‪” .ST‬ﻟﻘﺩ ﺗﻡ ﺗﺻﻣﻳﻡ‬ ‫ﻳﻭﺿﺢ ﺍﻟﺳﺑﺏ ﻭﺭﺍء ﺍﻟﻌﺩﺩ ﺍﻟﻣﺗ ﺯﺍﻳﺩ ﻣﻥ ﺍﻟﻌﻣﻼء ﺍﻟﻛﺑﺎﺭ‬ ‫ﻳﻘﺭﺏ ﻣﻥ 02 % ﻣﻥ ﺣﺟﻡ ﺍﻧﺗﺎﺟﻧﺎ ﻳﺗﻡ ﺗﻭﺟﻳﻬﻪ ﻧﺣﻭ‬ ‫ﺍﻟﺷﺭﻳﺣﺔ 5017 ‪ ST‬ﺧﺻﻳﺻﺎ ﻟﻧﻘﻝ ﺍﻟﺑﻳﺎﻧﺎﺕ ﺍﻟﺳﺭﻳﻌﺔ‬ ‫ﺍﻟﺫﻯ ﻳﺧﺗﺎﺭ ﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻟﺗﻘﻭﻡ‬ ‫ﺍﻟﻘﻁﺎﻉ ﺍﻻﻋﻠﻰ ﺑﻳﻧﻣﺎ ﻳﺗﻡ ﺗﻭﺟﻳﻪ %03 ﻣﻧﻪ ﺍﻟﻰ ﺍﻟﻘﻁﺎﻉ‬ ‫ﻭ ﺳﻳﺗﻡ ﺗﺯﻭﻳﺩ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ﻫﺫﻩ ﺑﻭﺍﺟﻬﺔ ﻣﻥ ﺍﻟﻧﻭﻉ‬ ‫ﺑﺗﺻﻧﻳﻊ ﺍﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ ‪ STB‬ﻟﻬﻡ. ﻭ ﻫﺫﺍ ﺍﻻﺳﻠﻭﺏ‬ ‫ﺍﻟﻣﺗﻭﺳﻁ. ﺇﻧﻧﺎ ﻧﻘﻭﻡ ﺩﺍﺋﻣﺎ ﺑﺗﻭﺳﻳﻊ ﻧﻁﺎﻗﻧﺎ ﻭ ﻣﺎ ﻳﺳﺎﻋﺩﻧﺎ‬ ‫‪ SATA‬ﻣﻥ ﺃﺟﻝ ﺍﻟﺗﺷﻐﻳﻝ ﺍﻟﺳﺭﻳﻊ ﺍﻟﺫﻯ ﺗﺗﻁﻠﺑﻪ ﺧﺎﺻﻳﺔ‬ ‫ﻳﺿﻣﻥ ﻟﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﺍﻟﻧﺟﺎﺡ ﻭ‬ ‫ﻋﻠﻰ ﻫﺫﺍ ﻫﻭ ﺧﺑﺭﺗﻧﺎ ﺑﺎﻟﺳﻭﻕ ﺍﻷﺩﻧﻰ. ﻓﻬﺫﺍ ﻳﺳﺎﻋﺩﻧﺎ ﻋﻠﻰ‬ ‫ﺗﺳﺟﻳﻝ ﺍﻟﻔﻳﺩﻳﻭ ﺍﻟﺷﺧﺻﻰ ‪ “.PVR‬ﻫﺫﻩ ﺍﻟﺷﺭﻳﺣﺔ ﺃﻳﺿﺎ‬ ‫ﺍﻟﺗﻘﺩﻡ.‬ ‫ﺍﻟﺣﺻﻭﻝ ﻋﻠﻰ ﻗﻭﺓ ﺷ ﺭﺍﺋﻳﺔ ﺍﻛﺑﺭ ﻭ ﻋﻠﻰ ﺗﻁﻭﻳﺭ ﺍﻟﻣﺯﻳﺩ‬ ‫ﺳﺗﺳﻣﺢ ﺑﺗﺭﻛﻳﺏ ﺷﺭﻳﺣﺔ ﺫﺍﻛﺭﺓ ‪ memory chip‬ﺩﺍﺧﻝ‬ ‫ﺍﻟﻣﻭﺟﻭﺩ ■‬ ‫ﺍﻟﻣﺑﻧﻰ‬ ‫ﻓﻰ‬ ‫ﻋﻠﻰ ﺍﻟﻳﻣﻳﻥ ﺗﻭﺟﺩﻗﺎﻋﺎﺕ‬ ‫ﺗﺟﻣﻳﻊ ﺃﺟﻬﺯﺓ ﺍﻻﺳﺗﻘﺑﺎﻝ.‬ ‫ﻭ ﻓﻰ ﺍﻟﺧﻠﻑ ﻋﻠﻰ ﺍﻟﻳﺳﺎﺭ‬ ‫ﻳﻭﺟﺩ ﻣﺑﻧﻰ ﺍﻧﺗﺎﺝ ﺷﺎﺷﺎﺕ‬ ‫ﺍﻟﺗﻠﻔﺯﻳﻭﻥ ﺍﻟﻣﺳﻁﺣﺔ‬ ‫‪www.TELE-satellite.com — 02-03/2010 — TELE-satellite — Global Digital TV Magazine‬‬ ‫19‬
  • 7.
    ‫ﻣﺭﺍﺣﻝ ﺍﻧﺗﺎﺝ‬ ‫ﺟﻬﺎﺯ ﺍﻻﺳﺗﻘﺑﺎﻝ‬ ‫ﻳﻭﺟﺩ 7 ﺧﻁﻭﻁ ﺍﻧﺗﺎﺝ ﺗﻡ ﺍﻧﺷﺎءﻫﻡ ﻓﻰ ﻫﺫﺍ‬ ‫ﺍﻟﻁﺎﺑﻕ ﻣﻥ ﻣﺑﻧﻰ ﺍﻟﺗﺻﻧﻳﻊ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ‬ ‫ﻭﻭﺭﺙ ‪ Skyworth‬ﺣﻳﺙ ﻳﻣﻛﻥ ﺗﺻﻧﻳﻊ ﻣﺎ‬ ‫ﻳﻘﺭﺏ ﻣﻥ 000,02 ﺟﻬﺎﺯ ﺍﺳﺗﻘﺑﺎﻝ ﻳﻭﻣﻳﺎ.‬ ‫5‬ ‫9‬ ‫1‬ ‫01‬ ‫2‬ ‫6‬ ‫11‬ ‫1.ﻫﻛﺫﺍ ﻳﺑﺩﺃ ﺍﻻﻣﺭ: ﺣﻳﺙ ﻳﺗﻡ ﺗﺛﺑﻳﺕ ﻗﺩﻡ ﻣﻁﺎﻁﻳﺔ‬ ‫ﺑﺎﻟﻬﻳﻛﻝ ﻭ ﻳﺗﻡ ﻭﺿﻊ ﺍﻟﻠﻭﺣﺎﺕ ﺍﻻﻣﺎﻣﻳﺔ‬ ‫‪power‬‬ ‫ﺍﻟﻁﺎﻗﺔ‬ ‫ﻣﺯﻭﺩ‬ ‫2.ﻳﺗﻡ ﺗﺭﻛﻳﺏ‬ ‫‪supply‬‬ ‫3.ﻭﻳﺗﻡ ﺍﺩﺧﺎﻝ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ‬ ‫4.ﺛﻡ ﻳﺗﻡ ﻭﺿﻊ ﺍﻟﻛﺎﺑﻼﺕ ﻓﻰ ﺃﻣﺎﻛﻧﻬﺎ‬ ‫5.ﺍﺧﺗﺑﺎﺭ ﺍﻻﻣﺎﻥ ﺍﻻﻭﻝ: ﺣﻳﺙ ﻳﺗﻡ ﻓﺣﺹ ﺛﺑﺎﺕ‬ ‫ﺍﻟﺟﻬﺩ ﺍﻟﻛﻬﺭﺑﻰ ‪voltage stability‬‬ ‫3‬ ‫7‬ ‫6.ﻳﺗﻡ ﻋﺭﺽ ﺟﻣﻳﻊ ﺍﻟﻭﺣﺩﺍﺕ ﺍﻟﻣﻛﺗﻣﻠﺔ ﻋﻠﻰ‬ ‫ﺍﺧﺗﺑﺎﺭ ﺍﻟﺗﻘﺎﺩﻡ ‪ .aging test‬ﻭ ﻳﺭﻳﻧﺎ ﻫﻧﺎ‬ ‫ﻣﻭﻅﻑ ﺍﻟﻣﻭﺍﺭﺩ ﺍﻟﺑﺷﺭﻳﺔ ﻳﺎﻧﻎ ﻳﻭﻧﻎ ﺯﻭ ‪Yang‬‬ ‫‪ Yong Zhou‬ﻛﻳﻑ ﻳﺗﻡ ﻭﺿﻊ ﻛﻝ ﺍﻟﻣﻧﺗﺟﺎﺕ‬ ‫ﺗﺣﺕ ﺍﻻﺧﺗﺑﺎﺭ ﻟﻣﺩﺓ ﺍﺭﺑﻊ ﺳﺎﻋﺎﺕ.‬ ‫7.ﻭ ﻳﺄﺗﻰ ﺑﻌﺩ ﺫﻟﻙ ﺍﺧﺗﺑﺎﺭ ﻗﺎﺭﺉ ﺍﻟﻛﺎﺭﺕ ‪card‬‬ ‫‪ :reader‬ﺣﻳﺙ ﻳﻘﻭﻡ ﺃﺣﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﺑﺎﺩﺧﺎﻝ‬ ‫ﻛﺎﺭﺕ ﺩﺍﺧﻝ ﺍﻟﻔﺗﺣﺔ ﻻﺧﺗﺑﺎﺭ ﻋﻣﻠﻬﺎ‬ ‫8.ﺍﺻﺑﺢ ﺍﻻﻥ ﻛﻝ ﺷﺊ ﻋﻠﻰ ﻣﺎ ﻳﺭﺍﻡ! ﻳﻣﻛﻥ ﺍﻻﻥ‬ ‫ﺭﺑﻁ ﺃﺟﺯﺍء ﺍﻟﺻﻧﺩﻭﻕ ﻣﻌﺎ ﺑﺎﻟﻣﺳﺎﻣﻳﺭ‬ ‫9.ﺣﺎﻥ ﺍﻻﻥ ﺍﻟﻭﻗﺕ ﻻﻋﺩﺍﺩ ﻛﻝ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺍﻟﻔﺭﺩﻳﺔ‬ ‫ﻣﺛﻝ ﺑﻁﺎﺭﻳﺎﺕ ﻭﺣﺩﺓ ﺍﻟﺗﺣﻛﻡ ﻋﻥ ﺑﻌﺩ ﻭ ﺩﻟﻳﻝ‬ ‫ﺍﻟﻣﺳﺗﺧﺩ‬ ‫4‬ ‫8‬ ‫01.ﻳﺗﻡ ﺗﻐﻠﻳﻑ ﺍﻟﻭﺣﺩﺓ ﺑﻐﻼﻑ ﺑﻼﺳﺗﻳﻛﻰ‬ ‫11.ﺍﻟﻰ ﻫﻧﺎ ﻳﻧﺗﻬﻰ ﺍﻻﻣﺭ ﻭ ﻳﺗﻡ ﺗﻌﺑﺋﺔ ﺍﻟﺟﻬﺎﺯ‬ ‫‪92 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬
  • 8.
    ‫1‬ ‫6‬ ‫01‬ ‫2‬ ‫7‬ ‫11‬ ‫3‬ ‫8‬ ‫21‬ ‫1.ﻫﻧﺎ ﻳﺗﻡ ﺗﺭﻛﻳﺏ ﺍﻟﻣﻛﻭﻧﺎﺕ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﺭﺋﻳﺳﻳﺔ. ﻭ ﻳﻭﺟﺩ ﺑﺷﺭﻛﺔ‬ ‫ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪ Skyworth‬ﻣﺎ ﻳﺯﻳﺩ ﻋﻠﻰ ﺍﻟﺧﻣﺳﺔ ﻣﻥ ﺧﻁﻭﻁ ﺍﻟﺗﺟﻣﻳﻊ‬ ‫ﻫﺫﻩ‬ ‫2.ﻭ ﻗﺑﻝ ﺍﻥ ﻳﺗﻡ ﺍﺭﺳﺎﻝ ﻟﻭﺣﺎﺕ ﺍﻟﺩﻭﺍﺋﺭ ﺍﻟﻰ ﻣﺎﻛﻳﻧﺔ ﺍﻟﻠﺣﺎﻡ، ﻳﻘﻭﻡ ﺃﺣﺩ‬ ‫ﺍﻟﻣﻣﻭﻅﻔﻳﻥ ﺑﻔﺣﺹ ﺍﻟﻠﻭﺣﺎﺕ ﺍﻟﺭﺋﻳﺳﻳﺔ ﺿﻭﺋﻳﺎ‬ ‫3.ﻳﺗﻡ ﺗﺟﻣﻳﻊ ﺃﺟﺯﺍء ﺍﻟﻣﻭﺍﻟﻔﺎﺕ ‪ tuners‬ﻫﻧﺎ ﻭ ﺍﺧﺗﺑﺎﺭﻫﺎ ﺍﻳﺿﺎ‬ ‫4.ﻫﺎ ﻗﺩ ﻭﺻﻠﻧﺎ ﺍﻟﻰ ﻏﺭﻓﺔ ﻧﻅﻳﻔﺔ ﻭ ﺑﻬﺎ ﻣﺎﻛﻳﻧﺎﺕ ﺍﻟﻭﺿﻊ ﺍﻟﺳﻁﺣﻰ ‪SMT‬‬ ‫‪ .machines‬ﻭ ﻳﻘﻭﻡ ﻣﺩﻳﺭ ﺍﻟﺗﺭﻛﻳﺏ ﺯﻭ ﺯﻳﻥ ‪ Zhou Xin‬ﺑﺎﻟﺗﺟﻭﻝ‬ ‫ﻣﻌﻧﺎ ﺣﻭﻝ ﺍﻟﻐﺭﻓﺔ ﻭ ﻳﺷﺭﺡ ﻟﻧﺎ ﻗﺎﺋﻼ: ”ﺇﻧﻧﺎ ﻧﻌﻣﻝ ﺑﺎﺭﺑﻌﺔ ﺃﻧﻅﻣﺔ ﻋﺎﻟﻳﺔ‬ ‫ﺍﻟﺳﺭﻋﺔ ﻭﻧﻅﺎﻣﻳﻥ ﺑﺳﺭﻋﺔ ﻣﺗﻭﺳﻁﺔ“‬ ‫4‬ ‫5.ﺗﻘﻭﻡ ﻫﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺑﺗﺭﻛﻳﺏ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺍﻟﺻﻐﻳﺭﺓ ﻋﻠﻰ ﻟﻭﺣﺔ ﺍﻟﺩﻭﺍﺋﺭ‬ ‫6.ﻭ ﺗﻘﻭﻡ ﻫﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺑﺗﺭﻛﻳﺏ ﺍﻟﺷﺭﺍﺋﺢ‬ ‫7.ﻫﻧﺎ ﻳﺗﻡ ﺗﺭﻛﻳﺏ ﺍﻻﺟﺯﺍء ﺍﻻﻟﻛﺗﺭﻭﻧﻳﺔ ﺍﻟﺻﻐﻳﺭﺓ‬ ‫8.ﻭﻫﻧﺎ ﻳﺻﺑﺢ ﺍﻻﻣﺭ ﺷﻳﻘﺎ: ﻓﻬﺫﻩ ﺍﻟﻣﺎﻛﻳﻧﺔ ﺗﺳﻣﻰ ﻣﺎﻛﻳﻧﺔ ﺍﻟﻔﺣﺹ‬ ‫ﺍﻟﺿﻭﺋﻰ ﺍﻟﺗﻠﻘﺎﺋﻰ ‪ (Automatic Optical Inspector (AOI‬ﻭ‬ ‫ﺗﺳﺗﻁﻳﻊ ﺍﻳﺟﺎﺩ ﺍﺻﻐﺭ ﺍﻻﺧﻁﺎء ﺍﻟﺗﻰ ﻻ ﺗﺑﺩﻭ ﻟﻠﻌﻳﻥ ﺍﻟﻣﺟﺭﺩﺓ. ﻭﻫﻰ ﻋﺑﺎﺭﺓ‬ ‫ﻋﻥ ﻣﻳﻛﺭﻭﺳﻛﻭﺏ ﺍﻟﻛﺗﺭﻭﻧﻰ ﻣﺯﻭﺩ ﺑﻧﻅﺎﻡ ﺗﺣﻠﻳﻝ ﺗﻠﻘﺎﺋﻰ‬ ‫9.ﻫﺫﻩ ﻟﻭﺣﺔ ﻋﻠﻰ ﺍﻟﺣﺎﺋﻁ ﺗﻌﺭﺽ ﻣﻌﻠﻭﻣﺎﺕ ﻋﻥ ﺣﺟﻡ ﺍﻧﺗﺎﺝ ﻣﺎﻛﻳﻧﺎﺕ‬ ‫ﺍﻟﺗﺭﻛﻳﺏ ﺍﻟﺗﻠﻘﺎﺋﻳﺔ ﺑﺷﺭﻛﺔ ﺳﻛﺎﻯ ﻭﻭﺭﺙ ‪Skyworth‬‬ ‫01.ﺍﺣﺩ ﺍﻟﻣﻭﻅﻔﻳﻥ ﻳﻘﻭﻡ ﺑﺎﺧﺗﺑﺎﺭ ﻋﻳﻧﺔ ﻣﻥ ﺍﻟﻣﻛﻭﻧﺎﺕ ﺗﻡ ﺍﺣﺿﺎﺭﻫﺎ ﻟﻠﺗﻭ‬ ‫ﻟﻠﻛﺷﻑ ﻋﻥ ﺍﻯ ﻣﻭﺍﺩ ﺧﻁﺭﺓ ﺑﻬﺎ‬ ‫11.ﺭﺋﻳﺳﺔ ﺧﻁ ﺍﻻﻧﺗﺎﺝ ﻫﻭﺗﺷﻳﻥ ﺟﻳﻥ ﻣﺎﻯ ‪ ،Chen Jin Mei‬ﻭ ﺃﻳﺿﺎ‬ ‫5‬ ‫9‬ ‫ﻣﺳﺎﻋﺩﺓ ﺍﻟﻣﺩﻳﺭ ﺍﻟﻌﺎﻡ ﻓﻰ ﻣﻛﺗﺑﻬﺎ ﻓﻭﻕ ﺧﻁ ﺍﻻﻧﺗﺎﺝ ﻣﺑﺎﺷﺭﺓ‬ ‫21.ﻧﻅﺭﺓ ﻋﻠﻰ ﺧﻁ ﺍﻻﻧﺗﺎﺝ. ﻭﻳﻘﻭﻝ ﺍﻟﺷﻌﺎﺭ ﺍﻟﻣﻭﺟﻭﺩ ﻋﻠﻰ ﺍﻟﻠﻭﺣﺔ ”ﺍﻻﻣﺎﻥ‬ ‫‪94 TELE-satellite — Global Digital TV Magazine — 02-03/2010 — www.TELE-satellite.com‬‬ ‫ﺍﻭﻻ ، ﻻ ﺣﻭﺍﺩﺙ“‬