This document summarizes career opportunities at Applied Information Services (AIS) including project manager, architect, and designer positions. It also advertises an upcoming Silverlight conference from June 16-18 with a discount for attendees. The document provides an overview of Silverlight and its evolution from earlier user interface technologies. It discusses the balance between reach, rich experiences, and ease of deployment that Silverlight aims to provide as a rich internet application platform.

2. June 6, 2009
Reston, VA

5. We <3 Our Sponsors

6. Career Opportunities With AIS!!
We’re Always Looking for Bright People
 Project Manager
 Architect
 Lead Designer
 Designer-Developer
 Developer
Amy Smith
Senior Talent Acquisition Lead
amy.smith@appliedis.com

7. Silverlight Tour
 Jun 16-18, 2009
 Attendees get a 10%
discount
 3 days of intensive
Silverlight 2 and 3
 Coverage of
Expression Blend
and Visual Studio
 Understand the full
Control Model and
Customization http://silverlight-tour.com/

8. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. House Rules
 No Smoking
 Clean Up After Yourself
 We are all guests of Microsoft
 Let’s be good guests
 Evaluation Forms, Evaluation Forms,
Evaluation Forms!

11. FireStarter: Day of Learning
 Free and run by
volunteers
 Speakers are giving
freely of their time
 Some speakers are
presenting for the
first time today
 Remember, this is a
community event
 Please silence all
cell phones

12. Twitter Mania!
Event
 @SILVERLIGHTDC
 #SLFSDC
Speakers
 @Tableteer
 @Pete_Brown
 @DevHammer
 @DSaxman
 @joelcochran

13. Social Media Explained?

14. Goals

15. What is Silverlight?
 Uses XAML
 XML description of CLR objects
 Vector based graphics
 Runs on Window, Mac and Linux
 Silverlight Mobile coming
 Version 2 is released
 Version 3 is currently in Beta
 RTM in July!

16. How Did We Get Here?

17. Evolution of UX –Text Based UI
• User Experience
• Usability – Low
• Flexibility – Low
• Engagement – None
• Performance – Excellent
• Development Experience
• Reasonable skill set
• Clunky editors and
debuggers early on
• No Choice
• Deployment Experience
• Easy
Era: Mainframe to DOS

18. Evolution of UX – Desktop GUI
• User Experience
• Usability – High
• Flexibility – High
• Engagement – Medium
• Performance – Very Good
• Development Experience
• Good
tools, platforms, languages
• Generally needed only two
languages: VB/C# and SQL
• Deployment Experience
• Very Difficult at first
• Easier with .NET
Era: Windows 3.1 to

19. Evolution of UX – Web Based
UI
• User Experience
• Usability – Medium/Low
• Flexibility – Medium
• Engagement – High
• Performance – Poor-Good
• Development Experience
• High Effort, High Cost
• Cross Browser Problems
• Multiple Languages:
VB/C#, JavaScript, xml, xsl,
SQL, HTML, CSS
• Debugging Difficult
•Deployment Experience
• Easy
Era: Internet era to Present

20. Evolution of UX – RIA
• User Experience
• Usability – High
• Flexibility – TBD
• Engagement – High
• Performance – Good to
Excellent
• Development Experience
• Good
tools, platforms, languages
• Generally need only:
VB/C#, XAML and SQL
•Deployment Experience
• Easy, via browser
• Silverlight
• Click-once for WPF
Era: Flash v1 to Present

22. This is an Interface

23. This is an Experience

24. Good Experience is Good
Business

25. The 3 R’s of Client
Development

26. Reach: The Web
 Widest possible reach
 From text only devices to desktops;
from laptops to mobile phones;
the web works just about anywhere
 Platform/Browser Independent*
*Write once, test everywhere in every
conceivable combination.
 Hard to debug
 Easy to Deploy
 User experience varies

27. Rich: Windows Client
Application
 Richest experience possible
 Response time is instantaneous
 WPF applications can leverage
hardware acceleration for some truly
engaging user experiences
 Easy to Debug
 Narrow focus
 Deployment concerns

28. RIA: Silverlight Applications
 Happy Medium of Reach and Rich
 Response time is instantaneous
 Runs on Windows, Mac and Linux
 Easy to Debug
 Wide focus
 Easy deployment
 Enables great user experiences

29. RIA in Depth
• RIA brings the best of desktop and
client/server applications to the best of web
applications
 Web deployment
 Enhanced user experience
• Microsoft RIA (WPF and Silverlight)
 One skillset, language, and toolset, from the
database to the services and sites, through to the
client, in the browser or on the desktop
○ soon, add phone and mobile devices to the list

30. One Markup Language to Rule Them All

31. We’ll Give You the Matches

32. You Start the Fire