1. SKTA Fall 2016
Team Members: Eric Bolin, Ashley Broom,
Megan Dejan, Lauren Chu, and Leila DelaCruz

2. The team
Answer the question, “Why are we the ones to solve the problem we identified?”
Eric Bolin
Team Lead
Ashley Broom
Events Director
Megan Dejan
Social Media
Lauren Chun
Website Design
Leila Dela Cruz
Graphic Design

3. Goals
●Increase Social Media Engagement
●Increase Core Technology Partners
●Rebrand OIP “Open Innovation
Partners”

4. Smart Money Event

6. Content Calendar
Content Calendar

7. Twitter Data 9/19 - 9/22
Impressions: 1080
Likes: 8
New Followers: 5

8. LinkedIn Data 9/19 - 9/22
Likes: 10
Post Frequency: 2 times a day

9. Total Twitter Data
Impressions: Over 11,000
Likes: Over 90
Hashtags:
#SKTAinnovate
#WednesdayWisdom
#MondayMotivation
#IOP

10. OIP Name Ideas
● Innovation Gears
● Startup Academy
● Startup Services
● Dream Tech
● Gear Up
● Innovate You
● Starting Line
● Innovate Academy
● Dream academy
● Advanced Evolution
● Tech evolution
● Tech Advancement
● Tech Metamorphosis
● Evolution Upgrade

11. Feedback To SKTA For Improvement
● Post Social Media a week in advance
● Follow up with Media Wire list
● Post a press release before event

12. Graphics Created

13. Website
Hybrid websites utilize the simplicity of one-page websites but
have the need for multiple pages. Each page is categorized by
the type of information because the idea is to have the user be
able to know everything they NEED to know by the end of the
page but WANT to know more, so they click on other pages.
However, it is difficult to implement and uncommon.
Squarespace
Presentation

14. SKTA Videos

15. Video Script
Scripts Created

16. Video Script