The document discusses how 75% of S&P 500 companies will be replaced by 2027 due to changing user behaviors, technology, and competitor sets. It notes the rapid growth of mobile internet usage and popularity of apps like Flipboard. It asks what companies need to succeed in this changing environment, and answers that companies need purpose, an understanding of "pirates", strong principles, and a flexible "playspace".

1. Skunks and
Pirates
1 | Adaptive Lab | Skunks & Pirates

3. Lifespan of S&P 500 Companies
75% of the
S&P 500 will
be replaced
by 2027
75yrs
15yrs
1937
3 | Adaptive Lab | Skunks & Pirates | The Problem
2012

4. Changing user
behaviours
Trendline
15%
in 5/13
Global mobile traffic as %
of Total Internet traffic
0.9%
in 5/09
2.4%
in 5/10
6%
in 5/11
10%
in 5/12
Source: http://www.kpcb.com/insights/2013-internet-trends
4 | Adaptive Lab | Company Overview

5. Changing
technology
5 | Adaptive Lab | Company Overview

6. Changing
competitor set
Flipboard is adding at least
200,000 new users per day
6 | Adaptive Lab | Company Overview

7. What’s the answer??
7 | Adaptive Lab | Skunks & Pirates | What do you need?

12. M&S

13. What do you need?
13 | Adaptive Lab | Skunks & Pirates | What do you need?

14. You need...
PURPOSE
14 | Adaptive Lab | Skunks & Pirates | The P’s

15. You need...
PIRATES
15 | Adaptive Lab | Skunks & Pirates | The P’s

16. You need...
PRINCIPLES
16 | Adaptive Lab | Skunks & Pirates | The P’s

17. You need...
PLAYSPACE
17 | Adaptive Lab | Skunks & Pirates | The P’s

18. THANK YOU!
adaptivelab.com
@jameshaycock
18 | Adaptive Lab | Skunks & Pirates