The document outlines a company's situational analysis and goals. It lists increasing visibility, developing new products and a sales organization, commitment to research and development, and responsiveness as areas for improvement. The goals are to grow market share in military/aerospace and high-end industries, displace flexible circuit competitors, and maximize profits from existing membrane switch and indicator products.

1. Situational Analysis
• More visibility and recognition
• New products
• New sales organization
• Commitment to R&D
• Responsiveness
• Grow Mil/Aero, high end
• Displace flex competitors
• Milk membrane switch
• Indicators: New customers, customer
satisfaction
All marketing programs must support
and contribute measurably to achieving
them.
Situational Analysis
Corporate Goals & Objectives