Saab quest i02

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Please comment From a Saab's customer perspective: 1 out of 4, which one has your preference??

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Saab quest i02

  1. 1. Customerfocus2011Would you give your option? CAFE
  2. 2. how about this
  3. 3. concept 2009
  4. 4. 2010
  5. 5. now 2011
  6. 6. ‘there issomething going on!’
  7. 7. We do notknow all the details
  8. 8. However wecan help in some direction:
  9. 9. To give Saab
  10. 10. some indication
  11. 11. of customers
  12. 12. preferences
  13. 13. the cause
  14. 14. retro ordesign
  15. 15. to manyalternatives!
  16. 16. The QUEST
  17. 17. Will Saab findtheir best option (fast and easy)?
  18. 18. You can
  19. 19. validate
  20. 20. Saab’sassumptions!
  21. 21. Show Saabyour preference
  22. 22. validate 4prototypes
  23. 23. via thesocial media of
  24. 24. CAFE
  25. 25. We initiate
  26. 26. the cause by
  27. 27. a visual prototype launched
  28. 28. would you
  29. 29. give feedback
  30. 30. on thefollowing?
  31. 31. case
  32. 32. What
  33. 33. is your
  34. 34. preference?
  35. 35. 1 out of 4
  36. 36. if Saab
  37. 37. wants
  38. 38. to focus on
  39. 39. customer
  40. 40. and you
  41. 41. want to giveSaab some feedback
  42. 42. option 1
  43. 43. option 1: saab 92, retro one
  44. 44. option 2
  45. 45. option 2: saab 92, retro two
  46. 46. option 3
  47. 47. option 3: New model saab’s 9-1
  48. 48. option 4
  49. 49. option 4: Saab’s iQon info-tainment based on Android
  50. 50. would you
  51. 51. give yourpreference
  52. 52. 1 out of 4
  53. 53. give feedback
  54. 54. give feedback
  55. 55. thanks toSteve Blank
  56. 56. …discover better options…
  57. 57. Frits Oukes frits.oukes@redmerito.nl@RedMeritoCafe #leanproto +31 6 29 576 884

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