THE TOOL to go out of the building for customer development, lean startup and innovation. The six image story #6is provides a powerfull tool to inform others and gain immidiate customer insights for customer discovery and customer validation.

1. …discover better options… introduces the
six image story
For lean startup
lean prototyping
smart innovation
twi%er #6is

2. Why? Many ideas, innovations
and startups fail! So what?
Waste of energy!
Steve Blank ‘Four steps to the epiphany’ (2006)
The purpose of a six image story
is creating a feedback loop -
in the quest for better options -
fast and easy!
EXAMPLES:

3. Example #1

4. Example #2
Saab 92 retro #1 Saab 9‐1
Info‐tainment
Saab’s iQon on Android 5 [ ] What would you need
Saab 92 retro #2 immediate for be%er driving experience
Add some quesRon which enforces customer incenRve

5. Six Image Prototype CANVAS The cause:_______________________________________
Title | logo | purpose A%enRon: Prototype:
The cause Need + SoluRon (MVP)
Customer segment
Audience
Insights
Problem
Introducing the cause Building focus EssenRals of prototype
Example: Unique selling point: Comments | Preferences:
Gain feedback Building execuRon power Essenc es of feedaback
For more informaRon contact Frits Oukes frits.oukes@redmerito.nl @FritsOukes #6ip

6. Or any combination, less than 7
images, which tells the story. This
works for products, services,
experiences including (engagement)
strategies!
#6is
For more informaRon contact Frits Oukes twi%er @FritsOukes #6is
frits.oukes@redmerito.nl