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Have you got any place to rave for this Halloween ?
Did you get boring with traditional Halloween parties and normal EDM parties?
It can often be tough to decipher between “costume” and “outfit” ,whether your
costume is sexy or scary, SkyMax is the right nightlife spot to show it off and
dance, one of the best places to celebrate the devilish holiday.
General infomations
Ideation
Decoration and Effection
Key Activities
Key Performance
Artists
Program Flow
Action Plan
Customers
Tickets plan ,booking and buy
Digital and Offline Marketing
Sponsor and partner benefit
Key Points
CATEGORY
General Information
Event : SKY MAX
Product : EDM Festival
Location : Queen Hall
Address : 05 Nguyen Tat Thanh St Dis 4 HCMC
Date : 29th Oct 2016
Time : 04pm - 12pm
Duration : 08 hours
OrderNumber#TKB041810MRBJ4G
OrderedbySteveJobson04Oct2016
123456789012
Poster &Ticket
Ideation
In SkyMax , use your heart to feel the sound
SkyMax will tell you a story about another world -an unseenable world in
Halloween day
Theme content’s inspired by Halloween
Ideation of decoration from Harley Quinn character from Suicide Squad
movie
Ideation
• Being trend in overall the music
world - Performing arts,art forms in
which artists use the movements of
their bodies,often in relation to other
objects, to convey artistic expression
• In SkyMax, we use performing art to
build a symbol – Legend of
SkyMax,who bring along message
and meaning of the event.
• Death in a black custume holding a
flickering candle,symbolized for the
fragility of human life. Flickering
lights, wooden rocking chair,make
creepy feeling.
• The Earl, the protagonist of
SKYMAX – In the name of the
power in darkness and ambition
dominate the night sky . SKYMAX’s
territory
• Brand logo will be dropped
unexpectedly while repertoire ends.
Stage
Venue
Artists
Lou HoàngOnly C Andree
Headliner
Slim V
HoaProx
MC Hype
Torich
Zico
Line-Up
DJ ICE Tad Sound Daniel Mastro
TIME CONTENT ARTISTS
18:00 – 18:45 Welcome guest & Game and Interaction DJ Tad Sound
18:45 - 19:30 Warm Up DJ Hitek
19:30 – 20:15 Opening Show DJ Daniel Mastro &Thanh Git
Rapper Torich
20:15 – 21:00 Halloween cosplay show
DJ ICE
Rapper Zico
21:00 – 21:15 LEGEND OF SKYMAX Andree
21:15 – 22:10 DJ
HoaProx
RapperZico
22:10 – 22:30 Singer
Only C
Lou Hoang
22:30 – 23:45 DJ
SlimV
Rapper Torich
Program Flow
TARGET
3000 paxs aim to local youth music lovers in
Ho Chi Minh city .
Potential : Foreign tourists and music lovers in
general audiences which age from 16 to 25
years old that we aim to too .
GA 200.000 VND
Free one drink
VIP 3.000.000 VND 6 paxs/package
Free one drink , entry gifts.
Customer Targer - Tickets
Event Tracking
Press Partner
Foody.vn
Press Status
“ Top địa điểm Halloween’’
“ Sốt Vé tham dự chương
trình SkyMax “
Digital Ads Partner
Sale Partner
Digital & Offline Marketing
- Exclusive landing, seat map, slice header 2 weeks, banner,Popup ads,
exclusive email ( all database system) and Google display on Ticketbox
- Pr articles on EDM Vietnam Community , PiS
- Pr posts of hot facebooker’s accounts and artist’s facebook accounts
- Viral , trailer clip on Facebook, instagram, Youtube.
- Set posters, standee at coffee shops , bars , pubs and crowded places
Social Media Plan
TRAILER CLIP
Shared by more than 30 hot face
bookers
Linked with tickets sale channel
Key Point
Audiences : From 16 to 25
Attendance : 3.000
Duration : 4pm –12pm Oct 29th2016
Location : QUEEN HALL ,
NO.5 NGUYEN TAT THANH
STREET DISTRICT 4 , HCMC
Activity : EDM music performance
and Halloween Cosplaying
Sponcor Benefit
Main sponsor of SkyMax
Biggest logo on P.O.S.M of SKYMAX
( Including on Tickets )
Media : products and logo on trailer and
after movie clip
Logo at main gate
Free to sale Budweiser’s products inside
the avenue
Slogan : “ Cùng Budweiser bức phá
cuộc chơi”
SKYMAX_BENNY_EDIT

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SKYMAX_BENNY_EDIT

  • 1.
  • 2. Have you got any place to rave for this Halloween ? Did you get boring with traditional Halloween parties and normal EDM parties? It can often be tough to decipher between “costume” and “outfit” ,whether your costume is sexy or scary, SkyMax is the right nightlife spot to show it off and dance, one of the best places to celebrate the devilish holiday.
  • 3.
  • 4. General infomations Ideation Decoration and Effection Key Activities Key Performance Artists Program Flow Action Plan Customers Tickets plan ,booking and buy Digital and Offline Marketing Sponsor and partner benefit Key Points CATEGORY
  • 5. General Information Event : SKY MAX Product : EDM Festival Location : Queen Hall Address : 05 Nguyen Tat Thanh St Dis 4 HCMC Date : 29th Oct 2016 Time : 04pm - 12pm Duration : 08 hours
  • 7. Ideation In SkyMax , use your heart to feel the sound SkyMax will tell you a story about another world -an unseenable world in Halloween day Theme content’s inspired by Halloween
  • 8. Ideation of decoration from Harley Quinn character from Suicide Squad movie
  • 9. Ideation • Being trend in overall the music world - Performing arts,art forms in which artists use the movements of their bodies,often in relation to other objects, to convey artistic expression • In SkyMax, we use performing art to build a symbol – Legend of SkyMax,who bring along message and meaning of the event. • Death in a black custume holding a flickering candle,symbolized for the fragility of human life. Flickering lights, wooden rocking chair,make creepy feeling. • The Earl, the protagonist of SKYMAX – In the name of the power in darkness and ambition dominate the night sky . SKYMAX’s territory • Brand logo will be dropped unexpectedly while repertoire ends.
  • 10. Stage
  • 11. Venue
  • 15. Line-Up DJ ICE Tad Sound Daniel Mastro
  • 16. TIME CONTENT ARTISTS 18:00 – 18:45 Welcome guest & Game and Interaction DJ Tad Sound 18:45 - 19:30 Warm Up DJ Hitek 19:30 – 20:15 Opening Show DJ Daniel Mastro &Thanh Git Rapper Torich 20:15 – 21:00 Halloween cosplay show DJ ICE Rapper Zico 21:00 – 21:15 LEGEND OF SKYMAX Andree 21:15 – 22:10 DJ HoaProx RapperZico 22:10 – 22:30 Singer Only C Lou Hoang 22:30 – 23:45 DJ SlimV Rapper Torich Program Flow
  • 17. TARGET 3000 paxs aim to local youth music lovers in Ho Chi Minh city . Potential : Foreign tourists and music lovers in general audiences which age from 16 to 25 years old that we aim to too . GA 200.000 VND Free one drink VIP 3.000.000 VND 6 paxs/package Free one drink , entry gifts. Customer Targer - Tickets
  • 19. Press Partner Foody.vn Press Status “ Top địa điểm Halloween’’ “ Sốt Vé tham dự chương trình SkyMax “ Digital Ads Partner
  • 20. Sale Partner Digital & Offline Marketing - Exclusive landing, seat map, slice header 2 weeks, banner,Popup ads, exclusive email ( all database system) and Google display on Ticketbox - Pr articles on EDM Vietnam Community , PiS - Pr posts of hot facebooker’s accounts and artist’s facebook accounts - Viral , trailer clip on Facebook, instagram, Youtube. - Set posters, standee at coffee shops , bars , pubs and crowded places
  • 21. Social Media Plan TRAILER CLIP Shared by more than 30 hot face bookers Linked with tickets sale channel Key Point Audiences : From 16 to 25 Attendance : 3.000 Duration : 4pm –12pm Oct 29th2016 Location : QUEEN HALL , NO.5 NGUYEN TAT THANH STREET DISTRICT 4 , HCMC Activity : EDM music performance and Halloween Cosplaying
  • 22. Sponcor Benefit Main sponsor of SkyMax Biggest logo on P.O.S.M of SKYMAX ( Including on Tickets ) Media : products and logo on trailer and after movie clip Logo at main gate Free to sale Budweiser’s products inside the avenue Slogan : “ Cùng Budweiser bức phá cuộc chơi”