2. OBJECTIVE
Promotions of PVC tarpaulins in
transportation segment and PVC
awning fabrics in architects and
awning structure manufacture
segment in Mumbai region.
3. TECHNIQUES USED DURING SIP
• I have used the sales process steps.
• Selling Approaches like Problem
solving or Consultative.
• I have using Hopscotch and straight
line routing pattern.
• I have made the questionnaire for
understanding the behavior of
purchasing.
4. SOFTWARE AND TOOLS USED
• I was using the Microsoft excel for the
data base of transporter and the awning
manufactures
• We have also used the Microsoft word
for making the questionnaire for
tarpaulins users.
• Sometimes I have to E-mail the product
specification with price list to our
customers.
5. FINDINGS
• Mumbai is very price sensitive market
regarding tarpaulins and awning fabrics.
• 35% of transporters are using H.D.P.E and
22% are using H.D.P.E and canvas both.
• Tarpaulins and awning fabrics are
available at low prices like 42% of
tarpaulins are 4-5 rs per sq feet and for
awnings 610 rs running meter.
6. Cont..
• Distribution channel of our substitutes
product are more effective then our
products.
• Company is dependent on two
distributor in Mumbai region.
• 58% of transporters don’t know about
PVC coated fabrics.
7. KEY LEARNING
• Prospecting the target audience.
• Approaching to the customers.
• Handling customers queries.
• Educating product benefit to them.
• E-mail writing technique.
8. Recommendations and Suggestions
• Increase in the availability of products to the
customers.
• Reconsider the pricing of the products.
• At least 3 distributor in Mumbai location.
• Company should do Marketing campaigns
and advertisement in architect magazines
for penetrate in the market.
• Delay in the dispatch procedure should be
taken care
