1. Skorovoz
A food ordering service for IPTV

2. The idea
An IPTV subscriber becomes able
to order food directly from TV
screen, using the IPTV STB.

3. TV is the home’s biggest screen.
Which allows for seductive visual
offering.
IPTV is always connected to high-
speed internet.
It’s easy to make even a full-scale
video presentation of an offering.
IPTV is as powerful as a home PC.
Quite enough to support smooth and
sleek visual interface.
Why IPTV?

4. There is a lot of food ordering services
in the web. But you have to get up
from the couch, go to the home PC,
fire up browser, open the site... Too
complicated!
There is a lot of food ordering mobile
apps. But again, you have to get up
from the couch, get your phone, open
the app… Not easy.
Skorovoz is here, just in a couple
clicks when you’re watching TV.
The easiest way to order your meal.
Why not web
or mobile?

5. The service evokes from the IPTV
service or info portal.
The user places his or her order using
the IPTV STB’s remote.
Skorovoz hands over the order to the
chosen food delivery company.
The food delivery company delivers
the order to the customer.
The courier gets paid by the customer.
The food delivery company pays
Skorovoz a fee for each placed order.
How Skorovoz
works
1
2
3
4
5

6. Collects and updates food offerings, provides users
with the TV interface.
Hands over received orders to corresponding food
delivery companies.
Keeps tabs on orders execution. Keeps customers
informed by SMS and on-screen.
Provides customers with a telephone hot-line.
What does
Skorovoz do
Food delivery company
Skorovoz
Customer (IPTV subscriber)
Food
offering
(data)
Service
UI
Food
order
Food
order
Confir-
mation
SMS
Delivery
Payment
Fee
(royalty)

7. Under the
bonnet
Food
companies
Back-End
CRM
Call center
Customer care service
Offerings
Service UI
Orders
Orders
IPTV
front-end

8. Skorovoz user
interface
One-minute video clip:
https://www.youtube.com/watch?v=Gpc2zD7Lfgc

9. During nine months in 2012-2013 Skorovoz was tested
with an IPTV company in Russia which has some
80 thousand subscribers. The service was available in
35 cities, featuring more than 250 food brands.
During this “test launch”, we collected valuable data
on conversion ratio, average check, recurring and
cancelled orders ratios.
Tried and true
Our goals
Prove the concept behind
the service
Measure Conversion Ratio
(Visitor to Customer)
Measure Average Check
Measure Recurring orders and
Cancelled orders ratios
3,8% of visitors
place orders
$28*
+21% recurring
-13% cancelled
Results
* A country-specific value

10. 1 000 000 IPTV subscribers
х 3,8% conversion ratio
+ 21% recurring orders
- 13% cancelled orders
x $28 average check
x 9% average royalty from food companies
$ 1 539 821 per year
per 1 mln. subscribers
This is a conservative estimate of Skorovoz
revenue when launched on an IPTV network.
Revenue per million
subscribers

11. We have created and successfully tested Skorovoz.
You have your loyal IPTV subscribers.
We are offering you to make more money
by making Skorovoz available for your subscribers.
In order to achieve that, we’ll need to:
• design and code user’s front-end for your IPTV STB;
• build business relations (sign contracts) with local
food delivery companies.
We are eager to share 25 to 50% of service’s profits
with you. The exact value depends on how difficult
it will be to program front-end and how many
subscribers you actually have.
Proposal for
partnership
Let’s get started!

12. The company
Thank you for your attention
Skorovoz was created and implemented by Mobile
Active LLC, a russian-based company with 10+ years
on IT&telecom services market. With its 35 talented
employees and constant drive for innovation, Mobile
Active seeks to become your valuable partner.
Regarding Skorovoz, you are welcome to contact
the company’s founder, Ilya Mikov:
mikov@mobak.ru
Mobile: +7 912 061 00 15
Skype: bkmzbkmz
http://ru.linkedin.com/in/ilyamikov/