This was the presentation the group and I gave in quarter four to the "potential investors" of our company in an attempt to receive the necessary capital to continue and expand our business.

1.  Mission: To produce cheap computers that satisfy the target
market’s needs and wants.

2.  Focus on two market segments (Workhorse & Mercedes).
 High quality and diverse products.
 Expanding our market by opening a new sales office in Paris

3.  Kevin - Sales Management
 Rachel - Marketing
 Ciara – Accounting and finance
 Stephen – Manufacturing
 Jamie - Market research

4.  Objectives:
 Initially it was our plan to supply cheap computers that would satisfy our
target markets needs. We were to primarily focus on the Workhorse
segment.
 However following poor results we realised that selling our products at
such low prices was simply unsustainable, so we therefore raised the
price hoping to attain a much greater profit.
 The Advantage:
 By selling our products at a cheaper price than the competition we were
hoping to earn the majority of the sales, in turn only making a smaller profit.
 The Scope:
 Initial plan to target large competitive markets with low prices.
 Following our poor start we decided to change to supply exactly what the
customers wanted, at an affordable price.

5.  Pricing:
 The first product we launched was the Ablaze1 into the workhorse
market. At the time it was the second cheapest in its category. We
then redeveloped it and re-launched it at a higher price from 2,000
to 2,300.
 In Quarter 3 we developed a model for the Mercedes segment to be
launched in Quarter 4. The Deluxe5, priced at 3,750 was definitely
one of the cheaper models in its category.
 When we introduced our final product in Quarter 6, the Royalty, to
the Mercedes market for what it had to offer it was very cheap, it
cost 350 less that the most expensive in its class.

6.  Marketing:
 We re-developed our products, studying the market analysis very
closely in order to see what the customers wanted. Following this
improvement our product, the Ablaze2, consistently scored the
highest rating in brand judgement every quarter.
 Also our other product, the Deluxe5, scored very highly in the
Mercedes segment. It was consistently ranked in the top 3 products
for sale in the Mercedes segment right up to Quarter 6.
 Advertising:
 Advertising was definitely our strongest point throughout the whole
simulation finishing with the highest Cumulative Marketing
Effectiveness. Our plan was to put out a small number of effective
ads.
 We targeted the areas where we believed our ads would be most
effective.

7.  Distribution:
 From the beginning of the simulation until Quarter 5 we only operated
out of Shanghai until we opened another Sales Office in Quarter 6 in
Paris.
 Manufacturing:
 As the simulation went on our performance in this sector increased. It
was still not as effective as we would have liked it to be as we simply
weren’t producing enough products until our last quarter.
 In Quarter 5 we continued to increase our Fixed Capacity and Operating
Capacity, again in Quarter 6 we once more raised our Operating
Capacity.
Positioning
 Unfortunately Presto PC’s ranked quite poorly in competition with our
rivals in overall performance.
 However we did shine in other areas, ranking first in marketing
effectiveness, we believe it was our inability to turnover a larger profit by
selling more products that eventually lead to our demise.

9. Total Market Share Progress from Quarter 3 , 4 and 5
Q.3 Q.4 Q.5

11. • One of our main strengths is the success of our advertisements.
Our Workhouse computer (Ablaze) was the highest rated advert in
the game to our newest Presto Royalty Mercedes computer running
in first place.
• Opening a new sales office in Paris has increased our revenue from
2,507,500 in the last quarter to 5,564,500 in this quarter which is a
huge improvement.
• Our newest Mercedes computer, Presto Royalty is the highest rated
machine in the game(85/100)
• Brand pricing- have the highest ratings for both of our brands.
• Have very low costs on ads despite their success.

12.  Wealth- though we have increased our financial performance a huge
amount from the first quarter, it is still extremely low and still
remains a major downfall.
 Human resource management we are joint last which would also be
considered a huge weakness and a point which we have to work on.
 Another of our main weaknesses in our asset management which we
must improve greatly as in this sector we are falling last.
 Our total performance is the second lowest in the game but though
we are second lowest we still look at our current total performance
as a strength as it had increased significantly without current
changes.

13. Weaknesses Strengths
 Eureka’s cumulative market  Cyclone: Four sales offices and
performance is quite low at 72 ads allowing them to reach
0.131 a large market. Also have the
best financial and market
 The marketing effectiveness
performance.
and adverts of Sagitta Systems
 Sagitta : Highest market share
fall behind at 0.664
with 31% and demand exceeds
 One of Dora’s flaws would be 5000.
its Human resource  Dora: Has the highest
management at 0.756 manufacturing productivity
 Cyclones’ investment in the  Eureka: Have second highest
future would be relatively low rated Mercedes computer in
at 2.061 the market.

14.  As a business we wanted to try to develop slowly but steadily by only
releasing one of our machines at the beginning but this proved to be a major
flaw of our business. It allowed other people to get ahead in the game and
we fell behind.
 We decided then to focus and enhance our strengths, creating new
advertisements and releasing our second machine in the fourth quarter.
 Once the new technologies were released, as a group we did not act fast
enough as our debt at the time made us feel insecure about releasing any
more machines that may fail.
 In quarter 4 we eventually increased our fixed capacities and throughout
quarter 5 and 6 we gradually increased our operational capacities.
 By the time quarter 6 had come and after continuous disappointment about
Presto PC’s we decided to make a daring move and to open a new sales
office in Paris and to release our final and most successful machine, Presto
Royalty, which proved t be our best move yet, increasing demand, profit and
revenue significantly.

15.  We believe that our risk has been significantly decreased given the
opening of our new sales office and release of our new computer.
 Highest rated computer in the game (Presto Royalty) gives us great
hope.
 Gradual development of our products and revenue has allowed us to
recognise our weaknesses and fix them accordingly.
 We have to take great caution with our spending as wealth is quite
low, however, we are positive about the future and what it could
mean for our success