The document is an excerpt from the sketchbook of an architect named Ar. Shashi, and contains several quotes about design and architecture. The quotes discuss how design can be both art and aesthetics, how great architecture contains and stimulates people, and how design is about solving human problems by identifying issues and implementing solutions. A few of the quotes also emphasize that design emerges from selecting simple elements and combining them with love and care for how people will experience a space.

1. SKETCHBOOK OF AN ARCHITECT a sneak preview into the sketchbook of Ar. Shashi, Chief Architect , The constant pursuit of perfection, patience and perseverance helps put together a building that fully complements the purpose for which it is being built The greatest beauty in design comes from putting together the simplest of elements in an innocent cohesion

2. DESIGN CAN BE ART, DESIGN CAN BE AESTHETICS. DESIGN IS SO SIMPLE, THAT’S WHY IT IS SO COMPLICATED – Paul Rand

4. All architecture is shelter, all great architecture is the design of space that contains, cuddles, exalts, or stimulates the persons in that space. - Philip Johnson

6. “ Design is art that makes itself useful ”

10. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. - Steve Jobs

12. Design is directed toward human beings. To design is to solve human problems by identifying them, examining alternate solutions to them, choosing and executing the best solution. - Ivan Chermayeff

14. Design is not making beauty, beauty emerges from selection, affinities, integration, love . - Louis Kahn, Architect

16. Design is art optimized to meet the objective – Shimon Shmueli

20. To begin by not knowing, and to end by not remembering is the greatest joy in designing THANK YOU