The document summarizes market research conducted by a small computer manufacturing business with a budget of £500. They conducted questionnaires of existing customers and a SWOT analysis. Their strengths are being small and agile, weaknesses are a small customer base. Competition includes Dell but they are indirect competitors due to smaller scale. Threats include other computer retailers. Their target market is custom-built computers, which they feel has growth potential through word-of-mouth and magazine advertising. Customer feedback is reviewed to resolve any problems and prevent bad reputation through poor service.

1. Simulation Presentation Owen Robinson Mared Jones Al Mcnab

2. Scenario One Brief Research the target market opportunities for your business With a budget of only £500

3. Market research First of all market research has been conducted using questionnaires. Using feedback forms from existing customers (Cost £10 for printing costs) Also a SWOT analysis was carried out to find out the companies strengths weaknesses oppositions and threats.

4. SWOT The companies strengths are We are a small business so can react quickly to changes in the market The companies weaknesses are We are a small specific company therefore our customer base is small

5. SWOT continued The companies opposition is any other computer manufacture such as dell, however this is indirect competition because we are not anywhere near to their scale Threats include businesses such as abrico and computer planet. As well as business such as Technophobe and the other PC Nerd.

6. Market segmentation Our business is in the computer manufacture segment, however this can be narrowed down to the custom built computer segment So far our only customers have been family and friends, our aim is to expand it to their friends and continue to grow through word of mouth as well as marketing to other people who want specifically built computers, we will advertise in computer magasines.

7. Is it substantial? We feel that using good marketing and by providing good quality service and products there will be a large target market for us At the moment we are filling a niche in the market because there are not many companies providing custom built computers therefore we feel it is necessary to establish ourselves before other competitors come along.

8. Product life cycle Most computers will last around 1 to 2 years as well as having software updates during that time. We feel that using marketing in computer magasines we will be able to generate enough orders to cover all of our costs.

9. Customer feedback All of out customer feedback comments are read and if there are any problems we endeavour to resolve these problems as soon as possible. Not listening to customer feedback could drive our customers away this is why this is done Bad word of mouth bad service experience can lead to our business getting a bad reputation.

10. Conclusion to section 1 Overall we are going to target Families who want a computer to use for a range of things eg gaming, homework, business work and email. Tech “geeks” who want much higher spec computer designed and built specificley for their needs.