Derek Distenfield is a successful entrepreneur and innovator who has founded and sold companies. He now lectures on startup growth and writes for Forbes. In this presentation, he shares 10 lessons on innovation from his experience in Silicon Valley, including that innovation requires both a great idea and excellent execution, and that the goal should be to create a product or service that is 10 times better than existing options. He also stresses the importance of getting real customer feedback to guide development and learning from failures.