The survey results show that SIME was very successful in meeting expectations and being rated highly by participants. Key findings include: - 81% of participants felt their expectations were met and 81% would recommend SIME. - 85% of participants rated SIME higher than competitors, with 7 out of 10 believing SIME is far better. - Participants included CEOs, managers, entrepreneurs and journalists from various industries totaling over 700 people from around the world. - The participants collectively control a budget of 560 million Euro and their business from SIME is estimated to be worth 50 million Euro.

2. Conclusions
• Top tier participants, with a strong buying power, doing business
Reach 210 CEOs, 330 Managers, 190 Entrepreneurs and 40 journalists. Participants collectively
control budget 560 million euro. Total estimated value of the business that SIME participants
creates is 50 million Euro.
• Is a place for new knowledge
Attendants appreciated: High quality of event organization, Good socialization, High quality of
speakers. 79% of the participants are very satisfied with what they learned
• Expectations are met and SIME is being recommended
81% participants feel their expectations where met (4 or above!). 81% recommends SIME
• SIME, Best in Class
85% participants rate SIME higher than competitors. 7 out of 10 believe SIME is far better.
More common than usual comments like “fantastic”/”great”/”different attitude” are being seen.
The survey shows that attendants value the fact that SIME is a whole concept conferees with a
bold approach
• More common than usual comments like “fantastic”/”great”/”different attitude” are being seen.
The survey shows that attendants value the fact that SIME is a whole concept conferees with a
bold approach.

3. Method
Method for data collection
Web survey to a selection of participants
Survey period: 2009-11-20 —2009-12-01

4. SIME – a board room of a 1000 persons
• Top tier participants
210 CEOs, 330 Managers, 190 Entrepreneurs and 40
journalists.
• Many industries, from all over the world – Especially
Nordic media, it, telecom.
Analyzing the background of SIME participants we se wide
range and industries with a emphasis on telecom
operators, telephone producers, software distributors/
producers, games, media and consultancy.
The participants come from all over the world, with a
majority from Europe and Sweden.
The participants are often manager/CEO/entrepreneur.
The companies vary from large to, middle and small
enterprises.
• Strong buying power
Participants collectively control budget 560 million euro.
• SIME is a place for networking and business
1 out of 2 participants anticipates participation will lead
to more business for 10 000 Euros or more. 1/7 believe
they will reach business for 100 000 Euro or more.
Total estimated value of the business that SIME
participants creates is 50 million Euro.

5. The Conference
• Expectations are met!
81% participants feel their expectations where
met (4 or above!)
• SIME, Best in Class
85% participants rate SIME higher than
competitors. 7 out of 10 believe SIME is far
better.
• Word of mouth
81% recommends SIME

6. The Conference
• SIME reach remarkably high scores on factors
such as speakers, learning conference hall.
• 79% of the participants are very satisfied with
what they learned

7. • Back to SIME

8. About the survey
Reliability
The selection has been properly selected to an amount that is
valid for these kinds of surveys. The respondents correspond with
the total group in terms of background variables.
In statistics, homogeneity arises in describing the properties of a
dataset, or several datasets, and relates to the validity of the
often convenient assumption that the statistical properties of any
one part of an overall dataset are the same as any other part.
This suggest high reliability for this specific measurement
Please contact us regarding this survey
Sebastian Wettemark
Research Consultant
QuickSearch Sweden
sebastian.wettemark@quicksearch.se
+46 70 393 70 70

9. Quick fact about QS
• Swedish Internet based survey/improvement company
• Focus on: Working Behavior, Marketing and Business
Development
• Founded in 1997 by Marlund consulting group – Quality
development
• 21 employees plus extensive partner network –
academic and business
• Esomar member
• Global surveying in 28 languages
• Over 100 000 surveys and 2 000 000 responses