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The document is a mood board for a print advertisement that was created by Selina Simmonds. It contains visual elements and colors that aim to convey a certain feeling or style for the advertisement. The mood board will help guide the design of the print advert.
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Why Brand Storytelling Matters
In a noisy, multi-tasking world, it is increasingly challenging to capture the attention of consumers.
This is why storytelling is getting more attention. This presentation looks at the value and benefits of storytelling, offers insight around tactical best practices, and features examples of good storytelling from brands such as Airbnb and Budweiser.
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Why Brand Storytelling Matters
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- 1. + Mood board for print advert By Selina Simmonds
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