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SIMPLICITY
in Information	Technology	and	Communication:	SANITY
@wylliamss
@react_labs
wbs@upe.br
Prof.	Dr.	Wylliams	Barbosa	Santos
2
KEEP	IT	SIMPLE	PRICING!
A	Even3	é uma plataforma criada para	simplificar a	organização de	eventos
técnicos e	científicos como congressos,	workshops,	simpósios e	minicursos.
17
PAY	MORE
GET	LESS
21
22
Misunderstand	
of	Simplicity
25
2016		#BackToBasics
2018		#AgilityAndBeyond
2017		#AgileInPractice
But	what	does	SIMPLICITY mean?
Simplicity: “state of being simple, uncomplicated, or
uncompounded.”
(Merriam-webster dictionary)
“ the quality or condition of being easy to understand or do”
(Oxford Dictionary of English)
“Simplicity is the ultimate sophistication”
- William Gaddis
- Leonardo da Vinci
“Simplicity is the ultimate sophistication refinement”
- William Gaddis
- Leonardo da Vinci
“Simplicity is about subtracting the obvious, and adding the meaningful”
- John Maeda
SIMPLICITY	=	SANITY
How	to	be	SIMPLE?
KNOWLEDGE
ORGANIZATION
DECOMPOSITION
REDUCTION
TIME
ORTHOGONALITY
EMOTION
TRANSPARENCY
PREDICTABILITY
COMMUNICATION
AUTOMATION
ABSTRACTION
CONTEXT
REDUCTION
TIME
KNOWLEDGE
DECOMPOSITION
ORGANIZATION
DIFERENCE
TRANSPARENCY
CONTEXT
REDUCTION
How	Simple	can	
you	make	it?
How	complex	does	
it	have	to	be?ç è
“The simplest way to achieve simplicity is through
thoughtful reduction”
SHRINK
HIDE
EMBODY
SHRINK
HIDE
EMBODY
SHRINK
HIDE
EMBODY
SHRINK
HIDE
EMBODY
TIME
KNOWLEDGE
DECOMPOSITION
ORGANIZATION
“Finding the organization scheme
that works best you is a wise investiment”
TRANSPARENCY
DIFERENCE
COMPLEXITY
SIMPLICITY
CONTEXT
But	what	does	SIMPLICITY mean	
in	the	context	of	
Agile	Software	Development?
Perspectives	of	Simplicity	in	ASD
“ the theoretical virtue disposing the team towards an analytic attitude that leads
agile projects to be successful”.
- Wylliams Santos (Santos, et. al. 2017)
embody	
practices
73
super.upecaruaru.com.br
SIMPLICITY
in Information	Technology	and	Communication:	SANITY
@wylliamss
@react_labs
wbs@upe.br
Prof.	Dr.	Wylliams	Barbosa	Santos

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Simplicidade em Tecnologia da Informação e Comunicação: Sanidade!