The trust is built up on many, sometimes very tiny, signals and it’s essential to have those signals aligned and more important, truthful.
Being perceived as a part of the familiar environment for site visitor, as well as being apprehensible without additional efforts, does establish a good base for forming the trust and liking, and make your audience open to your content.
In this presentation we’ll explore the most important trust anchors, share some ideas and real life examples to bear I mind when planning to expand the business internationally.
Brring - Hassle-free conference calling for businessesLeon Roy
Brring provides powerful conferencing and telephony solutions that enable ease of use, compliance and reduction in costs.
Signup today for an account at https://www.brring.com or contact us to discuss your bespoke conferencing, telephony, web audio and online meeting requirements.
Dbs presentation 25th august aisling version 2Mijyar
LunchMoney is a Dublin-based company that provides a digital expense application for businesses. Their goal is to become the market leader in this space by offering a paperless expense system integrated with companies' accounts. Their main advantages are that it saves time for both employees and employers, provides loyalty benefits for retailers, and is more environmentally friendly than a paper receipt system. The presentation outlines their target markets, compares their unique selling points to credit cards, and explains their marketing, sales, customer service, and operational strategies.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Mobile Click-to-Call is a growing segment in the performance and affiliate space. We’ll examine how you can balance quantity and quality of calls in generating large revenue streams.
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
The document discusses Pay4Later, a service that allows retailers to offer financing options to customers. It highlights key benefits such as higher approval rates through a multi-lender platform, upselling opportunities to increase average order size, a fast application process, and integration tools for retailers to manage financing. The service aims to simplify financing for lenders, retailers and consumers to drive more sales and revenue for retailers.
Retail finance provided by Pay4Later can increase retailers' sales by offering customers financing options. Pay4Later's multi-lender platform has high approval rates and features like shadow limits that allow customers to spend more. The application process is fast and simple for customers across all devices. Retailers benefit from increased sales, larger basket sizes, and Pay4Later's integrated tools and customer support.
Brring - Hassle-free conference calling for businessesLeon Roy
Brring provides powerful conferencing and telephony solutions that enable ease of use, compliance and reduction in costs.
Signup today for an account at https://www.brring.com or contact us to discuss your bespoke conferencing, telephony, web audio and online meeting requirements.
Dbs presentation 25th august aisling version 2Mijyar
LunchMoney is a Dublin-based company that provides a digital expense application for businesses. Their goal is to become the market leader in this space by offering a paperless expense system integrated with companies' accounts. Their main advantages are that it saves time for both employees and employers, provides loyalty benefits for retailers, and is more environmentally friendly than a paper receipt system. The presentation outlines their target markets, compares their unique selling points to credit cards, and explains their marketing, sales, customer service, and operational strategies.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Mobile Click-to-Call is a growing segment in the performance and affiliate space. We’ll examine how you can balance quantity and quality of calls in generating large revenue streams.
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
The document discusses Pay4Later, a service that allows retailers to offer financing options to customers. It highlights key benefits such as higher approval rates through a multi-lender platform, upselling opportunities to increase average order size, a fast application process, and integration tools for retailers to manage financing. The service aims to simplify financing for lenders, retailers and consumers to drive more sales and revenue for retailers.
Retail finance provided by Pay4Later can increase retailers' sales by offering customers financing options. Pay4Later's multi-lender platform has high approval rates and features like shadow limits that allow customers to spend more. The application process is fast and simple for customers across all devices. Retailers benefit from increased sales, larger basket sizes, and Pay4Later's integrated tools and customer support.
The document is a resume submitted by Amir Mahmoud Mahmoud Deef for a position with an unspecified company. It includes his personal details such as name, contact information, nationality, education history and 8 years of work experience in computer sales, maintenance and network installation. It also lists his responsibilities in his current role which include accounting, collections, sales reporting and analysis, and computer skills.
The festive season is the most important time of the year for retailers. Do you want to find out how best to capture a bigger share of the last-minute rush by using targeted messaging across the SMS channel? Simple. Attend the Mobile Messaging in Retail webinar.
"Touchpoints": Best Practices for Wineries to Collect Consumer DataWine Glass Marketing
This was a presentation given at the Wine Industry Network conference (12/2013) on ways to organize and rethink winery processes to maximize consumer data capture for remarketing. The ideas in this presentation would be applicable for any retail or hospitality organization.
To melinda fp national accounts_ppt_1.20.14S.O. Creative
This document discusses national accounts and tools for collaborating in national accounts. It provides information on national account managers, what national accounts are, and where to find information on accounts. It outlines the art and science of national accounts in developing relationships, knowing the market and competition. It emphasizes putting the customer at the center and building local relationships. The secret to winning is outlined as validating opportunities, gathering information, collaborating with the team, being tenacious, including operations, paying attention to results, and being proactive. Tools for field collaboration include the national account field action plan, new account launch process, and implementation planning. The overall message is that coming together and working as a team leads to success in national accounts.
Organising, streamlining and selling is the core of a real estate CRM. With Kapture, you can consolidate the information from all your leads organize it and give easy access, forecast sales, manage workload through a single platform.
Through Kaptures unified dashboard, carry out activities like lead and team management, smart auto chat replies, manage sales, carry out campaigns simultaneously.
For More Information Please Visit Us @ https://www.kapturecrm.com/real-estate-crm/
1. The document discusses LS Retail, a company that provides retail management software and has over 3,000 customers, 195 partners, and 100 employees across 10 countries.
2. LS Retail software is based on the Microsoft Dynamics ERP platform and LS Retail was the number 2 worldwide seller of Microsoft ERP licenses in 2014.
3. The document focuses on how LS Retail can help retailers improve their mobile customer experience through features like omni-channel shopping, loyalty programs, mobile payment options, and beacon technology.
iBugle aims to become a leading provider of verified and up-to-date business data by leveraging a growing network of data collection partners to continuously gather and verify rich information on local businesses from around the country, ensuring subscribers have accurate business profiles. They collect over 65 attributes on more than 25 million businesses through human and technological efforts. In addition to business data, iBugle also provides datasets on obituaries, retail inventory, recycling locations and parks.
Who we are
Sudhamrit, formerly known as Sudhamrit service provider Pvt. Ltd. (SSPL) is specialized in three different categories of services as contact centers, recruitment procedure and consultation for business. We are a comprised of latest technology modern and advanced analysis of business objectives of client and positive approach towards helping them in reaching their goals and hence we are completely set apart from other service providers. We cater our customized solutions to customers so as they connect and establish a relationship with their shoppers located globally.
We care for our work
Vision
We strive to make our solutions for our customers entirely different from other service providers in order to let them achieve their business’ goals and objectives.
Mission
We are not a dominating service provider of IT solution in spite of that we believe in serving our clients as a servant leader corporation expert in catering innovative services and give one of a kind customer experiences.
Our Benefits
24x7 Services.
We focus on changing purchasers’ mind so that he can relate and build a connection with clients’ organization and our client at last gain maximum shares in market.
Our Benefits?
Get enhanced and expanded sales
every business has to face challenges regarding generation of leads but we cater our services that play a vital role in conversion of leads’ sales.
Management of leads with specified categories
we have expert and professional lead generation team who have years of experience in this sectored. All of them specifically provide assistance for each kind of product and solution.
Expertise in setting of appointment
the primary step of sales is lead generation we therefore, understanding this aspect we create a relationship with business leads and business owners and set apt appointment.
This session presented by Selligent will enable attendees to get the right insight on relationship marketing best practices and the importance of engagement and loyalty programs. Actual examples show how cross-channel marketing programs can help increasing the engagement, trust, loyalty and value of customers. Lars Crama, Business Development Director at 2organize, explains the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux. While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!
This document discusses how businesses are evolving from the agrarian age to the industrial age to the information age. It then provides examples of mobile apps that can benefit different types of businesses including property management, car services, retail shops, travel agencies, and more. The document emphasizes that app businesses have advantages over traditional businesses like lower costs, lower investment needs, and global reach. It also notes that app ideas can potentially be patented and sold for millions. Finally, it discusses ways to improve websites and increase search rankings, conversion rates, and action rates through tools like video content, lead capture systems, and virtual assistants.
Spencer is an outsourcing and consulting company based in La Union, Philippines that provides social media support, shared services, management consulting, and human capital solutions. It aims to fully engage with clients and be an extension of their team. Spencer values relationships and measures success by customer and employee happiness. It operates centers in San Fernando, with plans to expand, and focuses on employee development and appreciation.
User Stories building blocks of products by Wajih AslamWajih Aslam
"User stories" are building blocks of the products. It brings concepts to tangible form. The quality and completeness of the features are critical for the customers, on the other hand, realistic sizing, estimations and completeness of a user story is critical for the teams to make their customers happy.
Mike Cohn has said it beautifully "User stories are a promise to have a conversation about the requirements" that indicates user stories are not requirements.
In this workshop, we will refresh the concept why user stories are "a promise of having conversation" and not requirements in themselves. Then we will dive into some of techniques used to break down user stories for realistic sizing, estimations and completeness taking a real product example.
Douglas Ndlovu's curriculum vitae provides details of his personal and professional experience. He has over 15 years of experience in marketing, sales, and distribution roles. Currently, he works as a Distribution/Despatch Controller at Zimbabwe Grain Bag, where he coordinates product delivery and oversees dispatch activities. Previously, he held several roles with increasing responsibility in sales, customer service, and logistics. Ndlovu also has a diploma in marketing management, public relations certificate, and is pursuing an MBA. He aims to become a chartered marketing professional and utilizes strong communication, leadership, and problem-solving skills.
Workshop: User Stories: Building Blocks of Products by Mirza Asfaar Baig and ...Agile ME
"User stories" are building blocks of the products. It brings concepts to tangible form. The quality and completeness of the features are critical for the customers, on the other hand, realistic sizing, estimations and completeness of a user story is critical for the teams to make their customers happy.
Mike Cohn has said it beautifully "User stories are a promise to have a conversation about the requirements" that indicates user stories are not requirements.
In this workshop, we will refresh the concept why user stories are "a promise of having conversation" and not requirements in themselves. Then we will dive into some of techniques used to break down user stories for realistic sizing, estimations and completeness taking a real product example.
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters. It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
This document provides an overview of the online retail business in India and the company VRV Enterprise. It discusses the rapid growth of the online retail industry in India from INR 1,500 crore in 2007-08 to an estimated INR 50,000 crore by 2016. VRV Enterprise aims to capitalize on this growth by becoming a leading online retailer of flowers, gifts and other items delivered across India. The company is managed by Viral Chaudhary, Ravindran Nambiar and Veenit Bannatwala and plans to expand its network across major cities in India as well as internationally within 3 years.
Call Center Services | Order Taking Services | Customer Service | Call Center...Mark wolzer
InSO is one of the finest Call Centers which offers world class, cost-effective Telemarketing Outsourcing solutions to businesses nationwide. Our diversified call centre outsourcing services include; Inbound Order Taking, Sales, Outbound Telemarketing, Customer Service Support, Leads Generation, Call Answering Services, Technical support and many more.Ask our business specialist for more information on our past achievements.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
The document is a resume submitted by Amir Mahmoud Mahmoud Deef for a position with an unspecified company. It includes his personal details such as name, contact information, nationality, education history and 8 years of work experience in computer sales, maintenance and network installation. It also lists his responsibilities in his current role which include accounting, collections, sales reporting and analysis, and computer skills.
The festive season is the most important time of the year for retailers. Do you want to find out how best to capture a bigger share of the last-minute rush by using targeted messaging across the SMS channel? Simple. Attend the Mobile Messaging in Retail webinar.
"Touchpoints": Best Practices for Wineries to Collect Consumer DataWine Glass Marketing
This was a presentation given at the Wine Industry Network conference (12/2013) on ways to organize and rethink winery processes to maximize consumer data capture for remarketing. The ideas in this presentation would be applicable for any retail or hospitality organization.
To melinda fp national accounts_ppt_1.20.14S.O. Creative
This document discusses national accounts and tools for collaborating in national accounts. It provides information on national account managers, what national accounts are, and where to find information on accounts. It outlines the art and science of national accounts in developing relationships, knowing the market and competition. It emphasizes putting the customer at the center and building local relationships. The secret to winning is outlined as validating opportunities, gathering information, collaborating with the team, being tenacious, including operations, paying attention to results, and being proactive. Tools for field collaboration include the national account field action plan, new account launch process, and implementation planning. The overall message is that coming together and working as a team leads to success in national accounts.
Organising, streamlining and selling is the core of a real estate CRM. With Kapture, you can consolidate the information from all your leads organize it and give easy access, forecast sales, manage workload through a single platform.
Through Kaptures unified dashboard, carry out activities like lead and team management, smart auto chat replies, manage sales, carry out campaigns simultaneously.
For More Information Please Visit Us @ https://www.kapturecrm.com/real-estate-crm/
1. The document discusses LS Retail, a company that provides retail management software and has over 3,000 customers, 195 partners, and 100 employees across 10 countries.
2. LS Retail software is based on the Microsoft Dynamics ERP platform and LS Retail was the number 2 worldwide seller of Microsoft ERP licenses in 2014.
3. The document focuses on how LS Retail can help retailers improve their mobile customer experience through features like omni-channel shopping, loyalty programs, mobile payment options, and beacon technology.
iBugle aims to become a leading provider of verified and up-to-date business data by leveraging a growing network of data collection partners to continuously gather and verify rich information on local businesses from around the country, ensuring subscribers have accurate business profiles. They collect over 65 attributes on more than 25 million businesses through human and technological efforts. In addition to business data, iBugle also provides datasets on obituaries, retail inventory, recycling locations and parks.
Who we are
Sudhamrit, formerly known as Sudhamrit service provider Pvt. Ltd. (SSPL) is specialized in three different categories of services as contact centers, recruitment procedure and consultation for business. We are a comprised of latest technology modern and advanced analysis of business objectives of client and positive approach towards helping them in reaching their goals and hence we are completely set apart from other service providers. We cater our customized solutions to customers so as they connect and establish a relationship with their shoppers located globally.
We care for our work
Vision
We strive to make our solutions for our customers entirely different from other service providers in order to let them achieve their business’ goals and objectives.
Mission
We are not a dominating service provider of IT solution in spite of that we believe in serving our clients as a servant leader corporation expert in catering innovative services and give one of a kind customer experiences.
Our Benefits
24x7 Services.
We focus on changing purchasers’ mind so that he can relate and build a connection with clients’ organization and our client at last gain maximum shares in market.
Our Benefits?
Get enhanced and expanded sales
every business has to face challenges regarding generation of leads but we cater our services that play a vital role in conversion of leads’ sales.
Management of leads with specified categories
we have expert and professional lead generation team who have years of experience in this sectored. All of them specifically provide assistance for each kind of product and solution.
Expertise in setting of appointment
the primary step of sales is lead generation we therefore, understanding this aspect we create a relationship with business leads and business owners and set apt appointment.
This session presented by Selligent will enable attendees to get the right insight on relationship marketing best practices and the importance of engagement and loyalty programs. Actual examples show how cross-channel marketing programs can help increasing the engagement, trust, loyalty and value of customers. Lars Crama, Business Development Director at 2organize, explains the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux. While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!
This document discusses how businesses are evolving from the agrarian age to the industrial age to the information age. It then provides examples of mobile apps that can benefit different types of businesses including property management, car services, retail shops, travel agencies, and more. The document emphasizes that app businesses have advantages over traditional businesses like lower costs, lower investment needs, and global reach. It also notes that app ideas can potentially be patented and sold for millions. Finally, it discusses ways to improve websites and increase search rankings, conversion rates, and action rates through tools like video content, lead capture systems, and virtual assistants.
Spencer is an outsourcing and consulting company based in La Union, Philippines that provides social media support, shared services, management consulting, and human capital solutions. It aims to fully engage with clients and be an extension of their team. Spencer values relationships and measures success by customer and employee happiness. It operates centers in San Fernando, with plans to expand, and focuses on employee development and appreciation.
User Stories building blocks of products by Wajih AslamWajih Aslam
"User stories" are building blocks of the products. It brings concepts to tangible form. The quality and completeness of the features are critical for the customers, on the other hand, realistic sizing, estimations and completeness of a user story is critical for the teams to make their customers happy.
Mike Cohn has said it beautifully "User stories are a promise to have a conversation about the requirements" that indicates user stories are not requirements.
In this workshop, we will refresh the concept why user stories are "a promise of having conversation" and not requirements in themselves. Then we will dive into some of techniques used to break down user stories for realistic sizing, estimations and completeness taking a real product example.
Douglas Ndlovu's curriculum vitae provides details of his personal and professional experience. He has over 15 years of experience in marketing, sales, and distribution roles. Currently, he works as a Distribution/Despatch Controller at Zimbabwe Grain Bag, where he coordinates product delivery and oversees dispatch activities. Previously, he held several roles with increasing responsibility in sales, customer service, and logistics. Ndlovu also has a diploma in marketing management, public relations certificate, and is pursuing an MBA. He aims to become a chartered marketing professional and utilizes strong communication, leadership, and problem-solving skills.
Workshop: User Stories: Building Blocks of Products by Mirza Asfaar Baig and ...Agile ME
"User stories" are building blocks of the products. It brings concepts to tangible form. The quality and completeness of the features are critical for the customers, on the other hand, realistic sizing, estimations and completeness of a user story is critical for the teams to make their customers happy.
Mike Cohn has said it beautifully "User stories are a promise to have a conversation about the requirements" that indicates user stories are not requirements.
In this workshop, we will refresh the concept why user stories are "a promise of having conversation" and not requirements in themselves. Then we will dive into some of techniques used to break down user stories for realistic sizing, estimations and completeness taking a real product example.
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters. It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
This document provides an overview of the online retail business in India and the company VRV Enterprise. It discusses the rapid growth of the online retail industry in India from INR 1,500 crore in 2007-08 to an estimated INR 50,000 crore by 2016. VRV Enterprise aims to capitalize on this growth by becoming a leading online retailer of flowers, gifts and other items delivered across India. The company is managed by Viral Chaudhary, Ravindran Nambiar and Veenit Bannatwala and plans to expand its network across major cities in India as well as internationally within 3 years.
Call Center Services | Order Taking Services | Customer Service | Call Center...Mark wolzer
InSO is one of the finest Call Centers which offers world class, cost-effective Telemarketing Outsourcing solutions to businesses nationwide. Our diversified call centre outsourcing services include; Inbound Order Taking, Sales, Outbound Telemarketing, Customer Service Support, Leads Generation, Call Answering Services, Technical support and many more.Ask our business specialist for more information on our past achievements.
Similar to Site adaptation for foreign markets - trust signals. Zanna Pupele, Brighton SEO, Sept 2018 presentation (20)
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
3. | 3
Trust signals
- contact us
- payment options
- currency
- sizes and measurements
- delivery and returns
- local associations and institutions
- social media
- translation
4. |
Contact us
4
One of the strongest signals that the business is
well-established in the region and safe to deal
with.
Local phone number
5. | 5
One of the strongest signals that the business is
well-established in the region and safe to deal
with.
Local phone number
Customer service
language
Contact us
6. | 6
Contact us
One of the strongest signals that the business is
well-established in the region and safe to deal
with.
Local phone number
Customer service language
Local (postal) address
7. |
Contact us
7
One of the strongest signals that the business is
well-established in the region and safe to deal
with.
Local phone number
Customer service language
Local (postal) address
Contact forms
11. |
Payment methods
11
Convenient and familiar payment
options
Small purchases
Trials
Impulsive or Instant buying
Similar products sold
at the same price
My story – family/university.
I am privileged to work with businesses during their expansion into new region and markets, and I realise that all the same questions/concerns are brought out.
So, I composed the list, with few examples from my experience, for marketing team to refer to, when it’s required to look into what it will be needed to support the business initiative of venturing into another country, - from digital marketing point of view.
The trust is built up on many, sometimes very tiny, signals and it’s essential to have those signals aligned and more important, truthful.
Being perceived as a part of the familiar environment for site visitor, as well as being apprehensible without additional efforts, does establish a good base for forming the trust and liking, and make your audience open to your content.
Today we’ll explore the most important trust anchors, share some ideas and real life examples to bear I mind when planning to expand the business internationally.
Ideally, the local phone number would be presented on the website, even if it’s then re-directed to your call center abroad.
Potentially, it could be considered even to have the local phone per region, for bigger countries.
Be clear which language is supported by your customer service team – remember, by default people would assume that they can use the local language. Check, if it’s planned to employ the native speakers of that language. Phone/Request forms (Summer Boarding courses)
In very corporate, B2B environment more people may be fluent with English, yet still it depends on region – while English as communication language is likely to be accepted well in Sweden for example, is hardly to be as easy taken in Italy.
Local (postal) address is a significant trust factor. People do feel much more secure when see that the office or a branch is actually located in their country.
Seeing the local physical address, people also often assume that the company is a subject to local laws and regulations (despite that that may be not the case with international businesses) and it’s provides the customers with the comforting feel.
Chinese dress company registred in London
Sometimes this perception is even abused – there was a case when a company, selling the custom-made - in China - evening dresses, advertised their address of factually and legally opened office (however tiny) in London, making people to assume the dresses were actually made In UK and therefore meeting the quality standards usual for UK. Based upon angry reviews of disappointed customers all over Internet, it was not the case.
Contact forms localisation is one of the processes which is often overlooked. Yet it’s so easily giving away that this region is not a priority market for the business, and may make some people feel the company is likely to be less approachable in case of any questions or issues.
In some circumstances the contact form may even block the desired action.
Many of us came across the situation when US-based company contact form contained a compulsory field “state”, often even with the drop-out menu, which of course is not applicable to other countries – yet without the “state” chosen the contact form is invalid and not possible to submit.
Another example, in Germany the post code (zip code, index) consist of 5 digits, so contact forms - originally designed for UK market with room for UK post code made of letters and numbers and built-in checks,- spot the error and do not allow to submit the contact request.
It’s difficult to overestimate the importance of offering to use the convenient and familiar payment options.
It’s a massive trust trigger even for those who only yet contemplating the possibility to interact with your company - on top of obvious advantages of enabling the transaction to happen.
It’s particularly true for when the smaller purchases may be happening - the convenience is valued above the pricing.
I now and again buy the e-books from the Russian platform, publishing the new, yet not so famous writers. Amongst other payment options there is Paypal, though buyer is warned it’s 10% more expensive to buy the book using it – which never stopped me buying me what I wanted. As oppose to another site of similar nature, offering as a payment methods the YandexMoney I don’t have, or credit cards, which always have some issues due to using them on Russian site, then I need to put the Visa password I never remember, etc. As a result, I haven’t been on that second site for years now, not even bothered to check if anything has been changed.
Similar to the small purchases process, but even more important from the customer relationships point of view, is enabling smooth and effortless payment for trials and first purchases.
You haven’t yet won the customer’s loyalty, the bond is very fragile, so any doubt or inconvenience may that last straw which broke the purchase intention, and deter the customer from considering using your services in future.
If your product/service meant to be bought on the go, like for example bus stop video Ad for charity - all possible should be done to enable an instant, effortless payment.
Customer intent prompted by the short-term impulse, is particularly fragile and unstable, so the slightest inconvenience is likely to provoke the site visitor to abandon their attempt.
There is more to say about the instant buying, eg re: page load speed, user experience etc, its’ a big and interesting topic.
I was reading the survey about what is it they are doing online makes people the most happy – apparently, it’s a on-line shopping. As closer the one is to the purchasing process end, as less distractible and more determined they are – I am afraid, it may be not the truth in the situations when similar product is widely available via different suppliers,
for example the airport car parking is sold by multiply comparison booking sites at the identical price. Or even ebay vs amazon, I personally buy from whichever site I can remember the password for
Currency is usually perceived as an important user experience element – and rightly so!, and therefore this subject is normally included into localisation plans.
Just an observation for those few who may still think it’s not a big deal and everyone is clever enough to check the current exchange rate on any of thousands specialised sites or even on Google itself – every extra step/move/action interrupts the desired visitor path and reduce the conversion rate, and it’s it endless evidences for that in PPC campaigns.
I remember the times, when due to extremely high volatility of Russian ruble a lot of prices were shown in USD in Russia, but to counteract the open usage of other country money on Russian territory, it has been given fancy name “conditional unit” (условная единица), which was equal to USD.
So, nobody was surprised to see a price of “100 У.Е.” few years back.
It’s rarely that companies expanding internationally argue the necessity of localising the sizes and measurements.
However, we need to remember to check ALL measurable parameters of your product, as well as to assess to local usage of the same sizes/units/measurements. (Apparently XXL t-shirt in Spain is not anywhere is big as XXL t-shirt in Norway )
UK-based on-line shoe shop started operating in Russia, and converted shoe sizes – but not the shoe width, which is still displayed as E/EE/EEE, yet in Russia the figures from 1 to 12 are adopted to describe the shoe (or rather foot) width. It seems not to be a major issue, as customers can make checks on sizes and measurements converting table on the site, but it’s not only an additional step added to customer journey, potentially reducing the conversion rate, but a clear link to products origination outside the target market (however, in this case it maybe for the better 😉)
It’s truly amazing the diversity of measures still actively used in the world, and it’s so easy to overlook or to underestimate their significance.
Though not paying enough attention to the measure units in some cases is crucial and even can cause the unnecessary additional expenses.
Once covering for colleague, I needed to book 13.5feet truck to bring 12 cable drums, an ordinary order we placed regularly with cargo company – so, when the operator confirmed they have got 4m truck to use immediately, I approved the order. It was a nasty surprise the find out, that the difference of 11cm (13.5 feet = 4.11m) did not allow 12 drums to be loaded and the lorry doors to be locked, so 2 drums needed to be sent separately nearly at the same cost as another 10.
For one project I worked on, we were tasked with the translation of exported site content from English (UK) to German. Our marketing-savvy translators pointed out the issues with phrases like "collect from Asda" or "use our Collect+ collection points" in the text which needed translating (Asda and Collect+ do not exist in Germany). We notified the client, who discovered that they had overlooked the whole section in their review, in a rush to meet the deadline for the launch of the German site.
The acceptable delivery time also differs considerably in different countries - in the UK we easily see one- or two-day delivery being offered, yet in Italy, for example, the state postal service Poste Italiane is more likely to provide a one- or two-week delivery time, partly due to the complex landscape, partly due to the laid-back nature of the establishment This needs to be taken into account when writing something like "please return within 14 days for a full refund", for example
Establish a connection with local authorities and leading professional bodies. Memberships, sponsorships, certifications, and award nominations confirm that you are a recognised and respected player in your industry, and a part of the local professional community. Add any badges or official certificates on your website.
I once worked with a business expanding to Italy and facing notable resistance from the Italian audience, which still prefers to buy from "Made in Italy" brands rather than from international companies. After a few challenging months for our marketing efforts, the break-through was made thanks to their participation/sponsorship at a local expo, as well as advertising on the Italian version of their website.
Nowadays people are used to cross-checking information from different channels, and social media have a big impact on brands' reputation and on building the customers' trust. Customers check what kind of communication and feedback is prevailing on the company's account, how quickly and efficiently the company is responding, and how active and consistent the business is on social media. It's not unusual for customers to get suspicious if they cannot find information on a company anywhere but on their official website. However, to be found in your markets you need to be on the social media used by your local audience - in Russia, for example, Facebook is well behind the native Russian networks vk.com and ok.ru
If you've invested time into creating and maintaining an account on a local social network, remember to add links to your website! Also consider removing non-relevant links for the particular market you're in, to make your site look neater and tailored to the region you wish to enter. For example, LinkedIn is banned in Russia, so there is no point to have links to it on your website.
All of the above will only sort an effect if the translation of your content is, well… digestible. Good-quality translation is a big investment: remember that "cheapest is dearest" when it comes to translation. Invest in good translators, and always ensure that the final copy has been checked by a human translator whenever machine translation is used.
We all work within the limitations, but let’s make sure something is not done because it’s true obstacle there, and not just because something has been simply overlooked. In Russia, we say drop of tar will spoil the bucket of honey – so the tiny detail may be a stumbling block to the smooth customer journey and successful business operating.
Plus, if you work with native to the certain region specialists, for them it may be much easier to spot the unusual or mussing elements, or clumsy language or workflow.