The document summarizes market research conducted by a small computer manufacturing business with a budget of £500. They conducted questionnaires of existing customers and a SWOT analysis. Their strengths are being small and agile, weaknesses are a small customer base. Competition includes Dell but they are indirect competitors due to smaller scale. Threats include other computer retailers. Their target market is custom-built computers, which they feel has growth potential through word-of-mouth and magazine advertising. Customer feedback is reviewed to resolve any problems and prevent bad reputation through poor service.