SAP offers two digital marketing solutions: SAP Hybris Marketing and SAP Hybris Marketing Cloud. SAP Hybris Marketing is an on-premise product with an ABAP backend and Fiori UI, while SAP Hybris Marketing Cloud is a cloud-based product built on HCP and uses Fiori and APIs. SAP also offers SAP Gigya, which focuses on digital identity and profile management and is a cloud-only solution that integrates via APIs and add-ons.

1. SAP Marketing
vs
Gigya
Mustafa Kerim Yılmaz#sitIST

2. Subjects
Overview
Products
Technical Diff
Features

3. Overview

5. Digital Marketing

6. Digital Identity

7. Products
SAP Hybris
Marketing
SAP Hybris
Marketing Cloud
SAP Gigya

8. Technical Differences
Marketing Marketing Cloud Gigya
Host On-premise Cloud Cloud
UI Fiori Fiori No detail
Platform Netviewer HCP No detail
Database Hana Hana No detail
Development ABAP + Fiori HCI + Fiori via API & Add-ons

9. Features
Marketing Gigya
Marketing analytics
Marketing resource management
Segmentation
Transparent customer relationships
Profile Management
Identity Management
Loyalty Management
Engagement Add-Ons
Comments, Share Bar, Rating & Review
Loyalty,
Campaign Management 3rd Party Providers
Recommendation RichRelevance (3rd Party)

10. Gigya – Identy Management

11. Social Network Capabilities
Login
Actions
Friends
gigya hybris

12. THANKS!
Any questions?
You can find me at:
@mkysoft
mustafakerim
mkysoft
in/mkerim
mkysoft